The APPLICATION OF DIGITAL MARKETING IN BUSINESS course enables learners to understand and independently execute advertising campaigns using Digital Marketing tools for their own products and services
The APPLICATION OF DIGITAL MARKETING IN BUSINESS course enables learners to understand and independently execute advertising campaigns using Digital Marketing tools for their own products and services
| No. | Modules | Duration (sessions) |
| 1 | Digital Marketing Overview
* Distinction between Traditional Marketing and Digital Marketing * Differentiating Paid, Owned, and Earned Media & the roles of associated media channels * Stakeholder relationships within the Digital Marketing ecosystem * Digital Marketing terminology and nomenclature |
1 |
| 2 | Digital Paid Media – Facebook Ads (Theory & Campaign Setup Hands-on)
* Advertising Objectives * Ad Placements * Ad Formats * Target Audiences * Creative Materials & Assets * Campaign Structure * Practical guide to setting up Facebook campaigns: Promoted posts, Link ads, Messenger ads, and Lead ads |
6 |
| Digital Paid Media – Google Ecosystem (Google Ads, YouTube & GDN)
1. Google Ads Overview: * Overview of Google’s paid advertising platform and advertising solutions 2. YouTube Ads: * Objectives, Placements, Ad Formats, Audiences, and Materials * Campaign Structure and hands-on setup guide for YouTube advertising 3. Google Display Network (GDN): * Objectives, Placements, Ad Formats, Audiences, and Materials * Campaign Structure and hands-on setup guide for GDN |
3 | |
| Search Engine Marketing (SEM) & Digital Content Strategy
1. SEM (Search Engine Marketing): * Search advertising elements: Keywords, Ad text (Copywriting), and Final URLs (Landing Pages) * Ad Extensions and performance metrics (KPIs) * Practical workshop: Keyword research/categorization and ad copywriting for Search campaigns 2. Digital Content Marketing – Strategy & Planning: * Understanding the Digital Content landscape * Defining Objectives, Buyer Personas, and the Big Idea * Content planning structure and execution factors * Measurement and performance tracking; Strategic brainstorming and KPI selection |
5 | |
| Digital Campaign Planning, Execution & Evaluation
1. Media Planning Essentials: * Setting Objectives, Audiences/Personas, Channel Selection, and KPIs 2. Planning Practice & Presentation: * The Planning Process and Plan Structure * Step-by-step guide to creating a comprehensive media plan 3. Campaign Execution: * Monitoring, Reporting, and Post-campaign Evaluation |
3 | |
| Total | 18 |
Course Schedule & Venue
All-inclusive Training Fee: 6,500,000 VND / participant. (The fee includes training materials, the final examination, and certification).
Disclaimer: Please note that the curriculum, number of sessions, and tuition fees are subject to adjustment starting from March 2026.
Graduation Certificate: Upon completion of the course, qualified students will be awarded a Graduation Certificate issued by the Institute of Human Resources and Business Development (under the Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 – Dubai Palace), which is valid nationwide.
Note: Total discounts are capped at a maximum of 20% of the tuition fee.
Campus B: 279 Nguyen Tri Phuong Street, Dien Hong Ward, Ho Chi Minh City.
Institute of Human Resources and Business Development (HUREDIN) – Room B2.005, Building B2, Ground Floor. (Next to the Faculty Parking Gate – Opposite No. 43 Dao Duy Tu Street)
ADVISORY & CONTACT INFORMATION
ZALO:
OFFICE HOURS:
Available from Monday to Friday:
Start date: 06/03/2026
Schedule: Mon/Wed/Fri or Tue/Thu/Sat Evenings
Time: 19h00′ – 20h45′
Duration: 19 sessions
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