{"id":7401,"date":"2026-04-05T20:43:46","date_gmt":"2026-04-05T13:43:46","guid":{"rendered":"https:\/\/smd.dotv.vn\/?p=7401"},"modified":"2026-04-05T20:43:53","modified_gmt":"2026-04-05T13:43:53","slug":"smds-student-project-du-an-mon-hoc-mass-communication-giai-ma-brief-cach-tiep-can-sang-tao-poster-chuyen-nghiep-nhom-c11","status":"publish","type":"post","link":"https:\/\/smd.dotv.vn\/smds-student-project-du-an-mon-hoc-mass-communication-giai-ma-brief-cach-tiep-can-sang-tao-poster-chuyen-nghiep-nhom-c11\/","title":{"rendered":"[SMD\u2019S STUDENT PROJECT] D\u1ef0 \u00c1N M\u00d4N H\u1eccC MASS COMMUNICATION: GI\u1ea2I M\u00c3 BRIEF: C\u00c1CH TI\u1ebeP C\u1eacN & S\u00c1NG T\u1ea0O POSTER CHUY\u00caN NGHI\u1ec6P | NH\u00d3M C11"},"content":{"rendered":"\n
I. M\u1edf \u0111\u1ea7u<\/strong><\/p>\n\n\n\n Trong l\u0129nh v\u1ef1c thi\u1ebft k\u1ebf truy\u1ec1n th\u00f4ng, v\u1ebb \u0111\u1eb9p th\u1ecb gi\u00e1c ch\u1ec9 l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n, nh\u01b0ng ch\u01b0a bao gi\u1edd l\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ee7. M\u1ed9t s\u1ea3n ph\u1ea9m thi\u1ebft k\u1ebf d\u00f9 \u1ea5n t\u01b0\u1ee3ng v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh, n\u1ebfu kh\u00f4ng truy\u1ec1n t\u1ea3i \u0111\u00fang th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u, kh\u00f4ng ch\u1ea1m \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 kh\u00f4ng gi\u1ea3i quy\u1ebft \u0111\u00fang v\u1ea5n \u0111\u1ec1 truy\u1ec1n th\u00f4ng, v\u1eabn kh\u00f3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 mong mu\u1ed1n.<\/p>\n\n\n\n Xu\u1ea5t ph\u00e1t t\u1eeb nh\u1eadn th\u1ee9c \u0111\u00f3, trong khu\u00f4n kh\u1ed5 m\u00f4n h\u1ecdc Mass Communication, nh\u00f3m sinh vi\u00ean C11 \u0111\u00e3 tri\u1ec3n khai d\u1ef1 \u00e1n h\u1ecdc thu\u1eadt v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cGi\u1ea3i m\u00e3 brief: C\u00e1ch ti\u1ebfp c\u1eadn & s\u00e1ng t\u1ea1o poster chuy\u00ean nghi\u1ec7p\u201d. D\u1ef1 \u00e1n h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c l\u00e0m r\u00f5 vai tr\u00f2 c\u1ee7a brief nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ed3ng th\u1eddi nh\u1ea5n m\u1ea1nh k\u1ef9 n\u0103ng \u201cgi\u1ea3i m\u00e3 brief\u201d – n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i gi\u00fap ng\u01b0\u1eddi l\u00e0m thi\u1ebft k\u1ebf v\u00e0 truy\u1ec1n th\u00f4ng t\u01b0 duy \u0111\u00fang h\u01b0\u1edbng, s\u00e1ng t\u1ea1o c\u00f3 chi\u1ec1u s\u00e2u v\u00e0 tri\u1ec3n khai hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n II. Brief v\u00e0 k\u1ef9 n\u0103ng \u201cgi\u1ea3i m\u00e3 brief\u201d<\/strong><\/p>\n\n\n\n Trong ng\u00e0nh s\u00e1ng t\u1ea1o, brief l\u00e0 t\u00e0i li\u1ec7u c\u00f4 \u0111\u1ecdng nh\u01b0ng ch\u1ee9a \u0111\u1ef1ng nhi\u1ec1u l\u1edbp th\u00f4ng tin chi\u1ebfn l\u01b0\u1ee3c, bao g\u1ed3m m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng, \u0111\u1ed1i t\u01b0\u1ee3ng h\u01b0\u1edbng \u0111\u1ebfn, th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i v\u00e0 c\u00e1c y\u00eau c\u1ea7u tri\u1ec3n khai. Tuy nhi\u00ean, vi\u1ec7c \u0111\u1ecdc brief \u0111\u01a1n thu\u1ea7n m\u1edbi ch\u1ec9 l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u. \u0110i\u1ec1u t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 m\u1eb7t chuy\u00ean m\u00f4n ch\u00ednh l\u00e0 kh\u1ea3 n\u0103ng gi\u1ea3i m\u00e3 brief – qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch, ph\u1ea3n bi\u1ec7n v\u00e0 \u0111\u00e0o s\u00e2u \u00fd ngh\u0129a ph\u00eda sau nh\u1eefng y\u00eau c\u1ea7u \u0111\u01b0\u1ee3c n\u00eau ra.<\/p>\n\n\n\n Th\u00f4ng qua vi\u1ec7c nghi\u00ean c\u1ee9u v\u00ed d\u1ee5 t\u1eeb th\u01b0\u01a1ng hi\u1ec7u Vinamilk trong chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 d\u00f2ng s\u1eefa t\u01b0\u01a1i ti\u1ec7t tr\u00f9ng h\u1ed9p 1 l\u00edt, nh\u00f3m sinh vi\u00ean ch\u1ec9 ra r\u1eb1ng: n\u1ebfu ng\u01b0\u1eddi thi\u1ebft k\u1ebf ch\u1ec9 t\u1eadp trung v\u00e0o h\u00ecnh \u1ea3nh \u0111\u1eb9p nh\u01b0 ly s\u1eefa tr\u1eafng tinh hay kh\u00f4ng gian b\u1ebfp quen thu\u1ed9c m\u00e0 kh\u00f4ng th\u1ea5u hi\u1ec3u th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i v\u1ec1 t\u00ednh linh ho\u1ea1t trong c\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, th\u00ec thi\u1ebft k\u1ebf \u0111\u00f3 s\u1ebd kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n Vi\u1ec7c gi\u1ea3i m\u00e3 \u0111\u00fang brief gi\u00fap ng\u01b0\u1eddi l\u00e0m s\u00e1ng t\u1ea1o \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi quan tr\u1ecdng: m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ee7 c\u1ee5 th\u1ec3 ch\u01b0a, th\u00f4ng \u0111i\u1ec7p c\u00f3 th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi d\u00f9ng, v\u00e0 \u0111\u00e2u l\u00e0 kho\u1ea3ng tr\u1ed1ng c\u1ea7n \u0111\u01b0\u1ee3c l\u1ea5p \u0111\u1ea7y b\u1eb1ng t\u01b0 duy s\u00e1ng t\u1ea1o. Ch\u00ednh qu\u00e1 tr\u00ecnh \u201c\u0111\u1ecdc gi\u1eefa c\u00e1c d\u00f2ng\u201d n\u00e0y t\u1ea1o ti\u1ec1n \u0111\u1ec1 cho nh\u1eefng \u00fd t\u01b0\u1edfng c\u00f3 chi\u1ec1u s\u00e2u v\u00e0 gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i.<\/p>\n\n\n\n III. T\u1eeb th\u1ea5u hi\u1ec3u brief \u0111\u1ebfn h\u00ecnh th\u00e0nh \u00fd t\u01b0\u1edfng<\/strong><\/p>\n\n\n\n Sau khi ph\u00e2n t\u00edch k\u1ef9 brief, nh\u00f3m sinh vi\u00ean x\u00e1c \u0111\u1ecbnh r\u1eb1ng v\u1ea5n \u0111\u1ec1 c\u1ed1t l\u00f5i c\u1ee7a chi\u1ebfn d\u1ecbch kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c \u201cb\u00e1n s\u1eefa\u201d, m\u00e0 l\u00e0 \u0111\u01b0a s\u1ea3n ph\u1ea9m tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong l\u1ed1i s\u1ed1ng h\u1eb1ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. T\u1eeb sinh vi\u00ean b\u1eadn r\u1ed9n c\u1ea7n b\u1eefa s\u00e1ng nhanh g\u1ecdn, gia \u0111\u00ecnh xem s\u1eefa l\u00e0 nhu c\u1ea7u thi\u1ebft y\u1ebfu, \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi tr\u1ebb theo \u0111u\u1ed5i l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh – m\u1ed7i nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec1u c\u00f3 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m kh\u00e1c nhau.<\/p>\n\n\n\n T\u1eeb \u0111\u00f3, insight \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh: \u201cS\u1eefa kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u1ed3 u\u1ed1ng, m\u00e0 c\u00f2n l\u00e0 nguy\u00ean li\u1ec7u t\u1ea1o n\u00ean gu s\u1ed1ng ri\u00eang.\u201d Tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y, nh\u00f3m ph\u00e1t tri\u1ec3n big idea: \u201cM\u1ed7i gu – m\u1ed9t v\u1ecb – c\u00f9ng l\u00e0nh m\u1ea1nh t\u1eeb s\u1eefa Vinamilk\u201d, cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i \u0111a d\u1ea1ng nh\u00f3m ng\u01b0\u1eddi d\u00f9ng nh\u01b0ng v\u1eabn gi\u1eef v\u1eefng tinh th\u1ea7n nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n IV. Chuy\u1ec3n h\u00f3a \u00fd t\u01b0\u1edfng th\u00e0nh ng\u00f4n ng\u1eef th\u1ecb gi\u00e1c<\/strong><\/p>\n\n\n\n T\u1eeb big idea, d\u1ef1 \u00e1n \u0111i s\u00e2u v\u00e0o qu\u00e1 tr\u00ecnh chuy\u1ec3n h\u00f3a \u00fd t\u01b0\u1edfng th\u00e0nh thi\u1ebft k\u1ebf poster th\u00f4ng qua c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i:<\/p>\n\n\n\n Th\u00f4ng qua \u0111\u00f3, poster kh\u00f4ng ch\u1ec9 \u0111\u1ea1t gi\u00e1 tr\u1ecb th\u1ea9m m\u1ef9 m\u00e0 c\u00f2n tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 k\u1ec3 chuy\u1ec7n, k\u1ebft n\u1ed1i chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u1ea3m x\u00fac ng\u01b0\u1eddi xem.<\/p>\n\n\n\n V. K\u1ebft lu\u1eadn<\/strong><\/p>\n\n\n\n D\u1ef1 \u00e1n c\u1ee7a nh\u00f3m sinh vi\u00ean C11 cho th\u1ea5y r\u1eb1ng, trong truy\u1ec1n th\u00f4ng v\u00e0 thi\u1ebft k\u1ebf, gi\u1ea3i m\u00e3 brief kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng k\u1ef9 thu\u1eadt m\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c. Ng\u01b0\u1eddi l\u00e0m thi\u1ebft k\u1ebf kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 ng\u01b0\u1eddi t\u1ea1o h\u00ecnh \u1ea3nh, m\u00e0 l\u00e0 ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n b\u1eb1ng th\u1ecb gi\u00e1c, \u0111\u00f3ng vai tr\u00f2 c\u1ea7u n\u1ed1i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n Ch\u1ec9 khi hi\u1ec3u \u0111\u00fang, ngh\u0129 s\u00e2u v\u00e0 tri\u1ec3n khai s\u00e1ng t\u1ea1o c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng, s\u1ea3n ph\u1ea9m truy\u1ec1n th\u00f4ng m\u1edbi th\u1ef1c s\u1ef1 t\u1ea1o ra gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng – kh\u00f4ng ch\u1ec9 \u0111\u1eb9p v\u1ec1 h\u00ecnh th\u1ee9c, m\u00e0 c\u00f2n thuy\u1ebft ph\u1ee5c v\u1ec1 n\u1ed9i dung v\u00e0 hi\u1ec7u qu\u1ea3 v\u1ec1 m\u1eb7t chi\u1ebfn l\u01b0\u1ee3c. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 th\u00f4ng \u0111i\u1ec7p h\u1ecdc thu\u1eadt c\u1ed1t l\u00f5i m\u00e0 d\u1ef1 \u00e1n h\u01b0\u1edbng \u0111\u1ebfn, g\u00f3p ph\u1ea7n trang b\u1ecb cho sinh vi\u00ean h\u00e0nh trang v\u1eefng ch\u1eafc khi b\u01b0\u1edbc v\u00e0o l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng – s\u00e1ng t\u1ea1o chuy\u00ean nghi\u1ec7p.<\/p>\n\n\n\n Tin:<\/em><\/strong> Khoa Thi\u1ebft k\u1ebf Truy\u1ec1n th\u00f4ng<\/em><\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" I. M\u1edf \u0111\u1ea7u Trong l\u0129nh v\u1ef1c thi\u1ebft k\u1ebf truy\u1ec1n th\u00f4ng, v\u1ebb \u0111\u1eb9p th\u1ecb gi\u00e1c ch\u1ec9 l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n, nh\u01b0ng ch\u01b0a bao gi\u1edd l\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ee7. M\u1ed9t s\u1ea3n ph\u1ea9m…<\/p>\n","protected":false},"author":1,"featured_media":7403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[65,84,69,82],"tags":[108,111,110,109,112],"class_list":["post-7401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-17-sgds","category-cuoc-song-smd","category-giao-duc-chat-luong","category-quan-he-doi-tac-vi-cac-muc-tieu","tag-du-an-sinh-vien","tag-mass-communication","tag-smd","tag-thiet-ke-truyen-thong","tag-truyen-thong-giao-duc"],"acf":[],"_links":{"self":[{"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/posts\/7401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/comments?post=7401"}],"version-history":[{"count":1,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/posts\/7401\/revisions"}],"predecessor-version":[{"id":7404,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/posts\/7401\/revisions\/7404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/media\/7403"}],"wp:attachment":[{"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/media?parent=7401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/categories?post=7401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/tags?post=7401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Mass Communication l\u00e0 h\u1ecdc ph\u1ea7n n\u1ec1n t\u1ea3ng gi\u00fap sinh vi\u00ean hi\u1ec3u r\u00f5 vai tr\u00f2 v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang trong x\u00e3 h\u1ed9i \u0111\u01b0\u01a1ng \u0111\u1ea1i, t\u1eeb c\u00e1ch th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng, lan t\u1ecfa \u0111\u1ebfn vi\u1ec7c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eadn th\u1ee9c, c\u1ea3m x\u00fac v\u00e0 h\u00e0nh vi c\u00f4ng ch\u00fang. Th\u00f4ng qua s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa l\u00fd thuy\u1ebft h\u1ecdc thu\u1eadt v\u00e0 th\u1ef1c h\u00e0nh d\u1ef1 \u00e1n, m\u00f4n h\u1ecdc khuy\u1ebfn kh\u00edch sinh vi\u00ean v\u1eadn d\u1ee5ng t\u01b0 duy ph\u1ea3n bi\u1ec7n, s\u00e1ng t\u1ea1o v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i \u0111\u1ec3 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng g\u1eafn v\u1edbi c\u1ed9ng \u0111\u1ed3ng, v\u0103n h\u00f3a v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n