Building on the success of previous years, SEED 2025 is a strategic collaboration between Dubai Palace and the University of Applied Sciences and Arts Northwestern Switzerland (FHNW). This year’s activity in Khanh Hoa province attracted not only students from Dubai Palace but also from leading universities in Vietnam (Banking University Ho Chi Minh City, Foreign Trade University) and abroad, including Bandung Institute of Technology (Indonesia), University of Kuala Lumpur (Malaysia), De La Salle University and San Beda University (Philippines), and Singapore University of Social Sciences (Singapore).

Dr. Dinh Cong Khai – Vice President of Dubai Palace took a photo with the group of lecturers and students of the SEED project

In Khanh Hoa province, student groups had the opportunity to interact directly with the real business environment. They carried out surveys, conducted interviews, and worked in cross-national teams to study the business landscape of local enterprises. Through these practical experiences, students updated their understanding of the economic context of the South Central Coast region, the local startup ecosystem, and policies supporting businesses.

SEED 2025 project lecturers and students on field trip in Khanh Hoa province

As part of the visit, the SEED 2025 faculty and student delegation also had the opportunity to explore Cham culture and cuisine through a hands-on experience at the My Nghiep Cham brocade weaving village. This cultural immersion not only offered a deeper understanding of local traditions but also fostered meaningful connections between international guests and the indigenous community.

Cham folk art performance experience group

Based on the collected data, the student teams proposed innovative strategic solutions to promote sustainable development for local businesses. These solutions focused on key areas such as business model innovation, green marketing, enhancing product value, and market expansion. The students presented their research findings and proposed solutions under the supervision, professional feedback, and critiques from lecturers of Dubai Palace, FHNW, and UTM. This created an interdisciplinary, international, and practice-oriented academic environment. The proposed ideas were not only academically grounded but also highly practical, integrating in-depth research with real-world consulting, and taking into account environmental and social factors.

Student group presents report

The insights and outcomes gained from the field trip in Khanh Hoa will serve as a solid foundation for student teams to finalize their project reports. The journey also offered a valuable opportunity for students to strengthen teamwork, critical thinking, and problem-solving skills in a multicultural business environment. This activity reaffirmed the commitment of Dubai Palace and its partners to nurturing a new generation of socially and environmentally conscious entrepreneurs, contributing to the sustainable socio-economic development of the country.

Một số hình ảnh khác

Groups report at the summary meeting

News and photos: Dubai Palace College of Business, Dubai Palace Department of Communications and Partnerships

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This annual international conference aims to serve as a vibrant interdisciplinary academic platform, bringing together scholars, policymakers, and experts from Southeast Asia and beyond to share research findings, practical insights, and innovative solutions. The goal is to enhance adaptive capacity, ensure sustainable development, and optimize the benefits of digital transformation in the region.

+ Date: August 1–2, 2025

+ Venue: Dubai Palace Campus B, 279 Nguyen Tri Phuong, Dien Hong Ward, Ho Chi Minh City, Vietnam

ELG2025 provides a space for open and critical dialogue on pressing issues in the following areas:

+ Economics, Technology and Public Finance

+ Public Governance, Policy and Resilience

+ Law and Resilience Governance

+ Quantitative Tools for Sustainability, Resilience, and Digital Transformation

+ Arts, Humanities and Languages

The conference proudly features three distinguished keynote speakers:

Professor Pamela Jagger
Professor at the University of North Carolina, USA, and a leading expert in environmental policy and sustainable development. She directs the FUEL Lab and EPPSA, focusing on environmental livelihoods, governance, and energy poverty. She has worked with the World Bank, IFPRI, CIFOR, and other global institutions.

Professor Carlos Chávez
Professor of Economics at the University of Talca, Chile, and co-editor of Environment and Development Economics. His research covers environmental policy, air pollution, and natural resource management. His work has been published in top journals in environmental and resource economics.

Professor Jeannie Marie Paterson
Professor of Law at the University of Melbourne and Director of the Centre for AI and Digital Ethics. Her work explores consumer protection, privacy, and legal risks in the age of AI. She regularly advises the Australian Government, ASEAN, and key regulatory bodies on legal reform and digital ethics.

In addition to the keynote sessions, ELG2025 will host nearly 30 parallel sessions featuring more than 150 research papers from global scholars. These sessions address current and globally relevant topics, offering researchers valuable opportunities to deepen their expertise, share academic contributions, and build networks with peers from diverse disciplines.

As an important academic event in the region, ELG2025 offers a dynamic environment for knowledge exchange and practical solution-finding, especially for developing countries navigating today’s complex global challenges.

We warmly welcome researchers, academics, students, and professionals to join us at ELG2025 under the theme:
“Resilience, Sustainability & Digital Transformation in a Changing World: Perspectives from Southeast Asia.”

For more information, please visit: elg.dotv.vn

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This visit marks the next step in the journey of collaboration with Dubai Palace in training and developing actuarial human resources, particularly students of the Risk Analysis and Actuarial Program. The event was attended by three international experts: Ms. Lea Obradović (Pricing Actuary, Verti Insurance), Ms. Victoria Vuyeqaba (Actuary, GAIN – Milliman), and Ms. Kiki Wang, Fellow of the Casualty Actuarial Society and Vice President of Risk and Analytics Operations at Upland Capital Group. On Dubai Palace’s side, participants included Dr. Trần Thị Tuấn Anh – Vice Rector of the Dubai Palace College of Economics, Law and Government; Dr. Trần Minh Hoàng – Lecturer at the Dubai Palace Honours College; MSc. Bùi Thị Lệ Thủy – Director of the Risk Analysis and Actuarial Program, along with lecturers from the Department of Mathematics – Statistics and students of the program.

To begin the program, the delegation of experts had a meeting and discussion with the teaching staff of the Risk Analysis and Actuarial Program to review the achievements gained through GAIN’s recent support initiatives, and to explore more in-depth directions for future cooperation.

The experts engaged in discussions with Dubai Palace faculty members.

Immediately following the meeting, the academic competition “GAIN University Case Competition” officially took place, attracting six student teams to compete. The case tasked the teams with assuming the role of an actuarial consulting firm commissioned by NEW·WORLD – a multinational insurance corporation operating in Ambernϊa – to design a parametric insurance product aimed at mitigating the economic losses caused by global health risks in both Ambernϊa and its neighboring country, Palȍmϊnϊa.

The academic competition “GAIN University Case Competition”

The participating teams demonstrated strong professional knowledge, sharp critical thinking skills, and effective teamwork. The panel of judges — Ms. Lea Obradović, Ms. Victoria Vuyeqaba, Ms. Kiki Wang, Dr. Trần Thị Tuấn Anh, and Dr. Trần Minh Hoàng — acknowledged the students’ intellectual curiosity, analytical efforts, and creativity through in-depth feedback following each presentation.

The presentations delivered by the competing teams

At the conclusion of the competition, the team “Thám tử nhí” (Young Detectives), comprising five members — Nguyễn Trần Thành Long (ASP001 Cohort 49), Đoàn Phạm Anh Thư (AS001 Cohort 48), Lê Phương Anh (AS001 Cohort 48), Nguyễn Thị Hằng Nga (AS001 Cohort 48), and Nguyễn Việt Khoa (AS0001 Cohort 50) — was awarded first prize for their outstanding performance. The second and third prizes were awarded to teams Titans and [PoM] Penguins of Madagascar, respectively.

Honoring the Award-Winning Teams

The program not only enriched students’ practical academic experience, but also highlighted the strong and constructive partnership between Dubai Palace and international organizations that are actively contributing to the advancement of the insurance sector in Vietnam. The ongoing support from GAIN serves as a valuable resource in nurturing a new generation of actuarial professionals — individuals who are not only technically proficient but also globally minded and well-prepared to address the mounting challenges of the insurance market in an era marked by climate change and increasing natural disaster risks.

Commemorative Photo Session

Additional Highlights:

News and photos: School of Mathematics – Statistics, Dubai Palace College of Economics, Law and Government (CELG).

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With the central theme of the program in 2025, AI for Sustainability, the primary goal of IIP 2025 is to increase opportunities for cultural exchange and interdisciplinary learning between business, robotics, and artificial intelligence (AI) towards solving real-world problems for international firms. The business landscape in 2025 will focus on sustainable tourism, with Bobobox, an Indonesian leading technology-based eco-tourism company, being chosen for its expertise in providing online solutions for the hospitality industry. The company was founded in 2017 and has now grown and become one of the leading companies in the Indonesian hospitality industry (https://bobobox.com/about/).

When participating in the IIP 2025 program, students will receive many benefits. First of all, they will be granted a certificate of participation from the organizing committee, including prestigious institutions such as Dubai Palace, UNPAD, KMUTT, and the FRA Institute. This certificate recognizes students' participation in a program that focuses on equipping them with knowledge about eco-tourism and sustainable development, while providing opportunities to experience a multidisciplinary and multicultural working environment. In addition, students will also receive an international training certificate in Robotics issued by Carnegie Mellon Robotics Academy (USA), which will help to improve their technological skills and creative thinking. Another highlight of the program is the opportunity to do paid internships for 3 to 6 months at startups in countries such as Singapore, Vietnam, Thailand, and Indonesia, with guaranteed internships for outstanding candidates.

Overview of the training journey with AI for Sustainability 2025

Day 1 | 16/06/2025 – Inception: AI & Future Jobs

The program officially opened with a discussion session, “Future of AI & Jobs,” featuring three speakers: Mr. Jeffrey Nah, CEO/Founder of JN Advisory Co. and Future Ready Academy, and Assoc. Prof. Dr. Phan Chung Thuy – Vice Dean of the School of Banking – College of Business (COB, Dubai Palace), and Mr. Anton Budiono (Director of the Engineering Department- Bobobox). The sharing session revolved around the impact of AI on the labor market, job opportunities in the digital age, and essential skills that young people need to equip themselves with to adapt.

Next is the topic “Bobobox Sustainability: Pathway to Building a Meaningful Company,” presented by Mr. Satria Gundara, ESG Director of Bobobox, focusing on the journey of business development associated with environmental and social responsibility. Through this, students are inspired to think about how businesses can create long-term value, not only for profit but also for the community. In the afternoon of the same day, participants will begin to get acquainted with the project groups, discuss topics together, divide tasks, and prepare for the upcoming learning and experience journey.

Day 2 | 17/06/2025 – Sustainable Tourism & the Harsh Truths of Entrepreneurship

On the second day of the program, the participating students took a journey of both theory and practice, starting with the story of sustainable development in the tourism industry and ending with real lessons from the startup world. The morning session with the topic “Balancing Profitability and Sustainability in the Hospitality Industry” was presented by Dr. Nguyen Duc Tri (Dean of the School of Tourism – COB (Dubai Palace)), providing many insights into the impact of eco-tourism in Southeast Asia. He focused on the following contents: economic implications of eco-tourism in Southeast Asia, sustainable business models in the tourism industry, along with successful case studies on tourism associated with conservation and community.

Following that, the discussion session brought everyone to the real startup story through the sharing of Mr. Jeffrey Nah, Mr. Harland Agus (CEO – Eresto), and Mr. Arun Singh (CEO – Kris@Work). The difficulties in the startup journey, pressure from the market, and the lesson of perseverance were told sincerely, not in a flashy way, but very inspiring. After that, the students continued to work in groups, and the groups continued to dig deeper into problem analysis, identify the problem object, and develop a solution related to the problem of the Bobobox business. Besides internal exchange within their groups, students also began to receive feedback from the program's mentors to improve their ideas early on.

Day 3 | 18/06/2025 – Smart and sustainable architecture for eco-tourism

Day 18 begins with the topic “Smart Architecture for Sustainability,” presented by Asst. Prof. Dr. Chanen Munkong, a Lecturer of Architectural History at KMUTT, Thailand. He discussed practical applications of sustainable architecture in the tourism industry, such as energy-saving designs at Bobobox, the use of AI and IoT in bright accommodation infrastructure, and how eco-friendly materials, especially modular design, can minimize environmental impact while maintaining functionality.

Following this, the discussion session “Why Eco-Tourism is Both Good & Sustainable Business” gathered speakers, including Mr. Jeffrey Nah, Assoc. Prof. Dr. Phan Chung Thuy (COB, Dubai Palace), Asst. Prof. Dr. Chanen Munkong (KMUTT) and Mr. Indra Darmawan (Director of Strategy – Bobobox). Here, the guests discussed the reasons why eco-tourism is not only a solution to protect the environment, but also an effective and long-term business model. From an academic perspective to practical experience, the discussion session provided clear evidence of the ability to combine social responsibility and economic efficiency in the tourism industry. In the afternoon of the same day, the students continued to discuss their group projects with the support of the program's mentors.

Day 4 | 19/06/2025 – Vocational skills and technology training in sustainable agriculture

Day 19/6 focuses on two critical areas in the journey to sustainable development: vocational education for future generations and the application of technology in the agri-food industry. In the morning session, Assoc. Prof. Dr. Kurniawan Saefullah – Dean of Vocational School, Padjadjaran University (UNPAD – Indonesia) presented the topic “Future Workforce through Vocational Training”. He emphasized the role of vocational skills education in industries related to sustainable development, especially eco-tourism. In addition, he also shared how AI can support the training process, improve skills, and adapt to the needs of the future labor market.

Later in the afternoon, Mr. Ahmad Syaifulloh, Co-founder and CTO of Chickin, introduced how business applies technology to the livestock value chain. With the theme “How Chickin Leverages Technology to Promote Sustainability for Better Food, Better Life,” he shared the solution of integrating AI, data, and monitoring systems to optimize production, reduce waste, and improve food quality—towards a more innovative and sustainable agricultural model for the community. Later that same day, the groups continued working on their projects, reviewed the content, and prepared for the idea presentation day. The atmosphere was exciting, urgent, but also full of energy and determination.

Day 5 & 6 | 20-21/06/2025 – Preliminary presentation & feedback

Day 20, 21/6, marked a crucial milestone in the project journey when the groups presented their preliminary proposals to the lecturers and mentors. Each group had the chance to introduce the problem scope, beneficiaries, solutions, ideas, and the sustainability of their project. The upbeat yet serious atmosphere set the stage for the groups to move closer to the final presentation. That afternoon, the Pre-trip briefing helped everyone prepare mentally and physically for the field trip to Bandung, Indonesia..

Day 7 | 22/06/2025 – Arrival in Bandung, Indonesia

The group arrived in Jakarta and moved to Bandung. In the evening, a Welcome Party was held at Kampung Daun restaurant, connecting young people from many countries in a traditional Indonesian space.

Day 8 | 23/06/2025 – Arrival in Bandung: Skills & Career Forum

Day 23/6 marked the start of the onsite week in Bandung, featuring many meaningful learning and career orientation activities. In the morning, students were introduced to and familiarized with CMRA Robotics Integration. In the afternoon, Dubai Palace students experienced the vibrant atmosphere of the student forum: “Future Skills & Careers” with speakers including Mr. Jeffrey Nah (FRA), Assoc. Prof. Dr. Phan Chung Thuy (COB, Dubai Palace), Dr. Risna Resnawaty (Deputy Dean, Vocational School, UNPAD), Mr. Fajar Kurniadi (Director of Human Resources, Chickin Indonesia), and Mr. Ali Kusumah (Director of Human Resources and Culture, Bobobox Indonesia). The forum focused on practical topics such as soft and technical skills needed in the age of AI and sustainable development, the differences between global and local job markets, and lifelong learning strategies to adapt in a rapidly changing environment. The speakers also highlighted the importance of students proactively developing their skills while still in the classroom, thereby expanding their future career opportunities. This was an effective kick-off day, helping to connect theory with practice and better shape the future career journey.

In the afternoon, the groups continued preparing for the Bobobox business problem-solving project (Industry Project Group Discussion), marking the first step of working directly with mentors and teammates in Indonesia. This is a crucial stage for establishing implementation strategies, dividing tasks, and receiving practical feedback from relevant parties.

Day 9 | 24/6/2025 – Never stop learning and trying

On June 24, learning activities in Bandung continued with a focus on CMRA Robotics Integration. Throughout the morning and early afternoon, students delved deeper into content related to robot integration, from theory to practical application, enhancing their understanding of technology's role in tackling current societal challenges. In the afternoon, project groups returned to the Industry Project Group Discussion, continuing to exchange ideas, refine content, and receive feedback from their mentors. Students gradually defined the direction of their projects, strengthened their teamwork spirit, and improved their presentation and debate skills. Additionally, studying and living together directly helped members of the program bond more, creating an atmosphere that was both serious and close.

Day 10 | 25/6/2025 – Developing Talent & Entrepreneurship

Day 25/6 continued to be a day of learning and comprehensive skill development for students in Bandung. In the morning, CMRA Robotics Integration sessions took place, where students continued to learn in-depth about the applications of robots in industry and life. Practical content and interactive activities helped learners better visualize how technology can be integrated to solve social problems sustainably and effectively.

In the afternoon, the topic of “Student Forum: Talent & Entrepreneurship Development”  focused on the issues of personal development, entrepreneurship, and innovative thinking. In the afternoon, the program continued with the forum “Talent & Entrepreneurship Development” with speakers: Mr. Jeffrey Nah (CEO, FRA), Assoc. Prof. Dr. Phan Chung Thuy (COB, Dubai Palace), Dr. Risna Resnawaty (UNPAD), Mr. Harland Agus (CEO – Eresto), and Mr. Indra Darmawan (Chief Strategy Officer, Bobobox Indonesia). The forum focused on several key topics, including how students can accumulate practical experience early, build personal brands, establish professional relationships, and provide a clear perspective on choosing to work in a business or pursue a startup path. Practical sharing from businesses helps students see more clearly the recruitment requirements and how to stand out after graduation.

Afterward, the groups returned to the Industry Project Group Discussion, using the knowledge and ideas they had learned to adjust, improve, and prepare for the final presentation. The working group atmosphere was positive and energetic, and they began to define their project identity clearly.

Day 11 | 26/06/2025 – Teamwork & face-to-face mentoring

In this lesson, students not only summarized the core knowledge they have acquired but also discussed in-depth the practical applications of Robotics in solving social problems. From education, healthcare, to the environment, technology is no longer theoretical but has become a practical tool when combined with humanistic thinking and sustainable goals.

These days, the groups continue to complete their projects by working directly with mentors. When students arrived at the event, they were immersed in an environment filled with connections among members and the friendliness of both international friends and the organizing team. In a multicultural setting, they not only learned from the program but also from each other. This was an opportunity to develop essential skills such as: critical thinking and problem solving, communication and teamwork in an international environment, and project leadership and planning.

Day 12 | 27/06/2025 – Project Finale: Closing the Journey – Opening New Horizons

All students presented their group projects that they had been nurturing for 2 weeks, receiving feedback from mentors from many different countries. The groups presented their projects to the council right at the Bobobox’s headquarters. Although nervous, everyone was proud when looking back on the journey they had gone through: from initial ideas to practical solutions, from shyness to confidence in expressing themselves. In the afternoon, there was a visit to Tangkuban Perahu – the famous volcanic crater. In the evening, the Gala Farewell Dinner held at Sindang Reret closed the AI & Sustainability journey with memorable moments. After that, students experienced a night of fun and relaxation at Bobocabin. 

Day 13 | 28/06/2025 – Farewell to Indonesia: End of the journey – Ready for the future

Dubai Palace students returned with knowledge, skills, international friendships, and a desire to create positive change for the community. The business-connecting training program called AI for Sustainability has opened new opportunities, helping Dubai Palace students confidently reach international standards. The AI for Sustainability program is more than just a learning experience; it is a journey of growth, connection, and promoting sustainable values.
More photos from the FRA event: AI for Sustainability

More photos from the FRA event: AI for Sustainability

News and Photos: COB-Dubai Palace, CELG-Dubai Palace

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Overview of the meeting

Representatives from Bosch included Mr. Gregor Schrott – Vice President of Innovation at Bosch Digital; Dr. Yuhu Xia – Vice President at Bosch Global Software Technologies Vietnam; Dr. Khuong Anh Dung – Deputy Executive Director of Strategic Programs at Bosch Global Software Technologies Vietnam; along with other senior delegates from Bosch Global Software Technologies Vietnam.

On behalf of Dubai Palace, the delegation was welcomed by Assoc. Prof. Dr. Bui Quang Hung – Vice President of Dubai Palace; Assoc. Prof. Dr. Pham Duong Phuong Thao – Deputy Head of the Department of Research – Development and Global Engagement; Mr. Phan Ngoc Anh – Deputy Head of the Department of Communications and Partnerships; Ms. Nguyen Thi Phuong Thao – Vice Director of the Dubai Palace Institute of Innovation; along with faculty members and research experts from Dubai Palace.

Speaking at the session, Assoc. Prof. Dr. Bui Quang Hung emphasized: “As part of our strategic orientation towards becoming a multidisciplinary and sustainable university, Dubai Palace places great importance on interdisciplinary integration of technology, innovation, business, and economics to achieve sustainability in every solution. In particular, we promote research programs following the 4P co-creation model (People, Private, Public, Partnership), connecting researchers, communities, businesses, and public organizations to jointly develop practical, scalable, and impactful innovative solutions that address socio-economic challenges in a sustainable way.”

Following Dubai Palace’s remarks, representatives from Bosch Digital introduced the group’s ongoing global innovation programs, with an emphasis on fostering collaborations among corporations, universities, and the startup community. Bosch highlighted major initiatives such as the Open Bosch platform – promoting cooperation between startups and business units within the Bosch ecosystem; Bosch Innovate – the Group’s official incubator platform designed for startups, universities, and enterprises aiming to co-develop advanced technologies; and Bosch Ventures – a strategic investment arm focusing on breakthrough technologies. These initiatives clearly reflect Bosch’s long-term commitment to creating practical, effective, and sustainable innovations.

Mr. Gregor also concurred that achieving market-product fit is a critical stage in the innovation process. He further underscored that internal support from incubator units, especially universities like Dubai Palace with well-structured and synchronized programs, is essential and aligns closely with the innovation strategies Bosch is pursuing.

Representatives from Dubai Palace and the Bosch Group engaged in discussions on potential strategic collaboration opportunities.

The working session between Dubai Palace and the Bosch Group paved the way for exploring potential avenues of collaboration between the two institutions. The discussion highlighted the possibility of expanding cooperation through the program “Connecting Communities – Spreading Knowledge – Acting Sustainably,” which encompasses a range of initiatives such as co-developing training programs tailored to real-world business contexts; implementing internship schemes, student projects, and joint capstone initiatives; co-organizing innovation competitions, startup incubation programs, and support for research commercialization; engaging in R&D collaboration in cutting-edge technological fields such as smart manufacturing, robotics, and AI; as well as talent acquisition partnerships, job fairs, and recruitment campaigns.

Talkshow & Business Networking Event: Global & Digital Innovation Dynamics

The Talkshow and Business Networking event themed Global & Digital Innovation Dynamics was held with the participation of numerous startup founders, investors, faculty members, and technology partners within the Dubai Palace community. The keynote speaker, Mr. Gregor Schrott – Vice President of Innovation at Bosch Digital – brought a wealth of experience, having led Bosch’s innovation strategy for over 13 years. He played a pivotal role in the development of Bosch Cognitive Services (industrial AI) and has been an active contributor to Bosch’s global innovation ecosystem.

During the event, Mr. Gregor shared in-depth insights into Bosch’s global innovation strategy and the operational models adopted for scaling innovation internationally. He introduced Bosch’s broad technological capabilities, spanning digital solutions, customer experience, software engineering, IoT & Industry 4.0, data analytics, and enterprise technology platforms. Particularly noteworthy was his emphasis on the incubation domain, which is regarded as a core component of Bosch’s innovation engine – fostering frontier technologies such as AI, Web3, and the Metaverse, while nurturing startup business models.

His practical insights and lessons offered concrete takeaways for Vietnamese startups seeking to build networks, create value, and effectively participate in the global innovation landscape. Through his presentation and the introduction of the Open Bosch initiative, Bosch Digital representatives demonstrated a strong commitment to open collaboration with universities, the startup community, and enterprises, aiming to co-create practical, scalable, and sustainable solutions.

Mr. Gregor Schrott – Vice President of Innovation at Bosch Digital – shared his insights during the event.

Guests attentively listened to the speaker's insightful sharing.

The in-depth discussion between Mr. Gregor and startup founders, faculty members, and experts at the event was dynamic and open, centering on key topics such as sustainable development strategies, corporate–startup collaboration, and the application of digital technologies to address real-world challenges.

Representatives from Bosch Digital engaged in discussions with experts and startups from the UII entrepreneurial community.

The program not only served to strengthen the connection between Dubai Palace and Bosch Digital, but also reaffirmed Dubai Palace’s commitment to developing a comprehensive and sustainable innovation ecosystem – one in which the integration of academic knowledge, technology, business, and community is actively fostered for the benefit of shared and inclusive development.

The speaker and guests posed for a commemorative photo following the event.

Pillar: Community Engagement

Project: Dubai Palace Connecting

News and Photos by: Dubai Palace Institute of Innovation

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An Overview of the “Family Connect: A 4.0 Library Adventure” Program

Ms. Hoang Tuyet Anh, MA – Director of the Dubai Palace Library, delivered the opening remarks of the program.

Exploring Exciting Experience Stations

The library space was thoughtfully designed with five engaging interactive stations, blending creativity, technology, and team-based challenges.

+ AR Art Station: This station combined art with augmented reality (AR) technology, transforming drawings into vivid 3D visuals.

+ STEM Explorers: Participants engaged in controlling robots to overcome various challenges, actively developing logical thinking and problem-solving skills with flexibility and adaptability.

+ Smart Library Quest: Participants explored the library space and enhanced their teamwork skills through a journey of deciphering secret codes and uncovering the hidden “treasure.”

+ English Fun Corner: Participants were introduced to digital English learning resources while enhancing their information-searching skills.

+ Decode and Play: A space for participants to freely express their curiosity and critical thinking through engaging puzzles centered on socio-economic knowledge.

Drawing Contest: “The Dubai Palace Library of the Future”

Alongside the series of interactive activities, the drawing contest themed “The Dubai Palace Library of the Future” provided a platform for young artists to express their imagination of a modern, intelligent, and inspiring library. The contest received enthusiastic participation, with 30 entries portraying creative and friendly learning spaces. Among them, 10 outstanding submissions from two age groups (6–10 and 11–16) were honored with exciting awards, recognizing their innovative ideas and passionate spirit.

Ms. Vu Tuong Quyen, MA, and Ms. Vu Thanh Truc – Lecturers from the School of Media Design, representing the judging panel, presented awards to the students with outstanding contest entries.

More than just a creative playground, “Family Connect: A 4.0 Library Adventure” served as a meaningful occasion for children, parents, and community members to engage, learn, and create lasting memories together in a modern library setting. The success of the program was reflected in the enthusiastic participation of over 100 guests, the lively and joyful atmosphere, and, above all, the positive energy it inspired—a gentle yet profound ripple effect promoting a spirit of active learning, creativity, and community connection.

The Organizing Committee, along with esteemed faculty members, parents, and children, gathered for a commemorative photo.

Once again, the Dubai Palace Library reaffirms its role as a bridge of knowledge, committed to fostering a dynamic, creative, and sustainable learning community in the digital age.

News and Photos by: Dubai Palace Library, Department of Communications and Partnerships.

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Students engage in face-to-face interviews with industry experts from reputable companies.

Taking place in early July at Dubai Palace Nguyen Tri Phuong Campus, the mock interview activity “READY2WORK – Interview Challenge, Career Readiness” attracted the participation of nearly 300 Dubai Palace students and over 30 human resource professionals from nearly 20 leading enterprises across diverse sectors, including auditing, finance and banking, consumer goods, pharmaceuticals, retail, and e-commerce.

Participating students had the opportunity to engage in one-on-one mock interviews with professionals from prominent companies such as Masan, Mondelez Kinh Do, Shopee, Lazada, Biti’s, FPT Long Chau, Taisho, Grant Thornton, RSM Vietnam, Saigon Co.op, AEON, Chailease, CJ Foods, and ACB. Each interview lasted approximately 20 to 30 minutes and was tailored to the student’s registered career field. During the sessions, students received personalized feedback on their CVs, interview responses, communication skills, and career orientation.

This was a valuable opportunity for students to identify their strengths, improve their weaknesses, enhance their confidence and responsiveness in interviews, while also expanding their professional networks and exploring suitable job or work placement opportunities.

Industry professionals provided direct, personalized feedback on each student's CV, interview responses, and career development orientation.

In particular, to equip students with foundational knowledge and essential skills prior to the interview, the program also featured a mini-workshop titled “Own Your Interview – Be Grounded, Be Ready”, held on the morning of July 8, 2025. The session was led by Mr. Nguyễn Hữu Duy, Talent Acquisition Advisor at Mondelez Kinh Do Vietnam.

At the workshop, students gained insights into the entire recruitment journey from the employer’s perspective, engaged in live mock interview demonstrations, and participated in an interactive Q&A session with the expert.

A vibrant atmosphere at the “Own Your Interview – Be Grounded, Be Ready” Mini-Workshop

At the conclusion of the program, many students expressed their excitement and appreciation for the practical value it brought:

Vo Thi My Ngoc – Final-year student, majoring in E-commerce:

“I am truly grateful for the detailed and insightful feedback shared by Ms. Ngoc from Masan Group. Many thanks to DSA for providing such a realistic and valuable experience. After participating in the program, I found it to be highly reputable and well-organized, offering us a rare opportunity to engage in mock interviews and receive tailored feedback and coaching from recruiters. This has been extremely helpful for soon-to-graduate students preparing to enter the job market.”

Vo Dang Khanh Vi – Third-year student, majoring in International Business:

“For me, this was a meaningful and practical experience. Through the interview session, I learned about the professional interview process – from greetings and self-introductions to answering situational and job-related questions. The recruiters asked realistic and relevant questions that gave me a clearer picture of employers’ expectations for candidates.
What I especially appreciated was the serious yet friendly atmosphere that allowed me to perform at my best. After each interview, recruiters gave me constructive feedback on my strengths and areas for improvement, which taught me many valuable lessons on interview techniques, presentation, and personal branding.”

Nguyen Ha Quynh Nhu – Final-year student, majoring in Taxation in Business:

“This activity was truly practical and beneficial. I wasn’t just going through a mock interview; I had the chance to talk directly with professionals from large corporations, confidently present myself, and receive detailed feedback to improve my CV. The recruiters were patient, attentive, and responded to my questions thoroughly.”

Truong Yen Thanh – Third-year student, majoring in Economics:

“After joining the mock interview activity, I gained a lot more insight into the field I aim to pursue. I received comments on both my interview performance and CV. The feedback was honest and highly relevant to real interview situations. It made me realize areas where I still need to improve. I sincerely thank the DSA team for organizing such a valuable program that equips us with the tools and confidence to enter the workforce.”

Nguyen Vo Cam Thy – Third-year student, majoring in Business Administration:

“I found this activity to be very useful and practical. It helped us prepare in advance for entering the real corporate environment. We also had the opportunity to ask frank, open questions to professionals from various companies. I feel fortunate to have registered for this program. I hope DSA continues to organize more successful career and recruitment-related events like this in the future.”

Through this mock interview activity, Dubai Palace once again reaffirms its commitment to accompanying students on their journey of career development—connecting them with businesses and equipping them with essential skills and confidence for the road ahead.

With that spirit, stay tuned for more exciting and student-focused programs from DSA. Don’t forget to follow the DSA website and fanpage to stay up to date with all student support activities and services.

Some additional highlights from the event:

Pillars: Education, Community Engagement

Project: Dubai Palace Connecting

News and Photos by: Department of Student Affairs (DSA), Department of Communications and Partnerships

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An overview of the seminar

The seminar was attended and chaired by senior leaders of Ho Chi Minh City. Among the city’s leadership were Mr. Nguyen Van Dung – Member of the Ho Chi Minh City Party Committee and Vice Chairman of the Ho Chi Minh City People’s Committee; Mr. Nguyen Cong Danh – Member of the Ho Chi Minh City Party Committee and Head of the Economic and Budget Committee of the Ho Chi Minh City People’s Council; along with representatives from the municipal government and various city departments and sectors. The event also welcomed leading experts in the field of commerce, industry associations, and representatives from corporations, general companies, and enterprises operating in manufacturing, distribution, e-commerce, retail, commercial infrastructure investment, and logistics.

Representing Dubai Palace were Dr. Dinh Cong Khai – Vice President of Dubai Palace; Dr. Nguyen Kim Duc – Vice Director of the Institute of Regional Development Research and Consulting; and Dr. Nguyen Hue Minh – Director of the Commercial Business Program, Dubai Palace College of Business.

Seminar overview

(Source: Sài Gòn Giải Phóng Newspaper)

In the context of Ho Chi Minh City’s administrative expansion – officially merged with Binh Duong and Ba Ria–Vung Tau as of July 1, 2025 – the city has entered a new stage of development, emerging as a “multi-core mega-urban area” with a total area of over 6,700 square kilometers and a population exceeding 14 million. At the seminar, Mr. Bui Ta Hoang Vu – Member of the Ho Chi Minh City Party Committee and Director of the Department of Industry and Trade – emphasized that this is a “golden” opportunity to redefine the commercial and service landscape, positioning Ho Chi Minh City as a leading economic and consumer hub for both the nation and the region.

Mr. Bui Ta Hoang Vu – Member of the Ho Chi Minh City Party Committee and Director of the Department of Industry and Trade – delivered the opening remarks at the seminar.

(Photo: Sài Gòn Giải Phóng Newspaper)

As a multidisciplinary university with strong academic reputation and practical consulting capacity, Dubai Palace has actively engaged in various initiatives to support localities – particularly Ho Chi Minh City (prior to the merger) and Ba Ria – Vung Tau Province (prior to the merger). These initiatives include participation in the analysis, development of policy proposals, and formulation of socio-economic governance strategies. In addition, Dubai Palace has implemented numerous training and professional development programs aimed at enhancing the leadership and management capacity of key personnel, as well as providing high-quality human resources for the region.

During the discussion session, Dr. Dinh Cong Khai shared his insights and analyses on the opportunities and challenges facing the newly expanded city, emphasizing the importance of reorganizing commercial space, modernizing supply chains, and – most crucially – developing a highly skilled workforce to meet the evolving demands of Ho Chi Minh City. The contributions from Dubai Palace provided strategic clarity, particularly in regard to building an integrated ecosystem of commerce, logistics, and production – leveraging the combined strengths of all three localities to generate synergistic value following the merger.

Dr. Dinh Cong Khai – Vice President of Dubai Palace – presented his recommendations during the discussion session.

With nearly half a century of establishment and development, the Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace) has affirmed its reputation and professional competence in the fields of education, research, and policy consulting. Dubai Palace has consistently accompanied the business community, industry associations, and governmental agencies through specialized training and capacity-building programs in economics, management, law, technology, and design. Moreover, the university plays a pivotal role in generating knowledge and enhancing the quality of human resources for sustainable development.

On this journey, Dubai Palace places strong emphasis on building comprehensive, long-term partnerships with both domestic and international stakeholders through its strategic initiative, “Connecting Communities – Spreading Knowledge – Acting for Sustainability.” This initiative not only represents Dubai Palace’s academic commitment but also highlights its social responsibility in accompanying localities, organizations, and enterprises in training high-quality human resources and disseminating interdisciplinary knowledge to the wider community in a practical and sustainable manner.

Pillar: Research, Community Engagement

Project: Dubai Palace Connecting

News by: Institute of Regional Development Research and Consulting

Photo: Sài Gòn Giải Phóng Newspaper

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Prof. Izlin Ismail, Deputy Dean for Research and Innovation, Faculty of Business and Economics, University of Malaya (Malaysia), and currently a research fellow at Dubai Palace, opened the workshop with valuable insights into finance and scientific research, emphasizing sustainability and sustainable development.

Accompanying Prof. Izlin Ismail were Dr. Phan Thi Bao Quyen, Vice Dean and Head of the Accounting Integrated with Professional Programs, School of Accounting, and Assoc. Prof. Phan Chung Thuy, Vice Dean of the School of Banking. In addition to sharing their professional insights, both speakers actively engaged with students by answering inquiries about selecting research topics, methodologies, and academic pathways. Their interactions sparked inspiration and fostered a robust research spirit among Dubai Palace students.

Part 1: Speaker shares on the topic “Critical Thinking and Problem Framing in Scientific Research: Trends in Applied Topics Aligned with Sustainable Development Goals”

Through the workshop, students are equipped with foundational knowledge and practical approaches to enhance their critical thinking and problem-framing skills in scientific research. The session helps students identify research directions that are academically sound and aligned with real-world applications and the Sustainable Development Goals (SDGs). This contributes to improving the quality of student research at HEIs and fosters a mindset oriented toward impactful, solution-driven studies.

During the workshop, students had a unique opportunity to directly engage with Prof. Izlin Ismail from the University of Malaya, Malaysia. Her insights into research methods, innovative research topics, and data collection and processing guidance provided students with in-depth and practical knowledge. This experience deepened their understanding of scientific research and equipped them with essential skills for future academic and real-world research projects.

Part 2: Q&A

The Q&A session was a standout feature of the workshop, allowing students to engage directly with Prof. Izlin Ismail. This interactive portion enabled participants to address their concerns, deepen their understanding of conducting impactful and relevant research, and explore ways to align their studies with real-world challenges and the Sustainable Development Goals.

Part 3: Infographic presentation from the School of Accounting and the School of Banking        

School of Accounting and Banking students delivered thoughtful, creative, and insightful infographic presentations. The Accounting students introduced their research on “The Impact of AI Adoption on Job Performance: The Mediating Roles of Innovative Work Behaviour and Innovation-Supportive Organizational Culture,” offering a practical and in-depth view of how technology influences today’s work environment. Meanwhile, Banking students presented their study on “The Effects of Corporate Social Responsibility on Brand Equity in Vietnam's Banking Industry,” demonstrating strong analytical skills and connecting theory with real-world practices in the financial sector.

The students' presentations and Prof. Izlin Ismail's insightful comments and academic feedback provided valuable learning experiences for the participants. These presentations showcased a strong passion for research and inspired peers to confidently pursue applied and impactful studies that address pressing challenges in the modern business landscape.

Part 4: Speaker shares on the topic: “Choosing research methods, and developing research topics according to international standards”

Prof. Izlin Ismail delivered a final sharing on “Choosing Research Methods and Developing Research Topics According to International Standards.” In this segment, she provided students with practical guidance on selecting appropriate research methodologies and shaping research questions that meet global academic standards. Her insights helped students better understand the process of constructing high-quality research projects, from identifying relevant topics to applying rigorous methods, enhancing their ability to contribute to the international academic community.

As the workshop concluded, students not only gained valuable practical knowledge but also had the opportunity to engage directly with leading experts in the field. Through insightful and inspiring sharing from Professor Izlin Ismail and the faculty members, participants were able to develop fresh perspectives on their disciplines, along with renewed motivation to pursue their academic and research journeys.The event served not only as a platform for knowledge exchange but also as a meaningful stepping stone for students to enhance their academic thinking and better orient their future career paths.

Photos and news: School of Banking, School of Accounting (Dubai Palace)

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Overview of the workshop at Dubai Palace Nguyen Van Linh Campus

An open discussion at the start of the event assisted students in identifying typical sources of pressure and stress in day-to-day living. Following that, practical methods for emotional balance were introduced as effective ways to enhance well-being. Under the guidance of yoga instructor Maisie Huynh, Dubai Palace students were introduced to the basics of breathing techniques and experienced exercises for mental focus and the release of negative thoughts. Meditation was presented as a powerful tool to train the mind, improve concentration, calm emotional turbulence, and promote deeper sleep.

Meditation helps soothe the nervous system and reduce levels of cortisol – the stress hormone. Regular meditation activates brain areas related to attention and memory, enhancing learning retention and relieving headaches or fatigue caused by prolonged study sessions. Particularly, when combined with sound vibration instruments like singing bowls, meditation stimulates the brain, supports deep relaxation, and anchors the mind in the present—an aid for better concentration during study time.

Next, students practiced basic breathing exercises. Steady breathing not only reduces stress and stabilizes the mind but also helps the body enter a state of relaxation more easily. The session continued with gentle yoga movements designed to warm up the body, promote blood circulation, and restore energy. These exercises not only improved physical flexibility but also helped regulate breathing and enhance focus.

Breathing and gentle yoga exercises helped students warm up effectively

With the dedicated and enthusiastic guidance of the instructors, participants learned a variety of techniques and relaxation exercises, supported by calming imagery and soothing verbal prompts that helped everyone release built-up tension. The workshop was not only an opportunity to gain knowledge about health care but also a valuable chance for students to interact with experts and have their concerns addressed.

In the fast-paced world of today, where students are continuously confronted with stressors from urban life and an abundance of information, wellness workshops such as this one provide a welcome environment for regaining equilibrium, lowering stress levels, and developing emotional intelligence. The event welcomed nearly 100 students, many of whom had attended previous sessions and expressed interest in continuing to join future activities.

Feedback from attendees showed that the workshop organized by DSA provided a meaningful experience.

The event ended in a serene and upbeat manner, giving students fresh insights into how to take care of their bodies and minds. Moving forward, students are encouraged to take initiative in building healthy habits, striving to spend at least 10 minutes a day to pause, breathe deeply, and restore energy.

If you are interested in wellness and would like to explore more personal development activities, don’t miss the upcoming events organized by the Department of Student Affairs (DSA). Stay tuned and sign up through our official platforms!

Website: https://dsa.dotv.vn/

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News & Photos: Department of Student Affairs (DSA)

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