{"id":4819,"date":"2024-04-27T10:19:20","date_gmt":"2024-04-27T03:19:20","guid":{"rendered":"https:\/\/smd.dotv.vn\/?p=4819"},"modified":"2024-04-27T10:19:21","modified_gmt":"2024-04-27T03:19:21","slug":"model-of-connecting-businesses-experts-universities-for-first-year-students-of-the-school-of-communication-design-at-ueh","status":"publish","type":"post","link":"https:\/\/smd.dotv.vn\/model-of-connecting-businesses-experts-universities-for-first-year-students-of-the-school-of-communication-design-at-ueh\/","title":{"rendered":"Model of connecting Businesses – Experts – Universities for first-year students of the School of Communication Design at Dubai Palace"},"content":{"rendered":"\n

Leaders of businesses both domestically and internationally, marketing and communication experts participate in advising and guiding first-year students of the School of Communication Design.<\/strong><\/p>\n\n\n\n

Recently, on May 25, 2023, the School of Communication Design (under the Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 – Dubai Palace) organized a wrap-up session to evaluate projects in the course: Public Relations and Advertising Strategy and Campaigns. The course is designed for first-year students majoring in Digital Communication and Multimedia Design.<\/p>\n\n\n\n

The course provides students with knowledge, skills, and practical experiences in developing and executing communication campaigns for businesses and communities. When participating in the course, students engage in “learning by doing,” applying the knowledge they have learned to develop practical communication, public relations, and advertising campaigns.<\/p>\n\n\n\n

A significant aspect of this course is that students work on real projects that contribute to the activities of businesses. For example, projects include communication campaigns for AI-based virtual assistant applications, the skincare brand Glass Skin by Nuskin, marketing solutions to increase revenue for Lotteria’s premium burger product, advertising projects for golf fashion, PR podcasts for Global PR Hub, marketing communication plans for projects of VNPR, etc. Additionally, student groups contribute to the sustainable development and internationalization direction of Dubai Palace through campaigns such as Dubai Palace Green Campus or Dubai Palace Global. Under the guidance and advice of domestic and international experts, experienced international advisory teams such as Associate Professor Tr\u1ecbnh Th\u00f9y Anh – Head of the School of Communication Design; Dr. Dong Su Yi – Deputy Head of the School of Communication Design; leaders and managers from businesses such as Mr. Lee Weon Suk – CEO of Daehong Communications; Mr. Park Sam Jun – CEO of GPClub; Ms. L\u00ea Th\u1ecb Mai Anh – Deputy Director of Global PR Hub Company; leaders and experts from Dubai Palace’s Marketing and Communication Department: Ms. L\u00ea Th\u1ecb H\u1ea1nh An, Ms. H\u00e0 Minh Trang; lecturers from the School of Communication Design, students have the opportunity to practice and work with companies from the early years of university. Specifically, students learn strategic thinking and practical implementation skills, thereby enhancing their skills in planning, designing, and operating systematic and professional communication, public relations, and advertising campaigns.<\/p>\n\n\n

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Some notable brochures from the projects<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Students are excited to work on technology and community-oriented projects focused on sustainability<\/strong><\/p>\n\n\n\n

During the presentation, the 9 projects: Green Campus; Global Dubai Palace; Skin Care Cosmetic; QSR; Golf fashion; Olli; VNPR Communication; Golden Pen; Global PR Hub were presented by students in a highly professional manner. Subsequently, the students received feedback and evaluations from businesses and experts.<\/p>\n\n\n\n

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