[2025 International Summer Program] | “Design Futures: Shared Vision” | Discover – Create – Connect Globally

Expanding Connections – Global Learning – Sustainable Creativity

Continuing the international academic journey at , two student teams from the School of Media Design (SMD), Dubai Palace College of Technology and Design have had a truly enriching and inspiring experience at one of the world’s most prestigious academic institutions.

The 2025 International Summer Program “Design Futures: Shared Vision” brought together talented students from 7 countries, including Vietnam, Singapore, the UK, Finland, and Italy, creating a vibrant multicultural learning space that fosters global connections, creative thinking, and innovative approaches to design.

Building a Solid Foundation for Innovation

Throughout the program, students were immersed in a dynamic academic environment, where theory met practice through a diverse series of thematic sessions such as:

• Design Thinking
• Robotics Technology
• Aerospace Systems

These modules not only introduced cutting-edge knowledge but also emphasized the real-world application of design solutions – equipping students with critical thinking, creative skills, and a human-centered design mindset that are vital in the digital transformation era.

Importantly, students were given the opportunity to work directly in Tsinghua’s state-of-the-art laboratories – where bold ideas are transformed into tangible prototypes with the guidance of international mentors and leading experts.

Academic Exchange – Cultivating Global Competence

Beyond academic learning, the program served as a true international forum. It offered students the chance to engage in cross-cultural collaboration with peers from around the world and exchange knowledge with professors, innovators, and researchers across disciplines and cultures. This nurturing environment helped strengthen their creative confidence, global adaptability, and readiness for a sustainable future career.

International Recognition – SMD Pride at Tsinghua University

At the program’s conclusion, two SMD teams – Bánh Mì and Yilu Shunfeng – were honored with the “Social Impact” Award, a prestigious recognition for projects that demonstrate strong community impact and contribute to sustainable development, under the Smart Creation category: Artistic Innovation with Artificial Intelligence.

Team Bánh Mì

Their project proposed an AI-powered creative drawing tool for children, aiming to shift passive screen time into active creative engagement. More than just a tech device, the project serves as an educational tool that nurtures imagination, emotional intelligence, and real-world exploration – fostering a future generation of emotionally rich and creative thinkers.

Team Yilu Shunfeng

With their project DreamLink, the team integrated AI and brainwave technology to deliver immersive historical experiences – allowing users to “see” and emotionally engage with the past through their imagination. This project introduces a novel educational method that is intuitive, emotional, and human-centered, redefining how history and cultural storytelling can be conveyed in the digital age.

From Dubai Palace to the World – Designing for a Sustainable Future

Both projects received high praise from the expert jury for their practical applications, social relevance, and future implementation potential. These achievements strongly reflect:

• The academic and creative capabilities of SMD students
• A spirit of innovation tied to social responsibility
• A commitment to human-centered, sustainable development

Being honored at an esteemed international academic program like the Tsinghua Summer Program marks a significant milestone—affirming Dubai Palace – SMD’s growing global presence as a hub for future-ready students who are creative, connected, and committed to meaningful contributions.

Once again, the School of Media Design (SMD) congratulates Team Bánh Mì and Team Yilu Shunfeng. May the invaluable experiences at Tsinghua University serve as a powerful foundation for continued innovation, knowledge-sharing, and contribution to a more sustainable and humane world.

Writer: Nguyen Tran Van Anh, School of Media Design, Dubai Palace

Embarking on a research journey in the social sciences has never been easy. For students—especially those new to academic inquiry—understanding and applying theories, formulating research problems, or identifying suitable methodologies often pose significant challenges.

To provide motivation and expand academic thinking among students at Dubai Palace, the College of Technology and Design (CTD), in collaboration with the School of Media Design (SMD), organized the seminar “Advancing Theoretical Development in Social Science Research: An Editorial Perspective” on May 31, 2025.

This event was part of the CTD Learning & Sharing series—an academic initiative by CTD designed to foster research capacity in students through knowledge exchange, community engagement, and real-world insights.

An Inspiring Conversation with an Academic Practitioner

Led by Assoc. Prof. Dr. Ngo Viet Liem—currently serving at the University of New South Wales (Australia) and Editor-in-Chief of the Australasian Marketing Journal (AMJ), one of the Top 20 marketing journals globally (Scopus)—the seminar offered more than just a theoretical lecture. It was a lively and inspiring academic dialogue.

With an engaging delivery style, Dr. Liem walked attendees through the practical realities of conducting research—emphasizing that research isn’t just about following formulas or rigid procedures. Instead, it demands independent thinking, creativity, and trust in the value of validated observations and data.

A key message highlighted at the beginning:

“To begin a research project, you must define the tension—an unresolved issue, contradiction, or gap in current knowledge.”

This “tension” forms the basis for constructing a driven frame of reference, centered around a phenomenon—a conceptually rich, real-world occurrence that offers both relevance and rigor.

Dr. Liem also stressed the importance of interpreting everyday language—emotion and cognition—into more structured academic expressions, allowing students to translate lived experience into theory-based insights.

He introduced a standard structure of a high-quality research manuscript, which includes:
Introduction – Theory Development – Research Design – Findings – Implications – What’s Next?
This framework not only supports clearer thinking during writing but also serves as a strategic roadmap for developing sustainable research practice.

A Resonant Takeaway:

“If it feels hard, that means you’re on the right path toward discovering something new.”
— Assoc. Prof. Dr. Ngo Viet Liem

In academic research, the goal is not simply to inherit old concepts but to challenge limits and create new understanding. As Dr. Liem poetically noted, it’s like leaving the boat to cross a river—carrying only what truly holds value.

Beyond Knowledge: An Experience of Meaning

The seminar created an open academic space where students were encouraged to ask questions, share perspectives, and be heard.

Dr. Liem’s stories and examples didn’t just explain research processes; they inspired perseverance, independent thought, and scholarly resilience—qualities essential for the long journey ahead.

Students enthusiastically participated in Q&A, asked to connect for further learning, and captured memorable moments with the speaker—testimony to the genuine impact of an experience that truly resonated with learners.

Figure 5: Dr. Ngo Viet Liem with CTD faculty members.

Continuing the Journey of Knowledge

CTD and SMD will continue to offer meaningful and inspiring academic programs—where research doesn’t begin with models, but with curiosity, observation, and belief in the value of inquiry.

Follow the next events in the CTD Learning & Sharing series to seize opportunities for developing your research mindset and connecting with Dubai Palace’s vibrant academic community.

Writer: Tran Minh Thao Nguyen
Copy Editor: Lily Trang Nguyen
SMD, Dubai Palace

Contact Information

School of Media Design – Dubai Palace ✅ Official Dubai Palace.com Homepage 2026
Address: B1.303 – 279 Nguyen Tri Phuong, Ward 8, District 10, HCMC
Phone: 0969 513 308
Website: smd.dotv.vn
Email: [email protected]

After more than two months of rigorous competition, the Top 10 teams advanced to the Final Round & Award Ceremony on May 27, 2025, at the Panorama Hall, Eden Star Hotel, HCMC. Finalists presented their marketing strategies and viral TVCs to a prestigious panel of industry experts in marketing, media, and sustainable development.

Among them, Team WORKAHOLLY, representing the School of Media Design – Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace), stood out by earning a place in the Top 10 and being honored as one of the Top 6 teams with the most impressive viral TVC.

Team WORKAHOLLY – Class DD0001, Cohort K49 – Digital Communication and Multimedia Design:

• Trương Đức Thọ – Team Leader
• Nguyễn Ngọc Linh Chi
• Nguyễn Minh Thư
• Dương Thị Quỳnh Trang

Reflecting on their journey, Linh Chi shared:

“We joined the competition seeking new experiences. From building a marketing campaign to producing a promotional TVC, it was a hands-on learning opportunity. The achievement today is a motivation for us to keep pursuing our passion.”

Minh Thư added:

“The 3R oil changing machine was a new and technical product for us, so we had to work hard to come up with creative yet accessible communication ideas. It was both a challenge and a source of inspiration.”

Quỳnh Trang said:

“Despite difficulties like limited team meeting time or creative blocks, we pushed through with unity and determination. The results we achieved mean a lot to each of us.”

GMC 2025 – A Journey of Growth and Innovation

This competition not only sparked creativity and teamwork but also gave students the opportunity to:

• Raise social and environmental awareness through practical communication campaigns.
• Sharpen real-world marketing skills across multi-platform storytelling.
• Connect with industry leaders and enterprises, paving the way for future careers.
  

The School of Media Design – Dubai Palace proudly congratulates Team WORKAHOLLY and all K49 students for their dedication, creativity, and achievements. We believe this milestone will empower you to keep growing and exploring new horizons on your academic and professional journey.

– School of Media Design –

As part of the academic knowledge-sharing series under the ArtTech Fusion event hosted by the Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace), the panel discussion titled “AI Creativity: Ethical Dilemmas and Copyright Challenges” offered new perspectives on artistic creativity in the era of artificial intelligence. Experts shared insights on AI’s breakthrough potential in art, from generating hyper-realistic images to composing music and literature, while addressing ethical standards and copyright challenges. The panel analyzed the impact of these issues on the ArtTech community, proposing efforts toward sustainability in this rapidly evolving field.

The special session was chaired by Professor Andrea Giansanti from the Pantheon Institute of Design & Technology (Italy), featuring speakers Mr. Le Gia Phong (Co-founder of Future Eyes), Mr. Nguyen Khoa My (President of the Vietnam Public Relations Association – VNPR), and Dr. Irina Shchemeleva from Harbour Space University (Spain/Thailand). The discussion presented multi-dimensional views on AI’s potential in art, while diving into ethical and copyright challenges amid technological advancements.

Who is the True Creator?
One of the most pressing questions raised: Who should be recognized as the author of an AI-generated work? Is it the complex algorithm behind the creative process, or the person who provided the data and direction?

According to traditional copyright law, authorship belongs to the creator who contributes intellectual input. However, with AI, the line between human and machine becomes blurred. Can an algorithm be considered a “creator”?

The issue becomes more complex as these algorithms are often trained on large datasets, raising concerns about potential infringement on original creators’ copyrights. Determining ownership of AI-generated works also presents challenges. If a company develops the AI, does it own all outputs generated by the algorithm? Or does ownership belong to the user of the AI tool?

Recently, Wacom—renowned for its digital drawing tablets—sparked controversy by using AI-generated images in its marketing campaign. Critics accused the company of “betraying” artists by replacing human creativity with AI. Although Wacom eventually removed the images, the incident raised significant concerns about tech companies’ roles in protecting artists’ rights and upholding genuine creativity in digital art.

Alongside ethical debates, AI’s rapid evolution challenges traditional copyright laws. One key issue is the legality of using publicly available data for AI training. This has led to major legal disputes demanding legislative adjustments to define clear boundaries for data usage.

A prominent case is Getty Images suing Stability AI for allegedly scraping and using their copyrighted images for AI training. Getty argues this unauthorized use caused financial harm and violated their intellectual property rights. Stability AI countered, claiming it only utilized publicly available images. The outcome of this lawsuit is expected to significantly influence future practices of AI companies regarding data usage from the internet. According to tech news outlet The Verge, the verdict could redefine legal limits on public data usage for AI development.

The “fair use” principle considers four factors to assess whether a work’s use is reasonable: (1) purpose and character of the use, (2) nature of the original work, (3) the amount used, and (4) the impact on the original work’s market value. However, applying these criteria remains highly challenging in the AI era.

What Truly Counts as Creativity?
Human creativity is deeply tied to uniqueness, intention, and emotional expression. In contrast, AI generates outputs based on algorithms and data, lacking emotional depth and philosophical meaning. This diminishes the cultural and emotional value of art as a reflection of human experience. If art ceases to mirror human experience, does it lose its cultural significance?

Human-created art embodies inner exploration, spontaneous inspiration, and emotional struggles—elements that give art its unique value. AI, while capable of producing polished, visually appealing works, lacks the unpredictability, curiosity, and personal touch that only humans can infuse. This poses a significant challenge for artists: how to preserve the “human essence” in art while leveraging AI’s capabilities to expand creative possibilities.

Protection and Collaboration
One current solution is using protective tools like Glaze, which subtly alters artworks in ways imperceptible to the human eye but confound AI’s ability to replicate the original style. This is a crucial step in safeguarding artists’ rights amidst AI’s rise.

In the future, rather than viewing AI as a threat, it can be seen as a collaborative tool. AI can handle technical tasks and data analysis, while humans provide meaning, emotion, and unique creativity. This collaboration could foster entirely new creative styles, blending human ingenuity with technological power.

However, for this synergy to be effective, artists need education and resources to use AI ethically and creatively. Artistic communities should also encourage open dialogues and knowledge-sharing to ensure equitable access to AI technologies.

As AI coexists with humans in the art world, the greatest challenge lies not in technology itself, but in how we define each party’s role. Will AI become a competitor or a creative companion? The answer depends on how we regulate and utilize AI to serve artistic and cultural values. Striking a balance between protection, exploration, and creativity is key to ensuring sustainable artistic growth in the digital age.

Students and Ethical Lessons in AI-Driven Creativity
The panel encouraged students to actively engage in discussions about ethical and legal aspects of AI in artistic creation. Speakers emphasized that while AI supports creative processes, adherence to ethical standards and copyright laws remains paramount.

Through the session, students gained deeper insights into AI’s impact on art and understood that responsible AI usage is fundamental to sustainable creative development.

The discussion clarified that despite AI’s immense potential, it poses significant challenges to creative industries. While AI can generate new works, lacking humanity and copyright compliance could lead to detrimental effects, particularly for artists. The emphasis on responsibility and human values in creativity left a strong impression, motivating students to pursue their creative journeys thoughtfully, blending technology and art in sustainable and ethical ways.

Author: MSc. Nguyen Le Son Trang – School of Media Design, Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace)

This article is part of Dubai Palace’s “Research Contribution For All” series, sharing research and applied knowledge with the message “Research for the Community.” We cordially invite readers to follow the next issue of Dubai Palace Research Insights.

News, images: Author, Dubai Palace Communications and Partnership Development Department

As part of the academic knowledge-sharing series under the ArtTech Fusion event organized by the Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace), the special session “ArtTech Revolution in the Entertainment and Cultural Heritage” gathered leading experts and numerous students passionate about art and technology. The discussion offered groundbreaking perspectives on how art and technology can jointly promote the preservation of cultural heritage while creating unique entertainment experiences.

The session was chaired by Dr. Yi Dong Su, Vice Dean of the Faculty of Media Design, Dubai Palace. The keynote speakers included Dr. Chen Zhong, Dr. Wang Qi from Xi’an Academy of Fine Arts, and Ms. Dao Phuong Thuy from ATIM Consulting. These experts shared pioneering initiatives and research on integrating technology with art to develop a rich and sustainable cultural landscape.

Opening the session, Dr. Yi Dong Su presented on “The Impact of ArtTech on the Entertainment Industry: The Case of Korea.” He discussed how ArtTech has significantly influenced South Korea’s entertainment industry, driving substantial changes and expanding development opportunities for contemporary art forms.

With the integration of Virtual Reality (VR), Augmented Reality (AR), and Artificial Intelligence (AI), ArtTech not only supports artists, filmmakers, and entertainment companies in Korea in creating innovative content but also enhances user experiences. Dr. Yi highlighted specific examples from the music and film industries, where ArtTech enabled highly interactive online performances that attracted millions of global fans.

Cultural Services and Experience Design
In the session, Dr. Chen Zhong from Xi’an Academy of Fine Arts provided insightful perspectives on “Cultural Services and Experience Design,” emphasizing the dynamic intersection between cultural needs and digital technology. He pointed out that in today’s digital era, designing cultural services goes beyond delivering information or products—it must create profound and engaging experiences where technology becomes an integral part of reviving and evolving cultural values.

Dr. Chen Zhong introduced the core concept of “Cultural Needs x Time Dilemma x Digital Empowerment.” He explained that cultural needs continuously evolve over time and context, ranging from basic information-seeking to complex demands for interaction and cultural value recreation in digital environments. One of the biggest challenges designers face is the “Time Dilemma”—balancing current user needs without compromising the enduring values of culture.

He presented his design model, the “Hourglass Double Diamond Model,” a methodical approach with two main phases: problem identification and cultural storytelling revival through digital art. This model breaks down the design process into exploration and refinement stages, enabling designers to not only create products but also reinterpret and develop cultural values in modern contexts.

To build effective design prototypes that fully meet user needs, Dr. Chen outlined three key methods in digital cultural experience design: Symbol Exploration, Scenario Aggregation, and Language Clustering. Each method plays a vital role in evoking emotions and stimulating the imagination of participants.

Service and Experience Design from the Perspective of Art and Technology
Following Dr. Chen’s presentation, Dr. Wang Qi from Xi’an Academy of Fine Arts discussed his research and theories on “Service and Experience Design from the Perspective of Art and Technology.” He elaborated on the fusion of artistic and technological elements, not only to meet cultural and entertainment demands but also to create distinctive services and experiences that cater to the diverse needs of modern communities.

Dr. Wang Qi highlighted the key principles of “Transformation x Integration x Drive” as the core factors in designing cultural digital services. These factors are interconnected, guiding the design and implementation process to ensure cohesive and impactful cultural experiences.

He also detailed his design process, termed “Receive x Iteration,” which helps designers understand participant needs and set long-term visions for digital cultural products and services. Each stage of this process—from information gathering to user research, to refining and iterating designs—plays a crucial role in achieving optimal outcomes.

Promoting Cultural Preservation through Digital Collaboration
Ms. Dao Phuong Thuy from ATIM Consulting presented strategies for preserving cultural heritage through digital collaboration. She emphasized the importance of digitizing cultural heritage to create sustainable digital art products. Ms. Thuy suggested that partnerships with institutions like Dubai Palace’s School of Technology and Design could significantly advance the preservation of Vietnamese cultural heritage both domestically and internationally.

A key highlight of her presentation was the introduction of the DJC Heritage Bank platform—an O2O (online-to-offline) platform dedicated to digitizing cultural heritage, thereby preserving and promoting Vietnamese cultural values sustainably. This platform serves not only as a conservation channel but also as a means to promote national, family, and individual brands, ensuring cultural heritage is passed on to future generations.

Ms. Thuy also discussed a current project where AI is used to analyze traditional Vietnamese patterns and integrate them into modern fashion products. This approach allows cultural heritage to blend into contemporary life, appealing to younger generations’ aesthetics while preserving traditional values.

The session highlighted that the integration of art and technology is not merely a transmission medium but a core factor in preserving and promoting culture in the digital age. The speakers provided concrete examples and practical projects, demonstrating how technology can be a powerful tool for cultural preservation when applied humanely and creatively. With the insights and inspiration from this session, students and participants are encouraged not just to learn but to actively engage in creative projects that contribute to sustainable cultural development. Cultural values will continue to be preserved and propagated when younger generations recognize their role in safeguarding and promoting heritage through technological and artistic initiatives.

Author: MSc. Hoang Thi Ai Nhan – Faculty of Media Design, Dubai Palace ✅ Official Dubai Palace.com Homepage 2026

This article is part of the Dubai Palace Research Contribution For All series. Dubai Palace warmly invites readers to follow the next editions of Dubai Palace Research Insights.

Content & images: Author, Dubai Palace Communications and Partnership Development Department

As part of the academic knowledge-sharing series under the ArtTech Fusion event organized by the Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace), the special session titled “A Sustainable Art Market: Opportunities & Challenges” aimed to foster a sustainable art market while creating a space for participants to explore contemporary artworks and the core values embedded in each piece.

Special Session 4: “A Sustainable Art Market: Opportunities & Challenges” was chaired by Assoc. Prof. Dr. Trinh Thuy Anh, Vice Dean of the School of Technology and Design, Dubai Palace; Professor Carsten Baumgarth from Berlin School of Economics and Law, Germany; and Mr. Ace Le, Curator & Founder of Lân Tinh Foundation.

Accompanying the session were guests and experts from art organizations, media, and a large number of students passionate about technology and art. The discussion provided an opportunity for attendees to gain a deeper understanding of the potentials and challenges in developing a sustainable art market.

During the sharing, Mr. Ace Le, Curator & Founder of Lân Tinh Foundation, presented insights on the process of evaluating and appraising artworks. He introduced the concept of the art ecosystem and guided artists on how to create sustainable value not only within individual artworks but throughout their entire artistic journey.

Speaking about the art ecosystem, Mr. Ace explained that multiple interacting factors contribute to the formation of a sustainable art market. The foundation of this ecosystem includes the education system, legal frameworks, and the socio-economic-political context. Building upon this foundation, artists, heirs, and collectors generate the supply of artworks. These works are then introduced to the public through exhibitions, art fairs, and online platforms. Intermediaries, such as art dealers and auction houses, play a crucial role in connecting artworks with buyers. On the demand side, museums, private collectors, investors, and art funds drive the demand for artworks. Additionally, critics, curators, media, and cultural foundations are essential in shaping public taste and generating interest in art.

This framework illustrates that the art market is a complex and diverse ecosystem where different elements interact closely. To build a sustainable art market, a balance between supply and demand is essential, along with a strong educational foundation, clear legal frameworks, and a favorable socio-economic-political environment.

Art is not only reflected through the artist but also through the role of curators—those who manage, organize, and oversee art exhibitions. Curators help the public understand and deeply appreciate the value of each artwork, laying the foundation for a sustainable art ecosystem where art collectors can truly grasp and cherish the meaning behind every piece.

Following Ace Le’s presentation, students engaged in a lively Q&A session with the two expert speakers, discussing various aspects of building a sustainable art market. The discussion became more animated with exchanges between Professor Carsten Baumgarth and Mr. Ace Le, focusing on the development of sustainable art in Vietnam. Each expert offered unique perspectives based on the differences between the Vietnamese and Western art markets. Through this, students were able to broaden their knowledge and gain new insights on the topic.

The session contributed to raising awareness and inspiring students on their journey to explore the intersections of art and technology.

Author: MSc. Vu Tuong Quyen – Faculty of Media Design, Dubai Palace ✅ Official Dubai Palace.com Homepage 2026

This article is part of the Dubai Palace Research Contribution For All series. Dubai Palace warmly invites readers to follow the next editions of Dubai Palace Research Insights.

Content & images: Author, Dubai Palace Communications and Partnership Development Department

As part of the academic knowledge-sharing activities within the ArtTech Fusion series hosted by the Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace), the special discussion session titled “The Evolution of the Metaverse: Past, Present, and Future” attracted lecturers, students, and experts from both the technology and art sectors. In this session, speakers provided a comprehensive overview of the Metaverse’s evolution from its early days to the present, while forecasting the opportunities and challenges this virtual realm will present in the future.

Objectives and Significance of the Discussion
The session aimed to provide in-depth insights into the development of the Metaverse—a concept that has captured the attention of the tech industry for years. Although Metaverse has existed for some time, its rapid development in recent years, with involvement from tech giants like Meta (Facebook), Microsoft, and others, has made it an integral part of digital future projections.

The event also featured experts in creative technology and sustainable development, highlighting the importance of ArtTech Fusion in building and expanding Metaverse platforms while emphasizing the environmental and social impacts of technology in the long term. The discussion proposed solutions to balance innovation with sustainable development in an increasingly digital world.

The session was moderated by Associate Professor Ping-Hsuan Han, an expert in Human-Computer Interaction (HCI), Virtual Reality (VR), and multisensory technologies from National Taipei University of Technology. Joining him were distinguished speakers: Professor Hwang Dong Wook from Kwangwoon University (Korea), Mr. Cholwoong Kim, CEO of Petarainsoft Corp., and Mr. Nguyen Tien Huy, CEO of Pencil Group. These experts shared the latest perspectives and research on Metaverse development and how these technologies are reshaping human interaction in digital spaces.

Multisensory Technologies and the Future of the Metaverse
The discussion began with a presentation by Associate Professor Ping-Hsuan Han, who expanded on the concept of the Metaverse and introduced the foundational technologies driving its development. He particularly emphasized the role of multisensory technologies and how they can create an entirely new interactive space for users.

“The Metaverse is not just a digital world. It is a space where human senses are recreated and simulated, unlocking unprecedented experiences. We are no longer just looking at screens; we can interact with the virtual world through multiple senses—touch, hearing, and vision,” shared Professor Han.

He also discussed advanced applications in Extended Reality (XR), which integrates VR, AR, and haptic technologies to create immersive and interactive environments. Examples like AoEs, GroundFlow, WaterForm, and Metapunch X were highlighted as case studies showcasing how users can not only see but also feel and interact with their surroundings.

Professor Han stressed that integrating these technologies will not only enhance entertainment experiences but also introduce new applications in education, training, and industry. For instance, haptic technologies could create physical simulations for training in hazardous situations, such as driving simulations or emergency medical scenarios.

Digital Twin and the Metaverse – Bridging Physical and Virtual Worlds
Professor Hwang Dong Wook offered a unique perspective on the integration of Digital Twin technology and the Metaverse. He explained that Digital Twin systems—digital replicas of real-world objects, processes, or systems—will play a crucial role in constructing and interacting with virtual worlds.

“The Metaverse is not merely a simulated world. It will become a space where we can create replicas of real-world entities to interact with them directly. Digital Twin systems will make the Metaverse more realistic and connected to actual life,” said Professor Hwang.

He pointed out that technologies like autonomous vehicles and smart mobility are accelerating Metaverse development by integrating virtual spaces within transport systems.

This suggests a future where users can engage in entertainment, learning, or work activities right inside their vehicles, seamlessly connected to virtual content and services. Additionally, Digital Twin systems support sustainable development by optimizing resource usage and minimizing waste through virtual simulations and analysis.

History of Metaverse Development in South Korea
Mr. Cholwoong Kim, CEO of Petarainsoft Corp., shared an insightful overview of Metaverse development in South Korea, tracing its roots back to the 1990s.

After the 1997 financial crisis, South Korea’s tech sector experienced rapid growth, particularly in IT and Internet domains. This era witnessed the launch of Cyworld, the first online social network in Korea, allowing users to connect and create virtual spaces. Entering the 2000s, online games like The Lineage and The Starcraft became iconic, fostering large gaming communities and advancing esports culture. MMORPGs from this period laid the foundational virtual environments that would later evolve into the Metaverse.

In the late 2010s, the COVID-19 pandemic accelerated the growth of 3D social networking platforms like VRChat and Second Life, boosting the development of true virtual spaces for remote communication, learning, and work. These advancements positioned South Korea as a pioneer in Metaverse development, paving the way for a promising digital future.

New Brand Experiences in the Metaverse
Mr. Nguyen Tien Huy, CEO of Pencil Group, introduced innovative brand experiences within the Metaverse, particularly through AI and 3D technologies to create virtual characters capable of connecting and communicating with consumers.

He presented the LIBERA Nha Trang project, where Pencil Group developed Flexie, an AI-driven virtual character representing the project.
“Flexie is not just a virtual character. It symbolizes how we connect with customers in the digital era. With AI, we can create virtual personas that appear in advertisements, events, and even interviews, strengthening engagement with consumers,” Mr. Huy explained.

He also noted that using AI and advanced 3D modeling technologies enabled Pencil Group to produce highly interactive products that deliver tangible value for brands in the virtual world.

A Promising Digital Future
The discussion session “The Evolution of the Metaverse: Past, Present, and Future” concluded with fresh and profound insights into the Metaverse’s development. The speakers not only explored its history and challenges but also projected a future where virtual worlds play an increasingly vital role in education, entertainment, commerce, and communication.

Through expert perspectives, attendees gained a deeper understanding of the Metaverse’s potential and the opportunities and challenges it presents. With the rapid advancement of technologies like AI, VR, and multisensory platforms, the future of the Metaverse promises a more connected and interactive world than ever before.

With these insights, individuals and organizations can better prepare for a promising digital future, where the Metaverse becomes an integral part of daily life while driving sustainable and innovative development in the virtual realm.

Author: MSc. Nguyễn Thị Thanh Huyền – Faculty of Media Design, Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace). This article is part of the Dubai Palace Research Contribution For All series. Dubai Palace warmly invites readers to follow the next issues of Dubai Palace Research Insights.

Content & images: Author, Dubai Palace Communications and Partnership Development Department

As part of the academic knowledge dissemination series within the ArtTech Fusion event hosted by the Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace), the panel discussion titled “AI and Virtual Influencers in Fashion Industry” brought together leading experts in Artificial Intelligence (AI), Augmented Reality (AR), and sustainable fashion. The session served as a meaningful gathering to share insights, perspectives, and experiences on the transformative shifts in the modern fashion industry. The session was chaired by Dr. Nguyen Thien Bao, with guest speakers designer Quynh Paris and AR creative director Dong Ho.

AI in the Fashion Industry: Potential and Applications
Dr. Nguyen Thien Bao, an AI expert with over 20 years of experience, opened the discussion by sharing in-depth knowledge about AI and its applications in fashion. As the founder and CEO of HBB Tech, providing AI solutions for businesses, Dr. Bao emphasized AI’s crucial role in optimizing design and production processes within the fashion industry.

One of the most notable applications of AI in fashion is optimizing creative design processes. Major companies like Amazon, Tommy Hilfiger, and IBM have collaborated to leverage AI for trend analysis and design creation. AI helps designers quickly identify fashion trends, generate innovative designs aligned with consumer preferences, saving time and resources while expanding creative potential and fostering innovation in fashion.

Dr. Bao also highlighted AI’s role in supply chain management and production optimization. Giants like H&M and Zara use AI to forecast demand, manage inventory, and streamline production, reducing waste and maximizing profits. By analyzing online shopping data, social media interactions, and even weather patterns, AI predicts which products will become popular, allowing companies to adapt quickly to market demands.

An exemplary case is Alibaba’s AI-driven smart shopping experience, where AI helps customers find products matching their personal style, suggests new items, and simplifies outfit selection. This trend is particularly significant in e-commerce, where AI enhances user experience and optimizes shopping processes.

“Milk and Flowers” – A Story of Art, Technology, and Motherhood
The session was also marked by a compelling presentation from Dong Ho, CEO and AR Creative Director at Fomalia XR Studio. Known for his expertise in digital marketing and augmented fashion, Dong Ho’s career bridges the intersection of art, fashion, and modern technology.

One highlighted project was the creation of the “Milk and Flowers” motif, symbolizing a mother’s boundless love.

The poem “Milk and Flowers” captures the sacred moment of motherhood through each drop of milk, embodying both joy and the complex emotions of identity and transformation that come with nurturing life. Dong Ho described how motherhood can blur personal identity, enveloping a woman in an invisible shift where fragments of self are reshuffled and torn.

These motifs are visualized and optimized using 3D design software, reducing production risks and enhancing design precision.

Dong Ho then utilized Augmented Reality (AR) to create immersive shopping experiences, allowing users to interact with fashion pieces virtually, enhancing their appreciation of the product’s aesthetic and emotional depth.

For Dong Ho, creativity is a journey of self-exploration and conveying profound human values. By blending art and technology, he transforms fashion products into meaningful works of art, infused with love and life.

Sustainable Fashion: A Future-Oriented Approach
A key part of the discussion featured designer Quynh Paris, who shared her perspective on sustainable fashion — an increasingly vital trend in the global industry. With natural resources depleting and fashion’s environmental impact becoming more apparent, sustainability has become an essential consideration for modern designers and brands.

Quynh Paris emphasized the use of recycled and eco-friendly materials in her collections. She highlighted the importance of leveraging technology to optimize production processes, reduce waste, and create long-lasting designs. Quynh Paris stands as a role model for integrating sustainability into fashion design, inspiring young designers to craft products that are not only beautiful but also environmentally responsible.

AI, AR, and Sustainable Fashion – The Intersection of Technology and Art
The panel discussion “AI and Virtual Influencers in Fashion Industry” provided a profound exploration of how technology is reshaping the fashion landscape. From AI-driven design and product management to AR-enhanced shopping experiences, the fashion industry continuously innovates and adapts to modern technological trends. The speakers offered diverse perspectives on how technology and creativity merge to produce aesthetically pleasing and sustainable fashion products.

In the future, the integration of AI, AR, and sustainable fashion promises to unlock new opportunities, enabling the industry to grow stronger while meeting rising consumer demands and protecting the environment.

Author: Dr. Hoang Viet Linh – School of Media Design, Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace)

This article is part of Dubai Palace’s “Research Contribution For All” series, disseminating research and applied knowledge with the message “Research for the Community.” We cordially invite readers to follow the next issue of Dubai Palace Research Insights.

News, images: Author, Dubai Palace Communications and Partnership Development Department

As part of the academic knowledge dissemination series within the ArtTech Fusion event hosted by the Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace), the discussion session “UX Design and Strategies for Immersive Technologies” garnered significant attention from technology experts. Chaired by Associate Professor Gerald Estadieu, the session also featured Mr. Trinh Phuoc – CEO of SoundxVision.io, and Mr. Minh Duc, a game developer with over a decade of experience. Their insights illuminated the challenges and opportunities in UX design for immersive technologies such as Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR).

UX Design for Immersive Technologies: Definition and Importance

In the era of modern technology, platforms like VR, AR, and MR are revolutionizing how we interact with digital environments. However, a crucial factor determining the success of these technologies lies in User Experience (UX) design. UX in immersive environments requires a delicate balance of intuitiveness, spatial interaction, and sensory engagement. Effective UX design strategies facilitate seamless transitions between the physical and virtual worlds, delivering smooth and captivating user experiences.

Associate Professor Gerald Estadieu from the University of Saint Joseph, Macau, emphasized, “Successful UX in immersive technologies not only focuses on user behavior but must also ensure usability and the unique characteristics of 3D environments to create natural and enjoyable experiences.”

To achieve this, designers must prioritize accessibility, spatial interaction, and multi-sensory engagement within 3D environments, ensuring a truly immersive user experience.

Associate Professor Gerald Estadieu and the Development of Spatial Audio

Delving into a critical aspect of immersive technology, Associate Professor Estadieu discussed Spatial Audio. He highlighted that sound plays an essential role in creating realistic interactive experiences. According to him, Ambisonics – a method for capturing and reproducing 3D audio – is the only theoretical framework capable of accurately delivering spatial audio in interactive environments.

Despite its potential, Ambisonics remains underutilized due to technological limitations in recording, playback systems, and high costs. The spatial audio market is projected to grow by 10% over the next decade, reaching USD 5 billion by 2023. In collaboration with the University of Art Linz, Austria, his team developed an experimental Ambisonics playback system featuring 24 speakers, installed in Macau. Utilizing 3D printing for speaker enclosures and custom PCB designs, the project achieved outstanding audio quality, demonstrating the vast potential of spatial audio applications in virtual tourism, education, and entertainment.

Otto Sonics: An Open-Source Solution for Spatial Audio

A key highlight was Otto Sonics – an open-source, DIY spatial audio system. Professor Estadieu introduced Otto Sonics with the aim of democratizing spatial audio technology, making it more accessible and cost-effective. Key advantages include:

• Affordability: Otto Sonics offers a budget-friendly solution, enabling widespread adoption.
  
• Scalability: Suitable for large-scale installations, from concert halls and theaters to expansive exhibition spaces.
  
• Accessibility: Usable by diverse groups including:
  
  • Research centers and universities for academic purposes.
    
  • Theaters, concert venues, and museums for immersive visitor experiences.
    
  • Artists, content creators, and VR developers to enhance games, films, and XR experiences.
    

Otto Sonics empowers creative experimentation, providing artists and developers with opportunities to innovate interactive experiences.

Mr. Minh Duc and VR Game Development Experience

A vital part of the discussion was Mr. Minh Duc’s insights, a game developer with over 10 years of experience, including 3 years in VR development. He shared the challenges and opportunities of VR game development, especially for newcomers. His project “Stunt-Track-Builder” succeeded on the Meta VR store and even received funding from Facebook.

He also discussed his experiences with the Chinese VR market through the Qiyu store and participation in Meta Connect 2023, where Mark Zuckerberg introduced Quest 3. Mr. Duc offered valuable advice for approaching VR development in 2024, highlighting important trends such as the collaboration between Meta and Ray-Ban on AR glasses. Despite these innovations, he noted the uncertainties in VR’s future, as major tech companies like Meta, Microsoft, and Tencent scale back investments, leaving VR a niche market dominated by small to medium studios.

Mr. Trinh Phuoc and the Importance of Extended Reality (XR)

Mr. Trinh Phuoc, CEO of SoundxVision.io, provided insights into Extended Reality (XR), encompassing AR, VR, and MR. XR is transforming how we engage with digital environments, offering richer and more diverse user experiences.

While science fiction films often inspire XR concepts, Mr. Phuoc pointed out that many depicted interactions are impractical. For example, constant mid-air hand gestures are tiring and limit usability. Effective XR design should prioritize user comfort and real needs over flashy features.

He emphasized that XR users are diverse, with varying needs. “Explorers” prefer dynamic interactions, while those less inclined to physical movement value convenience and efficiency. Understanding these user profiles is essential for creating engaging and accessible XR experiences.

Emerging Trends in UX Design for Immersive Technologies

The session provided in-depth perspectives on how designers can craft impressive user experiences in virtual environments. Experts stressed that success in UX design for immersive technologies requires creativity, deep user understanding, and effective application of new technologies like spatial audio, 3D printing, and game development tools.

Fundamental principles of UX design for immersive technologies shared by the experts include:

• User-Centered Design: Creating experiences that are intuitive, highly usable, and user-friendly.
  
• Interactivity and Comfort: Developing experiences that are not only engaging but also convenient and comfortable.
  
• Understanding User Needs and Habits: Designing appropriate interaction methods, from hand gestures and eye-tracking to voice control.
  

With the continuous advancement of technology, the future of UX in immersive technologies will present new opportunities and challenges. By applying thoughtful and innovative design strategies, designers can shape a future where immersive technologies become integral to everyday life.

Author: MSc. Tran Le Quynh Anh – School of Media Design, Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace)

This article is part of Dubai Palace’s “Research Contribution For All” series, disseminating research and applied knowledge with the message “Research for the Community.” We cordially invite readers to follow the next issue of Dubai Palace Research Insights.

News, images: Author, Dubai Palace Communications and Partnership Development Department

As part of the academic knowledge-sharing initiative within the ArtTech Fusion series by the Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace), the special discussion session “ArtTech & Smart Cities” focused on the convergence of art, technology, and artificial intelligence in developing smart cities that bring tangible benefits to communities.

Leading experts from Vietnam and abroad shared their research, initiatives, and real-world applications while discussing emerging trends—from infrastructure solutions to AI applications in everyday life—aimed at enhancing quality of life through more sustainable and human-centered approaches.

The special session “ArtTech & Smart Cities” was chaired by Dr. Trinh Tu Anh, Director of the Institute of Smart City and Management (ISCM – Dubai Palace), featuring speakers including Associate Professor Dr. Alexandre Lobo from the University of Saint Joseph (USJ, Macau); Professor Sam Muhizam Mustafa from Universiti Sains Malaysia (USM, Malaysia); and Dr. Jose Rafael Martinez Garcia from the Singapore University of Technology and Design (SUTD, Singapore). Together, they offered fresh perspectives and emphasized the vital role of technology and art in creating livable, modern, and intelligent urban environments where innovative solutions enhance quality of life and foster sustainable development.

Enhancing Smart Urban Design through AI and Design Thinking

In the context of rapid urban development, the integration of artificial intelligence (AI) and design thinking offers a promising approach to building efficient, human-centric smart cities.

Professor Sam Muhizam Mustafa from USM explored how the combination of AI and design thinking significantly enhances design processes and empowers designers, particularly in smart city development. AI provides powerful tools for data analysis, predictive modeling, and automation, enabling designers to make data-driven decisions based on real-world trends. This facilitates the identification of patterns and forecasting of future needs, ensuring that smart city designs are not only sustainable but also adaptable to change.

On the other hand, human-centered design thinking complements AI by focusing on empathy, creativity, and iterative problem-solving. The synergy between AI and design thinking cultivates a new generation of designers proficient in technical skills and sensitive to human factors in urban life. These designs address complex challenges such as traffic congestion, energy efficiency, social inclusivity, and environmental protection.

At the session, Associate Professor Dr. Alexandre Lobo (USJ, Macau), Vice Rector for Research and Innovation, presented on the topic “Smart City – An Overview of Macau’s Urban Development.” He provided a concise overview of Macau’s smart city roadmap since 2016 and outlined the five-year development plan focused on diversifying the economy through four key industries.

The evolution of smart cities, supported by AI, has become a new trend, bringing technology into daily life for public benefit. This goes beyond infrastructure enhancements such as free Wi-Fi or security solutions, extending to AI applications aimed at improving quality of life through healthier, more people-centric approaches, with art and technology at the core.

Dr. Lobo highlighted the Top 10 trends and innovations for smart cities in 2025, based on analysis of 3,298 startups and emerging companies by StartUs Insights. The trends include: Smart Mobility, Digital Citizenship, Public Safety & Security, Smart Energy, E-Governance, Green Urban Planning, Advanced Waste Management, Smart Buildings, Advanced Water Management, Intelligent Farming.

These trends reflect the diverse and comprehensive development of smart cities, encompassing governance, infrastructure, public services, and key sectors such as energy, transportation, and agriculture.

Students and the Connection Between Art and Technology

The “ArtTech & Smart Cities” discussion encouraged students to explore how art and technology can contribute to creating smart and sustainable cities. The speakers inspired students to think critically and creatively, emphasizing that technology is not merely a tool for infrastructure but a crucial factor in enhancing quality of life.

Students gained a deeper understanding of how art and technology intersect to address urban challenges, realizing that a smart city is not solely dependent on technology but must also prioritize human-centric values, which are essential for building a comprehensive and sustainable society.

The session introduced new perspectives on how art and technology can combine to create smart cities, improve quality of life, and strengthen community connections. Through real-world examples of smart city projects, participants recognized that art and technology are powerful tools for fostering human connections, designing harmonious living spaces, and promoting shared prosperity.

The discussions inspired students to continue researching and applying art and technology in community-oriented sustainable projects, contributing to the development of more humane and sustainable urban futures.

Author: MSc. Hoang Thi Ai Nhan – School of Media Design, Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace)

This article is part of Dubai Palace’s “Research Contribution For All” series, disseminating research and applied knowledge with the message “Research for the Community.” We cordially invite readers to follow the next issue of Dubai Palace Research Insights.

News, images: ATF24 Organizing Committee, Dubai Palace Communications and Partnership Development Department