The ADVANCED DIGITAL PERFORMANCE MARKETING course equips learners with specialized expertise in Performance Marketing and E‑commerce tailored to the current Vietnamese market landscape.
The ADVANCED DIGITAL PERFORMANCE MARKETING course equips learners with specialized expertise in Performance Marketing and E‑commerce tailored to the current Vietnamese market landscape.
Equips learners with specialized knowledge in Performance Marketing and E‑commerce, tailored to the current Vietnamese market context.
Note: Learners are required to have at least 2 years of experience in Digital Marketing before joining this course.
| No. | Modules | Duration (sessions) |
| 1 | Advanced Planning for MKT Campaigns (AOP vs. Tactical)
* Overview of Digital Marketing and Performance Marketing * Framework for setting up and planning a Performance Marketing campaign |
1 |
| 2 | 7 Critical Metrics in Performance MKT & Industry KPIs
* Essential metrics in Performance Marketing * Market research methodologies and trend-spotting (Research hubs & sources to catch trends) |
1 |
| 3 | Audiences, Data & Optimization
* Overview of Attribution Models & Lead Categorization * In-depth mechanics of ad delivery (Understanding how ads perform) * Conversion Path Optimization (Optimizing across the user’s journey) * Data-driven lead segmentation & Insights Strategy |
1 |
| 4 | Digital Owned Media – Email MKT, Website Management & SEO
* Email Marketing Overview * Website Setup & Management (Sitemap, UX/UI, User Flow, etc.) * SEO (Search Engine Optimization) Fundamentals |
1 |
| 5 | Digital Paid Media – Advanced Google Search
* Mastering Keyword Match Types * Search campaign optimization techniques |
1 |
| 6 | Tracking and Tagging Tools
* Classifying and implementing Tracking/Tagging solutions * Objectives and use cases for various tracking types * Data interpretation and analysis via Google Analytics (GA) and Facebook Page Insights * Setting up and managing Google Tag Manager (GTM)* Installing & utilizing Google Conversion Tags and Facebook Custom Pixels |
1 |
| 7 | Ecommerce – VN Landscape, Platforms & Advertising Solutions
* Overview of the Vietnam E-commerce landscape and emerging trends * Advertising solutions on E-commerce marketplaces |
1 |
| 8 | Ecommerce – Deep Dive in Advertising Solutions
* On-site Ads (Advertising within E-commerce platforms) * Off-site Ads (Driving external traffic to E-commerce stores) * Trends in D2C (Direct-to-Consumer) website development & Website Conversions |
1 |
| 9 | Marketing Campaign Planning Workshop
* Comprehensive review and knowledge integration * Practical application: Building specific Marketing campaigns |
1 |
| 10 | Final Presentation & Evaluation
* Presenting and defending campaign strategies |
1 |
| Total | 10 |
Course Schedule & Venue
All-inclusive Training Fee: 5,500,000 VND / participant. (The fee includes training materials, the final examination, and certification).
Disclaimer: Please note that the curriculum, number of sessions, and tuition fees are subject to adjustment starting from March 2026.
Graduation Certificate: Upon completion of the course, qualified students will be awarded a Graduation Certificate issued by the Institute of Human Resources and Business Development (under the Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 – Dubai Palace), which is valid nationwide.
Note: Total discounts are capped at a maximum of 20% of the tuition fee.
Campus B: 279 Nguyen Tri Phuong Street, Dien Hong Ward, Ho Chi Minh City.
Institute of Human Resources and Business Development (HUREDIN) – Room B2.005, Building B2, Ground Floor. (Next to the Faculty Parking Gate – Opposite No. 43 Dao Duy Tu Street)
ADVISORY & CONTACT INFORMATION
ZALO:
OFFICE HOURS:
Available from Monday to Friday:
Start date: 23/03/2026
Schedule: Mon/Wed/Fri Evenings
Time: 19h00′ – 20h45′
Duration: 10 sessions
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