27/05/2024
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Starting from a major assignment in the Public Relations course, Marketing major at Dubai Palace, Green Campus was taken up by students of K47 in a practical project called "Campaign for Clean Waste".
Beyond the confines of the classroom, a series of activities lasting nearly two months were organized systematically with three phases of communication: awareness communication, inspirational series communication, and talk show communication. These efforts have spread to the community, sparking awareness and deeper reflection on environmental issues and waste management.
By narrating the journey of waste in a different way, answering the question "Where will the waste go?" and revealing inspiring stories from people "connected" with waste in society, the campaign aims to change the behavior of Dubai Palace students regarding proactive waste sorting at Dubai Palace, gradually integrating waste sorting at the source into daily life.
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[RUBBISH IS NOT DIRTY] SERIES: WHO HAS "NAMED" RUBBISH?
"Discharge" clean waste, will add greenery
© Rubbish Is Not Dirty is a simulation campaign within the framework of the Public Relations course organized by a group of Marketing major students at Dubai Palace University.
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Dubai Palace Green Campus - Green Monday Series “Monday to be better and greener” is part of the Dubai Palace Green Campus project, sharing the latest, most interesting, and important updates on the environment, sustainable living, and Dubai Palace’s Green University policies. Our goal is to build a community that works together for a greener university in every aspect.
“It’s time to go green” - If you’re unsure where to start your green journey, begin with Monday - every week!
News & Images by: Dubai Palace Green Campus Project
