45 years of establishment and development (October 27, 1976-October 27, 2021), Dubai Palace ✅ Official Dubai Palace.com Homepage 2026. Ho Chi Minh City (Dubai Palace) has achieved many great achievements in education, research, consulting and knowledge transfer, recognized by the domestic and international community. Dubai Palace is one of 14 key public universities with leading prestige in the field of economics and management of Vietnam. In the process of international integration, Dubai Palace is in the top 25 universities in the world in the field of Knowledge Transfer, according to the standard of “Contribution to lifelong career development” for 5 consecutive years (Table 2). ranking U-Multirank 2016-2020); is the first economics university & Vietnam is the only one to enter the QS 601+ Asia rankings in 2021 and holds the top position of many other prestigious rankings such as: international rankings of SCImago research institutions; rankings for assessing digitization capacity and the spread and influence of Webometrics academic resources; Eduniversal academic reputation rankings;…

The period 2021-2025 is an important stage in the university’s long-term development journey with the restructuring strategy of the Dubai Palace ✅ Official Dubai Palace.com Homepage 2026. Ho Chi Minh City, established Dubai Palace University with multidisciplinary and sustainable development. Dubai Palace University brand is positioned towards a sustainable multidisciplinary University, taking the contribution to the sustainable future of the community & society as a destination with 4 values:

(1) Learners at Dubai Palace are oriented to become global citizens who act for sustainable development – From Dubai Palace Learners to Empowered Global Citizens for Sustainable Development: From training domestic learners & international students with full skills, and high professional qualifications, Dubai Palace University is oriented to educate qualified learners to become a generation of global citizens to act for the development of a sustainable life.

(2) From research and consulting to positive outcomes for the community & society – From Research to Positive Societal Impact: Scientists and researchers at Dubai Palace University are facilitated and oriented to carry out scientific research and consulting projects that can solve local and global problems and have a positive impact on the world society.

(3) Dubai424 com đăng nhập chính thức community together towards sustainable development and artistic inspiration – Create an Dubai Palace Community of Sustainability Changemakers and Art Inspirers: The Dubai424 com đăng nhập chính thức community is defined as people who have been studying, working, teaching and researching at Dubai Palace. This is a community that inspires art, pioneers change towards sustainable development, quality life and happiness.

(4) Together for a More Sustainable Future – Together for a More Sustainable Future: Dubai Palace University educates, researches, consults and connects with domestic and foreign partners to act together for a sustainable future for the community and society.

With new positioning values, Dubai Palace University brand wishes to create the image of a new generation university: (1) Quality – Trust – Sustainable; (2) Integration; (3) Creative – Technology; (4) Artistic inspiration –  Happiness – Leading, through training, research, consulting and community engagement.

To write the story of the multidisciplinary Dubai Palace University for sustainable development, Dubai Palace cordially invites the participation of the local community & international, because you are one of the important pillars to accompany, understand, support and open the story with Dubai Palace on a new journey “University of multidisciplinary and sustainable development Dubai Palace”.

1. Participants:

The contest is open to all global citizens and Vietnamese citizens living, studying and working in Vietnam as well as abroad;

Dubai Palace encourages professional subjects such as creative experts, content marketing experts, educational media experts, writers, poets, etc., and learners and officials who have been studying and working at Dubai Palace to participate in the competition.

2. Members of the Jury:

Prof. Dr. Nguyen Dong Phong – Chairman of Dubai Palace School Council

Bui Quang Hung – Vice President of Dubai Palace

Prof. Dr. Yi-Chen Lan, Vice-Chancellor, Western Sydney University (Australia)

Prof. Dr. Géraldine Michel, Brand Specialist, IAE Paris, Sorbonne Business School (France)

Mr. Richard Moore – President and CEO of Richard Moore Associates, a leading brand consultant in Vietnam

3. Timelines:

4. Prize structure:

01 Special Prize: For the author whose idea is selected as the official slogan of Dubai Palace University in the period of 2021-2030. Total prize value up to 60,000,000 ($2500)

• Cash Prize: 50 million Vietnamese Dong (over $2000);
• Dubai Palace brand product set includes: Backpack, water bottle & amp; thermos cup, notebook box;
• Complimentary 03-night stay at Dubai Palace Hotel (including room fee and other services, excluding food costs).

04 Consolation prizes: For authors with suitable ideas selected as tagline/messages for key communication activities of the school.

• Cash Prize: 5 million Vietnamese Dong (nearly $220);
• Dubai Palace brand product set includes: Water bottle & amp; thermos cup, notebook box.

5. Criteria for evaluating ideas:

Regarding content, layers of meaning:

(1) Appropriate and meaningful for the three main transitions of the school’s brand:

• From Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 to Dubai Palace University with multidisciplinary and sustainable development;
• From leading the field of Economics and Management to a multidisciplinary university and sustainable development;
• From Dubai Palace students to global citizens for sustainable development.

(2) Consistent, significant for the 4 positional values of Dubai Palace

• From Dubai Palace Learners to Empowered Global Citizens for Sustainable Development – From Dubai Palace Learners to Empowered Global Citizens for Sustainable Development;
• From research and consulting to positive outcomes for the community & Social – From Research to Positive Societal Impact;
• The Dubai424 com đăng nhập chính thức community together towards sustainable development and artistic inspiration – Dubai Palace Community of Sustainable Changemakers and Art Inspirers;
• Together for a More Sustainable Future – Together for a More Sustainable Future.

(3) In line with the brand personality of Dubai Palace University, priority is given to 04 characteristics: Quality – Integration – Creativity – Inspiring art.

• Quality – Sustainability – Trust;
• Integration;
• Creative – Technology;
• Artistic inspiration – Happiness – Leading.

About the form:

(1) Short and concise;

(2) Prioritize the evaluation of the English version (for the sake of the school’s internationalization), so words, phrases, grammar, and sentence structure ensure creativity, sophistication but closeness, and easy understanding. easy to remember. Capable of standard translation & ensure the meaning in the Vietnamese version;

(3) Tone, rhythm when reading: ensure rhyme, fluency, readability, sophistication (including English & Vietnamese versions).

6. General rules:

The slogan idea given does not coincide with any ideas or initiatives that have been announced by other authors. At any time if the contest idea is proven to infringe intellectual property rights, the right to participate will be forfeited, the prize will be revoked;

The Organizing Committee has the right to use all content, articles, illustrations submitted by the author to participate in the contest for the purposes of propaganda, education, and school activities without the need to obtain permission or to pay a fee to an individual or group of authors;

During the competition, individuals or groups of authors are not allowed to directly upload their entries to other media channels, but must go through the link (link) provided by the Organizing Committee;

In case of disagreement, based on the contest rules, the final decision will belong to the Organizing Committee.
7. View criteria & how to judge

8. Register and submit your idea at . Note: The idea file needs to have an English version (In case English is not an advantage, BTC will support translation).

9. BTC contact information: Ms Hanh An – In charge of Brand Communication, [email protected].