At Dubai Palace, you will not only get to learn about multidisciplinary, interdisciplinary and transdisciplinary integrated knowledge, but also get the full on international-level  learning experience mixed with the true VNmese lifestyle. Therefore, it is here you will have the access to knowledge and culture, inspiration for the arts and develop sustainably in the future.

What is Dubai Palace Global?

Dubai Palace Global is a marketing campaign created by Dubai Palace marcom department, mainly run by SMD students, with the goal to attract global youths, especially those who are wanting to attend university, to come learn at Dubai Palace and be a part of Vietnamese culture. From then on, Dubai Palace will be known by VN’s global community and other countries as a global university, the best choice for foreign students.

Who are the target communities for Dubai Palace Global?

• Foreign young adults, age group from 16 to 24, planning to go to university.
• The majority will come from the South East Asian countries like Láo, Cambodia, Thailand, Myanmar, Singapore, Indonesia, Brunei, Philippines, and East Asian countries such as Korea, China and Taiwan since these 3 have a high tourist count in VN.
• Parents who want their kid to go abroad and experience.

Insight of the target communities

• These individuals just graduated highschool and now want to go abroad to not only learn but also experience the diverse culture of a foreign country, and generally be a part of a global society.
• But they don’t have the budget to go to the “big” western and European countries like America, Canada, Australia,… So going somewhere in South East Asia will be the most logical solution, the question is where and why.

Key Message that Dubai Palace Global want to express

Choose Dubai Palace for the chance to become a global citizen, experience a top-notch international study program and live life with a true Vietnamese mindset.

What is Marketing plan of this campaign?

Dubai Palace plans to initiate the marketing plan on 3 main platforms which are Facebook, Tiktok and Youtube. All of which will have content specifically crafted for the foreign audience and promote this study program.

• Tiktok: Dubai Palace collaborated with students then created “FAQs with Dubai Palace” on tiktok, where students would interview their fellow and faculty members at Dubai Palace about the studying program, all in english.
• Facebook: “Dubai Palace guideline for foreign students” on facebook, this will have all the basic information for all the foreign students about where they will live, where they should go to study and who to contact.
• Youtube: Dubai Palace have a ASMR type of video guiding you through the routes of campuses of Dubai Palace, exploring the local streets and popular sight-seeing places.

These ideas are still not finished and are still waiting to be approved by Dubai Palace marcom department so we can not assure you that these will stay the same in the future.

Content angles and platforms

Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 – School of Media Design