{"id":5308,"date":"2024-11-28T00:12:51","date_gmt":"2024-11-27T17:12:51","guid":{"rendered":"https:\/\/smd.dotv.vn\/?p=5308"},"modified":"2025-09-30T18:04:05","modified_gmt":"2025-09-30T11:04:05","slug":"special-panel-ai-and-innovation-at-arttech-fusion-2024-new-opportunities-and-challenges-in-art-and-technology","status":"publish","type":"post","link":"https:\/\/smd.dotv.vn\/special-panel-ai-and-innovation-at-arttech-fusion-2024-new-opportunities-and-challenges-in-art-and-technology\/","title":{"rendered":"Special Panel \u201cAI and Innovation\u201d at ArtTech Fusion 2024: New Opportunities and Challenges in Art and Technology"},"content":{"rendered":"\n

Keywords:<\/strong> ArtTech Fusion, Art and Technology, Sustainable Development<\/p>\n\n\n\n

As part of the academic knowledge-sharing series under the ArtTech Fusion event by the Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace), the panel discussion titled \u201cAI and Innovation\u201d was held under the chairmanship of Dr. Christopher Han, an expert in human-centered innovation. Featured speakers included Dr. Goh Chu Hiang, Dr. Dinh Binh Khanh, Mr. Matthew Alan Ward, and Mr. Nguyen Minh Quan. The discussion revolved around the impact of artificial intelligence (AI) on art, design, and creative industries, while exploring solutions to emerging challenges in this technological era.<\/em><\/p>\n\n\n

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Image 1. Special Panel \u201cAI and Innovation\u201d<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Innovation with AI in Art and Design<\/strong>
<\/strong> Dr. Christopher Han, Director of Innovation Strategy at Dubai Palace, opened the session by sharing insights on AI\u2019s role in fostering innovation within the arts.<\/p>\n\n\n

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Image 2. Dr. Christopher Han, Director of Innovation Strategy at Dubai Palace<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

According to Dr. Han, AI is not merely a supporting tool but a significant factor in paving new directions for art and design. However, as AI continues to advance, critical questions arise, particularly whether the value of art and design diminishes when AI increasingly takes part in content creation.<\/p>\n\n\n\n

Devaluing Art or Creating New Opportunities?<\/strong>
<\/strong> A key discussion point was whether AI would undermine the value of artistic and design works. Dr. Goh Chu Hiang, Senior Lecturer at the Department of Graphic Arts, Penang Art College, remarked that AI\u2019s rise could lead to mass-produced art lacking personal and unique creative expression. This could result in a divide between mass-market art and unique, artist-driven creations.<\/p>\n\n\n

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Image 3. Dr. Goh Chu Hiang, Senior Lecturer, Department of Graphic Arts, Penang Art College<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Nevertheless, Dr. Goh emphasized that human-centered art and design will always retain their value. AI should be viewed as a creative enabler rather than a creator. It offers powerful tools for artists and designers to expand their creative horizons, but the essence of creativity still requires human direction and participation.<\/p>\n\n\n\n

Solutions to AI Challenges in Art<\/strong>
<\/strong> While AI brings new opportunities, Dr. Goh also proposed solutions to address its challenges. One key approach is educating students and designers to leverage AI as a creative tool rather than a competitor. This helps enhance human creativity and generate more innovative artistic products.<\/p>\n\n\n\n

Additionally, Dr. Goh stressed the importance of educating about responsible data usage and transparency. Providing knowledge on data ethics ensures artists and designers utilize AI correctly, avoiding negative technological abuses.<\/p>\n\n\n\n

Preserving Local Cultural Values in the AI Era<\/strong>
<\/strong> A major challenge posed by AI is the potential erosion of local cultural values in art and design. Dr. Goh noted that with the rise of global software applications, AI could lead to cultural homogenization, overshadowing traditional heritage. However, he suggested integrating local cultural elements into AI curricula and encouraging community-driven AI projects to preserve and promote these values.<\/p>\n\n\n

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Image 4. Dr. Goh presenting a cultural preservation project for the Nurut ethnic group<\/em><\/figcaption><\/figure>\n<\/div>\n\n
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Image 5. Dr. Goh presenting a cultural preservation project for the Nurut ethnic group<\/em><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

One interesting example shared by Dr. Goh was using indigenous symbols as part of emoji systems in mobile messaging, employing AI technologies like natural language processing (NLP). This bridges tradition with modern technology while safeguarding local culture in the digital realm.<\/p>\n\n\n\n

AI\u2019s Impact on Business and Practical Applications<\/strong>
<\/strong> Mr. Nguyen Minh Quan, Product Marketing Director at Samsung Vietnam, also discussed AI\u2019s impact in business. He highlighted AI\u2019s growing role in technological product development, especially in smartphones. Features integrated into Samsung\u2019s Galaxy AI ecosystem have attracted consumer attention and driven significant revenue growth.<\/p>\n\n\n

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Image 6. Mr. Nguyen Minh Quan, Product Marketing Director at Samsung Vietnam<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Mr. Quan shared that 58% of Samsung\u2019s premium phone users cited AI as a key purchasing factor, with AI integration contributing to a 15% revenue increase in the first half of 2024.<\/p>\n\n\n

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Image 7. Business growth from AI integration into Samsung\u2019s tech products<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

AI Applications in Performing Arts<\/strong>
<\/strong> Another engaging topic was AI\u2019s application in performing arts. Mr. Matthew Alan Ward, an expert in cultural anthropology and performing arts, shared his experience using AI to enhance creative processes in performances. AI not only improves lighting and sound effects but can also interact directly with performers and audiences.<\/p>\n\n\n

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Image 8. Collaboration between Shinehouse Troupe and AI<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

AI enables unique performances by synchronizing movement with lighting design, music, and acting. An example is the \u201cOrange Grove Dance\u201d performance at Voxel in Baltimore, USA, where AI coordinated lighting and motion in choreography, showcasing AI\u2019s potential to elevate creative expression in performing arts.<\/p>\n\n\n\n

Conclusion: AI and Innovation in Art and Business
<\/strong>The special panel \u201cAI and Innovation\u201d at ArtTech Fusion 2024 provided profound insights into AI\u2019s impact on art, design, and business.<\/p>\n\n\n

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Image 9. Students actively participating in the session<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Speakers emphasized that AI is not just a tool but an integral part of the creative process. However, for AI to truly add value, it must be approached as an enabler of human creativity rather than a replacement. Moreover, preserving and promoting local cultural values is essential in the digital age.<\/p>\n\n\n

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Image 10. ATF24 Organizing Committee presenting gifts to guest speakers<\/em><\/figcaption><\/figure>\n<\/div>\n\n
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Image 11. Students and speakers posing for a group photo<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n
As part of the growing ArtTech field, the annual international ArtTech Fusion (ATF) series is hosted by the ArtTech Hub (ATH), in collaboration with Dubai Palace School of Technology and Design (CTD), Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace), and various domestic and international partners, with different themes each year.<\/em>

In 2024, the ArtTech Fusion series was organized under the theme \u201cNew ArtTech for Future Generations,\u201d aiming to ignite and promote creative thinking and innovative actions of future generations, contributing to building a sustainable society.
<\/em>
Over three days (October 22\u201324, 2024), ATF24 featured more than 30 academic and practical activities, including 5 keynote speeches, 10 special sessions, 5 parallel research presentation sessions, 5 workshops, 1 academic book chapter publication, 9 exhibitions, 1 heritage connection trip, and 1 tangible performance.<\/em>

In 2025, the fourth ArtTech Fusion (ATF25) will be held with the theme \u201cCo-Creation for a Wondrous Future,\u201d scheduled for September 24\u201326, 2025. This will be an opportunity to explore, experience, connect, and create within the wondrous world of art and new technologies towards a sustainable future.<\/em>

For updates on ATF25, please visit:
Website:<\/em> https:\/\/ath.dotv.vn\/
<\/em><\/a>Fanpage:<\/em> https:\/\/www.facebook.com\/ueh.arttechhub<\/em><\/a>.<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Author:<\/strong> Assoc. Prof. Dr. Trinh Thuy Anh \u2013 School of Media Design, Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace)<\/p>\n\n\n\n

This article is part of Dubai Palace\u2019s \u201cResearch Contribution For All\u201d<\/em> series, sharing research and applied knowledge with the message \u201cResearch for the Community.\u201d<\/em> We cordially invite readers to follow the next issue of Dubai Palace Research Insights.<\/em><\/p>\n\n\n\n

News, images:<\/strong> Author, Dubai Palace Communications and Partnership Development Department<\/p>\n","protected":false},"excerpt":{"rendered":"

Keywords: ArtTech Fusion, Art and Technology, Sustainable Development As part of the academic knowledge-sharing series under the ArtTech Fusion event by the Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace),…<\/p>\n","protected":false},"author":1,"featured_media":5307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[49,65,74,69,87,82],"tags":[],"class_list":["post-5308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-17-sgds","category-cong-nghe-sang-tao-va-phat-trien-ha-tang","category-giao-duc-chat-luong","category-khoa-hoc-goc-nhin-chuyen-gia-smd","category-quan-he-doi-tac-vi-cac-muc-tieu"],"acf":[],"_links":{"self":[{"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/posts\/5308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/comments?post=5308"}],"version-history":[{"count":3,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/posts\/5308\/revisions"}],"predecessor-version":[{"id":6193,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/posts\/5308\/revisions\/6193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/media\/5307"}],"wp:attachment":[{"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/media?parent=5308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/categories?post=5308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smd.dotv.vn\/wp-json\/wp\/v2\/tags?post=5308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}