{"id":792,"date":"2024-09-26T02:01:15","date_gmt":"2024-09-26T02:01:15","guid":{"rendered":"https:\/\/hr.dotv.vn\/?p=792"},"modified":"2025-01-17T03:08:14","modified_gmt":"2025-01-17T03:08:14","slug":"thong-bao-bao-cao-nghien-cuu-thi-truong-hanh-vi-mua-sam-truc-tuyen-trong-nguoi-tieu-dung-de-co-san-pham-tieu-dung-nhanh-chong-fmcg-tai-thanh-pho-ho-chi-minh","status":"publish","type":"post","link":"https:\/\/hr.dotv.vn\/tin-tuc\/thong-bao-bao-cao-nghien-cuu-thi-truong-hanh-vi-mua-sam-truc-tuyen-trong-nguoi-tieu-dung-de-co-san-pham-tieu-dung-nhanh-chong-fmcg-tai-thanh-pho-ho-chi-minh\/","title":{"rendered":"Th\u00f4ng b\u00e1o b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u201cH\u00e0nh vi mua s\u1eafm tr\u1ef1c tuy\u1ebfn trong ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 c\u00f3 s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng nhanh ch\u00f3ng (FMCG) t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh\u201d"},"content":{"rendered":"

V\u1edbi d\u00e2n s\u1ed1 kho\u1ea3ng 100 tri\u1ec7u, Vi\u1ec7t Nam \u0111\u1ea1i di\u1ec7n cho th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng cho ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng chuy\u1ec3n nhanh (FMCG). S\u1ef1 xu\u1ea5t hi\u1ec7n li\u00ean t\u1ee5c c\u1ee7a c\u00e1c doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i FMCG \u0111\u00e3 t\u0103ng c\u01b0\u1eddng s\u1ef1 c\u1ea1nh tranh trong ng\u00e0nh. Nhi\u1ec1u c\u00f4ng ty FMCG \u0111\u00e3 t\u0103ng c\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o \u0111\u1ec3 k\u00edch th\u00edch doanh s\u1ed1, c\u1ee5 th\u1ec3 l\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. Tuy nhi\u00ean, h\u1ecd c\u1ea7n hi\u1ec3u v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 \u0111\u00e1p l\u1ea1i nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

Nghi\u00ean c\u1ee9u sau \u0111\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh v\u1edbi 632 ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh nh\u1eb1m kh\u00e1m ph\u00e1 th\u00e1i \u0111\u1ed9 v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn trong ng\u00e0nh FMCG. K\u1ebft qu\u1ea3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft ch\u00ednh v\u1ec1 h\u00e0nh vi mua s\u1eafm tr\u1ef1c tuy\u1ebfn chung v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn FMCG. B\u00e1o c\u00e1o c\u0169ng n\u00eau b\u1eadt s\u1ef1 kh\u00e1c bi\u1ec7t trong h\u00e0nh vi gi\u1eefa ng\u01b0\u1eddi ti\u00eau d\u00f9ng Gen Y v\u00e0 Gen Z.<\/span><\/p>\n

K\u1ebft qu\u1ea3 c\u1ee7a b\u00e1o c\u00e1o cung c\u1ea5p n\u1ec1n t\u1ea3ng cho c\u00e1c c\u00f4ng ty FMCG ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3, \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

B\u00e1o c\u00e1o \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh nh\u1eb1m \u0110\u1ed2NG H\u00c0NH v\u00e0 H\u1ed6 TR\u1ee2 TH\u00c0NH C\u00d4NG c\u1ee7a c\u00e1c doanh nghi\u1ec7p FMCG th\u00f4ng qua nh\u1eefng hi\u1ec3u bi\u1ebft qu\u00fd gi\u00e1 v\u00e0 ch\u00ednh x\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng trong b\u1ed1i c\u1ea3nh th\u00f4ng tin khan hi\u1ebfm v\u1ec1 c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.<\/span><\/p>\n

Qu\u00fd doanh nghi\u1ec7p \u0111\u0103ng k\u00fd ngay theo link sau \u0111\u1ec3 nh\u1eadn to\u00e0n b\u1ed9 b\u00e1o c\u00e1o mi\u1ec5n ph\u00ed: <\/span>https:\/\/forms.gle\/asob9cbGY1HNascV7<\/span><\/a><\/p>\n

N\u1ebfu b\u1ea1n c\u1ea7n h\u1ed7 tr\u1ee3, t\u01b0 v\u1ea5n, ho\u1eb7c chia s\u1ebb th\u00f4ng tin, h\u00e3y li\u00ean h\u1ec7 v\u1edbi HUREDIN qua s\u1ed1:<\/span><\/p>\n

\"\u260e\ufe0f\"Hotline: 0898 338 999<\/span><\/p>\n

\"\ud83d\udcac\"\u00a0Ho\u1eb7c nh\u1eafn tin qua Fanpage c\u1ee7a Vi\u1ec7n: <\/span>https:\/\/www.facebook.com\/huredin.dotv.vn<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

B\u00e1o c\u00e1o \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh nh\u1eb1m \u0110\u1ed2NG H\u00c0NH v\u00e0 H\u1ed6 TR\u1ee2 TH\u00c0NH C\u00d4NG c\u1ee7a c\u00e1c doanh nghi\u1ec7p FMCG th\u00f4ng qua nh\u1eefng hi\u1ec3u bi\u1ebft qu\u00fd gi\u00e1 v\u00e0 ch\u00ednh x\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng trong b\u1ed1i c\u1ea3nh th\u00f4ng tin khan hi\u1ebfm v\u1ec1 c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.<\/p>\n","protected":false},"author":1,"featured_media":796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,1],"tags":[],"class_list":["post-792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/posts\/792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/comments?post=792"}],"version-history":[{"count":4,"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/posts\/792\/revisions"}],"predecessor-version":[{"id":797,"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/posts\/792\/revisions\/797"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/media\/796"}],"wp:attachment":[{"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/media?parent=792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/categories?post=792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/tags?post=792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}