{"id":31373,"date":"2025-11-03T09:37:09","date_gmt":"2025-11-03T02:37:09","guid":{"rendered":"https:\/\/hr.dotv.vn\/?p=31373"},"modified":"2025-11-17T09:58:22","modified_gmt":"2025-11-17T02:58:22","slug":"ai-co-the-lam-gi-va-khong-the-lam-gi-trong-sang-tao-noi-dung","status":"publish","type":"post","link":"https:\/\/hr.dotv.vn\/kien-thuc\/ai-co-the-lam-gi-va-khong-the-lam-gi-trong-sang-tao-noi-dung\/","title":{"rendered":"AI C\u00d3 TH\u1ec2 L\u00c0M G\u00cc V\u00c0 KH\u00d4NG TH\u1ec2 L\u00c0M G\u00cc TRONG S\u00c1NG T\u1ea0O N\u1ed8I DUNG?"},"content":{"rendered":"

Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111ang thay \u0111\u1ed5i c\u00e1ch ch\u00fang ta t\u1ea1o n\u1ed9i dung. Nh\u01b0ng li\u1ec7u AI c\u00f3 th\u1ec3 thay th\u1ebf ho\u00e0n to\u00e0n con ng\u01b0\u1eddi trong c\u00f4ng vi\u1ec7c s\u00e1ng t\u1ea1o? H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 nh\u1eefng g\u00ec AI c\u00f3 th\u1ec3 l\u00e0m v\u00e0 nh\u1eefng gi\u1edbi h\u1ea1n m\u00e0 n\u00f3 v\u1eabn ch\u01b0a v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c.<\/span><\/p>\n

L\u00e0n s\u00f3ng AI trong Marketing v\u00e0 S\u00e1ng t\u1ea1o N\u1ed9i dung<\/b><\/span><\/h4>\n

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, AI \u0111\u00e3 b\u01b0\u1edbc ra kh\u1ecfi ranh gi\u1edbi c\u00f4ng ngh\u1ec7 thu\u1ea7n t\u00fay \u0111\u1ec3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 thi\u1ebft y\u1ebfu trong marketing v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung. T\u1eeb vi\u1ebft b\u00e0i, thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh \u0111\u1ebfn s\u1ea3n xu\u1ea5t video, AI \u0111ang \u0111\u01b0\u1ee3c xem l\u00e0 tr\u1ee3 l\u00fd \u0111\u1eafc l\u1ef1c gi\u00fap marketer ti\u1ebft ki\u1ec7m th\u1eddi gian, gi\u1ea3m \u00e1p l\u1ef1c c\u00f4ng vi\u1ec7c v\u00e0 t\u0103ng hi\u1ec7u su\u1ea5t \u0111\u00e1ng k\u1ec3.<\/span><\/p>\n

Tuy nhi\u00ean, d\u00f9 AI c\u00f3 th\u1ec3 t\u1ea1o n\u1ed9i dung nhanh ch\u00f3ng, n\u00f3 v\u1eabn ch\u01b0a th\u1ec3 thay th\u1ebf \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac, g\u00f3c nh\u00ecn \u0111\u1ed9c \u0111\u00e1o v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a con ng\u01b0\u1eddi.<\/span><\/p>\n

1. AI C\u00f3 Th\u1ec3 L\u00e0m G\u00ec?<\/b><\/span><\/h4>\n
S\u1ea3n xu\u1ea5t n\u1ed9i dung v\u1edbi t\u1ed1c \u0111\u1ed9 cao\u00a0<\/b><\/span><\/h5>\n

Theo SEO.com (2025), 92% doanh nghi\u1ec7p to\u00e0n c\u1ea7u d\u1ef1 \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng c\u1ee5 AI t\u1ea1o n\u1ed9i dung trong 3 n\u0103m t\u1edbi. \u0110\u1ed3ng th\u1eddi, 84,86% chuy\u00ean gia marketing kh\u1eb3ng \u0111\u1ecbnh AI gi\u00fap h\u1ecd t\u0103ng t\u1ed1c \u0111\u1ed9 s\u1ea3n xu\u1ea5t n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao.<\/span><\/p>\n

\u1ee8ng d\u1ee5ng th\u1ef1c t\u1ebf<\/b><\/span><\/h5>\n

AI kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u01a1n thu\u1ea7n m\u00e0 \u0111ang tr\u1edf th\u00e0nh “tr\u1ee3 l\u00fd s\u00e1ng t\u1ea1o” xuy\u00ean su\u1ed1t quy tr\u00ecnh s\u1ea3n xu\u1ea5t n\u1ed9i dung. Theo kh\u1ea3o s\u00e1t t\u1eeb Content Marketing Institute (CMI), marketer hi\u1ec7n nay \u0111ang \u1ee9ng d\u1ee5ng AI theo nh\u1eefng c\u00e1ch sau:<\/span><\/p>\n