Developed by the Institute of Human Resources and Business Development (HUREDIN), this curriculum is engineered to provide a comprehensive foundation in sales proficiency. It integrates advanced methodologies and professional competencies essential for effective sales execution and strategic customer engagement.
Upon completion of this course, participants will be able to:
Equip themselves with the foundational knowledge and core competencies essential for the sales and customer service sectors.
Effectively comprehend and apply specialized knowledge and practical skills within real-world sales and customer relationship management scenarios.
Master the strategic importance of customer service to devise optimal solutions for enhancing customer satisfaction and maximizing customer retention.
This course is specifically designed for:
Corporate professionals and staff currently working in sales, customer service, or customer-facing roles who seek to further develop and refine these critical competencies.
Final-year students aiming to pursue a professional career path in sales and customer service.
Working professionals from various backgrounds who are looking to make a career transition into the fields of sales and customer relationship management.
Professional Attributes: Roles, responsibilities, mindset, and the KSA (Knowledge, Skills, Attitudes) framework for professional sales.
Product Mastery: Identifying key product attributes and value propositions for sales success.
Customer Profiling: Personality types and psychological drivers in the sales process.
Consumer Motivation: Analyzing underlying needs and motivational factors.
The Buying Journey: Psychological stages within the consumer decision-making process.
Influence Strategies: Methods for positively impacting consumer behavior at each stage of the purchase cycle.
Verbal and Non-Verbal Communication: Mastering body language and professional discourse.
Telephonic Professionalism: Advanced communication techniques via phone.
Business Etiquette: Professional social skills and building rapport with clients.
Complaint Management: Effective techniques for handling grievances and conflict resolution.
Active Listening: Identifying customer needs, attitudes, and psychological cues.
Strategic Questioning: Techniques for effective inquiry and information gathering.
Inquiry Resolution: Skills for addressing customer questions and clarifying concerns.
Consultative Selling: Professional presentation, consultation, and persuasion techniques for products and services.
Advanced Negotiation: Strategies for managing and negotiating with challenging clients.
Objection Handling: Techniques for overcoming resistance and customer rejection.
Impression Management: Skills for establishing immediate likability and professional trust.
Sales Fundamentals: Concepts and diverse sales models.
Core Competencies: Essential knowledge and skill sets for modern sales professionals.
The 9-Step Pitching Process: A comprehensive guide to professional prospecting and sales presentations.
The 7-Step Retail Sales Model: Standardized procedures for in-store sales excellence.
Critical Success Factors: Best practices and key considerations for successful sales execution.
Strategic Importance: The role of CRM and customer care in sustainable business growth.
Methodologies of Care: Systems and approaches to professional customer service.
The Customer Service Lifecycle: Step-by-step procedures for effective care.
Holistic Management: Integrated management strategies for comprehensive customer support.
Exceeding Expectations: Strategies for service excellence and maximizing customer retention.
Customer Recovery: Strategic approaches to winning back lost customers.
Course Schedule & Venue
All-inclusive Training Fee: 3,000,000 VND / participant. (The fee includes training materials, the final examination, and certification).
Disclaimer: Please note that the curriculum, number of sessions, and tuition fees are subject to adjustment starting from March 2026.
Graduation Certificate: Upon completion of the course, qualified students will be awarded a Graduation Certificate issued by the Institute of Human Resources and Business Development (under the Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 – Dubai Palace), which is valid nationwide.
Note: Total discounts are capped at a maximum of 20% of the tuition fee.
Campus B: 279 Nguyen Tri Phuong Street, Dien Hong Ward, Ho Chi Minh City.
Institute of Human Resources and Business Development (HUREDIN) – Room B2.005, Building B2, Ground Floor. (Next to the Faculty Parking Gate – Opposite No. 43 Dao Duy Tu Street)
ADVISORY & CONTACT INFORMATION
ZALO:
OFFICE HOURS:
Available from Monday to Friday:
Start date: 21/03/2026
Schedule: Sat/Sun Mornings & Afternoons
Time: Weekend Classes: 8:30–11:00 & 13:00–15:30
Duration: 6 sessions
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