{"id":820,"date":"2024-07-17T03:49:58","date_gmt":"2024-07-17T03:49:58","guid":{"rendered":"https:\/\/hr.dotv.vn\/?p=820"},"modified":"2025-01-17T03:50:13","modified_gmt":"2025-01-17T03:50:13","slug":"kham-pha-hanh-trinh-trien-khai-content-pillar-hieu-qua","status":"publish","type":"post","link":"https:\/\/hr.dotv.vn\/kien-thuc\/kham-pha-hanh-trinh-trien-khai-content-pillar-hieu-qua\/","title":{"rendered":"Kh\u00e1m ph\u00e1 h\u00e0nh tr\u00ecnh tri\u1ec3n khai Content pillar hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
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Khi b\u1ea1n c\u1ea3m th\u1ea5y kh\u00f3 kh\u0103n trong vi\u1ec7c vi\u1ebft n\u1ed9i dung, s\u1eed d\u1ee5ng Content pillar (n\u1ed9i dung tr\u1ee5 c\u1ed9t) l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3. V\u1eady \ud835\udc02\ud835\udc28\ud835\udc27\ud835\udc2d\ud835\udc1e\ud835\udc27\ud835\udc2d \ud835\udc29\ud835\udc22\ud835\udc25\ud835\udc25\ud835\udc1a\ud835\udc2b \ud835\udc25\ud835\udc1a\u0300 \ud835\udc20\ud835\udc22\u0300?<\/div>\n<\/div>\n
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\u00a0 \u00a0 \u00a0 \u0110\u00f3 ch\u00ednh l\u00e0 \u201ct\u1eadp h\u1ee3p con\u201d c\u1ee7a c\u00e1c \u0111\u1ec1 t\u00e0i ho\u1eb7c ch\u1ee7 \u0111\u1ec1 t\u1ea1o n\u1ec1n t\u1ea3ng cho chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Content pillar c\u00f2n \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 \u201cnh\u00f3m ch\u1ee7 \u0111\u1ec1 ch\u00ednh\u201d \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1eeb \u201cbig idea\u201d. \u0110\u00e2y l\u00e0 ch\u00eca kh\u00f3a cho vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ed9i dung ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 h\u1ec7 th\u1ed1ng, c\u0169ng nh\u01b0 gi\u00fap content ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. \u0110\u1ec3 ph\u00e1t ph\u00e1t tri\u1ec3n Content pillar b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh theo 5 b\u01b0\u1edbc sau:<\/div>\n<\/div>\n
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\u00a0 \u00a0 \u00a0 \ud835\udc01\ud835\udc2e\u031b\ud835\udc28\u031b\u0301\ud835\udc1c \ud835\udfcf: \ud835\udc17\ud835\udc1a\u0301\ud835\udc1c \u0111\ud835\udc22\u0323\ud835\udc27\ud835\udc21 \u0111\ud835\udc28\u0302\u0301\ud835\udc22 \ud835\udc2d\ud835\udc2e\u031b\ud835\udc28\u031b\u0323\ud835\udc27\ud835\udc20 \ud835\uddfb\ud835\uddf4\ud835\ude02\u031b\ud835\uddfc\u031b\u0300\ud835\uddf6 \u0111\ud835\uddfc\u0323\ud835\uddf0 \ud835\udc21\ud835\udc2e\u031b\ud835\udc28\u031b\u0301\ud835\udc27\ud835\udc20 \ud835\udc2d\ud835\udc28\u031b\u0301\ud835\udc22<\/div>\n
\u0110\u1ec3 content thu h\u00fat, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00f4ng qua ph\u00e2n t\u00edch v\u00e0 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi v\u1ec1:<\/div>\n
\u00a0 \u00a0 \u00a0\u00a0\"\u2049\"\u00a0<\/span>Nh\u00e2n kh\u1ea9u h\u1ecdc: \u0110\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, ngh\u1ec1 nghi\u1ec7p, m\u1ee9c thu nh\u1eadp,\u2026 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 g\u00ec?<\/div>\n
\u00a0 \u00a0 \u00a0\u00a0\"\u2049\"\u00a0<\/span>H\u00e0nh vi, th\u00f3i quen c\u1ee7a h\u1ecd l\u00e0 g\u00ec?<\/div>\n
\u00a0 \u00a0 \u00a0\u00a0\"\u2049\"\u00a0<\/span>H\u1ecd \u0111ang ngh\u0129 g\u00ec v\u1ec1 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n? (Ch\u01b0a bi\u1ebft, \u0111\u00e3 bi\u1ebft hay \u0111ang ph\u00e2n v\u00e2n mua h\u00e0ng?)<\/div>\n
\u00a0 \u00a0 \u00a0\u00a0\"\u2049\"\u00a0<\/span>H\u1ecd th\u00edch \u0111\u1ecdc nh\u1eefng lo\u1ea1i n\u1ed9i dung g\u00ec?<\/div>\n
Vi\u1ec7c tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng c\u1ee5 th\u1ec3 khi tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c Content pillar. C\u00e1c ph\u00e2n t\u00edch tr\u00ean l\u00e0 m\u1ed9t s\u1ed1 g\u1ee3i \u00fd v\u00e0 b\u1ea1n c\u1ea7n qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng h\u01a1n tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u vi\u1ebft.<\/div>\n<\/div>\n
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\u00a0 \u00a0 \u00a0 \ud835\uddd5\ud835\ude02\u031b\ud835\uddfc\u031b\u0301\ud835\uddf0 \ud835\udfee: \ud835\uddeb\ud835\uddee\u0301\ud835\uddf0 \u0111\ud835\uddf6\u0323\ud835\uddfb\ud835\uddf5 \ud835\uddfb\ud835\uddf5\ud835\ude02 \ud835\uddf0\ud835\uddee\u0302\u0300\ud835\ude02 \ud835\uddf0\ud835\ude02\u0309\ud835\uddee \ud835\uddf8\ud835\uddf5\ud835\uddee\u0301\ud835\uddf0\ud835\uddf5 \ud835\uddf5\ud835\uddee\u0300\ud835\uddfb\ud835\uddf4 \ud835\uddfa\ud835\ude02\u0323\ud835\uddf0 \ud835\ude01\ud835\uddf6\ud835\uddf2\u0302\ud835\ude02<\/div>\n
Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, b\u1ea1n c\u1ea7n kh\u00e1m ph\u00e1 nh\u1eefng mong mu\u1ed1n c\u1ea5p thi\u1ebft c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n c\u00e1c ch\u1ee7 \u0111\u1ec1 xoay quanh Content pillar m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n. B\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh mong mu\u1ed1n c\u1ee7a h\u1ecd th\u00f4ng qua:<\/div>\n
\"\u2705\"\u00a0<\/span>Ph\u00e2n t\u00edch insight kh\u00e1ch h\u00e0ng: H\u00e3y t\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng kh\u00f3 kh\u0103n, n\u1ed7i \u0111au m\u00e0 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i. H\u1ecd mong mu\u1ed1n \u0111i\u1ec1u g\u00ec? T\u1ea1i sao h\u1ecd ch\u01b0a mua h\u00e0ng c\u1ee7a b\u1ea1n?<\/div>\n
\"\u2705\"\u00a0<\/span>T\u00ecm ki\u1ebfm th\u00f4ng tin t\u1eeb c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn: H\u00e3y tham gia c\u00e1c group Facebook, di\u1ec5n \u0111\u00e0n li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n. Xem x\u00e9t c\u00e1c b\u00e0i vi\u1ebft ho\u1eb7c comment \u0111\u1ec3 xem ch\u1ee7 \u0111\u1ec1 n\u00e0o \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 \u0111\u01b0\u1ee3c chia s\u1ebb th\u01b0\u1eddng xuy\u00ean nh\u1ea5t.<\/div>\n
\"\u2705\"\u00a0<\/span>Tham kh\u1ea3o n\u1ed9i dung t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh: H\u00e3y xem h\u1ecd \u0111ang cung c\u1ea5p nh\u1eefng n\u1ed9i dung g\u00ec cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u00eam \u00fd t\u01b0\u1edfng \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c ch\u1ee7 \u0111\u1ec1 cho Content pillar c\u1ee7a m\u00ecnh.<\/div>\n
Vi\u1ec7c hi\u1ec3u r\u00f5 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra nh\u1eefng n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i.<\/div>\n<\/div>\n
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\u00a0 \u00a0 \u00a0 \ud835\udc01\ud835\udc2e\u031b\ud835\udc28\u031b\u0301\ud835\udc1c \ud835\udfd1: \ud835\udc13\ud835\udc1a\u0323\ud835\udc28 \ud835\udc2d\ud835\udc21\ud835\udc28\u0302\ud835\udc27\ud835\udc20 \ud835\udc2d\ud835\udc22\ud835\udc27 \ud835\udc2d\ud835\udc28\u0302\u0301\ud835\udc2d<\/div>\n
\u1ede b\u01b0\u1edbc n\u00e0y, b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai. C\u00e1c b\u00e0i vi\u1ebft n\u00e0y c\u1ea7n cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch, h\u1ea5p d\u1eabn v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf.<\/div>\n<\/div>\n
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\u00a0 \u00a0 \u00a0 \ud835\udc01\ud835\udc2e\u031b\ud835\udc28\u031b\u0301\ud835\udc1c \ud835\udfd2: \ud835\udc10\ud835\udc2e\ud835\udc1a\u0309\ud835\udc27\ud835\udc20 \ud835\udc1c\ud835\udc1a\u0301\ud835\udc28 \ud835\udc1b\ud835\udc1a\u0300\ud835\udc22 \ud835\udc2f\ud835\udc22\ud835\udc1e\u0302\u0301\ud835\udc2d<\/div>\n
Khi Content c\u1ee7a b\u1ea1n mang l\u1ea1i nhi\u1ec1u th\u00e0nh qu\u1ea3 th\u00ec vi\u1ec7c qu\u1ea3ng b\u00e1 l\u00e0 \u0111i\u1ec1u h\u1ebft s\u1ee9c c\u1ea7n thi\u1ebft. B\u1edfi \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n, t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u0169ng nh\u01b0 th\u1ee9 h\u1ea1ng tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ph\u1ea3n h\u1ed3i. Nh\u1eefng c\u00f4ng c\u1ee5 qu\u1ea3ng b\u00e1 hi\u1ec7u qu\u1ea3 nh\u01b0 chia s\u1ebb trong c\u00e1c c\u1ed9ng \u0111\u1ed3ng ho\u1eb7c \u0111\u0103ng l\u00ean c\u00e1c k\u00eanh x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, Pinterest,\u2026<\/div>\n<\/div>\n
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\u00a0 \u00a0 \u00a0 \ud835\udc01\ud835\udc2e\u031b\ud835\udc28\u031b\u0301\ud835\udc1c \ud835\udfd3: \ud835\udc02\ud835\udc1a\u0323\u0302\ud835\udc29 \ud835\udc27\ud835\udc21\ud835\udc1a\u0323\u0302\ud835\udc2d \ud835\udc2d\ud835\udc21\ud835\udc28\u0302\ud835\udc27\ud835\udc20 \ud835\udc2d\ud835\udc22\ud835\udc27, \ud835\udc2d\ud835\udc21\ud835\udc1a\ud835\udc32 \u0111\ud835\udc28\u0302\u0309\ud835\udc22 \ud835\udc24\ud835\udc21\ud835\udc22 \ud835\udc2a\ud835\udc2e\ud835\udc1a\ud835\udc27 \ud835\udc2d\ud835\udc2b\ud835\udc28\u0323\ud835\udc27\ud835\udc20<\/div>\n
Content pillar l\u00e0 ch\u00eca kh\u00f3a gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t k\u00eanh social hi\u1ec7u qu\u1ea3. \u0110\u1ec3 content c\u1ee7a b\u1ea1n lu\u00f4n t\u1ea1o ra gi\u00e1 tr\u1ecb, h\u00e3y ch\u00fa \u00fd nh\u1eefng \u0111i\u1ec1u sau:<\/div>\n
\"\u2705\"\u00a0<\/span>B\u00e1m s\u00e1t v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c ch\u1ee7 \u0111\u1ec1 \u0111\u00fang c\u00e1ch: H\u00e3y t\u1eadp trung v\u00e0o nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n quan t\u00e2m v\u00e0 c\u1ea7n gi\u1ea3i quy\u1ebft.<\/div>\n
\"\u2705\"\u00a0<\/span>Lu\u00f4n c\u1eadp nh\u1eadt n\u1ed9i dung: H\u00e3y theo d\u00f5i nh\u1eefng thay \u0111\u1ed5i trong l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u1ed9i dung c\u1ee7a b\u1ea1n lu\u00f4n c\u1eadp nh\u1eadt m\u1edbi v\u00e0 h\u1eefu \u00edch.<\/div>\n
V\u1edbi m\u1ed9t Content pillar v\u1eefng ch\u1eafc, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i.<\/div>\n<\/div>\n
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T\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh Content pillar v\u00e0 tri\u1ec3n khai c\u00e1c content theo c\u00e1c tr\u1ee5 c\u1ed9t n\u1ed9i dung s\u1ebd c\u00f3 trong kh\u00f3a h\u1ecdc \u201cCONTENT MARKETER CHUY\u00caN NGHI\u1ec6P\u201d khai gi\u1ea3ng ng\u00e0y 05\/08\/2024. Th\u00f4ng tin chi ti\u1ebft v\u1ec1 kh\u00f3a h\u1ecdc xin vui l\u00f2ng xem t\u1ea1i \u0111\u00e2y:\u00a0https:\/\/hr.dotv.vn\/khoa-hoc\/content-marketer-chuyen-nghiep<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Khi b\u1ea1n c\u1ea3m th\u1ea5y kh\u00f3 kh\u0103n trong vi\u1ec7c vi\u1ebft n\u1ed9i dung, s\u1eed d\u1ee5ng Content pillar (n\u1ed9i dung tr\u1ee5 c\u1ed9t) l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3. V\u1eady \ud835\udc02\ud835\udc28\ud835\udc27\ud835\udc2d\ud835\udc1e\ud835\udc27\ud835\udc2d \ud835\udc29\ud835\udc22\ud835\udc25\ud835\udc25\ud835\udc1a\ud835\udc2b \ud835\udc25\ud835\udc1a\u0300 \ud835\udc20\ud835\udc22\u0300? \u00a0 \u00a0 \u00a0 \u0110\u00f3 ch\u00ednh l\u00e0 \u201ct\u1eadp h\u1ee3p con\u201d c\u1ee7a c\u00e1c \u0111\u1ec1 t\u00e0i ho\u1eb7c ch\u1ee7 \u0111\u1ec1 t\u1ea1o n\u1ec1n t\u1ea3ng cho chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 c\u1ee7a […]<\/p>\n","protected":false},"author":1,"featured_media":821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/posts\/820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/comments?post=820"}],"version-history":[{"count":1,"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/posts\/820\/revisions"}],"predecessor-version":[{"id":822,"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/posts\/820\/revisions\/822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/media\/821"}],"wp:attachment":[{"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/media?parent=820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/categories?post=820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/tags?post=820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}