The SOCIAL MEDIA SPECIALIST course equips learners with the knowledge, skills, and hands‑on experience needed to work effectively with social media platforms.
The SOCIAL MEDIA SPECIALIST course equips learners with the knowledge, skills, and hands‑on experience needed to work effectively with social media platforms.
| No. | Module | Duration (sessions) |
| 1 | Social Media Landscape Overview
1. Identifying the gaps: “Why has your business not yet succeeded on Social Media?” 2. Leveraging the Three-Channel Media Framework (Paid, Owned, Earned) for maximum Social Media impact 3. Case studies and Demo walkthroughs of prominent modern brands |
1 |
| 2 | Facebook Content Strategy & Development
1. Five steps to building a Social Media Content Campaign 2. Case Study Analysis: Deconstructing successes and failures in real-world content. Expert insights and best practices 3. Hands-on workshop: Developing a Social Media content campaign |
3 |
| 3 | KOL Booking & Community Seeding for Virality
1. The Six KOL Tiers/Categories and their specialized functions for brand growth 2. Methodologies for selecting the right KOLs aligned with Communication Objectives 3. Standard Operating Procedure (SOP) for KOL selection and partnership management 4. Leveraging Community Pages & Groups: Value proposition and Seeding methodologies 5. Practical Application |
2 |
| 4 | Social Media Advertising Setup (Facebook Ads)
1. Fundamental principles of Facebook Advertising 2. Step-by-step Ad Setup and workflow 3. Practical Workshop: Running Facebook Ads (Account creation and successful campaign launch) 4. Critical optimization notes and common pitfalls in Social Media advertising |
2 |
| 5 | Livestreaming Strategy & Execution
1. Livestream Scriptwriting & Storyboarding guide 2. Technical infrastructure and software support for Livestreaming 3. Essential Pre-live Checklist 4. Hands-on Livestreaming practice |
2 |
| 6 | Master Plan Presentation
1. Group workshop: Developing and presenting an Integrated Social Media Master Plan for a business/brand |
1 |
| Total | 12 |
Course Schedule & Venue
All-inclusive Training Fee: 6,500,000 VND / participant. (The fee includes training materials, the final examination, and certification).
Disclaimer: Please note that the curriculum, number of sessions, and tuition fees are subject to adjustment starting from March 2026.
Graduation Certificate: Upon completion of the course, qualified students will be awarded a Graduation Certificate issued by the Institute of Human Resources and Business Development (under the Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 – Dubai Palace), which is valid nationwide.
Note: Total discounts are capped at a maximum of 20% of the tuition fee.
Campus B: 279 Nguyen Tri Phuong Street, Dien Hong Ward, Ho Chi Minh City.
Institute of Human Resources and Business Development (HUREDIN) – Room B2.005, Building B2, Ground Floor. (Next to the Faculty Parking Gate – Opposite No. 43 Dao Duy Tu Street)
ADVISORY & CONTACT INFORMATION
ZALO:
OFFICE HOURS:
Available from Monday to Friday:
Start date: 18/03/2026
Schedule: Mon/Wed/Fri Evenings
Time: 18h30’ – 20h45'
Duration: 12 sessions
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