{"id":7026,"date":"2026-01-06T14:42:48","date_gmt":"2026-01-06T07:42:48","guid":{"rendered":"https:\/\/smd.dotv.vn\/?page_id=7026"},"modified":"2026-01-16T11:16:38","modified_gmt":"2026-01-16T04:16:38","slug":"huong-nghien-cuu-chinh","status":"publish","type":"page","link":"https:\/\/smd.dotv.vn\/nghien-cuu\/huong-nghien-cuu-chinh\/","title":{"rendered":"H\u01b0\u1edbng nghi\u00ean c\u1ee9u ch\u00ednh"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7026\" class=\"elementor elementor-7026\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e773c7 e-con-boxed e-flex e-con\" data-id=\"8e773c7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-811dc5a elementor-widget elementor-widget-accordion\" data-id=\"811dc5a\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 22-05-2023 *\/\n.elementor-accordion{text-align:left}.elementor-accordion .elementor-accordion-item{border:1px solid #d5d8dc}.elementor-accordion .elementor-accordion-item+.elementor-accordion-item{border-top:none}.elementor-accordion .elementor-tab-title{margin:0;padding:15px 20px;font-weight:700;line-height:1;cursor:pointer;outline:none}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{display:inline-block;width:1.5em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon svg{width:1em;height:1em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-right{float:right;text-align:right}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-left{float:left;text-align:left}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-closed{display:block}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-opened,.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-closed{display:none}.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-opened{display:block}.elementor-accordion .elementor-tab-content{display:none;padding:15px 20px;border-top:1px solid #d5d8dc}@media (max-width:767px){.elementor-accordion .elementor-tab-title{padding:12px 15px}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{width:1.2em}.elementor-accordion .elementor-tab-content{padding:7px 15px}}.e-con-inner>.elementor-widget-accordion,.e-con>.elementor-widget-accordion{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1351\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"tab\" aria-controls=\"elementor-tab-content-1351\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Ch\u1ee7 \u0111\u1ec1 1: Marketing, Truy\u1ec1n th\u00f4ng & Truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1351\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1351\"><ul><li>H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong b\u1ed1i c\u1ea3nh s\u1ed1 h\u00f3a v\u00e0 truy\u1ec1n th\u00f4ng \u0111a k\u00eanh<\/li><li>Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u, ni\u1ec1m tin v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/li><li>Vai tr\u00f2 c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i, n\u1ed9i dung s\u1ed1 v\u00e0 c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn<\/li><li>\u1ea2nh h\u01b0\u1edfng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 t\u00e2m l\u00fd \u2013 x\u00e3 h\u1ed9i \u0111\u1ebfn th\u00e1i \u0111\u1ed9 v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng<\/li><li>Marketing v\u00ec l\u1ee3i \u00edch x\u00e3 h\u1ed9i v\u00e0 gi\u00e1 tr\u1ecb c\u1ed9ng \u0111\u1ed3ng<\/li><li>\u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi trong marketing v\u00e0 truy\u1ec1n th\u00f4ng<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1352\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"tab\" aria-controls=\"elementor-tab-content-1352\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Ch\u1ee7 \u0111\u1ec1 2: Thi\u1ebft k\u1ebf<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1352\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1352\"><ul><li>T\u01b0 duy thi\u1ebft k\u1ebf v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o li\u00ean ng\u00e0nh<\/li><li>Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng trong m\u00f4i tr\u01b0\u1eddng s\u1ed1 v\u00e0 v\u1eadt l\u00fd<\/li><li>M\u1ed1i quan h\u1ec7 gi\u1eefa th\u1ea9m m\u1ef9, ch\u1ee9c n\u0103ng v\u00e0 c\u00f4ng ngh\u1ec7<\/li><li>Thi\u1ebft k\u1ebf h\u01b0\u1edbng \u0111\u1ebfn gi\u00e1o d\u1ee5c, x\u00e3 h\u1ed9i v\u00e0 c\u1ed9ng \u0111\u1ed3ng<\/li><li>Vai tr\u00f2 c\u1ee7a thi\u1ebft k\u1ebf trong n\u00e2ng cao kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 h\u1ecdc t\u1eadp<\/li><li>Thi\u1ebft k\u1ebf nh\u01b0 c\u00f4ng c\u1ee5 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1353\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"tab\" aria-controls=\"elementor-tab-content-1353\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Ch\u1ee7 \u0111\u1ec1 3: ArtTech (C\u00f4ng ngh\u1ec7 Ngh\u1ec7 thu\u1eadt)<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1353\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1353\"><ul><li>Giao thoa gi\u1eefa ngh\u1ec7 thu\u1eadt, c\u00f4ng ngh\u1ec7 v\u00e0 truy\u1ec1n th\u00f4ng s\u1ed1<\/li><li>\u1ee8ng d\u1ee5ng AI, AR\/VR\/MR trong s\u00e1ng t\u1ea1o v\u00e0 tr\u1ea3i nghi\u1ec7m nh\u1eadp vai<\/li><li>Ngh\u1ec7 thu\u1eadt s\u1ed1, con ng\u01b0\u1eddi \u1ea3o v\u00e0 kh\u00f4ng gian \u1ea3o<\/li><li>Tr\u1ea3i nghi\u1ec7m th\u1ea9m m\u1ef9, c\u1ea3m x\u00fac v\u00e0 s\u00e1ng t\u1ea1o trong m\u00f4i tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7<\/li><li>M\u00f4 h\u00ecnh gi\u00e1 tr\u1ecb m\u1edbi trong c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p s\u00e1ng t\u1ea1o<\/li><li>ArtTech nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng cho \u0111\u1ed5i m\u1edbi v\u0103n h\u00f3a v\u00e0 truy\u1ec1n th\u00f4ng<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1354\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"tab\" aria-controls=\"elementor-tab-content-1354\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Ch\u1ee7 \u0111\u1ec1 4: Ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1354\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1354\"><ul><li>H\u00e0nh vi ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i<\/li><li>\u0110\u1ed5i m\u1edbi xanh, minh b\u1ea1ch m\u00f4i tr\u01b0\u1eddng v\u00e0 kinh t\u1ebf tu\u1ea7n ho\u00e0n<\/li><li>H\u1ea1nh ph\u00fac, ch\u1ea5t l\u01b0\u1ee3ng s\u1ed1ng v\u00e0 th\u1ea9m m\u1ef9 b\u1ec1n v\u1eefng<\/li><li>Vai tr\u00f2 c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 tri th\u1ee9c trong ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/li><li>Li\u00ean k\u1ebft c\u00e1c M\u1ee5c ti\u00eau Ph\u00e1t tri\u1ec3n B\u1ec1n v\u1eefng (SDGs)<\/li><li>H\u1ee3p t\u00e1c li\u00ean ng\u00e0nh v\u00e0 m\u1ea1ng l\u01b0\u1edbi tri th\u1ee9c to\u00e0n c\u1ea7u<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1355\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"tab\" aria-controls=\"elementor-tab-content-1355\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Ch\u1ee7 \u0111\u1ec1 5: L\u00e3nh \u0111\u1ea1o trong Truy\u1ec1n th\u00f4ng v\u00e0 Truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1355\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1355\"><ul><li>Phong c\u00e1ch l\u00e3nh \u0111\u1ea1o trong m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng v\u00e0 s\u00e1ng t\u1ea1o<\/li><li>L\u00e3nh \u0111\u1ea1o \u0111\u1ed5i m\u1edbi v\u00e0 qu\u1ea3n tr\u1ecb d\u1ef1 \u00e1n truy\u1ec1n th\u00f4ng<\/li><li>H\u00e0nh vi t\u1ed5 ch\u1ee9c v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c trong b\u1ed1i c\u1ea3nh s\u1ed1<\/li><li>Vai tr\u00f2 c\u1ee7a l\u00e3nh \u0111\u1ea1o trong th\u00fac \u0111\u1ea9y g\u1eafn k\u1ebft v\u00e0 s\u00e1ng t\u1ea1o<\/li><li>Qu\u1ea3n tr\u1ecb kh\u1ee7ng ho\u1ea3ng v\u00e0 truy\u1ec1n th\u00f4ng trong m\u00f4i tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng<\/li><li>Th\u00edch \u1ee9ng l\u00e3nh \u0111\u1ea1o tr\u01b0\u1edbc chuy\u1ec3n \u0111\u1ed5i c\u00f4ng ngh\u1ec7 v\u00e0 x\u00e3 h\u1ed9i<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ch\u1ee7 \u0111\u1ec1 1: Marketing, Truy\u1ec1n th\u00f4ng &#038; Truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong b\u1ed1i c\u1ea3nh s\u1ed1 h\u00f3a v\u00e0 truy\u1ec1n th\u00f4ng \u0111a k\u00eanh Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7027,"parent":6661,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"class_list":["post-7026","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"rankMath":{"parentDomain":"smd.dotv.vn","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media 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