{"id":5363,"date":"2025-05-28T09:15:30","date_gmt":"2025-05-28T02:15:30","guid":{"rendered":"https:\/\/smd.dotv.vn\/?p=5363"},"modified":"2025-09-30T16:24:26","modified_gmt":"2025-09-30T09:24:26","slug":"sinh-vien-khoa-thiet-ke-truyen-thong-ueh-vinh-du-dat-giai-tvc-an-tuong-tai-green-marketing-challenge-2025","status":"publish","type":"post","link":"https:\/\/smd.dotv.vn\/sinh-vien-khoa-thiet-ke-truyen-thong-ueh-vinh-du-dat-giai-tvc-an-tuong-tai-green-marketing-challenge-2025\/","title":{"rendered":"Sinh vi\u00ean Khoa Thi\u1ebft k\u1ebf Truy\u1ec1n th\u00f4ng \u2013 Dubai Palace vinh d\u1ef1 \u0111\u1ea1t Gi\u1ea3i TVC \u1ea4n t\u01b0\u1ee3ng t\u1ea1i Green Marketing Challenge 2025"},"content":{"rendered":"\n

V\u1edbi m\u1ee5c ti\u00eau lan t\u1ecfa tinh th\u1ea7n s\u1ed1ng xanh v\u00e0 th\u00fac \u0111\u1ea9y t\u01b0 duy s\u00e1ng t\u1ea1o trong th\u1ebf h\u1ec7 tr\u1ebb, Green Marketing Challenge 2025 (GMC 2025)<\/strong> l\u00e0 cu\u1ed9c thi d\u00e0nh cho sinh vi\u00ean c\u00e1c tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc t\u1ea1i TP. H\u1ed3 Ch\u00ed Minh, do AP Saigon Petro<\/strong> ph\u1ed1i h\u1ee3p c\u00f9ng InnoEx<\/strong> v\u00e0 BSSC<\/strong> t\u1ed5 ch\u1ee9c. Cu\u1ed9c thi mang ch\u1ee7 \u0111\u1ec1 \u201cC\u00f9ng 3R thay nh\u1edbt gi\u1ea3m nh\u1ef1a \u2013 Vun tr\u1ed3ng s\u1ed1ng xanh<\/strong>\u201d, k\u00eau g\u1ecdi c\u00e1c gi\u1ea3i ph\u00e1p truy\u1ec1n th\u00f4ng nh\u1eb1m qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m M\u00e1y thay nh\u1edbt t\u1ef1 \u0111\u1ed9ng 3R<\/strong> \u2013 thi\u1ebft b\u1ecb ti\u00ean phong trong vi\u1ec7c gi\u1ea3m thi\u1ec3u r\u00e1c th\u1ea3i nh\u1ef1a v\u00e0 d\u1ea7u nh\u1edbt, h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t t\u01b0\u01a1ng lai b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

Tr\u1ea3i qua h\u01a1n hai th\u00e1ng tranh t\u00e0i, 10 \u0111\u1ed9i thi xu\u1ea5t s\u1eafc nh\u1ea5t \u0111\u00e3 b\u01b0\u1edbc v\u00e0o v\u00f2ng Chung k\u1ebft & L\u1ec5 trao gi\u1ea3i<\/strong>, di\u1ec5n ra v\u00e0o ng\u00e0y 27\/5\/2025<\/strong> t\u1ea1i s\u1ea3nh Panorama \u2013 Eden Star Hotel, TP.HCM. T\u1ea1i \u0111\u00e2y, c\u00e1c \u0111\u1ed9i \u0111\u00e3 tr\u00ecnh b\u00e0y chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 s\u1ea3n ph\u1ea9m TVC tr\u01b0\u1edbc h\u1ed9i \u0111\u1ed3ng gi\u00e1m kh\u1ea3o g\u1ed3m c\u00e1c chuy\u00ean gia uy t\u00edn trong l\u0129nh v\u1ef1c marketing, truy\u1ec1n th\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

Trong s\u1ed1 \u0111\u00f3, \u0111\u1ed9i thi WORKAHOLLY<\/strong>, \u0111\u1ea1i di\u1ec7n cho Khoa Thi\u1ebft k\u1ebf Truy\u1ec1n th\u00f4ng \u2013 \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf TP.HCM (Dubai Palace)<\/strong>, \u0111\u00e3 ghi d\u1ea5u \u1ea5n n\u1ed5i b\u1eadt khi l\u1ecdt Top 10 chung cu\u1ed9c v\u00e0 l\u00e0 1 trong 6 \u0111\u1ed9i s\u1edf h\u1eefu TVC Viral \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t cu\u1ed9c thi<\/strong>.<\/p>\n\n\n

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H\u00ecnh 1. C\u00e1c \u0111\u1ed9i th\u1eafng cu\u1ed9c ch\u1ee5p \u1ea3nh c\u00f9ng Ban gi\u00e1m kh\u1ea3o v\u00e0 Ban t\u1ed5 ch\u1ee9c cu\u1ed9c thi<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

\ud83d\udccc Danh s\u00e1ch th\u00e0nh vi\u00ean \u0111\u1ed9i WORKAHOLLY \u2013 L\u1edbp DD0001, Kho\u00e1 49 \u2013 Ng\u00e0nh Truy\u1ec1n th\u00f4ng s\u1ed1 v\u00e0 Thi\u1ebft k\u1ebf \u0111a ph\u01b0\u01a1ng ti\u1ec7n:<\/strong><\/h3>\n\n\n\n
    \n
  • Tr\u01b0\u01a1ng \u0110\u1ee9c Th\u1ecd \u2013 Nh\u00f3m tr\u01b0\u1edfng<\/li>\n\n\n\n
  • Nguy\u1ec5n Ng\u1ecdc Linh Chi<\/li>\n\n\n\n
  • Nguy\u1ec5n Minh Th\u01b0<\/li>\n\n\n\n
  • D\u01b0\u01a1ng Th\u1ecb Qu\u1ef3nh Trang<\/li>\n<\/ul>\n\n\n
    \n
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    H\u00ecnh 2: C\u00e1c th\u00e0nh vi\u00ean nh\u00f3m <\/em>WORKAHOLLY<\/em><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n

    Chia s\u1ebb v\u1ec1 h\u00e0nh tr\u00ecnh tham gia, b\u1ea1n Nguy\u1ec5n Ng\u1ecdc Linh Chi<\/strong> cho bi\u1ebft:<\/p>\n\n\n\n

    \u201cT\u1ee5i em tham gia v\u1edbi tinh th\u1ea7n h\u1ecdc h\u1ecfi v\u00e0 mong mu\u1ed1n \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf. T\u1eeb vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing cho \u0111\u1ebfn qu\u00e1 tr\u00ecnh quay d\u1ef1ng TVC, t\u1ee5i em \u0111\u00e3 th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c l\u00e0m \u2013 \u0111\u01b0\u1ee3c h\u1ecdc \u2013 v\u00e0 \u0111\u01b0\u1ee3c tr\u01b0\u1edfng th\u00e0nh. D\u00f9 gi\u1ea3i th\u01b0\u1edfng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ee5c ti\u00eau duy nh\u1ea5t, nh\u01b0ng \u0111\u00e2y l\u00e0 \u0111\u1ed9ng l\u1ef1c qu\u00fd gi\u00e1 \u0111\u1ec3 t\u1ee5i em ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i \u0111am m\u00ea.\u201d<\/p>\n\n\n\n

    B\u1ea1n Nguy\u1ec5n Minh Th\u01b0<\/strong> chia s\u1ebb th\u00eam:<\/p>\n\n\n\n

    \u201cM\u00e1y thay nh\u1edbt 3R l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi m\u1ebb v\u00e0 mang t\u00ednh k\u1ef9 thu\u1eadt cao, n\u00ean t\u1ee5i em \u0111\u00e3 r\u1ea5t c\u1ed1 g\u1eafng \u0111\u1ec3 t\u00ecm ra nh\u1eefng h\u01b0\u1edbng ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o m\u00e0 v\u1eabn g\u1ea7n g\u0169i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ch\u00ednh s\u1ef1 m\u1edbi m\u1ebb \u1ea5y l\u1ea1i mang \u0111\u1ebfn nhi\u1ec1u c\u1ea3m h\u1ee9ng cho nh\u00f3m.\u201d<\/p>\n\n\n\n

    B\u1ea1n D\u01b0\u01a1ng Th\u1ecb Qu\u1ef3nh Trang<\/strong> x\u00fac \u0111\u1ed9ng n\u00f3i:<\/p>\n\n\n\n

    \u201cCh\u00fang em c\u00f3 nhi\u1ec1u kho\u1ea3nh kh\u1eafc v\u1ea5t v\u1ea3 \u2013 ch\u1ea1y deadline, b\u00ed \u00fd t\u01b0\u1edfng, thi\u1ebfu th\u1eddi gian g\u1eb7p m\u1eb7t \u2013 nh\u01b0ng v\u01b0\u1ee3t l\u00ean t\u1ea5t c\u1ea3 l\u00e0 tinh th\u1ea7n \u0111\u1ed3ng \u0111\u1ed9i v\u00e0 s\u1ef1 n\u1ed7 l\u1ef1c kh\u00f4ng ng\u1eebng. K\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ng\u00e0y h\u00f4m nay l\u00e0 \u0111i\u1ec1u m\u00e0 t\u1ee5i em r\u1ea5t t\u1ef1 h\u00e0o.\u201d<\/p>\n\n\n

    \n
    \"\"\/
    H\u00ecnh 3: C\u00e1c nh\u00f3m \u0111\u1ea1t gi\u1ea3i TVC \u1ea4n t\u01b0\u1ee3ng<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

    GMC 2025 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t cu\u1ed9c thi \u2013 \u0111\u00f3 l\u00e0 h\u00e0nh tr\u00ecnh tr\u01b0\u1edfng th\u00e0nh<\/strong><\/h3>\n\n\n\n

    Cu\u1ed9c thi kh\u00f4ng ch\u1ec9 kh\u01a1i d\u1eady tinh th\u1ea7n s\u00e1ng t\u1ea1o v\u00e0 kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m, m\u00e0 c\u00f2n l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c b\u1ea1n sinh vi\u00ean:<\/p>\n\n\n\n

      \n
    • N\u00e2ng cao nh\u1eadn th\u1ee9c x\u00e3 h\u1ed9i<\/strong> th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng g\u1eafn li\u1ec1n v\u1edbi tr\u00e1ch nhi\u1ec7m b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng.<\/li>\n\n\n\n
    • Ph\u00e1t tri\u1ec3n t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ef9 n\u0103ng th\u1ef1c ti\u1ec5n<\/strong> trong l\u0129nh v\u1ef1c marketing, truy\u1ec1n th\u00f4ng \u0111a n\u1ec1n t\u1ea3ng.<\/li>\n\n\n\n
    • K\u1ebft n\u1ed1i v\u1edbi doanh nghi\u1ec7p v\u00e0 chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh<\/strong>, m\u1edf r\u1ed9ng g\u00f3c nh\u00ecn v\u00e0 c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p t\u01b0\u01a1ng lai.
      <\/li>\n<\/ul>\n\n\n\n

      Khoa Thi\u1ebft k\u1ebf Truy\u1ec1n th\u00f4ng \u2013 Dubai Palace xin g\u1eedi l\u1eddi ch\u00fac m\u1eebng n\u1ed3ng nhi\u1ec7t \u0111\u1ebfn \u0111\u1ed9i WORKAHOLLY<\/strong> c\u00f9ng c\u00e1c b\u1ea1n sinh vi\u00ean kho\u00e1 K49 \u0111\u00e3 mang \u0111\u1ebfn ni\u1ec1m t\u1ef1 h\u00e0o cho nh\u00e0 tr\u01b0\u1eddng. Ch\u00fang t\u00f4i tin r\u1eb1ng, nh\u1eefng tr\u1ea3i nghi\u1ec7m n\u00e0y s\u1ebd l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m v\u1eefng ch\u1eafc gi\u00fap c\u00e1c b\u1ea1n ti\u1ebfp t\u1ee5c v\u01b0\u01a1n xa tr\u00ean con \u0111\u01b0\u1eddng h\u1ecdc t\u1eadp v\u00e0 s\u1ef1 nghi\u1ec7p ph\u00eda tr\u01b0\u1edbc.<\/p>\n\n\n\n

      – \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf TP.HCM, Khoa Thi\u1ebft k\u1ebf Truy\u1ec1n th\u00f4ng –<\/em><\/strong><\/p>\n\n\n\n

      <\/p>\n","protected":false},"excerpt":{"rendered":"

      V\u1edbi m\u1ee5c ti\u00eau lan t\u1ecfa tinh th\u1ea7n s\u1ed1ng xanh v\u00e0 th\u00fac \u0111\u1ea9y t\u01b0 duy s\u00e1ng t\u1ea1o trong th\u1ebf h\u1ec7 tr\u1ebb, Green Marketing Challenge 2025 (GMC 2025) l\u00e0 cu\u1ed9c thi d\u00e0nh…<\/p>\n","protected":false},"author":1,"featured_media":5365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[6,65,86,69,87,82,53],"tags":[],"class_list":["post-5363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tintuc","category-17-sgds","category-bao-chi-noi-ve-smd","category-giao-duc-chat-luong","category-khoa-hoc-goc-nhin-chuyen-gia-smd","category-quan-he-doi-tac-vi-cac-muc-tieu","category-sinh-vien-smd"],"acf":[],"_links":{"self":[{"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/posts\/5363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/comments?post=5363"}],"version-history":[{"count":6,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/posts\/5363\/revisions"}],"predecessor-version":[{"id":6247,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/posts\/5363\/revisions\/6247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/media\/5365"}],"wp:attachment":[{"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/media?parent=5363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/categories?post=5363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/tags?post=5363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}