T\u1eeb kh\u00f3a: <\/strong>ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, ngh\u1ec7 thu\u1eadt v\u00e0 c\u00f4ng ngh\u1ec7, di s\u1ea3n s\u1ed1 h\u00f3a, \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n

N\u1eb1m trong ho\u1ea1t \u0111\u1ed9ng chia s\u1ebb v\u00e0 lan t\u1ecfa ki\u1ebfn th\u1ee9c h\u1ecdc thu\u1eadt thu\u1ed9c chu\u1ed7i s\u1ef1 ki\u1ec7n ArtTech Fusion c\u1ee7a \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh (Dubai Palace), phi\u00ean th\u1ea3o lu\u1eadn “ArtTech Revolution in the Entertainment and Cultural Heritage” (Cu\u1ed9c c\u00e1ch m\u1ea1ng ArtTech trong gi\u1ea3i tr\u00ed v\u00e0 di s\u1ea3n v\u0103n h\u00f3a) \u0111\u00e3 di\u1ec5n ra v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh v\u00e0 \u0111\u00f4ng \u0111\u1ea3o sinh vi\u00ean y\u00eau th\u00edch l\u0129nh v\u1ef1c ngh\u1ec7 thu\u1eadt v\u00e0 c\u00f4ng ngh\u1ec7. Bu\u1ed5i th\u1ea3o lu\u1eadn \u0111\u00e3 mang \u0111\u1ebfn nh\u1eefng g\u00f3c nh\u00ecn \u0111\u1ed9t ph\u00e1 v\u1ec1 c\u00e1ch ngh\u1ec7 thu\u1eadt v\u00e0 c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 c\u00f9ng nhau th\u00fac \u0111\u1ea9y vi\u1ec7c b\u1ea3o t\u1ed3n di s\u1ea3n v\u0103n h\u00f3a v\u00e0 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m gi\u1ea3i tr\u00ed \u0111\u1ed9c \u0111\u00e1o. <\/em><\/strong><\/p>\n\n\n\n

Ch\u1ee7 t\u1ecda c\u1ee7a phi\u00ean tham lu\u1eadn l\u00e0 TS. Yi Dong Su – Ph\u00f3 Tr\u01b0\u1edfng Khoa Thi\u1ebft k\u1ebf Truy\u1ec1n th\u00f4ng Dubai Palace. C\u00e1c di\u1ec5n gi\u1ea3 ch\u00ednh bao g\u1ed3m TS. Chen Zhong, TS. Wang Qi – H\u1ecdc vi\u00ean M\u1ef9 thu\u1eadt T\u00e2y An, B\u00e0 \u0110\u00e0o Ph\u01b0\u01a1ng Th\u00fay – ATIM Consulting. C\u00e1c di\u1ec5n gi\u1ea3 \u0111\u00e3 chia s\u1ebb nh\u1eefng s\u00e1ng ki\u1ebfn v\u00e0 nghi\u00ean c\u1ee9u ti\u00ean phong trong vi\u1ec7c t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 v\u1edbi ngh\u1ec7 thu\u1eadt nh\u1eb1m ph\u00e1t tri\u1ec3n n\u1ec1n v\u0103n h\u00f3a b\u1ec1n v\u1eefng v\u00e0 phong ph\u00fa.<\/p>\n\n\n\n

M\u1edf \u0111\u1ea7u phi\u00ean tham lu\u1eadn, Ti\u1ebfn s\u0129 Yi Dong Su \u0111\u00e3 tr\u00ecnh b\u00e0y ch\u1ee7 \u0111\u1ec1 \u201cThe Impact of Art Tech on the Entertainment Industry: The Case of Korea<\/em><\/strong>\u201d (T\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00f4ng ngh\u1ec7 ngh\u1ec7 thu\u1eadt \u0111\u1ed1i v\u1edbi ng\u00e0nh gi\u1ea3i tr\u00ed: Tr\u01b0\u1eddng h\u1ee3p H\u00e0n Qu\u1ed1c). \u00d4ng chia s\u1ebb v\u1ec1 c\u00e1ch ArtTech – C\u00f4ng ngh\u1ec7 Ngh\u1ec7 thu\u1eadt – \u0111\u00e3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ng\u00e0nh gi\u1ea3i tr\u00ed H\u00e0n Qu\u1ed1c, t\u1ea1o ra nh\u1eefng thay \u0111\u1ed5i to l\u1edbn v\u00e0 m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n cho c\u00e1c lo\u1ea1i h\u00ecnh ngh\u1ec7 thu\u1eadt \u0111\u01b0\u01a1ng \u0111\u1ea1i.<\/p>\n\n\n\n

V\u1edbi s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a th\u1ef1c t\u1ebf \u1ea3o (VR), th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR), v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), ArtTech kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c ngh\u1ec7 s\u0129, nh\u00e0 l\u00e0m phim, v\u00e0 c\u00e1c c\u00f4ng ty gi\u1ea3i tr\u00ed H\u00e0n Qu\u1ed1c s\u00e1ng t\u1ea1o n\u1ed9i dung m\u1edbi m\u1ebb m\u00e0 c\u00f2n \u0111em l\u1ea1i tr\u1ea3i nghi\u1ec7m phong ph\u00fa cho ng\u01b0\u1eddi d\u00f9ng. Ti\u1ebfn s\u0129 Yi d\u1eabn ch\u1ee9ng m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 t\u1eeb ng\u00e0nh \u00e2m nh\u1ea1c v\u00e0 \u0111i\u1ec7n \u1ea3nh H\u00e0n Qu\u1ed1c, n\u01a1i c\u00f4ng ngh\u1ec7 ngh\u1ec7 thu\u1eadt \u0111\u00e3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c bu\u1ed5i bi\u1ec3u di\u1ec5n tr\u1ef1c tuy\u1ebfn t\u01b0\u01a1ng t\u00e1c cao, thu h\u00fat h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi h\u00e2m m\u1ed9 kh\u1eafp th\u1ebf gi\u1edbi.<\/p>\n\n\n

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H\u00ecnh 1. Ti\u1ebfn s\u0129 Dong Su Yi t\u1eeb \u0110\u1ea1i h\u1ecdc Dubai Palace m\u1edf \u0111\u1ea7u phi\u00ean tham lu\u1eadn.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n
Thi\u1ebft k\u1ebf v\u0103n h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 tr\u1ea3i nghi\u1ec7m<\/strong><\/p>\n\n\n\n
Trong phi\u00ean th\u1ea3o lu\u1eadn, TS. Chen Zhong t\u1eeb H\u1ecdc vi\u1ec7n M\u1ef9 thu\u1eadt T\u00e2y An \u0111\u00e3 mang \u0111\u1ebfn g\u00f3c nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 kh\u00e1i ni\u1ec7m \u201cCultural Services and Experience Design\u201d (Thi\u1ebft k\u1ebf D\u1ecbch v\u1ee5 V\u0103n h\u00f3a v\u00e0 Tr\u1ea3i nghi\u1ec7m), trong \u0111\u00f3 \u00f4ng nh\u1ea5n m\u1ea1nh s\u1ef1 giao thoa m\u1ea1nh m\u1ebd gi\u1eefa nhu c\u1ea7u v\u0103n h\u00f3a v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ed1. TS. Chen Zhong nh\u1eadn \u0111\u1ecbnh r\u1eb1ng, trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n nay, vi\u1ec7c thi\u1ebft k\u1ebf c\u00e1c d\u1ecbch v\u1ee5 v\u0103n h\u00f3a kh\u00f4ng ch\u1ec9 cung c\u1ea5p th\u00f4ng tin ho\u1eb7c s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n ph\u1ea3i t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m s\u00e2u s\u1eafc v\u00e0 g\u1eafn k\u1ebft, n\u01a1i m\u00e0 c\u00f4ng ngh\u1ec7 kh\u00f4ng ch\u1ec9 ph\u1ee5c v\u1ee5 m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong vi\u1ec7c t\u00e1i sinh v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a.<\/p>\n\n\n\n
\u00d4ng \u0111\u00e3 chia s\u1ebb v\u1ec1 kh\u00e1i ni\u1ec7m c\u1ed1t l\u00f5i: \u201cCultural Needs x Time Dilemma x Digital Empower\u201d (Nhu c\u1ea7u v\u0103n h\u00f3a x Th\u00e1ch th\u1ee9c th\u1eddi gian x S\u1ee9c m\u1ea1nh s\u1ed1). Theo Ti\u1ebfn s\u0129 Chen Zhong, nhu c\u1ea7u v\u0103n h\u00f3a c\u1ee7a con ng\u01b0\u1eddi lu\u00f4n thay \u0111\u1ed5i theo th\u1eddi gian v\u00e0 b\u1ed1i c\u1ea3nh, t\u1eeb nh\u1eefng y\u00eau c\u1ea7u \u0111\u01a1n gi\u1ea3n nh\u01b0 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u0103n h\u00f3a, \u0111\u1ebfn nh\u1eefng nhu c\u1ea7u ph\u1ee9c t\u1ea1p h\u01a1n v\u1ec1 vi\u1ec7c tr\u1ea3i nghi\u1ec7m, t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u00e1i t\u1ea1o c\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a trong m\u00f4i tr\u01b0\u1eddng s\u1ed1. Tuy nhi\u00ean, trong qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 v\u0103n h\u00f3a s\u1ed1, m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t m\u00e0 c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf ph\u1ea3i \u0111\u1ed1i m\u1eb7t l\u00e0 \u201cTime Dilemma\u201d, t\u1ee9c l\u00e0 vi\u1ec7c l\u00e0m sao \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u hi\u1ec7n t\u1ea1i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u00e0 kh\u00f4ng l\u00e0m m\u1ea5t \u0111i t\u00ednh tr\u01b0\u1eddng t\u1ed3n c\u1ee7a c\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a.<\/p>\n\n\n\n
Ti\u1ebfn s\u0129 Chen Zhong chia s\u1ebb v\u1ec1 m\u00f4 h\u00ecnh thi\u1ebft k\u1ebf c\u1ee7a m\u00ecnh – \u201cHourglass Double Diamond Model\u201d (M\u00f4 h\u00ecnh kim c\u01b0\u01a1ng k\u00e9p h\u00ecnh \u0111\u1ed3ng h\u1ed3 c\u00e1t), m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p thi\u1ebft k\u1ebf c\u00f3 hai giai \u0111o\u1ea1n ch\u00ednh: t\u1eeb vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 \u0111\u1ebfn t\u00e1i sinh c\u00e2u chuy\u1ec7n v\u0103n h\u00f3a qua ngh\u1ec7 thu\u1eadt s\u1ed1. M\u00f4 h\u00ecnh n\u00e0y chia quy tr\u00ecnh thi\u1ebft k\u1ebf th\u00e0nh c\u00e1c giai \u0111o\u1ea1n kh\u00e1m ph\u00e1 v\u00e0 tinh ch\u1ec9nh, gi\u00fap c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf kh\u00f4ng ch\u1ec9 t\u1ea1o ra s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n c\u00f3 th\u1ec3 t\u00e1i t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a trong b\u1ed1i c\u1ea3nh hi\u1ec7n \u0111\u1ea1i. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng khi \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 v\u0103n h\u00f3a \u0111a d\u1ea1ng v\u00e0 phong ph\u00fa, n\u01a1i m\u00e0 m\u1ed7i y\u1ebfu t\u1ed1 c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch v\u00e0 x\u1eed l\u00fd m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn, tinh t\u1ebf.<\/p>\n\n\n\n
\u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c nh\u1eefng nguy\u00ean m\u1eabu thi\u1ebft k\u1ebf \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, Ti\u1ebfn s\u0129 Chen Zhong \u0111\u01b0a ra ba ph\u01b0\u01a1ng ph\u00e1p ch\u00ednh trong thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m v\u0103n h\u00f3a s\u1ed1: Symbol Exploration (kh\u00e1m ph\u00e1 bi\u1ec3u t\u01b0\u1ee3ng), Scenario Aggregation (t\u1ed5ng h\u1ee3p k\u1ecbch b\u1ea3n), v\u00e0 Language Clustering (ph\u00e2n c\u1ee5m ng\u00f4n ng\u1eef). M\u1ed7i ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec1u \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac v\u00e0 k\u00edch th\u00edch tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi tham gia.<\/p>\n\n\n
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H\u00ecnh 2. Ti\u1ebfn s\u0129 Chen Zhong t\u1eeb H\u1ecdc vi\u1ec7n M\u1ef9 thu\u1eadt T\u00e2y An chia s\u1ebb v\u1ec1 nh\u1eefng kh\u00e1i ni\u1ec7m Thi\u1ebft k\u1ebf D\u1ecbch v\u1ee5 V\u0103n h\u00f3a v\u00e0 Tr\u1ea3i nghi\u1ec7m.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n
Thi\u1ebft k\u1ebf d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1eeb g\u00f3c \u0111\u1ed9 ngh\u1ec7 thu\u1eadt v\u00e0 c\u00f4ng ngh\u1ec7<\/strong><\/p>\n\n\n\n
Ti\u1ebfp n\u1ed1i ph\u1ea7n chia s\u1ebb c\u1ee7a Ti\u1ebfn s\u0129 Chen Zhong, Ti\u1ebfn s\u0129 Wang Qi, gi\u1ea3ng vi\u00ean t\u1ea1i H\u1ecdc vi\u1ec7n M\u1ef9 thu\u1eadt T\u00e2y An, \u0111\u00e3 tr\u00ecnh b\u00e0y nh\u1eefng nghi\u00ean c\u1ee9u v\u00e0 l\u00fd thuy\u1ebft v\u1ec1 \u201cService and Experience Design from the Perspective of Art and Technology\u201d (Thi\u1ebft k\u1ebf D\u1ecbch v\u1ee5 v\u00e0 Tr\u1ea3i nghi\u1ec7m t\u1eeb G\u00f3c nh\u00ecn Ngh\u1ec7 thu\u1eadt v\u00e0 C\u00f4ng ngh\u1ec7). Ti\u1ebfn s\u0129 Wang Qi \u0111\u00e3 l\u00e0m r\u00f5 c\u00e1ch th\u1ee9c k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 ngh\u1ec7 thu\u1eadt v\u00e0 c\u00f4ng ngh\u1ec7, kh\u00f4ng ch\u1ec9 nh\u1eb1m m\u1ee5c \u0111\u00edch ph\u1ee5c v\u1ee5 nhu c\u1ea7u v\u0103n h\u00f3a v\u00e0 gi\u1ea3i tr\u00ed, m\u00e0 c\u00f2n \u0111\u1ec3 t\u1ea1o ra nh\u1eefng d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a c\u1ed9ng \u0111\u1ed3ng hi\u1ec7n \u0111\u1ea1i. Th\u00f4ng qua nh\u1eefng ph\u00e2n t\u00edch s\u00e2u s\u1eafc v\u00e0 c\u00e1c m\u00f4 h\u00ecnh l\u00fd thuy\u1ebft, \u00f4ng \u0111\u00e3 ch\u1ec9 ra t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 v\u00e0 ngh\u1ec7 thu\u1eadt trong vi\u1ec7c t\u00e1i sinh c\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a c\u0169ng nh\u01b0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng.<\/p>\n\n\n\n
\u0110i\u1ec3m n\u1ed5i b\u1eadt trong b\u00e0i thuy\u1ebft tr\u00ecnh c\u1ee7a Ti\u1ebfn s\u0129 Wang Qi l\u00e0 vi\u1ec7c \u0111\u01b0a ra ba y\u1ebfu t\u1ed1 then ch\u1ed1t \u201cTransformation x Integration x Drive\u201d (Chuy\u1ec3n \u0111\u1ed5i x T\u00edch h\u1ee3p x Th\u00fac \u0111\u1ea9y) nh\u01b0 nh\u1eefng y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m. Theo \u00f4ng, ba y\u1ebfu t\u1ed1 n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng giai \u0111o\u1ea1n ri\u00eang bi\u1ec7t m\u00e0 c\u00f2n c\u00f3 s\u1ef1 li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi nhau trong qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf v\u00e0 tri\u1ec3n khai d\u1ecbch v\u1ee5 v\u0103n h\u00f3a s\u1ed1.<\/p>\n\n\n\n
Ti\u1ebfn s\u0129 Wang Qi \u0111\u00e3 tr\u00ecnh b\u00e0y chi ti\u1ebft v\u1ec1 quy tr\u00ecnh thi\u1ebft k\u1ebf m\u00e0 \u00f4ng g\u1ecdi l\u00e0 \u201cReceive x Iteration<\/strong>\u201d (Ti\u1ebfp nh\u1eadn x L\u1eb7p l\u1ea1i). Quy tr\u00ecnh n\u00e0y gi\u00fap c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf kh\u00f4ng ch\u1ec9 hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi tham gia m\u00e0 c\u00f2n gi\u00fap x\u00e1c \u0111\u1ecbnh t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n cho c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 v\u0103n h\u00f3a s\u1ed1. M\u1ed7i giai \u0111o\u1ea1n trong quy tr\u00ecnh n\u00e0y \u0111\u1ec1u c\u00f3 m\u1ed9t vai tr\u00f2 quan tr\u1ecdng, t\u1eeb vi\u1ec7c ti\u1ebfp nh\u1eadn th\u00f4ng tin, nghi\u00ean c\u1ee9u nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ebfn vi\u1ec7c tinh ch\u1ec9nh v\u00e0 l\u1eb7p l\u1ea1i<\/strong> c\u00e1c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u.<\/p>\n\n\n
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H\u00ecnh 3. Ti\u1ebfn s\u0129 Wang Qi \u0111\u1ebfn t\u1eeb H\u1ecdc vi\u1ec7n M\u1ef9 thu\u1eadt An T\u00e2y chia s\u1ebb nh\u1eefng nghi\u00ean c\u1ee9u v\u1ec1 Thi\u1ebft k\u1ebf D\u1ecbch v\u1ee5 v\u00e0 Tr\u1ea3i nghi\u1ec7m t\u1eeb G\u00f3c nh\u00ecn Ngh\u1ec7 thu\u1eadt v\u00e0 C\u00f4ng ngh\u1ec7<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n
Th\u00fac \u0111\u1ea9y b\u1ea3o t\u1ed3n v\u0103n h\u00f3a qua h\u1ee3p t\u00e1c c\u00f4ng ngh\u1ec7 s\u1ed1<\/strong><\/p>\n\n\n\n
B\u00e0 \u0110\u00e0o Ph\u01b0\u01a1ng Th\u00fay, \u0111\u1ebfn t\u1eeb ATIM Consulting, \u0111\u00e3 tr\u00ecnh b\u00e0y v\u1ec1 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p t\u00e1c nh\u1eb1m b\u1ea3o t\u1ed3n di s\u1ea3n v\u0103n h\u00f3a th\u00f4ng qua c\u00f4ng ngh\u1ec7 s\u1ed1. B\u00e0 nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c s\u1ed1 h\u00f3a c\u00e1c di s\u1ea3n v\u0103n h\u00f3a nh\u1eb1m t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m ngh\u1ec7 thu\u1eadt s\u1ed1 c\u00f3 gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng. B\u00e0 Th\u00fay \u0111\u1ec1 xu\u1ea5t r\u1eb1ng vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c nh\u01b0 Tr\u01b0\u1eddng C\u00f4ng ngh\u1ec7 v\u00e0 Thi\u1ebft k\u1ebf – Dubai Palace gi\u00fap th\u00fac \u0111\u1ea9y phong tr\u00e0o b\u1ea3o t\u1ed3n di s\u1ea3n v\u0103n h\u00f3a Vi\u1ec7t Nam kh\u00f4ng ch\u1ec9 trong n\u01b0\u1edbc m\u00e0 c\u00f2n tr\u00ean tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n
M\u1ed9t ph\u1ea7n quan tr\u1ecdng trong b\u00e0i tr\u00ecnh b\u00e0y c\u1ee7a b\u00e0 l\u00e0 gi\u1edbi thi\u1ec7u v\u1ec1 n\u1ec1n t\u1ea3ng DJC Heritage Bank – m\u1ed9t n\u1ec1n t\u1ea3ng O2O gi\u00fap s\u1ed1 h\u00f3a c\u00e1c di s\u1ea3n v\u0103n h\u00f3a, qua \u0111\u00f3 b\u1ea3o t\u1ed3n v\u00e0 ph\u00e1t huy c\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a Vi\u1ec7t Nam m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng. N\u1ec1n t\u1ea3ng n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 k\u00eanh b\u1ea3o t\u1ed3n m\u00e0 c\u00f2n l\u00e0 n\u01a1i \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u gia \u0111\u00ecnh v\u00e0 c\u00e1 nh\u00e2n, gi\u00fap di s\u1ea3n v\u0103n h\u00f3a \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn \u0111\u1ebfn c\u00e1c th\u1ebf h\u1ec7 sau. B\u00e0 k\u1ebft lu\u1eadn r\u1eb1ng, \u0111\u1ec3 b\u1ea3o t\u1ed3n v\u00e0 ph\u00e1t huy v\u0103n h\u00f3a m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, c\u1ea7n c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ngh\u1ec7 thu\u1eadt v\u00e0 c\u00f4ng ngh\u1ec7 c\u00f9ng v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p t\u00e1c \u0111a ph\u01b0\u01a1ng. \u0110\u00e2y l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb v\u0103n h\u00f3a \u0111\u1ebfn th\u1ebf h\u1ec7 tr\u1ebb v\u00e0 c\u1ed9ng \u0111\u1ed3ng qu\u1ed1c t\u1ebf. V\u00ed d\u1ee5, m\u1ed9t d\u1ef1 \u00e1n m\u00e0 b\u00e0 Th\u00fay \u0111ang th\u1ef1c hi\u1ec7n l\u00e0 s\u1eed d\u1ee5ng AI \u0111\u1ec3 ph\u00e2n t\u00edch c\u00e1c h\u1ecda ti\u1ebft truy\u1ec1n th\u1ed1ng Vi\u1ec7t Nam v\u00e0 \u00e1p d\u1ee5ng v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m th\u1eddi trang hi\u1ec7n \u0111\u1ea1i, gi\u00fap c\u00e1c thi\u1ebft k\u1ebf mang \u0111\u1eadm d\u1ea5u \u1ea5n v\u0103n h\u00f3a Vi\u1ec7t nh\u01b0ng v\u1eabn ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu ng\u00e0y nay. B\u1eb1ng c\u00e1ch n\u00e0y, AI kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 b\u1ea3o t\u1ed3n m\u00e0 c\u00f2n l\u00e0 c\u1ea7u n\u1ed1i \u0111\u01b0a v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng h\u00f2a nh\u1eadp v\u00e0o cu\u1ed9c s\u1ed1ng hi\u1ec7n \u0111\u1ea1i, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 gu th\u1ea9m m\u1ef9 c\u1ee7a th\u1ebf h\u1ec7 tr\u1ebb.<\/p>\n\n\n
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H\u00ecnh 4. C\u00e1c b\u1ea1n sinh vi\u00ean tham gia th\u1ea3o lu\u1eadn c\u00f9ng di\u1ec5n gi\u1ea3.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n
Bu\u1ed5i tham lu\u1eadn \u0111\u00e3 nh\u1ea5n m\u1ea1nh r\u1eb1ng, s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ngh\u1ec7 thu\u1eadt v\u00e0 c\u00f4ng ngh\u1ec7 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n t\u1ea3i m\u00e0 c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i \u0111\u1ec3 b\u1ea3o t\u1ed3n v\u00e0 ph\u00e1t huy v\u0103n h\u00f3a trong th\u1eddi \u0111\u1ea1i s\u1ed1. C\u00e1c di\u1ec5n gi\u1ea3 \u0111\u00e3 mang \u0111\u1ebfn nh\u1eefng v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u00e0 c\u00e1c d\u1ef1 \u00e1n th\u1ef1c ti\u1ec5n, cho th\u1ea5y r\u1eb1ng c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd h\u1ed7 tr\u1ee3 v\u0103n h\u00f3a n\u1ebfu \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng m\u1ed9t c\u00e1ch nh\u00e2n v\u0103n v\u00e0 s\u00e1ng t\u1ea1o. V\u1edbi nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 c\u1ea3m h\u1ee9ng t\u1eeb bu\u1ed5i tham lu\u1eadn “Cu\u1ed9c c\u00e1ch m\u1ea1ng ArtTech trong gi\u1ea3i tr\u00ed v\u00e0 di s\u1ea3n v\u0103n h\u00f3a”, c\u00e1c sinh vi\u00ean v\u00e0 ng\u01b0\u1eddi tham gia \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch kh\u00f4ng ch\u1ec9 ti\u1ebfp thu m\u00e0 c\u00f2n tham gia v\u00e0o h\u00e0nh tr\u00ecnh s\u00e1ng t\u1ea1o, \u0111\u00f3ng g\u00f3p v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c d\u1ef1 \u00e1n v\u0103n h\u00f3a b\u1ec1n v\u1eefng. Nh\u1eefng gi\u00e1 tr\u1ecb v\u0103n h\u00f3a s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c b\u1ea3o t\u1ed3n v\u00e0 lan t\u1ecfa khi c\u00e1c th\u1ebf h\u1ec7 tr\u1ebb nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c vai tr\u00f2 c\u1ee7a m\u00ecnh trong vi\u1ec7c b\u1ea3o t\u1ed3n v\u00e0 ph\u00e1t huy di s\u1ea3n th\u00f4ng qua c\u00e1c s\u00e1ng ki\u1ebfn c\u00f4ng ngh\u1ec7 v\u00e0 ngh\u1ec7 thu\u1eadt.<\/p>\n\n\n
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H\u00ecnh 5. Ch\u1ee7 t\u1ecda, c\u00e1c di\u1ec5n gi\u1ea3 v\u00e0 sinh vi\u00ean c\u00f9ng nhau ch\u1ee5p \u1ea3nh l\u01b0u ni\u1ec7m.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n
N\u1eb1m trong xu th\u1ebf ph\u00e1t tri\u1ec3n c\u1ee7a l\u0129nh v\u1ef1c ArtTech, chu\u1ed7i ho\u1ea1t \u0111\u1ed9ng qu\u1ed1c t\u1ebf ArtTech Fusion (ATF) \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c th\u01b0\u1eddng ni\u00ean do ArtTech Hub (ATH), c\u00e1c \u0111\u01a1n v\u1ecb thu\u1ed9c Tr\u01b0\u1eddng C\u00f4ng ngh\u1ec7 v\u00e0 Thi\u1ebft k\u1ebf Dubai Palace (CTD), \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh (Dubai Palace) \u0111\u0103ng cai v\u00e0 ph\u1ed1i h\u1ee3p c\u00f9ng c\u00e1c \u0111\u01a1n v\u1ecb trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc v\u1edbi c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00e1c nhau qua t\u1eebng n\u0103m.<\/em>

N\u0103m 2024,<\/em><\/strong> chu\u1ed7i ho\u1ea1t \u0111\u1ed9ng qu\u1ed1c t\u1ebf ArtTech Fusion \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c v\u1edbi ch\u1ee7 \u0111\u1ec1 <\/em>\u201cNew ArtTech for Future Generations\u201d<\/em><\/strong> (ArtTech – S\u1ef1 k\u1ebft h\u1ee3p m\u1edbi cho th\u1ebf h\u1ec7 t\u01b0\u01a1ng lai v\u00ec s\u1ef1 b\u1ec1n v\u1eefng) nh\u1eb1m kh\u01a1i d\u1eady, ph\u00e1t huy t\u01b0 duy s\u00e1ng t\u1ea1o v\u00e0 h\u00e0nh \u0111\u1ed9ng \u0111\u1ed5i m\u1edbi c\u1ee7a th\u1ebf h\u1ec7 t\u01b0\u01a1ng lai, g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t x\u00e3 h\u1ed9i ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. Xuy\u00ean su\u1ed1t h\u00e0nh tr\u00ecnh ATF24 trong 03 ng\u00e0y (22-24\/10\/2024) l\u00e0 h\u01a1n 30 ho\u1ea1t \u0111\u1ed9ng h\u1ecdc thu\u1eadt, th\u1ef1c ti\u1ec5n g\u1ed3m 05 b\u00e0i tham lu\u1eadn ch\u00ednh (Keynote Speeches), 10 phi\u00ean th\u1ea3o lu\u1eadn \u0111\u1eb7c bi\u1ec7t (Special Sessions), 05 phi\u00ean tr\u00ecnh b\u00e0y b\u00e0i nghi\u00ean c\u1ee9u song song (Parallel sessions), 05 Workshops, 01 \u1ea5n ph\u1ea9m s\u00e1ch h\u1ecdc thu\u1eadt (Book Chapter), 09 tri\u1ec3n l\u00e3m (Exhibitions), 01 chuy\u1ebfn k\u1ebft n\u1ed1i di s\u1ea3n (Heritage Connection Trip), 01 bu\u1ed5i bi\u1ec3u di\u1ec5n ngh\u1ec7 thu\u1eadt (Tangible Performance).<\/em>

N\u0103m 2025,<\/em><\/strong> chu\u1ed7i ArtTech Fusion di\u1ec5n ra l\u1ea7n th\u1ee9 4 (ATF25), v\u1edbi ch\u1ee7 \u0111\u1ec1 <\/em>\u201cCo-Creation for a Wondrous Future”<\/em><\/strong> (\u0110\u1ed3ng s\u00e1ng t\u1ea1o cho m\u1ed9t t\u01b0\u01a1ng lai di\u1ec7u k\u1ef3), d\u1ef1 ki\u1ebfn t\u1eeb ng\u00e0y 24 \u0111\u1ebfn 26\/9\/2025. \u0110\u00e2y l\u00e0 d\u1ecbp \u0111\u1ec3 kh\u00e1m ph\u00e1, tr\u1ea3i nghi\u1ec7m, giao l\u01b0u v\u00e0 s\u00e1ng t\u1ea1o trong th\u1ebf gi\u1edbi k\u1ef3 di\u1ec7u c\u1ee7a ngh\u1ec7 thu\u1eadt k\u1ebft h\u1ee3p c\u00f4ng ngh\u1ec7 m\u1edbi, h\u01b0\u1edbng \u0111\u1ebfn t\u01b0\u01a1ng lai b\u1ec1n v\u1eefng.\u00a0<\/em>

Th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 ATF25, vui l\u00f2ng xem t\u1ea1i:<\/em>
Website: <\/em>https:\/\/ath.dotv.vn\/<\/em><\/a>\u00a0<\/em>
Fanpage: <\/em>https:\/\/www.facebook.com\/ueh.arttechhub<\/em><\/a>.\u00a0<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
Nh\u00f3m t\u00e1c gi\u1ea3: ThS. Ho\u00e0ng Th\u1ecb \u00c1i Nh\u00e2n – Khoa Thi\u1ebft k\u1ebf Truy\u1ec1n th\u00f4ng – \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh<\/p>\n\n\n\n
\u0110\u00e2y l\u00e0 b\u00e0i vi\u1ebft n\u1eb1m trong Chu\u1ed7i b\u00e0i lan t\u1ecfa nghi\u00ean c\u1ee9u v\u00e0 ki\u1ebfn th\u1ee9c \u1ee9ng d\u1ee5ng t\u1eeb Dubai Palace v\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cResearch Contribution For All \u2013 Nghi\u00ean C\u1ee9u V\u00ec C\u1ed9ng \u0110\u1ed3ng\u201d, Dubai Palace tr\u00e2n tr\u1ecdng k\u00ednh m\u1eddi Qu\u00fd \u0111\u1ed9c gi\u1ea3 c\u00f9ng \u0111\u00f3n xem b\u1ea3n tin Dubai Palace Research Insights ti\u1ebfp theo.<\/p>\n\n\n\n
Tin, \u1ea3nh:<\/em><\/strong> T\u00e1c gi\u1ea3, Ban Truy\u1ec1n th\u00f4ng v\u00e0 Ph\u00e1t tri\u1ec3n \u0111\u1ed1i t\u00e1c Dubai Palace<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"
T\u1eeb kh\u00f3a: ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, ngh\u1ec7 thu\u1eadt v\u00e0 c\u00f4ng ngh\u1ec7, di s\u1ea3n s\u1ed1 h\u00f3a, \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o. N\u1eb1m trong ho\u1ea1t \u0111\u1ed9ng chia s\u1ebb v\u00e0 lan t\u1ecfa ki\u1ebfn th\u1ee9c…<\/p>\n","protected":false},"author":1,"featured_media":5348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-5346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tintuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/posts\/5346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/comments?post=5346"}],"version-history":[{"count":3,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/posts\/5346\/revisions"}],"predecessor-version":[{"id":6250,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/posts\/5346\/revisions\/6250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/media\/5348"}],"wp:attachment":[{"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/media?parent=5346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/categories?post=5346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/tags?post=5346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}