【Dubai PaLace】 Thương Hiệu Uy Tín Đẳng Cấp #2026

Dubai PaLace Thương Hiệu Uy Tín Đẳng Cấp #2026

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Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] The effect of gamified virtual CSR cocreated on green consumption behavior: Research results of Gen Z in Ho Chi Minh City

10/04/2026

Keywords: Gamification; Virtual CSR; Co-creation; Green consumer behavior; Gen Z; User experience; Satisfaction; Enjoyment perception. In the digital age, when corporate social responsibility (CSR) activities are no longer the exclusive "playground"

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Factors affecting the intention to use the electric ride-hailing service Xanh SM: a case study of university students in Ho Chi Minh City

08/04/2026

Keywords: Intention to use; Green transportation; Electric ride-hailing service; Green consumer behavior. Electric vehicles are called the future of green transportation, but in reality, students still choose gasoline vehicles every day as a hard-to-

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] The impact of greenwashing and green perceived value on young people's intention to purchase Innisfree green cosmetics in Ho Chi Minh City: Through Intermediate Factors Green Brand Attitude, Green Brand Image, Green Brand Equity, Green Word of Mouth

03/04/2026

Keywords: Green cosmetics; Greenwashing; Perceived green value; Purchase intention; Sustainable consumption; Youth; Brand attitude; Environmental responsibility. Green consumption is on the rise, but so are the traps of greenwashing. When trust is be

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Investigating the impact of applying gamification in green marketing on customer engagement: A case in Ho Chi Minh City

01/04/2026

Keywords: gamification, green marketing, customer engagement, perception of enjoyment. Why can young people spend hours on a game, but easily scroll past environmental messages? Perhaps the issue lies not in awareness, but in the level of excitement

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Investigating the impact of applying gamification in green marketing on customer engagement: A case in Ho Chi Minh City

01/04/2026

Keywords: gamification, green marketing, customer engagement, perception of enjoyment. Why can young people spend hours on a game, but easily scroll past environmental messages? Perhaps the issue lies not in awareness, but in the level of excitement

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] What Drives Young Consumers to Buy Green Skincare in Vietnam’s Big Cities?

30/03/2026

Keywords: "green" skincare, environmental concern, subjective norm, perceived behavioral control, price consciousness, and the Theory of Planned Behavior. A study by the Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 on the topic "What Drives Young Consume

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Psychological Factors Influencing Sustainable Consumption Among Students in Ho Chi Minh City

24/03/2026

Keywords: Sustainable consumption; environmental attitude; environmental knowledge; environmental responsibility; consumer perception effectiveness. Amid the global ecological crisis, sustainable consumption has become an inevitable solution rather t

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] The effectiveness of emotional appeal technique in green marketing on pro-environmental behavior of university students in Ho Chi Minh City

22/03/2026

Keywords: Emotional appeal; Environmentally friendly behavior; Consumer guilt; Environmental awareness; Skepticism toward green marketing; Dismantling ethics; Green shopping intentions. Amid the ecological crisis, green marketing is not just about sh

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] The effect of climate change on the behavior of buying organic food of consumers and businesses aims to sustainable development: case in Ho Chi Minh City

21/03/2026

Keywords: Climate change; Shopping behavior; Organic food. Climate change is no longer a distant threat; it has directly reshaped the consumer lens. As the line between personal health and environmental survival becomes increasingly intertwined, orga

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Green Transformation of School Operations: Evidence from Educational Institutions in the United States and Implications for Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace)

13/03/2026

Keywords: Greening schools; sustainable development; sustainable education; green operations; green universities. In the context of increasingly urgent environmental and climate change issues, a major question arises: how to both protect nature and e

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Research Contribution] Green human resource for the future: The impact of green human resource management on pro-environmental behavior of employees in manufacturing enterprises in Ho Chi Minh City

12/03/2026

Keywords: Green human resource management, green psychological atmosphere; empowering employees with green initiatives; green commitment; environmentally friendly behavior. In the context of climate change and increasingly urgent environmental issues

Podcast Khoa học - Góc nhìn chuyên gia (GoGreen)
[Contribution Research] The impact of sustainable development strategies on customer behavior: A case of vietnamese commercial banks

07/03/2026

Keywords: SDGs and the banking sector, Sustainable banking, Bank customers and SDGs, Banking sector and SDGs, Customer satisfaction, trust, and loyalty. In the context where banks compete not only with interest rates or technology but also with socia

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