{"id":8484,"date":"2022-03-29T07:09:08","date_gmt":"2022-03-29T00:09:08","guid":{"rendered":"https:\/\/se.dotv.vn\/?p=8484"},"modified":"2022-03-29T07:15:38","modified_gmt":"2022-03-29T00:15:38","slug":"phan-tich-du-lieu-con-nguoi-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/se.dotv.vn\/vi\/phan-tich-du-lieu-con-nguoi-tai-viet-nam\/","title":{"rendered":"Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u Con Ng\u01b0\u1eddi T\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, c\u00f9ng v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ed1, vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb \u1edf c\u00e1c c\u00f4ng ty. Kh\u00f4ng n\u1eb1m ngo\u00e0i l\u00e0n s\u00f3ng \u0111\u00f3, c\u00f4ng t\u00e1c qu\u1ea3n l\u00fd con ng\u01b0\u1eddi \u1edf c\u00e1c c\u00f4ng ty c\u0169ng \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a m\u1ed9t xu h\u01b0\u1edbng m\u1edbi: s\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u con ng\u01b0\u1eddi (People Analytics \u2013 PA) \u2013 trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u00e2n s\u1ef1. PA \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd gi\u00fap gi\u1ea3m b\u1edbt v\u00e0 ti\u1ebfn t\u1edbi lo\u1ea1i b\u1ecf s\u1ef1 c\u1ea3m t\u00ednh v\u00e0 r\u1ee7i ro trong c\u00e1c quy\u1ebft \u0111\u1ecbnh nh\u00e2n s\u1ef1, gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u00eam c\u01a1 s\u1edf trong vi\u1ec7c \u0111\u01b0a ra c\u00e1c ch\u00ednh s\u00e1ch v\u1ec1 con ng\u01b0\u1eddi. V\u1eady PA l\u00e0 g\u00ec? Vi\u1ec7c \u1ee9ng d\u1ee5ng PA trong ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1 n\u00f3i ri\u00eang v\u00e0 qu\u1ea3n tr\u1ecb n\u00f3i chung tr\u00ean th\u1ebf gi\u1edbi c\u00f3 th\u1ef1c s\u1ef1 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u01b0 k\u1ef3 v\u1ecdng hay kh\u00f4ng? Th\u1ef1c tr\u1ea1ng v\u00e0 kh\u1ea3 n\u0103ng \u1ee9ng d\u1ee5ng PA trong c\u00e1c c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay nh\u01b0 th\u1ebf n\u00e0o? \u0110\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng PA m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, c\u00e1c c\u00f4ng ty \u1edf Vi\u1ec7t Nam c\u1ea7n ph\u1ea3i l\u00e0m g\u00ec? B\u00e0i vi\u1ebft hy v\u1ecdng c\u00f3 th\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 g\u1ee3i \u00fd cho nh\u1eefng c\u00e2u h\u1ecfi n\u00eau tr\u00ean.<\/em><\/strong><\/p>\n

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People analytics hay HR analytics?<\/strong><\/p>\n

C\u00f3 th\u1ec3 n\u00f3i v\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m m\u1edbi, n\u00ean hi\u1ec7n gi\u1edd v\u1eabn ch\u01b0a c\u00f3 m\u1ed9t \u0111\u1ecbnh ngh\u0129a th\u1ed1ng nh\u1ea5t v\u1ec1 People Analytics. Trong c\u00e1c \u0111\u1ecbnh ngh\u0129a ph\u1ed5 bi\u1ebfn c\u1ee7a PA tr\u00ean th\u1ebf gi\u1edbi, \u0111\u1ecbnh ngh\u0129a\u00a0\u201c[PA l\u00e0] c\u00e1ch ti\u1ebfp c\u1eadn theo h\u01b0\u1edbng ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 qu\u1ea3n l\u00fd con ng\u01b0\u1eddi trong m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c\u201d<\/em>\u00a0c\u1ee7a Gal, Jensen v\u00e0 Stein (2017) l\u00e0 \u0111\u1ecbnh ngh\u0129a ng\u1eafn g\u1ecdn nh\u1ea5t. B\u00ean c\u1ea1nh thu\u1eadt ng\u1eef PA, c\u00f2n c\u00f3 m\u1ed9t s\u1ed1 thu\u1eadt ng\u1eef t\u01b0\u01a1ng t\u1ef1 kh\u00e1c li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u con ng\u01b0\u1eddi, nh\u01b0\u00a0HR Analytics, Workforce Analytics, Talent Analytics,<\/em>\u00a0v\u00e0\u00a0Human Capital Analytics<\/em>. Trong \u0111\u00f3, thu\u1eadt ng\u1eef\u00a0HR Analytics<\/em>\u00a0l\u00e0 thu\u1eadt ng\u1eef ph\u1ed5 bi\u1ebfn v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng thay th\u1ebf qua l\u1ea1i v\u1edbi PA. Tuy nhi\u00ean, gi\u1eefa hai thu\u1eadt ng\u1eef n\u00e0y c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t c\u01a1 b\u1ea3n v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m c\u0169ng nh\u01b0 ph\u1ea1m vi \u1ee9ng d\u1ee5ng.<\/p>\n

Trong khi ho\u1ea1t \u0111\u1ed9ng ph\u00e2n t\u00edch nh\u00e2n s\u1ef1 (HR Analytics)<\/em>\u00a0l\u00e0 ph\u1ea7n giao gi\u1eefa qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1 v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, PA l\u1ea1i l\u00e0 ph\u1ea7n giao c\u1ee7a c\u1ea3 3 m\u1ea3ng: qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh. Nh\u01b0 v\u1eady, PA ti\u1ebfn xa h\u01a1n so v\u1edbi\u00a0HR Analytics<\/em>\u00a0trong c\u1ea3 hai kh\u00eda c\u1ea1nh: d\u1eef li\u1ec7u s\u1eed d\u1ee5ng v\u00e0 m\u1ee5c ti\u00eau s\u1eed d\u1ee5ng.<\/p>\n

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H\u00ecnh 1: M\u1ed1i quan h\u1ec7 gi\u1eefa People Analytics v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb li\u00ean quan. Minh h\u1ecda d\u1ef1a tr\u00ean Van Vulpen (2019).<\/em>\u00a0<\/em><\/p>\n

L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u1ee9ng d\u1ee5ng People Analytics trong c\u00f4ng t\u00e1c qu\u1ea3n tr\u1ecb<\/strong><\/p>\n

C\u00f3 th\u1ec3 n\u00f3i PA ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb c\u1ee7a c\u00f4ng ty, nh\u1ea5t l\u00e0 trong c\u00e1c quy\u1ebft \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, PA \u0111\u00e3 mang l\u1ea1i cho c\u00f4ng ty b\u1ed1n l\u1ee3i \u00edch ch\u00ednh nh\u01b0 sau: (1) h\u1ed7 tr\u1ee3 cho ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng (evidence-based management); (2) h\u1ea1n ch\u1ebf s\u1ef1 c\u1ea3m t\u00ednh v\u00e0 thi\u00ean l\u1ec7ch c\u00e1 nh\u00e2n (subjective and human bias); (3) ph\u00e1t huy t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c; v\u00e0 (4) \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n

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H\u00ecnh 2: L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u1ee9ng d\u1ee5ng PA trong c\u00f4ng t\u00e1c qu\u1ea3n tr\u1ecb. Nh\u00f3m t\u00e1c gi\u1ea3 t\u1ed5ng h\u1ee3p v\u00e0 thi\u1ebft k\u1ebf.<\/em><\/p>\n

Tuy nhi\u00ean, vi\u1ec7c PA tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng m\u1edbi trong qu\u1ea3n tr\u1ecb kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb b\u1ed1n t\u00e1c d\u1ee5ng ch\u00ednh \u0111\u00e3 li\u1ec7t k\u00ea \u1edf tr\u00ean, m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi ba nguy\u00ean nh\u00e2n ch\u00ednh sau \u0111\u00e2y: (1) qu\u00e1 tr\u00ecnh s\u1ed1 h\u00f3a v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1; (2) \u0111\u1ed9t ph\u00e1 trong k\u1ef9 thu\u1eadt x\u1eed l\u00fd d\u1eef li\u1ec7u v\u00e0 (3) xu h\u01b0\u1edbng d\u1ecbch chuy\u1ec3n t\u1eeb qu\u1ea3n tr\u1ecb theo ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u1ed1ng sang qu\u1ea3n tr\u1ecb d\u1ef1a tr\u00ean ch\u1ee9ng c\u1ee9 .<\/p>\n

Th\u1ef1c tr\u1ea1ng vi\u1ec7c \u1ee9ng d\u1ee5ng People Analytics \u1edf Vi\u1ec7t Nam<\/strong><\/p>\n

Theo d\u1eef li\u1ec7u c\u1ee7a Google Trends \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam, t\u1eeb kh\u00f3a PA b\u1eaft \u0111\u1ea7u tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn t\u1eeb n\u0103m 2015, nh\u01b0ng t\u1eeb n\u0103m 2017 cho \u0111\u1ebfn nay,\u00a0HR Analytics<\/em>\u00a0l\u1ea1i l\u00e0 thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nhi\u1ec1u h\u01a1n t\u1ea1i Vi\u1ec7t Nam. H\u00ecnh 4 so s\u00e1nh s\u1ed1 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u00e1c thu\u1eadt ng\u1eef li\u00ean quan \u0111\u1ebfn PA tr\u00ean Google t\u1eeb Vi\u1ec7t Nam.<\/p>\n

\u0110i\u1ec1u n\u00e0y t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi xu h\u01b0\u1edbng chung c\u1ee7a th\u1ebf gi\u1edbi t\u1eeb n\u0103m 2017 tr\u1edf v\u1ec1 tr\u01b0\u1edbc, nh\u01b0ng b\u1eaft \u0111\u1ea7u t\u1eeb n\u0103m 2018, th\u1ebf gi\u1edbi quan t\u00e2m \u0111\u1ebfn PA nhi\u1ec1u h\u01a1n so v\u1edbi c\u00e1c thu\u1eadt ng\u1eef kh\u00e1c. Ngo\u00e0i kh\u00e1c bi\u1ec7t trong vi\u1ec7c s\u1eed d\u1ee5ng thu\u1eadt ng\u1eef, tr\u00ecnh \u0111\u1ed9 \u1ee9ng d\u1ee5ng PA c\u1ee7a Vi\u1ec7t Nam c\u0169ng b\u1ecb t\u1ee5t h\u1eadu kh\u00e1 xa so v\u1edbi th\u1ebf gi\u1edbi. N\u1ebfu ph\u00e2n chia vi\u1ec7c \u1ee9ng d\u1ee5ng PA th\u00e0nh 4 c\u1ea5p \u0111\u1ed9 (Bersin, 2016), th\u00ec k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t n\u0103m 2021 c\u1ee7a 181 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam cho th\u1ea5y tr\u00ecnh \u0111\u1ed9 \u1ee9ng d\u1ee5ng PA t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay ch\u1ec9 g\u1ea7n b\u1eb1ng v\u1edbi tr\u00ecnh \u0111\u1ed9 \u1ee9ng d\u1ee5ng PA tr\u00ean th\u1ebf gi\u1edbi c\u1ee7a n\u0103m 2013.<\/p>\n

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\u00a0H\u00ecnh 3: N\u1ec1n t\u1ea3ng \u0111\u1ec3 People Analytics tr\u1edf th\u00e0nh xu h\u01b0\u1edbng m\u1edbi trong qu\u1ea3n tr\u1ecb. Nh\u00f3m t\u00e1c gi\u1ea3 thi\u1ebft k\u1ebf theo Van der Laken (2018)<\/em><\/p>\n

K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t c\u0169ng cho th\u1ea5y c\u00e1c c\u00f4ng ty \u1edf Vi\u1ec7t Nam ch\u01b0a ch\u00fa tr\u1ecdng vi\u1ec7c l\u01b0u tr\u1eef, thu th\u1eadp v\u00e0 k\u1ebft n\u1ed1i c\u00e1c b\u1ed9 d\u1eef li\u1ec7u trong c\u00f4ng ty v\u1edbi nhau \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3 h\u01a1n. \u0110i\u1ec1u n\u00e0y c\u0169ng th\u1ed1ng nh\u1ea5t v\u1edbi k\u1ebft qu\u1ea3 l\u00e0 ch\u1ec9 c\u00f3 50% c\u00e1c c\u00f4ng ty tham gia ph\u1ecfng v\u1ea5n c\u00f3 nhu c\u1ea7u \u1ee9ng d\u1ee5ng PA trong t\u01b0\u01a1ng lai.<\/p>\n

Ngo\u00e0i ra, cu\u1ed9c kh\u1ea3o s\u00e1t c\u0169ng cho th\u1ea5y ng\u01b0\u1eddi lao \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam \u0111\u1ed3ng nh\u1ea5t PA v\u1edbi\u00a0HR Analytics<\/em>\u00a0v\u00e0 c\u00f3 nhu c\u1ea7u cao trong vi\u1ec7c h\u1ecdc h\u1ecfi th\u00eam v\u1ec1 PA. Tuy nhi\u00ean, ch\u1ec9 c\u00f3 h\u01a1n 40% ng\u01b0\u1eddi lao \u0111\u1ed9ng tr\u1ea3 l\u1eddi l\u00e0 mu\u1ed1n \u1ee9ng d\u1ee5ng ngay PA trong c\u00f4ng ty khi bi\u1ebft r\u1eb1ng vi\u1ec7c \u1ee9ng d\u1ee5ng PA c\u00f3 th\u1ec3 s\u1ebd d\u1eabn \u0111\u1ebfn c\u00e1c h\u1ec7 l\u1ee5y kh\u00e1c, v\u00ed d\u1ee5 v\u1ea5n \u0111\u1ec1 v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 ph\u00e1p l\u00fd (x\u00e2m ph\u1ea1m quy\u1ec1n t\u01b0 \u1ea9n).<\/p>\n

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H\u00ecnh 4: So S\u00e1nh S\u1ed1 L\u01b0\u1ee3ng T\u00ecm Ki\u1ebfm C\u00e1c Thu\u1eadt Ng\u1eef Tr\u00ean Google T\u1eeb Vi\u1ec7t Nam. D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb Google Trends, sau \u0111\u00f3 d\u00f9ng k\u1ef9 thu\u1eadt \u01b0\u1edbc l\u01b0\u1ee3ng c\u00f3 tr\u1ecdng s\u1ed1 c\u1ee5c b\u1ed9 \u2013 Locally Weighted Regression (Cleveland & Devlin, 1988) hay c\u00f2n g\u1ecdi l\u00e0 k\u1ef9 thu\u1eadt l\u00e0m m\u1ecbn ph\u00e2n t\u00e1c c\u00f3 tr\u1ecdng s\u1ed1 c\u1ee5c b\u1ed9 (LOWESS) \u2013 Locally Weighted Regression Scatterplot Smoothing. S\u1ed1 li\u1ec7u t\u1ed5ng h\u1ee3p tr\u00ean Google Trends.<\/em><\/p>\n

M\u1ed9t s\u1ed1 ki\u1ebfn ngh\u1ecb x\u00e2y d\u1ef1ng m\u00f4i tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n cho People Analytics t\u1ea1i Vi\u1ec7t Nam<\/strong><\/p>\n

\u0110\u1ec3 PA c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng v\u00e0 ph\u00e1t tri\u1ec3n t\u1ea1i Vi\u1ec7t Nam, b\u00e0i vi\u1ebft c\u0169ng \u0111\u01b0a ra c\u00e1c ki\u1ebfn ngh\u1ecb c\u1ea7n thi\u1ebft v\u00e0 quan tr\u1ecdng cho 04 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng. Trong \u0111\u00f3, b\u00e0i vi\u1ebft \u0111\u1eb7c bi\u1ec7t nh\u1ea5n m\u1ea1nh c\u00e1c ki\u1ebfn ngh\u1ecb d\u00e0nh cho nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f4ng ty. C\u1ee5 th\u1ec3:<\/p>\n

\u0110\u1ed1i l\u00e3nh \u0111\u1ea1o c\u00f4ng ty<\/em>: vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft v\u00e0 c\u1ea5p b\u00e1ch nh\u1ea5t l\u00e0 c\u00e1c l\u00e3nh \u0111\u1ea1o c\u1ea7n ph\u1ea3i c\u00f3 k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng v\u00e0 ho\u00e0n thi\u1ec7n h\u1ec7 th\u1ed1ng thu th\u1eadp th\u00f4ng tin v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u t\u1eadp trung, v\u00ec d\u1eef li\u1ec7u con ng\u01b0\u1eddi l\u00e0 x\u01b0\u01a1ng s\u1ed1ng c\u1ee7a PA, c\u0169ng nh\u01b0 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh t\u01b0 \u1ea9n khi thu th\u1eadp d\u1eef li\u1ec7u. B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch khoa h\u1ecdc, c\u00e1c c\u00f4ng ty c\u0169ng c\u1ea7n x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 ph\u00e2n t\u00edch h\u1ed9i t\u1ee5 \u0111\u1ee7 c\u00e1c k\u1ef9 n\u0103ng v\u00e0 t\u01b0 duy 4S bao g\u1ed3m: (1) T\u01b0 duy to\u00e1n \u2013 th\u1ed1ng k\u00ea, (2) T\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, (3) T\u01b0 duy khoa h\u1ecdc, v\u00e0 (4) T\u01b0 duy h\u1ec7 th\u1ed1ng th\u00f4ng tin kinh t\u1ebf.<\/p>\n

\"\"<\/p>\n

H\u00ecnh 5: Nh\u1eadn th\u1ee9c v\u1ec1 People Analytics c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng Vi\u1ec7t Nam<\/em><\/p>\n

Ghi ch\u00fa: M\u00e0u cam \u2013 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 M\u00e0u xanh d\u01b0\u01a1ng \u2013 t\u01b0 duy th\u1ed1ng k\u00ea\u00a0\u00a0\u00a0<\/em><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 M\u00e0u xanh l\u00e1 \u2013 t\u01b0 duy khoa h\u1ecdc\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 M\u00e0u xanh ng\u1ecdc \u2013 t\u01b0 duy h\u1ec7 th\u1ed1ng th\u00f4ng tin<\/em><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0(Ph\u00e2n chia theo T\u01b0 Duy 4S \u1edf H\u00ecnh 6)<\/em><\/p>\n

(S\u1ed1 li\u1ec7u t\u1eeb kh\u1ea3o s\u00e1t)<\/em><\/p>\n

B\u1ed1n lo\u1ea1i t\u01b0 duy tr\u00ean h\u00f2a quy\u1ec7n l\u1ea1i v\u1edbi nhau, \u1ea3nh h\u01b0\u1edfng qua l\u1ea1i l\u1eabn nhau cho nhau trong c\u00e1c d\u1ef1 \u00e1n \u1ee9ng d\u1ee5ng PA. Ngo\u00e0i ra, l\u00e3nh \u0111\u1ea1o c\u00e1c c\u00f4ng ty ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng \u0111\u00f3ng vai tr\u00f2 c\u1ea7u n\u1ed1i (broker<\/em>) gi\u1eefa \u0111\u1ed9i ng\u0169 PA v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c trong c\u00f4ng ty v\u00ec vi\u1ec7c t\u1ea1o c\u1ea7u n\u1ed1i gi\u1eefa \u0111\u1ed9i ng\u0169 PA v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c trong c\u00f4ng ty c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3m sai l\u1ea7m trong qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch v\u00e0 r\u00e8n luy\u1ec7n c\u00e1c nh\u00f3m t\u01b0 duy cho \u0111\u1ed9i ng\u0169 PA. Cu\u1ed1i c\u00f9ng, \u0111\u1ec3 c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng PA th\u00e0nh c\u00f4ng trong c\u00e1c c\u00f4ng ty, b\u1ea3n th\u00e2n l\u00e3nh \u0111\u1ea1o v\u00e0 c\u00e1c c\u1ea5p qu\u1ea3n l\u00fd ph\u1ea3i c\u00f3 c\u00e1i nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 PA.<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty t\u01b0 v\u1ea5n \u2013 ph\u00e2n t\u00edch nh\u00e2n s\u1ef1<\/em>: \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh hi\u1ec7u qu\u1ea3, t\u1ea1o ni\u1ec1m tin c\u0169ng nh\u01b0 uy t\u00edn cho th\u1ecb tr\u01b0\u1eddng d\u1ecbch v\u1ee5 PA, c\u00e1c c\u00f4ng ty t\u01b0 v\u1ea5n \u2013 ph\u00e2n t\u00edch tham gia th\u1ecb tr\u01b0\u1eddng c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng v\u00e0 tu\u00e2n th\u1ee7 ch\u1eb7t ch\u1ebd c\u00e1c y\u00eau c\u1ea7u b\u1ea3o m\u1eadt v\u00e0 c\u00e1c gi\u1edbi h\u1ea1n trong qu\u00e1 tr\u00ecnh trao \u0111\u1ed5i v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a b\u00ean \u0111i thu\u00ea. \u0110\u1ed3ng th\u1eddi, c\u00e1c c\u00f4ng ty c\u0169ng c\u1ea7n c\u00e2n \u0111\u1ed1i gi\u1eefa b\u00ed m\u1eadt Dubai Palace casino thể thao, casino, slot game, bắn cá, xổ số v\u00e0 t\u00ednh minh b\u1ea1ch c\u1ee7a c\u00e1c thu\u1eadt to\u00e1n ph\u00e2n t\u00edch, \u0111\u1ea3m b\u1ea3o t\u00ednh khoa h\u1ecdc c\u1ee7a c\u00e1c k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch, tr\u00e1nh t\u00ecnh tr\u1ea1ng l\u1ea1m t\u00ednh.<\/p>\n

\"\"
\nH\u00ecnh 6: T\u01b0 duy 4S c\u1ee7a People Analytics. Nh\u00f3m t\u00e1c gi\u1ea3 thi\u1ebft k\u1ebf d\u1ef1a tr\u00ean West (2019)<\/em>\u00a0<\/strong><\/p>\n

\u0110\u1ed1i v\u1edbi ch\u00ednh ph\u1ee7<\/em>: Ho\u1ea1t \u0111\u1ed9ng PA li\u00ean quan ch\u1eb7t ch\u1ebd \u0111\u1ebfn c\u00e1c th\u00f4ng tin c\u00e1 nh\u00e2n c\u00f3 t\u00ednh t\u1ef1 \u1ea9n cao. Do \u0111\u00f3, vi\u1ec7c \u1ee9ng d\u1ee5ng PA s\u1ebd ch\u1ecbu s\u1ef1 \u0111i\u1ec1u ti\u1ebft cao \u0111\u1ed9 b\u1edfi khung ph\u00e1p l\u00fd v\u1ec1 b\u1ea3o v\u1ec7 th\u00f4ng tin c\u00e1 nh\u00e2n. Hi\u1ec7n nay, Ch\u00ednh Ph\u1ee7 \u0111ang trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng ngh\u1ecb \u0111\u1ecbnh b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n do B\u1ed9 C\u00f4ng an ch\u1ee7 tr\u00ec. Tuy nhi\u00ean, h\u1ea7u h\u1ebft c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn xung quanh ngh\u1ecb \u0111\u1ecbnh n\u00e0y \u0111\u1ec1u t\u1eadp trung v\u00e0o nh\u1eefng v\u1ea5n \u0111\u1ec1 nh\u01b0 \u0111\u00e1nh c\u1eafp d\u1eef li\u1ec7u c\u00e1 nh\u00e2n tr\u00ean kh\u00f4ng gian m\u1ea1ng, mua b\u00e1n b\u1ea5t h\u1ee3p ph\u00e1p d\u1eef li\u1ec7u c\u00e1 nh\u00e2n v\u00e0 y\u00eau c\u1ea7u c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 b\u1ea3o m\u1eadt th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Song song v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ho\u00e0n thi\u1ec7n khung ph\u00e1p l\u00fd v\u1ec1 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n, Ch\u00ednh Ph\u1ee7 c\u0169ng c\u1ea7n nghi\u00ean c\u1ee9u v\u00e0 \u0111\u01b0a th\u00eam v\u00e0o khung ph\u00e1p l\u00fd v\u1ec1 lao \u0111\u1ed9ng c\u00e1c v\u1ea5n \u0111\u1ec1 m\u1edbi ph\u00e1t sinh khi ch\u1ee7 lao \u0111\u1ed9ng s\u1eed d\u1ee5ng PA \u0111\u1ec3 ki\u1ec3m so\u00e1t v\u00e0 qu\u1ea3n l\u00fd h\u00e0nh vi ng\u01b0\u1eddi lao \u0111\u1ed9ng, nh\u1ea5t l\u00e0 c\u00e1c tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng lao \u0111\u1ed9ng th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng.<\/p>\n

Xem to\u00e0n b\u1ed9 b\u00e0i nghi\u00ean c\u1ee9u\u00a0Ph\u00e2n t\u00edch d\u1eef li\u1ec7u con ng\u01b0\u1eddi t\u1ea1i Vi\u1ec7t Nam<\/strong>\u00a0t\u1ea1i \u0111\u00e2y<\/strong><\/a><\/p>\n

Nh\u00f3m t\u00e1c gi\u1ea3: Ths. V\u0169 H\u1ea3i Anh, Ths. Nguy\u1ec5n Tr\u1ea7n Minh Th\u00e0nh, TS. Th\u00e1i Tr\u00ed D\u0169ng, Ths. V\u00f5 Th\u00e0nh T\u00e2m, GV. Tr\u1ea7n \u0110\u00ecnh Vinh \u2013 B\u1ed9 m\u00f4n Qu\u1ea3n L\u00fd Ngu\u1ed3n Nh\u00e2n L\u1ef1c, \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf TP. H\u1ed3 Ch\u00ed Minh (Dubai Palace)<\/p>\n","protected":false},"excerpt":{"rendered":"Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, c\u00f9ng v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ed1, vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb \u1edf c\u00e1c c\u00f4ng ty. Kh\u00f4ng n\u1eb1m ngo\u00e0i l\u00e0n s\u00f3ng \u0111\u00f3, c\u00f4ng t\u00e1c qu\u1ea3n l\u00fd con ng\u01b0\u1eddi","protected":false},"author":1,"featured_media":8488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[107],"tags":[],"acf":[],"lang":"vi","translations":{"vi":8484},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/se.dotv.vn\/wp-json\/wp\/v2\/posts\/8484"}],"collection":[{"href":"https:\/\/se.dotv.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/se.dotv.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/se.dotv.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/se.dotv.vn\/wp-json\/wp\/v2\/comments?post=8484"}],"version-history":[{"count":1,"href":"https:\/\/se.dotv.vn\/wp-json\/wp\/v2\/posts\/8484\/revisions"}],"predecessor-version":[{"id":8485,"href":"https:\/\/se.dotv.vn\/wp-json\/wp\/v2\/posts\/8484\/revisions\/8485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/se.dotv.vn\/wp-json\/wp\/v2\/media\/8488"}],"wp:attachment":[{"href":"https:\/\/se.dotv.vn\/wp-json\/wp\/v2\/media?parent=8484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/se.dotv.vn\/wp-json\/wp\/v2\/categories?post=8484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/se.dotv.vn\/wp-json\/wp\/v2\/tags?post=8484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}