{"id":30863,"date":"2025-09-08T16:44:50","date_gmt":"2025-09-08T09:44:50","guid":{"rendered":"https:\/\/hr.dotv.vn\/?p=30863"},"modified":"2025-11-17T09:59:24","modified_gmt":"2025-11-17T02:59:24","slug":"ai-da-thay-doi-nganh-content-nhu-nao-trong-2-nam-qua","status":"publish","type":"post","link":"https:\/\/hr.dotv.vn\/kien-thuc\/ai-da-thay-doi-nganh-content-nhu-nao-trong-2-nam-qua\/","title":{"rendered":"AI \u0111\u00e3 thay \u0111\u1ed5i ng\u00e0nh content nh\u01b0 n\u00e0o trong 2 n\u0103m qua?"},"content":{"rendered":"<h5><span style=\"color: #005f69;\"><span style=\"font-weight: 400;\">\u00a0<\/span><b>L\u1eadt l\u1ea1i \u0111\u1ecbnh ki\u1ebfn: AI gi\u1ebft ch\u1ebft ngh\u1ec1 content?<\/b><\/span><\/h5>\n<blockquote><p><i><span style=\"font-weight: 400;\">&#8220;AI c\u00f3 \u0111ang gi\u1ebft ch\u1ebft ngh\u1ec1 content?<\/span><\/i><span style=\"font-weight: 400;\">&#8221; &#8211; Ch\u00fang t\u00f4i c\u00f2n nh\u1edb nh\u01b0 in c\u00e2u h\u1ecfi n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1eb7t ra kh\u1eafp n\u01a1i v\u00e0o cu\u1ed1i n\u0103m 2022, khi ChatGPT v\u1eeba ra m\u1eaft v\u00e0 c\u1ea3 th\u1ebf gi\u1edbi tr\u1edf n\u00ean x\u00f4n xao. Trong c\u00e1c group Facebook v\u1ec1 content marketing, h\u00e0ng tr\u0103m b\u00e0i vi\u1ebft lo l\u1eafng xu\u1ea5t hi\u1ec7n m\u1ed7i ng\u00e0y. Nhi\u1ec1u b\u1ea1n content writer tr\u1ebb li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i h\u1ecfi: &#8220;Em c\u00f3 n\u00ean chuy\u1ec3n ngh\u1ec1 kh\u00f4ng? AI vi\u1ebft hay h\u01a1n em m\u1ea5t r\u1ed3i.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u1ebf nh\u01b0ng, 2 n\u0103m \u0111\u00e3 tr\u00f4i qua. Ng\u00e0nh content kh\u00f4ng ch\u1ec9 kh\u00f4ng ch\u1ebft, m\u00e0 c\u00f2n \u0111ang chuy\u1ec3n m\u00ecnh m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd v\u00e0 th\u00fa v\u1ecb h\u01a1n bao gi\u1edd h\u1ebft. Nh\u1eefng ai bi\u1ebft c\u00e1ch &#8220;nh\u1ea3y \u0111i\u1ec7u&#8221; c\u00f9ng AI \u0111ang thu v\u1ec1 k\u1ebft qu\u1ea3 b\u1ea5t ng\u1edd, c\u00f2n nh\u1eefng ai c\u1ee9 \u0111\u1ee9ng im ch\u1edd \u0111\u1ee3i d\u01b0\u1eddng nh\u01b0 n\u1ed7i s\u1ee3 \u201cb\u1ecb b\u1ecf l\u1ea1i\u2019 nh\u1ea5n ch\u00ecm \u1edf\u00a0 ph\u00eda sau.\u00a0<\/span><\/p><\/blockquote>\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd m\u1ed5 x\u1ebb s\u1ef1 thay \u0111\u1ed5i th\u1ef1c t\u1ebf \u0111\u00f3, t\u1eeb g\u00f3c nh\u00ecn c\u1ee7a \u0111\u01a1n v\u1ecb \u0111\u00e0o t\u1ea1o \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng nhi\u1ec1u th\u1ebf h\u1ec7 content marketer qua c\u1ea3 hai th\u1eddi k\u1ef3 &#8220;tr\u01b0\u1edbc v\u00e0 sau AI&#8221;, c\u00f9ng nh\u1eefng b\u00e0i h\u1ecdc kh\u00f4ng th\u1ec3 b\u1ecf qua cho b\u1ea5t k\u1ef3 ai \u0111ang l\u00e0m ngh\u1ec1 content.<\/p>\n<h2><span style=\"color: #f26f33;\"><b>Tr\u01b0\u1edbc AI: Content marketer t\u1eebng ph\u1ea3i b\u01a1i trong deadline th\u1ebf n\u00e0o?<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng m\u1ed9t ng\u00e0y th\u1ee9 Hai \u0111i\u1ec3n h\u00ecnh c\u1ee7a Minh &#8211; m\u1ed9t content marketer 26 tu\u1ed5i v\u00e0o n\u0103m 2021. 8 gi\u1edd s\u00e1ng, Minh m\u1edf m\u00e1y t\u00ednh x\u00e1ch tay, nh\u00ecn v\u00e0o l\u1ecbch l\u00e0m vi\u1ec7c c\u1ee7a m\u00ecnh: 8 b\u00e0i vi\u1ebft c\u1ea7n ho\u00e0n th\u00e0nh trong tu\u1ea7n, 3 \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o cho chi\u1ebfn d\u1ecbch th\u00e1ng sau v\u00e0 m\u1ed9t b\u00e0i thuy\u1ebft tr\u00ecnh cho s\u1ebfp v\u00e0o bu\u1ed5i chi\u1ec1u.<\/span><\/p>\n<figure id=\"attachment_30872\" aria-describedby=\"caption-attachment-30872\" style=\"width: 2250px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-30872\" src=\"https:\/\/hr.dotv.vn\/wp-content\/uploads\/2025\/09\/Truoc-AI.png\" alt=\"\" width=\"2250\" height=\"1970\" srcset=\"https:\/\/hr.dotv.vn\/wp-content\/uploads\/2025\/09\/Truoc-AI.png 2250w, https:\/\/hr.dotv.vn\/wp-content\/uploads\/2025\/09\/Truoc-AI-300x263.png 300w, https:\/\/hr.dotv.vn\/wp-content\/uploads\/2025\/09\/Truoc-AI-1024x897.png 1024w, https:\/\/hr.dotv.vn\/wp-content\/uploads\/2025\/09\/Truoc-AI-768x672.png 768w, https:\/\/hr.dotv.vn\/wp-content\/uploads\/2025\/09\/Truoc-AI-1536x1345.png 1536w, https:\/\/hr.dotv.vn\/wp-content\/uploads\/2025\/09\/Truoc-AI-2048x1793.png 2048w\" sizes=\"(max-width: 2250px) 100vw, 2250px\" \/><figcaption id=\"caption-attachment-30872\" class=\"wp-caption-text\"><em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Content marketer t\u1eebng ph\u1ea3i b\u01a1i trong deadline th\u1ebf n\u00e0o?<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Minh b\u1eaft \u0111\u1ea7u ng\u1ed3i suy ngh\u0129. M\u1edf m\u1ed9t b\u1ea3ng t\u00ednh tr\u1ed1ng, g\u00f5 d\u00f2ng ch\u1eef <\/span><i><span style=\"font-weight: 400;\">\u201c\u00dd t\u01b0\u1edfng n\u1ed9i dung th\u00e1ng 10\u201d<\/span><\/i><span style=\"font-weight: 400;\">, r\u1ed3i\u2026 nh\u00ecn ch\u1eb1m ch\u1eb1m v\u00e0o m\u00e0n h\u00ecnh tr\u1eafng su\u1ed1t 15 ph\u00fat. Cu\u1ed1i c\u00f9ng ch\u1ec9 ngh\u0129 ra \u0111\u01b0\u1ee3c 3 &#8211; 4 \u00fd t\u01b0\u1edfng, nh\u01b0ng v\u1eabn th\u1ea5y quen quen, nh\u01b0 th\u1ec3 m\u00ecnh \u0111\u00e3 vi\u1ebft \u0111\u00e2u \u0111\u00f3 tr\u01b0\u1edbc \u0111\u00e2y. Vi\u1ebft xong d\u00e0n \u00fd, g\u1eedi cho b\u1ed9 ph\u1eadn thi\u1ebft k\u1ebf, r\u1ed3i ng\u1ed3i ch\u1edd ph\u1ea3n h\u1ed3i. Ng\u01b0\u1eddi thi\u1ebft k\u1ebf b\u1eadn, ph\u1ea3i \u0111\u1ee3i \u0111\u1ebfn chi\u1ec1u m\u1edbi c\u00f3 k\u1ebft qu\u1ea3. Nh\u1eadn \u0111\u01b0\u1ee3c b\u1ea3n thi\u1ebft k\u1ebf th\u00ec kh\u00f4ng \u01b0ng \u00fd, l\u1ea1i ph\u1ea3i ch\u1ec9nh s\u1eeda. Th\u1ebf l\u00e0 deadline ti\u1ebfp t\u1ee5c b\u1ecb d\u1eddi sang h\u00f4m sau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y ch\u00ednh l\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a h\u00e0ng ngh\u00ecn ng\u01b0\u1eddi l\u00e0m n\u1ed9i dung th\u1eddi \u201cti\u1ec1n AI\u201d. V\u1ea5n \u0111\u1ec1 kh\u00f4ng n\u1eb1m \u1edf thi\u1ebfu n\u0103ng l\u1ef1c, m\u00e0 l\u00e0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Deadline d\u00ed d\u1ed3n t\u1ea1o \u00e1p l\u1ef1c v\u00f4 h\u00ecnh<\/b><span style=\"font-weight: 400;\">: Th\u1eddi gian d\u00e0nh cho vi\u1ec7c &#8220;v\u1eaft \u00f3c&#8221; \u00fd t\u01b0\u1edfng chi\u1ebfm h\u01a1n 40% c\u00f4ng vi\u1ec7c, nh\u01b0ng ch\u01b0a ch\u1eafc cho ra k\u1ebft qu\u1ea3 t\u1ed1t.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00dd t\u01b0\u1edfng tr\u00f9ng l\u1eb7p l\u00e0m content nh\u1ea1t nh\u1ebdo<\/b><span style=\"font-weight: 400;\">:Kh\u00f4ng c\u00f3 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 t\u00ecm ki\u1ebfm v\u00e0 nghi\u00ean c\u1ee9u nhanh, n\u00ean th\u01b0\u1eddng r\u01a1i v\u00e0o v\u00f2ng l\u1eb7p vi\u1ebft \u0111i vi\u1ebft l\u1ea1i nh\u1eefng ch\u1ee7 \u0111\u1ec1 c\u0169.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Th\u1eddi gian l\u00e3ng ph\u00ed cho c\u00f4ng \u0111o\u1ea1n nh\u1ecf<\/b><span style=\"font-weight: 400;\">: T\u00ecm h\u00ecnh minh h\u1ecda, ch\u1ec9nh s\u1eeda t\u1eebng c\u00e2u ch\u1eef, c\u0103n ch\u1ec9nh l\u1ea1i \u0111\u1ecbnh d\u1ea1ng\u2026 t\u1ea5t c\u1ea3 nh\u1eefng vi\u1ec7c n\u00e0y <\/span>chi\u1ebfm d\u1ee5ng th\u1eddi gian d\u00e0nh cho t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c l\u1edbn.<\/li>\n<\/ul>\n<p>M\u1ed9t h\u1ecdc vi\u00ean c\u1ee7a HUREDIN t\u1eebng chia s\u1ebb: &#8220;Em c\u1ea3m gi\u00e1c m\u00ecnh \u0111ang ch\u1ea1y deadline nhi\u1ec1u h\u01a1n l\u00e0 s\u00e1ng t\u1ea1o. Cu\u1ed1i ng\u00e0y v\u1ec1 nh\u00e0, em m\u1ec7t nh\u01b0ng kh\u00f4ng th\u1ea5y m\u00ecnh ph\u00e1t tri\u1ec3n g\u00ec c\u1ea3.&#8221;<\/p>\n<p>Ch\u00ednh trong b\u1ed1i c\u1ea3nh m\u1ec7t m\u1ecfi v\u00e0 thi\u1ebfu hi\u1ec7u qu\u1ea3 \u0111\u00f3, AI xu\u1ea5t hi\u1ec7n nh\u01b0 m\u1ed9t l\u00e0n gi\u00f3 m\u1edbi v\u00e0 thay \u0111\u1ed5i ho\u00e0n to\u00e0n c\u1ee5c di\u1ec7n tr\u00f2 ch\u01a1i.<\/p>\n<h2><span style=\"color: #f26f33;\"><b>Hai n\u0103m qua: AI thay \u0111\u1ed5i ng\u00e0nh content ra sao?<\/b><\/span><\/h2>\n<h5><span style=\"color: #005f69;\"><b>C\u00f4ng c\u1ee5 AI b\u00f9ng n\u1ed5 &#8211; t\u1eeb gi\u1ea5c m\u01a1 th\u00e0nh hi\u1ec7n th\u1ef1c<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">N\u1ebfu nh\u01b0 2022 ch\u00fang ta ch\u1ec9 bi\u1ebft \u0111\u1ebfn ChatGPT, th\u00ec \u0111\u1ebfn nay, AI \u0111\u00e3 tr\u00e0n ng\u1eadp m\u1ecdi kh\u00e2u trong quy tr\u00ecnh content. ChatGPT v\u00e0 Jasper thay \u0111\u1ed5i ho\u00e0n to\u00e0n c\u00e1ch vi\u1ebft copy: t\u1eeb vi\u1ec7c m\u00f2 m\u1eabm t\u00ecm Gi\u1ecdng \u0111i\u1ec7u th\u01b0\u01a1ng hi\u1ec7u (tone voice) \u0111\u1ebfn vi\u1ec7c c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m h\u00e0ng ch\u1ee5c phi\u00ean b\u1ea3n trong v\u00f2ng v\u00e0i ph\u00fat. MidJourney v\u00e0 DALL\u00b7E bi\u1ebfn vi\u1ec7c t\u1ea1o h\u00ecnh \u1ea3nh t\u1eeb &#8220;ngh\u1ec7 thu\u1eadt d\u00e0nh cho designer&#8221; th\u00e0nh &#8220;k\u1ef9 n\u0103ng ai c\u0169ng c\u00f3 th\u1ec3 l\u00e0m&#8221;. Canva AI v\u00e0 CapCut AI \u0111\u00e3 &#8220;d\u00e2n ch\u1ee7 h\u00f3a&#8221; thi\u1ebft k\u1ebf v\u00e0 video m\u1ed9t c\u00e1ch ch\u01b0a t\u1eebng c\u00f3.<\/span><\/p>\n<p>Nh\u1eefng con s\u1ed1 kh\u00f4ng n\u00f3i d\u1ed1i: theo b\u00e1o c\u00e1o m\u1edbi nh\u1ea5t c\u1ee7a HubSpot n\u0103m 2024, 86% nh\u00e0 ti\u1ebfp th\u1ecb ti\u1ebft ki\u1ec7m \u00edt nh\u1ea5t 1 gi\u1edd m\u1ed7i ng\u00e0y nh\u1edd AI t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c nhi\u1ec7m v\u1ee5 s\u00e1ng t\u1ea1o. \u0110\u1ed3ng th\u1eddi, SurveyMonkey ch\u1ec9 ra r\u1eb1ng 88% nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e3 t\u00edch h\u1ee3p AI v\u00e0o c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y, trong \u0111\u00f3 57% \u0111\u1ebfn t\u1eeb c\u00e1c doanh nghi\u1ec7p l\u1edbn. Th\u1eadm ch\u00ed, 92% doanh nghi\u1ec7p to\u00e0n c\u1ea7u c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng c\u1ee5 AI t\u1ea1o n\u1ed9i dung trong 3 n\u0103m t\u1edbi (SEO.com, 2025). \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 AI kh\u00f4ng c\u00f2n l\u00e0 &#8220;t\u01b0\u01a1ng lai xa v\u1eddi&#8221; m\u00e0 \u0111\u00e3 th\u1ef1c s\u1ef1 len l\u1ecfi v\u00e0o c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y.<\/p>\n<h5><span style=\"color: #005f69;\"><b>R\u00fat ng\u1eafn quy tr\u00ecnh s\u00e1ng t\u1ea1o &#8211; t\u1eeb tu\u1ea7n th\u00e0nh gi\u1edd<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">C\u00e1ch \u0111\u00e2y 3 n\u0103m, vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch content cho m\u1ed9t brand th\u01b0\u1eddng m\u1ea5t c\u1ea3 tu\u1ea7n. Gi\u1edd \u0111\u00e2y, v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a AI, m\u1ed9t content marketer c\u00f3 kinh nghi\u1ec7m c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh K\u1ebf ho\u1ea1ch \u0111\u0103ng n\u1ed9i dung (content calendar) 30 ng\u00e0y ch\u1ec9 trong 1-2 gi\u1edd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ly \u2013 m\u1ed9t b\u1ea1n l\u00e0m vi\u1ec7c t\u1ef1 do (freelancer) 28 tu\u1ed5i, t\u1eebng tham gia kh\u00f3a h\u1ecdc Marketing c\u1ee7a ch\u00fang t\u00f4i \u2013 chia s\u1ebb: <\/span><i><span style=\"font-weight: 400;\">\u201cTr\u01b0\u1edbc \u0111\u00e2y, m\u1ed7i khi nh\u1eadn d\u1ef1 \u00e1n em ph\u1ea3i thu\u00ea th\u00eam ng\u01b0\u1eddi thi\u1ebft k\u1ebf v\u00e0 ng\u01b0\u1eddi vi\u1ebft n\u1ed9i dung m\u1edbi d\u00e1m cam k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng. Gi\u1edd nh\u1edd c\u00f3 AI, em c\u00f3 th\u1ec3 t\u1ef1 x\u1eed l\u00fd \u0111\u01b0\u1ee3c kho\u1ea3ng 80% kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c, ch\u1ec9 c\u1ea7n thu\u00ea ngo\u00e0i nh\u1eefng ph\u1ea7n \u0111\u00f2i h\u1ecfi s\u1ef1 tinh t\u1ebf cao h\u01a1n.\u201d<\/span><\/i><\/p>\n<figure id=\"attachment_30885\" aria-describedby=\"caption-attachment-30885\" style=\"width: 2250px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-30885\" src=\"https:\/\/hr.dotv.vn\/wp-content\/uploads\/2025\/09\/Hai-nam-qua-1.png\" alt=\"\" width=\"2250\" height=\"1820\" srcset=\"https:\/\/hr.dotv.vn\/wp-content\/uploads\/2025\/09\/Hai-nam-qua-1.png 2250w, https:\/\/hr.dotv.vn\/wp-content\/uploads\/2025\/09\/Hai-nam-qua-1-300x243.png 300w, https:\/\/hr.dotv.vn\/wp-content\/uploads\/2025\/09\/Hai-nam-qua-1-1024x828.png 1024w, https:\/\/hr.dotv.vn\/wp-content\/uploads\/2025\/09\/Hai-nam-qua-1-768x621.png 768w, https:\/\/hr.dotv.vn\/wp-content\/uploads\/2025\/09\/Hai-nam-qua-1-1536x1242.png 1536w, https:\/\/hr.dotv.vn\/wp-content\/uploads\/2025\/09\/Hai-nam-qua-1-2048x1657.png 2048w\" sizes=\"(max-width: 2250px) 100vw, 2250px\" \/><figcaption id=\"caption-attachment-30885\" class=\"wp-caption-text\">AI thay \u0111\u1ed5i ng\u00e0nh content ra sao?<\/figcaption><\/figure>\n<p>\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e2u chuy\u1ec7n ri\u00eang c\u1ee7a Ly. Theo Content Marketing Institute, 84,86% chuy\u00ean gia marketing c\u00f4ng nh\u1eadn AI gi\u00fap t\u0103ng t\u1ed1c \u0111\u1ed9 t\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao. Th\u1eadm ch\u00ed, McKinsey d\u1ef1 b\u00e1o r\u1eb1ng AI trong marketing s\u1ebd \u0111\u00f3ng g\u00f3p th\u00eam 2,6 ngh\u00ecn t\u1ef7 euro doanh thu to\u00e0n c\u1ea7u v\u00e0o n\u0103m 2025.<\/p>\n<p>Nh\u01b0ng \u0111\u00e2y kh\u00f4ng ph\u1ea3i chuy\u1ec7n &#8220;thay th\u1ebf con ng\u01b0\u1eddi&#8221;. \u0110\u00f3 l\u00e0 chuy\u1ec7n n\u00e2ng c\u1ea5p n\u0103ng l\u1ef1c c\u00e1 nh\u00e2n<span style=\"font-weight: 400;\"> l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi.<\/span><\/p>\n<h2><span style=\"color: #f26f33;\"><b>Vai tr\u00f2 m\u1edbi c\u1ee7a ng\u01b0\u1eddi l\u00e0m content: t\u1eeb Writer th\u00e0nh Strategist<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Thay \u0111\u1ed5i l\u1edbn nh\u1ea5t kh\u00f4ng ph\u1ea3i \u1edf c\u00f4ng c\u1ee5, m\u00e0 \u1edf <\/span><b>mindset<\/b><span style=\"font-weight: 400;\">. Ng\u01b0\u1eddi l\u00e0m content gi\u1ecfi ng\u00e0y nay kh\u00f4ng c\u00f2n l\u00e0 ng\u01b0\u1eddi &#8220;g\u00f5 ch\u1eef nhanh&#8221;, m\u00e0 l\u00e0 ng\u01b0\u1eddi bi\u1ebft c\u00e1ch:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h5><span style=\"color: #005f69;\"><b>\u0110\u1eb7t c\u00e2u l\u1ec7nh (prompt) th\u00f4ng minh:<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400;\"> Thay v\u00ec ch\u1ec9 g\u00f5 <\/span><i><span style=\"font-weight: 400;\">\u201cvi\u1ebft ch\u00fa th\u00edch v\u1ec1 c\u00e0 ph\u00ea\u201d<\/span><\/i><span style=\"font-weight: 400;\">, h\u1ecd s\u1ebd vi\u1ebft chi ti\u1ebft h\u01a1n: <\/span><i><span style=\"font-weight: 400;\">\u201cVi\u1ebft ch\u00fa th\u00edch kho\u1ea3ng 50 t\u1eeb cho qu\u00e1n c\u00e0 ph\u00ea phong c\u00e1ch boutique, h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng 25\u201335 tu\u1ed5i y\u00eau th\u00edch tr\u1ea3i nghi\u1ec7m ch\u1eadm r\u00e3i, v\u1edbi gi\u1ecdng \u0111i\u1ec7u th\u01b0\u01a1ng hi\u1ec7u (tone of voice) \u1ea5m \u00e1p, g\u1ea7n g\u0169i v\u00e0 c\u00f3 k\u00e8m th\u1ebb g\u1eafn (hashtag) \u0111ang th\u1ecbnh h\u00e0nh.\u201d<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h5><span style=\"color: #005f69;\"><b>Ch\u1ecdn l\u1ecdc v\u00e0 tinh ch\u1ec9nh:<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400;\"> AI c\u00f3 th\u1ec3 t\u1ea1o ra 10 phi\u00ean b\u1ea3n ch\u00fa th\u00edch (caption) ch\u1ec9 trong 30 gi\u00e2y, nh\u01b0ng ng\u01b0\u1eddi gi\u1ecfi l\u00e0 ng\u01b0\u1eddi bi\u1ebft ch\u1ecdn phi\u00ean b\u1ea3n n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi gi\u1ecdng \u0111i\u1ec7u th\u01b0\u01a1ng hi\u1ec7u (brand voice) v\u00e0 tinh ch\u1ec9nh \u0111\u1ec3 th\u1ed5i v\u00e0o \u0111\u00f3 \u201clinh h\u1ed3n\u201d ri\u00eang.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h5><span style=\"color: #005f69;\"><b>Ki\u1ec3m so\u00e1t t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u (brand consistency):<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400;\"> AI c\u00f3 th\u1ec3 vi\u1ebft r\u1ea5t hay, nh\u01b0ng ch\u01b0a ch\u1eafc \u0111\u00e3 vi\u1ebft \u0111\u00fang tinh th\u1ea7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Ng\u01b0\u1eddi ho\u1ea1ch \u0111\u1ecbnh n\u1ed9i dung chi\u1ebfn l\u01b0\u1ee3c (content strategist) gi\u1ecfi ch\u00ednh l\u00e0 ng\u01b0\u1eddi \u201chu\u1ea5n luy\u1ec7n\u201d AI \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c ADN c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u1ed9t nh\u1eadn \u0111\u1ecbnh quan tr\u1ecdng: <\/span>k\u1ef9 n\u0103ng m\u1edbi kh\u00f4ng thay th\u1ebf k\u1ef9 n\u0103ng c\u0169, m\u00e0 l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p. Ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n (storytelling) v\u1eabn gi\u1eef vai tr\u00f2 then ch\u1ed1t, nh\u01b0ng nay c\u1ea7n bi\u1ebft c\u00e1ch k\u1ebft h\u1ee3p v\u1edbi k\u1ef9 n\u0103ng thi\u1ebft k\u1ebf c\u00e2u l\u1ec7nh (prompt engineering). Vi\u1ec7c th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng (customer insight) v\u1eabn v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft, nh\u01b0ng gi\u1edd \u0111\u00e2y ch\u00fang ta c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u nhanh ch\u00f3ng h\u01a1n.<\/p>\n<p><span style=\"font-weight: 400;\">Theo Content Marketing Institute, 89% marketer hi\u1ec7n \u0111ang s\u1eed d\u1ee5ng AI cho: brainstorm \u00fd t\u01b0\u1edfng (62%), t\u00f3m t\u1eaft n\u1ed9i dung (53%), so\u1ea1n th\u1ea3o b\u00e0i vi\u1ebft (44%), t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung (41%), vi\u1ebft email marketing (38%), v\u00e0 t\u1ea1o n\u1ed9i dung m\u1ea1ng x\u00e3 h\u1ed9i (38%). Con s\u1ed1 n\u00e0y cho th\u1ea5y AI \u0111\u00e3 th\u1ef1c s\u1ef1 tr\u1edf th\u00e0nh &#8220;c\u1ed9ng s\u1ef1&#8221; kh\u00f4ng th\u1ec3 thi\u1ebfu.<\/span><\/p>\n<h2><span style=\"color: #f26f33;\"><b>S\u1ef1 th\u1eadt vs Hi\u1ec3u l\u1ea7m: AI l\u00e0m \u0111\u01b0\u1ee3c g\u00ec v\u00e0 kh\u00f4ng l\u00e0m \u0111\u01b0\u1ee3c g\u00ec?<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sau 2 n\u0103m quan s\u00e1t v\u00e0 nghi\u00ean c\u1ee9u t\u1eeb g\u00f3c \u0111\u1ed9 \u0111\u00e0o t\u1ea1o, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y r\u00f5 ranh gi\u1edbi c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI):<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>AI l\u00e0m t\u1ed1t: <\/b><\/span>T\u1ea1o b\u1ea3n nh\u00e1p (draft) nhanh, g\u1ee3i \u00fd ti\u00eau \u0111\u1ec1 (headline) \u0111a d\u1ea1ng, t\u00ecm ki\u1ebfm d\u1eef li\u1ec7u s\u01a1 c\u1ea5p, t\u1ea1o h\u00ecnh \u1ea3nh minh h\u1ecda c\u01a1 b\u1ea3n, c\u0103n ch\u1ec9nh (format) n\u1ed9i dung, d\u1ecbch thu\u1eadt v\u00e0 h\u1ed7 tr\u1ee3 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO optimization).<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><b>AI ch\u01b0a l\u00e0m t\u1ed1t: <\/b><\/span>Kh\u00e1m ph\u00e1 insight (th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc) \u0111\u1ed9c \u0111\u00e1o v\u1ec1 ng\u01b0\u1eddi d\u00f9ng, x\u00e2y d\u1ef1ng gi\u1ecdng \u0111i\u1ec7u th\u01b0\u01a1ng hi\u1ec7u (brand voice) gi\u00e0u c\u1ea3m x\u00fac, k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim ng\u01b0\u1eddi \u0111\u1ecdc, ho\u1eb7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u1ee9c t\u1ea1p d\u1ef1a tr\u00ean b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng, AI th\u1ef1c ch\u1ea5t l\u00e0 m\u1ed9t tr\u1ee3 l\u00fd \u0111\u1eafc l\u1ef1c ch\u1ee9 kh\u00f4ng ph\u1ea3i \u2018\u00f4ng ch\u1ee7\u2019 thay th\u1ebf con ng\u01b0\u1eddi; ng\u01b0\u1eddi th\u00f4ng minh s\u1ebd bi\u1ebft c\u00e1ch t\u1eadn d\u1ee5ng AI nh\u01b0 m\u1ed9t \u2018si\u00eau n\u0103ng l\u1ef1c\u2019 \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 v\u00e0 s\u00e1ng t\u1ea1o, thay v\u00ec lo s\u1ee3 b\u1ecb m\u1ea5t ch\u1ed7 \u0111\u1ee9ng<\/span><\/p>\n<h2><span style=\"color: #f26f33;\"><b>AI n\u00e2ng chu\u1ea9n cu\u1ed9c ch\u01a1i: S\u00e1ng t\u1ea1o nhi\u1ec1u h\u01a1n, nh\u01b0ng c\u0169ng kh\u00f3 h\u01a1n. Content b\u00e3o h\u00f2a &#8211; khi l\u01b0\u1ee3ng t\u0103ng th\u00ec ch\u1ea5t ph\u1ea3i theo<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00f3 m\u1ed9t ngh\u1ecbch l\u00fd th\u00fa v\u1ecb: AI gi\u00fap s\u1ea3n xu\u1ea5t content d\u1ec5 h\u01a1n, nh\u01b0ng l\u1ea1i l\u00e0m cho vi\u1ec7c t\u1ea1o ra content <\/span>c\u00f3 t\u00e1c \u0111\u1ed9ng kh\u00f3 h\u01a1n. L\u00fd do? V\u00ec l\u01b0\u1ee3ng content tr\u00ean th\u1ecb tr\u01b0\u1eddng t\u0103ng b\u00f9ng n\u1ed5 &#8211; th\u1ecb tr\u01b0\u1eddng AI t\u1ea1o n\u1ed9i dung to\u00e0n c\u1ea7u \u0111\u00e3 \u0111\u1ea1t 62,75 t\u1ef7 USD n\u0103m 2025 v\u00e0 d\u1ef1 ki\u1ebfn t\u0103ng l\u00ean 356 t\u1ef7 USD v\u00e0o n\u0103m 2030 v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng 41,52% m\u1ed7i n\u0103m (PatentPC, 2025).<\/p>\n<p><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi d\u00f9ng gi\u1edd \u0111\u00e2y &#8220;ng\u1ee3p&#8221; trong bi\u1ec3n th\u00f4ng tin. H\u1ecd kh\u00f4ng c\u00f2n th\u1eddi gian v\u00e0 ki\u00ean nh\u1eabn \u0111\u1ec3 \u0111\u1ecdc nh\u1eefng content &#8220;c\u0169 r\u00edch&#8221; hay &#8220;an to\u00e0n&#8221;. Ch\u1ec9 nh\u1eefng n\u1ed9i dung c\u00f3 chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng, insight s\u00e2u s\u1eafc v\u00e0 c\u00e1ch k\u1ec3 chuy\u1ec7n \u0111\u1ed9c \u0111\u00e1o m\u1edbi c\u00f3 th\u1ec3 &#8220;c\u1eaft xuy\u00ean qua&#8221; s\u1ef1 \u1ed3n \u00e0o \u0111\u1ec3 \u0111\u1ebfn \u0111\u01b0\u1ee3c v\u1edbi h\u1ecd.<\/span><\/p>\n<h2><span style=\"color: #f26f33;\"><b>Con ng\u01b0\u1eddi l\u00e0m g\u00ec \u0111\u1ec3 kh\u00f4ng b\u1ecb h\u00f2a tan trong bi\u1ec3n AI?<\/b><\/span><\/h2>\n<h5><span style=\"color: #005f69;\"><b>C\u00e2u tr\u1ea3 l\u1eddi n\u1eb1m \u1edf 3 t\u1eeb: c\u1ea3m x\u00fac, tr\u1ef1c gi\u00e1c, storytelling.<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">AI c\u00f3 th\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 \u0111\u01b0a ra nh\u1eefng ph\u00e1t hi\u1ec7n, g\u1ee3i \u00fd ban \u0111\u1ea7u v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng (insights), nh\u01b0ng ch\u1ec9 con ng\u01b0\u1eddi m\u1edbi c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c \u201c\u0111i\u1ec1u ch\u01b0a n\u00f3i ra\u201d trong l\u1eddi c\u1ee7a h\u1ecd. AI c\u00f3 th\u1ec3 vi\u1ebft c\u00e2u chuy\u1ec7n theo c\u00f4ng th\u1ee9c, nh\u01b0ng ch\u1ec9 con ng\u01b0\u1eddi m\u1edbi bi\u1ebft c\u00e1ch k\u1ec3 chuy\u1ec7n (storytelling) ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac m\u1ed9t c\u00e1ch tinh t\u1ebf.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: Khi vi\u1ebft n\u1ed9i dung cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang b\u1ec1n v\u1eefng, AI c\u00f3 th\u1ec3 \u0111\u01b0a ra h\u00e0ng tr\u0103m g\u00f3c ti\u1ebfp c\u1eadn (angles) v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u201cb\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng\u201d. Nh\u01b0ng ch\u1ec9 ng\u01b0\u1eddi ho\u1ea1ch \u0111\u1ecbnh n\u1ed9i dung chi\u1ebfn l\u01b0\u1ee3c c\u00f3 tr\u1ef1c gi\u00e1c m\u1edbi nh\u1eadn ra r\u1eb1ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u1ef1c s\u1ef1 quan t\u00e2m kh\u00f4ng ch\u1ec9 l\u00e0 \u201cc\u1ee9u tr\u00e1i \u0111\u1ea5t\u201d, m\u00e0 c\u00f2n l\u00e0 \u201cth\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n th\u00f4ng qua l\u1ef1a ch\u1ecdn ti\u00eau d\u00f9ng th\u00f4ng minh\u201d.<\/span><\/p>\n<h5><span style=\"color: #005f69;\"><b>03 h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 b\u1ea1n &#8211; m\u1ed9t marketer l\u00e0m ch\u1ee7 AI v\u00e0 \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3 v\u00e0o c\u00f4ng vi\u1ec7c s\u1ea3n xu\u1ea5t n\u1ed9i dung:<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">T\u1eeb nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf c\u00f9ng h\u1ecdc vi\u00ean, ch\u00fang t\u00f4i nh\u1eadn ra c\u00f3 3 c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u01b0ng c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 marketer c\u00e1 nh\u00e2n t\u1eadn d\u1ee5ng AI.<\/span><\/p>\n<figure id=\"attachment_30888\" aria-describedby=\"caption-attachment-30888\" style=\"width: 1893px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-30888\" src=\"https:\/\/hr.dotv.vn\/wp-content\/uploads\/2025\/09\/5-1.png\" alt=\"\" width=\"1893\" height=\"1549\" srcset=\"https:\/\/hr.dotv.vn\/wp-content\/uploads\/2025\/09\/5-1.png 1893w, https:\/\/hr.dotv.vn\/wp-content\/uploads\/2025\/09\/5-1-300x245.png 300w, https:\/\/hr.dotv.vn\/wp-content\/uploads\/2025\/09\/5-1-1024x838.png 1024w, https:\/\/hr.dotv.vn\/wp-content\/uploads\/2025\/09\/5-1-768x628.png 768w, https:\/\/hr.dotv.vn\/wp-content\/uploads\/2025\/09\/5-1-1536x1257.png 1536w\" sizes=\"(max-width: 1893px) 100vw, 1893px\" \/><figcaption id=\"caption-attachment-30888\" class=\"wp-caption-text\">Con ng\u01b0\u1eddi l\u00e0m g\u00ec \u0111\u1ec3 kh\u00f4ng b\u1ecb h\u00f2a tan trong bi\u1ec3n AI?<\/figcaption><\/figure>\n<ul>\n<li><b>D\u00f9ng AI \u0111\u1ec3 g\u1ee3i \u00fd \u00fd t\u01b0\u1edfng (brainstorm) nhanh:<\/b><span style=\"font-weight: 400;\"> Thay v\u00ec ng\u1ed3i \u201cv\u1eaft \u00f3c\u201d m\u1ed9t m\u00ecnh, h\u00e3y cung c\u1ea5p cho AI 3 &#8211; 4 th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u (brand) v\u00e0 y\u00eau c\u1ea7u t\u1ea1o ra 20 \u00fd t\u01b0\u1edfng. Sau \u0111\u00f3, b\u1ea1n ch\u1ecdn l\u1ecdc v\u00e0 ph\u00e1t tri\u1ec3n th\u00eam.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI vi\u1ebft b\u1ea3n nh\u00e1p (draft), con ng\u01b0\u1eddi tinh ch\u1ec9nh:<\/b><span style=\"font-weight: 400;\"> \u0110\u1ec3 AI vi\u1ebft phi\u00ean b\u1ea3n \u0111\u1ea7u ti\u00ean, r\u1ed3i b\u1ea1n ch\u1ec9nh s\u1eeda l\u1ea1i \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi gi\u1ecdng \u0111i\u1ec7u th\u01b0\u01a1ng hi\u1ec7u (brand voice) v\u00e0 th\u00eam \u201cch\u1ea5t ng\u01b0\u1eddi\u201d v\u00e0o. Chuy\u00ean gia Sarah Berry t\u1eeb SEO.com t\u1eebng n\u00f3i r\u1ea5t hay: <\/span><i><span style=\"font-weight: 400;\">\u201cNh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing bi\u1ebft t\u1eadn d\u1ee5ng AI \u0111ang t\u1ea1o cho b\u1ea3n th\u00e2n v\u00e0 cho c\u1ea3 c\u00f4ng ty c\u1ee7a h\u1ecd &#8211; m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh, b\u1edfi h\u1ecd c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c th\u00f4ng minh h\u01a1n v\u00e0 nhanh h\u01a1n.\u201d<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X\u00e2y d\u1ef1ng th\u01b0 vi\u1ec7n c\u00e2u l\u1ec7nh (prompt library) cho nh\u00f3m:<\/b><span style=\"font-weight: 400;\"> T\u1ea1o b\u1ed9 c\u00e2u l\u1ec7nh chu\u1ea9n cho c\u00e1c d\u1ea1ng n\u1ed9i dung (content) th\u01b0\u1eddng d\u00f9ng. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u1ea3 nh\u00f3m s\u1ea3n xu\u1ea5t n\u1ed9i dung \u0111\u1ea7u ra nh\u1ea5t qu\u00e1n v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian.<\/span><\/li>\n<\/ul>\n<h5><span style=\"color: #005f69;\"><b>H\u1ecdc \u0111\u1ec3 l\u00e0m ch\u1ee7 c\u00f4ng c\u1ee5<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">M\u1ed9t mindset quan tr\u1ecdng m\u00e0 HUREDIN mu\u1ed1n chia s\u1ebb \u0111\u1ebfn b\u1ea1n: <\/span>h\u1ecdc c\u00e1ch s\u1eed d\u1ee5ng AI kh\u00f4ng ph\u1ea3i \u0111\u1ec3 &#8220;theo k\u1ecbp xu h\u01b0\u1edbng&#8221;, m\u00e0 \u0111\u1ec3 l\u00e0m ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 duy tr\u00ec s\u1ef1 s\u00e1ng t\u1ea1o b\u1ec1n v\u1eefng.<\/p>\n<p><span style=\"font-weight: 400;\">AI ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5. Ng\u01b0\u1eddi d\u1eabn d\u1eaft c\u00f4ng c\u1ee5 \u0111\u00f3 \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 ch\u00ednh l\u00e0 b\u1ea1n. V\u00e0 \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u1ea7n c\u00f3 n\u1ec1n t\u1ea3ng v\u1eefng v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung (content strategy), s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u v\u1ec1 t\u00e2m l\u00fd ng\u01b0\u1eddi d\u00f9ng (consumer psychology), c\u00f9ng k\u1ef9 n\u0103ng k\u1ec3 chuy\u1ec7n (storytelling) kh\u00f4ng th\u1ec3 thi\u1ebfu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u01b0 PatentPC \u0111\u00e3 nh\u1ea5n m\u1ea1nh: <\/span><i><span style=\"font-weight: 400;\">\u201cC\u00e2u h\u1ecfi kh\u00f4ng c\u00f2n l\u00e0 li\u1ec7u AI c\u00f3 t\u00e1i \u0111\u1ecbnh h\u00ecnh ng\u00e0nh marketing hay kh\u00f4ng, m\u00e0 l\u00e0 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a n\u00f3 nhanh \u0111\u1ebfn m\u1ee9c n\u00e0o \u0111\u1ec3 d\u1eabn \u0111\u1ea7u.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> (PatentPC, 2025).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00f3i c\u00e1ch kh\u00e1c, c\u00e2u h\u1ecfi kh\u00f4ng c\u00f2n l\u00e0 <\/span><i><span style=\"font-weight: 400;\">\u201cc\u00f3 n\u00ean d\u00f9ng AI kh\u00f4ng\u201d<\/span><\/i><span style=\"font-weight: 400;\"> m\u00e0 l\u00e0 <\/span><i><span style=\"font-weight: 400;\">\u201cl\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1eed d\u1ee5ng AI m\u1ed9t c\u00e1ch th\u00f4ng minh nh\u1ea5t.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do v\u00ec sao trong kh\u00f3a h\u1ecdc <\/span><i><span style=\"font-weight: 400;\">\u201c<a href=\"https:\/\/hr.dotv.vn\/chuong-trinh-dao-tao\/tang-hieu-suat-sang-tao-content-social-bang-ai\/\">T\u0103ng hi\u1ec7u su\u1ea5t s\u00e1ng t\u1ea1o Content Social b\u1eb1ng AI<\/a>\u201d<\/span><\/i><span style=\"font-weight: 400;\"> t\u1ea1i HUREDIN, ch\u00fang t\u00f4i d\u00e0nh <\/span>60% th\u1eddi gian cho vi\u1ec7c x\u00e2y d\u1ef1ng t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 40% cho th\u1ef1c h\u00e0nh c\u00f4ng c\u1ee5. V\u1edbi gi\u1ea3ng vi\u00ean (mentor) c\u00f3 h\u01a1n 20 n\u0103m kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn, b\u1ed9 c\u00e2u l\u1ec7nh (prompt) v\u00e0 b\u1ea3ng ki\u1ec3m (checklist) do HUREDIN ph\u00e1t tri\u1ec3n ri\u00eang, c\u00f9ng ch\u1ee9ng ch\u1ec9 ch\u00ednh th\u1ed1ng t\u1eeb Dubai Palace, h\u1ecdc vi\u00ean kh\u00f4ng ch\u1ec9 bi\u1ebft <i>\u201cd\u00f9ng AI\u201d<\/i> m\u00e0 c\u00f2n hi\u1ec3u <i>\u201ct\u1ea1i sao c\u1ea7n d\u00f9ng AI theo c\u00e1ch \u0111\u00f3.\u201d<\/i><\/p>\n<h5><span style=\"color: #005f69;\"><b>H\u00e0nh \u0111\u1ed9ng nh\u1ecf, thay \u0111\u1ed5i l\u1edbn<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Hai n\u0103m qua, AI kh\u00f4ng h\u1ec1 gi\u1ebft ch\u1ebft ngh\u1ec1 content. Thay v\u00e0o \u0111\u00f3, n\u00f3 \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a l\u1ea1i c\u00e1ch l\u00e0m ngh\u1ec1, n\u00e2ng t\u1ea7m nh\u1eefng ai bi\u1ebft c\u00e1ch th\u00edch \u1ee9ng v\u00e0 \u0111\u1ec3 l\u1ea1i ph\u00eda sau nh\u1eefng ai c\u1ee9ng nh\u1eafc kh\u00f4ng thay \u0111\u1ed5i. Th\u1ecb tr\u01b0\u1eddng AI marketing to\u00e0n c\u1ea7u \u0111\u00e3 \u0111\u1ea1t <\/span>47,32 t\u1ef7 USD n\u0103m 2025 v\u00e0 d\u1ef1 ki\u1ebfn t\u0103ng l\u00ean 107,5 t\u1ef7 USD v\u00e0o n\u0103m 2028<span style=\"font-weight: 400;\"> &#8211; con s\u1ed1 n\u00e0y n\u00f3i l\u00ean t\u1ea5t c\u1ea3 v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c n\u1eafm b\u1eaft xu h\u01b0\u1edbng.<\/span><\/p>\n<p style=\"text-align: center;\"><b>&#8220;Content kh\u00f4ng ch\u1ebft, ch\u1ec9 c\u00f3 c\u00e1ch l\u00e0m content c\u0169 l\u00e0 l\u1ed7i th\u1eddi.&#8221;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Thay v\u00ec lo l\u1eafng v\u1ec1 vi\u1ec7c AI s\u1ebd thay th\u1ebf m\u00ecnh, h\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t h\u00e0nh \u0111\u1ed9ng nh\u1ecf: vi\u1ebft 1 caption v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a AI h\u00f4m nay, r\u1ed3i ch\u1ec9nh s\u1eeda l\u1ea1i b\u1eb1ng ch\u00ednh phong c\u00e1ch v\u00e0 insight m\u00e0 b\u1ea1n \u0111\u00e3 nghi\u00ean c\u1ee9u. B\u1ea1n s\u1ebd b\u1ea5t ng\u1edd v\u1ec1 s\u1ef1 k\u1ebft h\u1ee3p m\u1ea1nh m\u1ebd gi\u1eefa t\u1ed1c \u0111\u1ed9 c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 s\u1ef1 tinh t\u1ebf c\u1ee7a con ng\u01b0\u1eddi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e3y l\u01b0u l\u1ea1i b\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec3 khi n\u00e0o c\u1ea3m th\u1ea5y b\u1ebf t\u1eafc trong c\u00f4ng vi\u1ec7c, b\u1ea1n nh\u1edb r\u1eb1ng AI c\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh \u0111\u1eafc l\u1ef1c, kh\u00f4ng ph\u1ea3i \u0111\u1ed1i th\u1ee7 \u0111\u00e1ng s\u1ee3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00e0 n\u1ebfu b\u1ea1n mu\u1ed1n h\u1ecdc c\u00e1ch l\u00e0m ch\u1ee7 AI m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n, c\u00f3 mentor kinh nghi\u1ec7m \u0111\u1ed3ng h\u00e0nh v\u00e0 nh\u1eadn ch\u1ee9ng ch\u1ec9 uy t\u00edn \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb h\u1ed3 s\u01a1 ngh\u1ec1 nghi\u1ec7p, h\u00e3y t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 kh\u00f3a h\u1ecdc &#8220;<a href=\"https:\/\/hr.dotv.vn\/chuong-trinh-dao-tao\/tang-hieu-suat-sang-tao-content-social-bang-ai\/\">T\u0103ng hi\u1ec7u su\u1ea5t s\u00e1ng t\u1ea1o Content Social b\u1eb1ng AI<\/a>&#8221; t\u1ea1i HUREDIN. \u0110\u00f4i khi, m\u1ed9t quy\u1ebft \u0111\u1ecbnh nh\u1ecf h\u00f4m nay c\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u1ea3 s\u1ef1 nghi\u1ec7p c\u1ee7a b\u1ea1n trong t\u01b0\u01a1ng lai.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;AI c\u00f3 \u0111ang gi\u1ebft ch\u1ebft ngh\u1ec1 content?&#8221; &#8211; Ch\u00fang t\u00f4i c\u00f2n nh\u1edb nh\u01b0 in c\u00e2u h\u1ecfi n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1eb7t ra kh\u1eafp n\u01a1i v\u00e0o cu\u1ed1i n\u0103m 2022, khi ChatGPT v\u1eeba ra m\u1eaft v\u00e0 c\u1ea3 th\u1ebf gi\u1edbi tr\u1edf n\u00ean x\u00f4n xao. Trong c\u00e1c group Facebook v\u1ec1 content marketing, h\u00e0ng tr\u0103m b\u00e0i vi\u1ebft lo l\u1eafng xu\u1ea5t hi\u1ec7n m\u1ed7i ng\u00e0y. Nhi\u1ec1u b\u1ea1n content writer tr\u1ebb li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i h\u1ecfi: &#8220;Em c\u00f3 n\u00ean chuy\u1ec3n ngh\u1ec1 kh\u00f4ng? AI vi\u1ebft hay h\u01a1n em m\u1ea5t r\u1ed3i.&#8221;<\/p>\n","protected":false},"author":1,"featured_media":30864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[61,73,62],"class_list":["post-30863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc","tag-huredin","tag-khoahoc","tag-ueh"],"_links":{"self":[{"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/posts\/30863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/comments?post=30863"}],"version-history":[{"count":32,"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/posts\/30863\/revisions"}],"predecessor-version":[{"id":30899,"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/posts\/30863\/revisions\/30899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/media\/30864"}],"wp:attachment":[{"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/media?parent=30863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/categories?post=30863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hr.dotv.vn\/wp-json\/wp\/v2\/tags?post=30863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}