{"id":984,"date":"2022-10-24T01:19:17","date_gmt":"2022-10-23T18:19:17","guid":{"rendered":"https:\/\/smd.dotv.vn\/?p=984"},"modified":"2024-04-27T12:41:32","modified_gmt":"2024-04-27T05:41:32","slug":"pgs-ts-ngo-viet-liem-buoi-chia-se-dinh-huong-tuong-lai-voi-sinh-vien-nam-nhat-cua-khoa-thiet-ke-truyen-thong-school-of-media-desgin-voi-chu-de-thuong-hieu-trong-thoi-dai-ky-thuat-so","status":"publish","type":"post","link":"https:\/\/smd.dotv.vn\/pgs-ts-ngo-viet-liem-buoi-chia-se-dinh-huong-tuong-lai-voi-sinh-vien-nam-nhat-cua-khoa-thiet-ke-truyen-thong-school-of-media-desgin-voi-chu-de-thuong-hieu-trong-thoi-dai-ky-thuat-so\/","title":{"rendered":"Th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 – Nh\u1eefng chia s\u1ebb \u0111\u1ecbnh h\u01b0\u1edbng t\u01b0\u01a1ng lai t\u1eeb PGS.TS. Ng\u00f4 Vi\u1ebft Li\u00eam"},"content":{"rendered":"\n

Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap cho m\u1ed9t doanh nghi\u1ec7p c\u00f3 v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n \u0111\u01b0\u1ee3c quan t\u00e2m h\u00e0ng \u0111\u1ea7u, nh\u1ea5t l\u00e0 khi trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, vi\u1ec7c \u0111\u00f3 c\u00e0ng kh\u00f3 kh\u0103n v\u00e0 c\u1ea1nh tranh h\u01a1n bao gi\u1edd h\u1ebft. \u0110\u1ec3 gi\u00fap c\u00e1c b\u1ea1n tr\u1ebb hi\u1ec3u r\u00f5 \u0111i\u1ec1u n\u00e0y, SMD Club \u0111\u00e3 t\u1ed5 ch\u1ee9c bu\u1ed5i Talkshow Branding in Digital Age c\u00f9ng PGS.TS Ng\u00f4 Vi\u1ebft Li\u00eam – gi\u00fap c\u00e1c b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng qu\u00e1t h\u01a1n v\u1ec1 branding.<\/p>\n\n\n\n

TALKSHOW TH\u01af\u01a0NG HI\u1ec6U TRONG TH\u1edcI \u0110\u1ea0I K\u1ef8 THU\u1eacT S\u1ed0 – BRANDING IN DIGITAL AGE<\/strong><\/p>\n\n\n\n

Gi\u1edbi thi\u1ec7u v\u1ec1 th\u1ea7y Ng\u00f4 Vi\u1ebft Li\u00eam, th\u1ea7y l\u00e0 PGS.TS ng\u00e0nh Marketing, hi\u1ec7n \u0111ang c\u00f4ng t\u00e1c t\u1ea1i Khoa Marketing, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc New South Wales – m\u1ed9t trong t\u00e1m tr\u01b0\u1eddng t\u1ed1t nh\u1ea5t c\u1ee7a \u00dac. PGS.TS Ng\u00f4 Vi\u1ebft Li\u00eam \u0111ang gi\u1eef v\u1ecb tr\u00ed \u0110i\u1ec1u ph\u1ed1i Nghi\u00ean c\u1ee9u Khoa h\u1ecdc c\u1ee7a Khoa Marketing. \u00d4ng \u0111ang gi\u1ea3ng d\u1ea1y ch\u01b0\u01a1ng tr\u00ecnh sau \u0111\u1ea1i h\u1ecdc v\u00e0 c\u1eed nh\u00e2n v\u1ec1 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u, digital marketing, qu\u1ea3ng c\u00e1o; \u0111\u1ed3ng th\u1eddi ch\u1ee7 tr\u00ec nhi\u1ec1u d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u t\u1eadp trung v\u00e0o c\u00e1c l\u0129nh v\u1ef1c nh\u01b0: qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng, mindfulness, s\u1ef1 c\u1ea3m th\u00f4ng, \u0111\u1ed5i m\u1edbi m\u00f4 h\u00ecnh Dubai Palace casino thể thao, casino, slot game, bắn cá, xổ số v\u00e0 kh\u1edfi nghi\u1ec7p.<\/p>\n\n\n\n

B\u1eb1ng nh\u1eefng kinh nghi\u1ec7m phong ph\u00fa, PGS TS Ng\u00f4 Vi\u1ebft Li\u00eam \u0111\u00e3 chia s\u1ebb cho c\u00e1c b\u1ea1n sinh vi\u00ean ng\u00e0nh Truy\u1ec1n th\u00f4ng s\u1ed1 – Thi\u1ebft k\u1ebf \u0111a ph\u01b0\u01a1ng ti\u1ec7n nh\u1eefng ki\u1ebfn th\u1ee9c qu\u00fd b\u00e1u v\u00e0 th\u00fa v\u1ecb v\u1ec1 c\u00e1ch \u201cX\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1\u201d. Th\u1ea7y kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c b\u1ea1n sinh vi\u00ean c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u00e0 t\u01b0 duy m\u1ea1ch l\u1ea1c h\u01a1n, m\u00e0 c\u00f2n gi\u00fap c\u00e1c b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3. B\u00ean c\u1ea1nh vi\u1ec7c chia s\u1ebb, th\u1ea7y c\u00f2n gi\u00fap c\u00e1c b\u1ea1n gi\u1ea3i \u0111\u00e1p m\u1eafc tr\u01b0\u1edbc s\u1ef1 thay \u0111\u1ed5i li\u00ean t\u1ee5c c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh th\u1ebf gi\u1edbi \u0111\u1ee9ng tr\u01b0\u1edbc s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a ng\u00e0nh Truy\u1ec1n th\u00f4ng, SMD Club tin ch\u1eafc r\u1eb1ng, nh\u1eefng chia s\u1ebb c\u1ee7a PGS.TS Ng\u00f4 Vi\u1ebft Li\u00eam trong bu\u1ed5i Talkshow Branding in Digital Age s\u1ebd th\u1eadt h\u1eefu \u00edch trong m\u1ed9t t\u01b0\u01a1ng lai kh\u00f4ng xa, gi\u00fap c\u00e1c b\u1ea1n c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng truy\u1ec1n th\u00f4ng – marketing, bi\u1ebft m\u00ecnh \u0111ang l\u00e0m g\u00ec v\u00e0 n\u00ean l\u00e0m g\u00ec, nh\u01b0 Steve Jobs t\u1eebng n\u00f3i: \u201cDesign is not just what it looks like and feels like. Design is how it works\u201d<\/p>\n\n\n\n

SMD Club xin ch\u00e2n th\u00e0nh c\u1ea3m \u01a1n PGS.TS Ng\u00f4 Vi\u1ebft Li\u00eam \u0111\u00e3 d\u00e0nh th\u1eddi gian c\u1ee7a m\u00ecnh tham gia bu\u1ed5i talkshow, g\u1eb7p g\u1ee1 c\u00e1c b\u1ea1n sinh vi\u00ean. Tuy \u0111\u00f3 l\u00e0 m\u1ed9t bu\u1ed5i n\u00f3i chuy\u1ec7n ng\u1eafn nh\u01b0ng \u0111\u00e3 \u0111\u1ec3 l\u1ea1i kh\u00f4ng ch\u1ec9 l\u00e0 ki\u1ebfn th\u1ee9c, m\u00e0 c\u00f2n l\u00e0 nh\u1eefng \u1ea5n t\u01b0\u1ee3ng t\u1ed1t \u0111\u1eb9p v\u1ec1 nhau. SMD Club hy v\u1ecdng c\u00f3 th\u1ec3 g\u1eb7p l\u1ea1i th\u1ea7y trong nh\u1eefng d\u1ecbp s\u1eafp t\u1edbi.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

#sharewithstudent #ueh #smd<\/p>\n\n\n\n

\u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh – Khoa Thi\u1ebft k\u1ebf Truy\u1ec1n th\u00f4ng<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap cho m\u1ed9t doanh nghi\u1ec7p c\u00f3 v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao vi\u1ec7c x\u00e2y d\u1ef1ng…<\/p>\n","protected":false},"author":1,"featured_media":992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tintuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/posts\/984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/comments?post=984"}],"version-history":[{"count":8,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/posts\/984\/revisions"}],"predecessor-version":[{"id":4853,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/posts\/984\/revisions\/4853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/media\/992"}],"wp:attachment":[{"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/media?parent=984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/categories?post=984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/tags?post=984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}