Brand is one of the important factors that help a business have a position in the market. That’s why branding is always at the forefront, especially when in the digital age, it’s harder and more competitive than ever. To help young people understand this, SMD Club organized a Talkshow: “Branding in the Digital Age – Branding in Digital Age” with Assoc. Ngo Viet Liem – helps you have a more general view of branding.

Assoc.Prof.Dr. Ngo Viet Liem is currently working at the Faculty of Marketing, University of New South Wales – one of the eight best schools in Australia. Assoc.Prof.Dr. Ngo Viet Liem is holding the position of Scientific Research Coordinator of the Faculty of Marketing. He is teaching graduate and bachelor’s programs in brand management, digital marketing, advertising, and also leads many research projects focusing on areas such as: brand management, customer management , mindfulness, empathy, business model innovation and entrepreneurship.

With rich experiences, Assoc.Prof.Dr. Ngo Viet Liem shared with students majoring in Digital Communication – Multimedia Design valuable and interesting knowledge on how to build a brand in the digital age. The teacher not only helps students have a more insight and coherent thinking, but also helps them better understand the steps to build an effective communication strategy. Besides sharing, he also helps you answer questions about the constant change of the advertising industry in the technology age.

In the context of the world facing the continuous development of the Communication industry, SMD Club firmly believes that the sharing of Assoc. Ngo Viet Liem in the Talkshow will be very useful in the near future, helping you to have a Communication – Marketing orientation, knowing what you are doing and what you should do, as Steve Jobs once said: “Design is not just what it looks like and feels like. Design is how it works.”

SMD Club would like to thank Assoc.Prof.Dr. Ngo Viet Liem spent his time participating in the Talkshow, meeting the students. Although it was a short talk, it left not only knowledge, but also good impressions about each other. SMD Club hopes to see you again in the near future.

News and photos: Faculty of Communication Design