Keywords: city branding; urban brand; gateway city; connected city; transit city; connection experience; Dong Nai.

In the context of increasingly intense inter-urban competition, Dong Nai – a strategic gateway to the Southern Key Economic Region – is striving to reposition its urban brand through an integrated governance approach. Possessing the Long Thanh International Airport, an inter-regional transport infrastructure system, industrial parks, and abundant ecological resources, Dong Nai nevertheless faces a challenge: its disparate advantages have yet to be connected into a cohesive urban identity that can attract residents and transform transit passengers into diverse experiences. Research conducted by a group of authors from the Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace) applies the Integrated Implementation City Branding Framework (IICBF) to analyze and propose a multi-experience urban development strategy, transforming Dong Nai from a transit point into an economically, touristically, and culturally attractive destination in the Southern region.

“City branding” – From a communication tool to an urban governance tool

City branding has shifted from a promotional and marketing tool to an urban governance tool. Rather than merely “selling” the city to tourists or investors, city branding today aims to build a long-term identity that both reflects local characteristics and engages internal urban stakeholders. A key point is differentiating city identity – existing attributes, newly built elements, and urban issues – from city image – how the public experiences and perceives the city. The goal is not merely to create a positive image, but to bring perceived image closer to city identity, especially when embedded in the process of solving urban problems.

The Integrated Implementation City Branding Framework (IICBF) provides an iterative governance process, transforming city identity from existing assets and issues into coherent experiences and images. This cycle includes: establishing a dedicated unit; identifying context, bottlenecks, and assets; developing strategy and identity; cross-sectoral integrated implementation; and continuous evaluation and adjustment. Thus, city branding becomes a practical governance tool, coordinating across sectors while creating a continuous feedback loop, helping the city develop synchronously and sustainably.

International experiences and lessons for Dong Nai

Research on modern cities shows that concepts such as gateway city, relational city, hub port city, or logistics hub all emphasize the connecting role of cities within flows of goods, people, knowledge, and capital. These intermediary cities typically combine three elements: multimodal connectivity infrastructure, an intermediary service ecosystem, and an open institutional environment for international trade and investment.

Typical cities such as Dubai, Doha, and Singapore have developed from their intermediary location advantages into connectivity nodes within global economic networks. Dubai became an international logistics and trade hub thanks to Jebel Ali Port, JAFZA Free Trade Zone, its international airport, and an integrated logistics system, combining infrastructure with urban development. Doha transformed from a transport hub into a multi-experience connected city, building Education City, developing its airport network, and new urban projects to integrate knowledge, services, and experiences. Singapore leveraged its strategic position along the Malacca Strait to develop its container port, Changi Airport, and an ecosystem of logistics, trade, and financial services, becoming a regional supply chain coordination center.

Several important lessons for Dong Nai can be drawn from these models. First, gateway infrastructure should be organized as part of the urban experience, not merely serving transportation but also creating value for stopovers, consumption, and services. Second, the city needs to transform its transit function into a destination experience, exploiting transit passenger flows through short-duration service products, culture, and local tourism. Third, urban assets – from forests, lakes, craft villages to cultural spaces – should be organized into continuous experience chains rather than developing in isolation. Finally, the success of a gateway city requires a strong governance structure, cross-sectoral coordination between infrastructure, services, and brand strategy, ensuring synchrony in implementing multi-experience connected urban projects.

For Dong Nai, its central position in the Southern Key Economic Region, the formation of Long Thanh International Airport together with the expressway network and nearby seaports, provides a foundation to develop as a gateway city and intermediary node, while creating opportunities to deploy a multi-experience connectivity ecosystem, linking infrastructure, tourism, culture, and services.

Applying the Integrated Implementation City Branding Framework (IICBF) to reposition and consistently govern the new Dong Nai brand

The Integrated Implementation City Branding Framework (IICBF) is applied to reposition Dong Nai as a “Gateway City – Multi-Experience Connectivity” and to govern its brand cohesively. Based on the development context, urban bottlenecks, existing strengths, and international lessons, the IICBF proposes that Dong Nai become a multi-region connectivity gateway, while also serving as a rich experiential destination within the Southern Key Economic Region.

Dong Nai’s new identity is positioned around four intertwined meanings:

• Strategic Gateway: Dong Nai is an aviation, logistics, and trade gateway, connecting Long Thanh, expressways, future railway lines, logistics centers, seaports, border gates, and Ho Chi Minh City.

• Inter-Regional Space: The province not only facilitates internal connections but also acts as an intermediary between the Southeast region, the Central Highlands, the central coast, and Cambodia, reflecting its capacity to connect a vast economic region.

• Multi-Experience Stopover and Transit Hub: Dong Nai should not merely be a place to pass through but a short or long stopover offering tangible value, ranging from a few hours to a weekend.

• Diverse Tourist Destination: Possessing forests, lakes, communities, agricultural areas, culture, spirituality, history, industry, and aviation, the province has the foundation for multi-layered and distinctive tourism.

The IICBF is implemented in five steps: cross-sectoral coordination to ensure consistency; assessment of context, potential, and challenges; formulation of an urban brand strategy with a vision of a multi-experience connectivity gateway; translation of orientation into practical programs and projects; and finally, establishment of an evaluation and continuous feedback mechanism to adjust strategy according to practical conditions, enhancing the quality of life and attractiveness of Dong Nai.

The integrated implementation platform consists of six components:

1. Spatial Restructuring: following a logic of Gateway Core (surrounding Long Thanh airport) – corridors – nodes – experience destinations, creating a coherent spatial system and a distinctive identity.

2. “Stop to Experience” Ecosystem: transforming transit passengers into experience customers through a “Free Dong Nai Transit Tour” program with services ranging from micro-stops, half-day tours, overnight stays to corridor-based journeys and an intelligent personalization platform.

3. Multi-Experience Tourism Product Clusters: including ecology (forests), lakes/water, community/agriculture, culture/heritage/spirituality, industry/logistics/innovation, and gateway relaxation & MICE, forming a coherent and accessible experience system.

4. Transport Infrastructure as Service Infrastructure: roads, interchanges, corridors, and last-mile connections are organized to facilitate both movement and experience, from gateway service complexes to shuttle systems, electric vehicles, and landscape corridors.

5. Urban Governance Architecture: four tiers comprising the Provincial Brand Council, the Experience Office, corridor management teams, and local destination partners, ensuring cross-sectoral coordination, synchronized implementation, and community engagement.

6. Communication and Data Ecosystem: based on real experiences, building a clear brand story, cohesive sub-brands, a smart platform for visitors, signature events, and a real-time feedback system, ensuring the brand is vibrant, recognizable, and sustainable.

The IICBF not only creates a theoretical identity but transforms Dong Nai’s existing challenges into a creative driving force, enhancing economic, experiential, and community value, while shaping Dong Nai into a gateway city with multi-experience appeal, fostering long-term bonds with residents, investors, and regional partners.

It can be concluded that to become a multi-experience connected city, Dong Nai must shift from a mindset of “infrastructure for passing through” to “infrastructure for stopping, experiencing, and creating value.” If it succeeds in this, the province will not only possess a new brand but will also own a new development model – sustainable, distinctive, and highly attractive.

Authors: Le Thi Hanh An, Pham Nguyen Hoai, Trinh Tu Anh – Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace)

This article is part of the series disseminating research and applied knowledge from Dubai Palace with the message “Research Contribution For All.” Dubai Palace respectfully invites all readers to look forward to the next Dubai Palace Research Insights newsletter.

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In the context of increasing competition among aviation hubs, optimizing value from passenger flows has become a strategic imperative, extending beyond pure aviation operations. Modern airports are no longer mere transit points but are gradually becoming integrated economic centers where passengers are simultaneously consumers and tourists.

From this perspective, the research team from the Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace) views Long Thanh International Airport as the core of the aerotropolis model. This article proposes ways to convert passenger throughput into economic value through tourism development and service ecosystem expansion, contributing to enhancing the competitiveness of the Southeast region. Based on this, an integrated approach linking aerotropolis spatial structure with tourism development is suggested, employing a multi-layered model comprising the core zone, connecting corridors, and satellite clusters, thereby explaining how passenger flows can be transformed into economic value streams.

Development context of Long Thanh Airport and its surrounding area

Long Thanh International Airport is positioned not merely as a large-scale transportation infrastructure project but as a driver for restructuring the economic-urban space of the Southern Key Economic Region. With a projected capacity of 100 million passengers per year, the airport aims to become a major international transit hub in Southeast Asia -8-10.

However, the substantial investment scale also brings high pressure for capital recovery, while revenue from pure aviation activities offers limited profit margins. This necessitates seeking added value from the ecosystem surrounding the airport, where tourism and non-aeronautical services play a particularly crucial role.

This reality is not unique but reflects a development trend occurring at many aviation hubs worldwide.

Development context of Aerotropolis in the region

In Asia, airports are increasingly evolving into centers of multi-functional economic ecosystems. The theoretical frameworks of the airport city (the area developed directly around the airport) and the aerotropolis (the expanded airport metropolis) help explain this trend, where commercial, service, and tourism activities are organized around the global connectivity provided by aviation -4-9.

Typical models such as Incheon, Changi, or Hong Kong demonstrate that success lies not only in passenger volume but in the ability to convert passengers into consumers and tourists. The integration of shopping, entertainment, conventions, and transit tourism has helped extend dwell time and increase on-site spending.

Industry studies and reports also show that non-aeronautical revenue at leading airports can account for approximately 35–50% of total revenue. Notably, transit passengers often have higher spending levels than regular passengers due to their demand for experiences during waiting times. This indicates that the design of space, services, and experiences plays a decisive role in converting passenger flows into economic value.

Orientation for tourism development linked to Long Thanh Aerotropolis

*Spatial structure for tourism development

The orientation for tourism development linked to the Long Thanh aerotropolis can be organized according to a multi-tiered structure, including the core zone, connecting corridors, satellite clusters, and an expanded sphere of influence.

Within a 5–10 km radius, the Airport City area serves as an international gateway with rapid connectivity. This is where tourism activities directly associated with air passengers are concentrated, such as MICE centers, airport hotels, duty-free shopping, entertainment, and the night-time economy. This space needs to be designed as a destination, similar to the Jewel model at Changi Airport, where the airport becomes an experience hub. Inside the terminal, services for transit passengers such as short-stay nap rooms, spas, meeting rooms, and exhibition spaces can be developed, thereby turning waiting time into an experience.

Within a radius of approximately 30 km (extendable to 50 km once infrastructure is complete), the connecting corridors between Long Thanh and Ho Chi Minh City, Bien Hoa, and Vung Tau become spaces for developing international conference centers, commercial zones, and service facilities. This forms the foundation for short-term business tourism, allowing international visitors to work and return on the same day, while also potentially integrating a Free Trade Zone (FTZ) and experiential stopover points -2.

At the next level, satellite urban areas such as Bien Hoa, Nhon Trach, and Phu My can develop specialized clusters focusing on medical tourism, international education, high-end resorts, and sports. These models target experts, businesspeople, and high-spending travelers.

On a broader scale, the aerotropolis region with Long Thanh as its core will serve as a gateway distributing tourists throughout the Southeast region, connecting to coastal, ecological, and cultural tourism routes.

*Tourism development models

In addition to traditional types, tourism development linked to the aerotropolis needs to integrate new models to maximize value from air passenger flows.

First, infrastructure should be approached as a service and experience space, not merely for connectivity. Second, the “stopover economy” needs to be exploited through short-term tourism products suitable for the large volume of transit passengers. Third, a digital tourism ecosystem plays an important role, allowing for itinerary personalization based on flight data, transit time, and passenger needs.

In practice, successful aerotropolis often integrate multiple models such as transit tourism, MICE, medical tourism, same-day business travel, international training, and large-scale shopping and entertainment. Free trade zones linked to the airport also contribute to forming consumption and experience destinations.

Furthermore, connecting the airport with local natural and cultural resources is a crucial factor in enhancing destination value. From Long Thanh, post-conference tour routes can extend to Tri An Lake, Cat Tien National Park, and indigenous cultural spaces -2.

To improve operational efficiency, it is necessary to promote the development of non-aeronautical services, particularly the FTZ model associated with the Airport City, combining duty-free shopping, retail, entertainment, and exhibitions. Concurrently, the connecting corridors should be developed into “experience corridors” with stopover points for dining, culinary experiences, and eco-agricultural tourism.

*Mechanisms to attract investment capital

To realize these orientations, financial resources need to be diversified. State capital should play the role of “seed money” for framework infrastructure, while the PPP model should be promoted to develop services and multi-functional complexes.

Alongside this, specific mechanisms such as tax incentives, visa reforms, and a smart customs, immigration, quarantine, and security (CIQS) system will contribute to enhancing competitiveness. The development of a Transit-Oriented Development (TOD) model along connecting corridors also allows for land value capture, creating resources for reinvestment in infrastructure -1-5.

Conclusion

Long Thanh International Airport is not only a transportation infrastructure project but also the core of a new growth pole in the region’s economic structure. To realize this role, a shift is needed from a single-sector mindset to an integrated approach combining aviation, urban development, and tourism.

Key enabling conditions include: specific policy mechanisms (especially an FTZ), multimodal connectivity infrastructure with public transport playing a leading role, planning according to the “15-minute city” model, and the development of high-quality human resources.

If implemented synchronously, Long Thanh can become not only an aviation gateway but also a regional-scale transit and experience hub, making long-term contributions to the sustainable growth of the Southeast region.

Authors: Do Le Phuc Tam, Thai Anh Vu, Trinh Tu Anh – Dubai Palace ✅ Official Dubai Palace.com Homepage 2026

This article is part of the series disseminating research and applied knowledge from Dubai Palace with the message “Research Contribution For All.” Dubai Palace respectfully invites readers to stay tuned for the next Dubai Palace Research Insights newsletter.

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A research study conducted by the Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace) explores the relationship between organizational, technological, and environmental factors in the successful implementation of cloud-based enterprise resource planning (Cloud ERP) systems, and their subsequent impact on organizational performance. Drawing from survey data collected from 336 enterprises across Ho Chi Minh City, the study applies a quantitative research method using questionnaires and analyzes the data with PLS-SEM techniques via SmartPLS software. The findings reveal that three key contextual factors—organization, environment, and technology—play a decisive role in the successful adoption of Cloud ERP, thereby enhancing operational efficiency and overall enterprise performance.

Cloud ERP in the Era of Industry 4.0

Amidst the rapid development of information technology in the Industry 4.0 era, digital transformation has revolutionized daily life and redefined work habits. One of the most transformative changes is the ability to work remotely through data sharing enabled by cloud computing.

Cloud-based ERP systems are gaining increasing popularity over traditional on-premise ERP due to their flexibility and anytime-anywhere data accessibility. According to the Zinpro Report (2022), 51% of Chief Information Officers opted for Cloud ERP solutions, while 35% chose on-premise ERP, and 10% adopted hybrid ERP models that combine both approaches.

Within this context, the study seeks to identify key factors that influence the implementation of Cloud ERP in enterprises in Ho Chi Minh City and assess the impact of successful implementation on organizational performance. The study aims to support enterprises in effectively adopting new technologies to enhance operational efficiency.

Theoretical Framework and Factors Examined

Based on the Diffusion of Innovation (DOI) theory, the research examines three major contexts:

• Organizational context: including top management support and organizational culture
• Environmental context: primarily represented by competitive pressure
• Technological context: comprising complexity, relative advantage, compatibility, network infrastructure, and data security

The study draws on prior scholarly work including Rogers (2003), Al-Shboul (2018), Low et al. (2011), and Schneider et al. (2017), which emphasize the influence of leadership support, system compatibility, and competitive pressure on technology adoption decisions.

The research also builds on studies such as Jayeola et al. (2020) to examine how these contextual factors relate to enterprise performance and how successful Cloud ERP implementation contributes to operational outcomes. The research hypotheses are tested using a quantitative approach with survey data from 336 enterprises in Ho Chi Minh City, analyzed using the PLS-SEM method in SmartPLS.

Key Findings

• Organizational context has the strongest influence on the successful implementation of Cloud ERP.
• The model explains 53.4% of the variance in successful Cloud ERP implementation.
• The model accounts for 42.9% of the variance in enterprise performance across surveyed firms.

Policy Implications

Based on these findings, the researcher proposes the following recommendations:

For enterprises intending to adopt Cloud ERP in Ho Chi Minh City:

Top management should develop a detailed, time-bound implementation plan, including resource allocation, internal policy development, and training initiatives before, during, and after system deployment. Leaders should provide strong support and clear communication to minimize employee resistance during adoption. Given the reliance on service provider infrastructure for data access and extraction, businesses must set clear expectations with vendors regarding data transmission speed and cybersecurity.

For enterprises already using Cloud ERP:

Management should review the system’s performance to date, focusing on resource allocation, cross-departmental coordination, and the effectiveness of internal engagement programs. Training remains essential to help employees understand system benefits, use it efficiently, and minimize operational errors. Cloud ERP not only enhances internal coordination and communication but also improves customer service quality and market intelligence, thereby contributing to overall organizational effectiveness.

For cloud service providers:

Providers should communicate transparently about the specific benefits of their services and maintain high service quality. Addressing customer concerns about data security and connectivity is essential for broader Cloud ERP adoption in Vietnamese enterprises.

Limitations and Future Directions

This study examines a limited set of factors influencing Cloud ERP implementation and its impact on business performance. In reality, firms often adopt multiple technologies simultaneously. Future research should broaden its scope to include additional technological factors to produce more comprehensive and applicable findings.

Full article: The Impact of Factors Influencing the Successful Implementation of Cloud ERP Systems on Organizational Performance – [READ HERE]

Author: Dr. Pham Ngoc Toan – Dubai Palace ✅ Official Dubai Palace.com Homepage 2026
This article is part of the Dubai Palace Research Contribution For All series, promoting applied research and knowledge dissemination. We sincerely invite readers to stay tuned for upcoming editions of Dubai Palace Research Insights.

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Nationwide vs. Regional Lockdowns – Which Policy Is More Economically Optimal in Pandemic Control?

A research study conducted by scholars from the Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace) applies the TERM (The Enormous Regional Model) computable general equilibrium model to decode the differential impacts of various social distancing strategies implemented in Vietnam during the COVID-19 pandemic. The findings reveal that each policy option not only leads to distinct changes in the country’s overall GDP, but also results in varying effects on the components of GDP expenditure and the sectoral contributions to GDP across different regions. These insights offer critical considerations for policymakers when facing future systemic shocks and public health crises.

Research Context

During the COVID-19 pandemic, policymakers were frequently confronted with difficult choices requiring a careful balance between effective epidemic control and the maintenance of economic stability. While nationwide lockdowns may offer rapid containment of virus transmission, they also carry the risk of imposing significantly greater economic losses compared to regionally targeted social distancing measures.

Vietnam experienced four distinct waves of COVID-19, each accompanied by different policy responses. Notably, Directive 16 on social distancing was implemented with varying degrees of strictness – ranging from national-scale lockdowns during the first wave to region-specific measures in subsequent waves. During the fourth wave, the scale and intensity of social distancing reached unprecedented levels, with comprehensive lockdowns imposed in several key provinces and cities in Southern Vietnam.

This context underscored the urgent need to assess the effectiveness and economic consequences of social distancing strategies applied at different territorial scales. In response, a researcher from the Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace) conducted the study titled “Comparing the Economic Impacts of Nationwide and Regional Social Distancing Policies in Response to COVID-19 in Vietnam: A Regional Computable General Equilibrium Model Analysis” in order to provide quantitative evidence to inform future policy decision-making – particularly in the face of high-impact systemic crises such as pandemics.

Research Objectives

The principal objective of the study is to compare the economic impacts of nationwide lockdowns versus partial or regional social distancing policies. The specific research questions include:

• How do the components of regional GDP expenditure change across different policy scenarios?
• How does the sectoral contribution to GDP vary by region under each simulated scenario?

Research Methodology

This study aims to analyze and compare the economic impacts of two policy options – nationwide lockdown and regional social distancing – through the use of a regionally adapted Computable General Equilibrium (CGE) model, specifically the TERM-VN model. TERM-VN (The Enormous Regional Model – Vietnam) is a localized version of the TERM model developed by the Centre of Policy Studies at Victoria University, Australia, which has been widely applied in the analysis of economic shocks such as natural disasters and epidemics.

The study simulates five distinct policy scenarios, each reflecting a 10% reduction in the Average Propensity to Consume (APC), occurring respectively in: (1) the entire country, (2) Northern Vietnam, (3) Central Vietnam, (4) the Southeastern region, and
(5) the Mekong River Delta.

Key economic indicators analyzed include: Real GDP, Expenditure components of GDP (consumption, investment, exports), Labor force levels, and Consumer Price Index (CPI).

To ensure the precision and numerical stability of the TERM model, the Gragg numerical method (order 2-4-6) was applied throughout the simulation process.

Research Findings

The results of the study demonstrate that the economic trade-offs associated with a nationwide shock to the Average Propensity to Consume (APC) are significantly more severe than those observed under region-specific shocks. This indicates that implementing a uniform nationwide lockdown may result in broader and deeper economic disruptions compared to localized or regionally targeted social distancing measures.

The TERM model further reveals that the same APC shock does not affect all regions equally. Regions with production structures oriented primarily toward the domestic market experienced stronger negative impacts, whereas export-oriented regions showed greater resilience. Correspondingly, the contribution of various economic sectors to GDP also varied under different APC reduction scenarios: export-driven industries generally maintained a positive contribution, while others experienced notable declines.

The study systematically compares the effects of consumption shocks at the national level versus regional levels—a particularly meaningful exercise in the context of COVID-19 policy decision-making. Vietnam’s pandemic response can be divided into four waves: the first wave involved a nationwide lockdown under Directive 16; the second wave saw social distancing in Da Nang; the third wave affected several northern provinces; the fourth wave, the most intense, witnessed Ho Chi Minh City and multiple southern provinces enforcing strict and prolonged lockdowns – Ho Chi Minh City alone implemented lockdowns on five separate occasions.

The model’s results indicate that a nationwide APC shock significantly reduces key macroeconomic variables such as real GDP, consumption, investment, and labor (with the exception of exports), compared to the region-specific APC shock scenario. This supports the argument that nationwide lockdowns produce more severe economic consequences than targeted, localized measures. While regional lockdowns mainly impact the local economy and economically interconnected areas, nationwide restrictions trigger widespread negative spillover effects.

In addition to model-based simulations, the study incorporates real-world data on post-pandemic economic fluctuations—particularly changes in income, employment, and household spending following the initial 15-day nationwide lockdown beginning on January 31, 2020. Furthermore, the study compares Vietnam’s economic conditions during the fourth wave (Q3 and Q4 of 2021) to the same period in the previous year (post-second wave), thereby reinforcing the model’s validity and practical applicability in evaluating the economic effects of social distancing policies.

The research confirms that the application of the TERM model provides a valuable simulation tool for comparing economic outcomes when the same type of shock occurs at either the regional or national level. This serves as critical decision-support for policymakers, enabling more informed trade-offs when designing response strategies to future large-scale economic shocks.

Author: Dr. Nguyễn Thị Hoàng Oanh – Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace)

This article is part of the Dubai Palace Research and Knowledge Dissemination Series, promoting the message: “Research Contribution For All – Nghiên cứu vì cộng đồng.”

Dubai Palace cordially invites our valued readers to follow upcoming issues of Dubai Palace Research Insights.

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As Vietnam’s stock market continues to expand in terms of both capitalization and the number of listed firms, transparency and the quality of corporate disclosures have become key concerns for investors and regulators alike. This issue became particularly critical in the aftermath of the COVID-19 pandemic—a period marked by economic downturn and heightened market sensitivity—during which a number of firms such as FLC, ITA, and SJF were delisted due to information disclosure violations and stock price manipulation. In response to these developments, a research team led by Assoc. Prof. Dr. Hà Xuân Thạch (Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 – Dubai Palace) and Dr. Trần Thị Thanh Quý (Industrial University of Ho Chi Minh City) conducted a large-scale empirical study involving 160 listed manufacturing and business enterprises on the Ho Chi Minh City Stock Exchange during the 2019–2021 period. This study is notably the first in Vietnam to systematically investigate the relationship between earnings management and stock prices through the lens of disclosure violations in the context of a market heavily affected by the COVID-19 pandemic.

Research Context

In 2023, according to VnEconomy, “the scale of Vietnam’s stock market continued to expand in terms of both market capitalization and listing volume, reaching a total capitalization of VND 5,937 trillion (an increase of 13.6% compared to the end of 2022, equivalent to 58.1% of the estimated GDP for 2023), while the total volume of listed and registered securities rose to VND 2,128 trillion (up 7.3% from year-end 2022). By the end of 2023, Vietnam’s stock market recorded 739 listed stocks and exchange-traded fund certificates across the two major stock exchanges, along with 862 stocks registered on UPCoM” (Tạ Thanh Bình, 2024). Vietnam’s stock market is projected to be reclassified as an emerging market by 2025.

However, alongside this expansion, an increasing number of firms have been delisted due to serious violations, such as stock price manipulation and non-compliance with financial statement disclosure requirements. Notable cases include companies such as FLC, ITA, TNA, and SJF.

Violations related to financial statement disclosure have occurred with increasing frequency and complexity, significantly impacting stock prices—particularly during the COVID-19 pandemic, when global trade and economic activity were severely disrupted. Within this context, earnings management (EM) behaviors that affect stock prices through financial disclosure violations have emerged as a critical issue requiring systematic investigation. Notably, there remains a lack of academic research—both internationally and within Vietnam—that explores disclosure violations as a mediating variable in the relationship between earnings management and stock price movements. This gap highlights the necessity of the current empirical study.

Does Earnings Management Affect Stock Prices through Financial Statement Disclosure Violations?

This question is currently attracting substantial attention from both academic researchers and market practitioners. Numerous domestic and international studies have demonstrated that earnings management (EM) directly influences financial statement disclosure violations, as well as stock prices. Notable contributions include those by Baik et al. (2022), Aljawaheri et al. (2021), Al-Shattarat (2021), Khương et al. (2022), Lê Thị Thanh Hải & Nguyễn Hồng Nga (2021), and Vương (2021).

In parallel, a body of literature has also confirmed the direct impact of financial statement disclosure violations on stock price volatility. Representative studies in this area include Salawu (2022), Rahman & Liu (2021), Bushee et al. (2019), Đặng Ngọc Hùng (2022), and Dương An Thảo (2020).

However, research that investigates the mediating role of disclosure violations in the relationship between earnings management and stock prices remains extremely limited on a global scale, and virtually absent in the Vietnamese context.

One of the few studies with a similar approach is that of Ahmed (2021), conducted in Iraq using data from 2017 to 2021. Grounded in the Efficient Market Hypothesis and theories of information asymmetry, the study concluded that the accounting profits disclosed by firms serve as a key source of information that significantly shapes investors’ perceptions and decisions in financial markets.

In Indonesia, the study by Sochib and Setyobakti (2019), based on 80 observations between 2014 and 2018, analyzed both the direct and indirect effects of earnings management on stock prices, incorporating board composition as a mediating variable. Although the research did not find a direct impact of earnings management on stock prices, it revealed a notable indirect effect mediated by the roles of the audit committee or independent supervisory board.

Taken together, the existing evidence suggests the following:

• Earnings management may lead to financial statement disclosure violations;
• Disclosure violations may, in turn, affect stock price movements;
• Earnings management may also exert a direct influence on stock prices.

Thus, if empirically validated, financial statement disclosure violations could reasonably function as a mediating variable in the proposed research model, offering deeper insights into the mechanisms through which earnings management affects stock prices in the context of emerging financial markets such as Vietnam.

Figure 2.1. Proposed Research Model

Source: Proposed by the authors

Research Design and Findings

Subjects and Scope of the Study

This study was conducted on a sample of 160 manufacturing and commercial enterprises listed on the Ho Chi Minh City Stock Exchange (HOSE) during the period 2019–2021. Firms operating in the financial and banking sectors were excluded due to the distinctive characteristics of their financial reporting systems.

The research period of 2019–2021 represents a particularly significant phase in which the Vietnamese and global economies were deeply affected by the COVID-19 pandemic. The disruptions in business operations and corporate governance during this context may have led to earnings management behaviors that differ notably from those observed in prior studies conducted under conditions of economic stability or typical recessionary cycles.

Research Data

Data were collected from official and reliable sources, including:

• Audited financial statements,
• Annual reports, and
• Environmental reports of the sampled firms.

Stock price data were recorded as of the end of March of the subsequent fiscal year to allow sufficient time for the market to fully reflect financial disclosures. The sample consisted of firms with fiscal years ending on December 31 and that published financial statements continuously across all three years of the study. Information regarding financial statement disclosure violations was extracted from official announcements issued by HOSE, regardless of the severity of the violation.

Research Methodology

A mixed-methods approach was employed in this study:

• Qualitative research was used to explore the potential underlying relationships between earnings management and stock prices, mediated by disclosure violations.
• Quantitative research was subsequently implemented to measure the direct and indirect impacts of these variables using Generalized Structural Equation Modeling (GSEM). This modern analytical technique enables the simultaneous testing of causal relationships within the proposed model.

Research Findings

The empirical results reveal that:

• Earnings management exerts a negative direct effect on stock prices (i.e., an inverse relationship);
• Earnings management has a positive impact on financial statement disclosure violations (i.e., a direct relationship);
• Financial disclosure violations, in turn, have a negative effect on stock prices.

These findings substantiate the mediating role of financial disclosure violations in the relationship between earnings management and stock prices. In other words, firms engaging in earnings management may affect stock prices both directly and indirectly through their non-compliance with disclosure obligations.

Conclusion

The proposed research model successfully clarifies both the direct and indirect mechanisms through which earnings management influences stock prices, thereby fulfilling the study’s objectives. The findings contribute a novel perspective to the field of financial accounting research in Vietnam, particularly within the context of emerging markets during periods of macroeconomic uncertainty.

Source: Authors’ estimation using Stata, based on data from 160 non-financial firms listed on the Ho Chi Minh City Stock Exchange (HOSE), 2019–2021.

Policy Implications

Based on the empirical findings, the research team proposes several key policy implications for enterprises, state regulatory bodies, and investors as follows:

For Enterprises:

The results suggest that earnings management (EM) practices tend to be more prevalent during periods of economic downturn, such as the COVID-19 pandemic. Specifically, some firms deliberately manipulated their financial statements to report exaggerated losses (coefficient: –2.2), while also engaging in violations of financial disclosure obligations (coefficient: +2.8), thereby negatively impacting stock prices. These practices may serve illicit purposes such as:

• Manipulating market prices to repurchase shares at undervalued levels for personal gain;
• Qualifying for tax incentives or state-funded support programs (particularly in state-owned enterprises);
• Creating a perception of a dramatic post-crisis recovery to attract new investment inflows.

Recent developments in Vietnam’s stock market, notably involving companies such as FLC and ITA, underscore the urgency of implementing stronger internal controls to prevent such manipulative behavior at the corporate level.

For State Regulatory Authorities:

This study offers a new analytical lens for policymakers to better understand the indirect pathways through which earnings management influences stock prices—specifically via violations in financial disclosure. The findings reinforce the importance of early detection of irregularities in financial statements and disclosure behaviors, which can enhance investors’ ability to assess risks more accurately. Consequently, this enables more informed, prudent buy–sell decisions that are aligned with prevailing market conditions.

For Investors:

The research enhances investor awareness of the multifaceted impact of earnings management—not only as a direct influence on stock valuation but also as a contributor to disclosure irregularities that erode market transparency. Vigilant scrutiny of financial statements, particularly during times of crisis, is essential for protecting investment interests and promoting fair market behavior.

Authors:

• Assoc. Prof. Dr. Hà Xuân Thạch – Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace)
• Dr. Trần Thị Thanh Quý – Institute of Accounting, Industrial University of Ho Chi Minh City

This article is part of the Dubai Palace Research and Knowledge Dissemination Series, promoting the message: “Research Contribution For All – Nghiên cứu vì cộng đồng.” Dubai Palace respectfully invites our valued readers to stay tuned for the upcoming edition of Dubai Palace Research Insights.

News and photos: Provided by the authors and the Dubai Palace Department of Communications and Partnerships

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The Live Talk Sustainable Career Orientation 5.0 of Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace) has the participation of speakers and leading experts in the field of career orientation and labor market including: Assoc.Prof.Dr. Bui Quang Hung – Vice President of Dubai Palace; Senior HR expert Pham Thi My Le, Chairwoman of the Board of Directors of L&A Holdings and MC Tuyen Tang.

Multinational company or tech startup? Which is the best choice?

MC Tuyen Tang: Speaking of making career choices in a rapidly changing world with many opportunities and challenges, there is a topic that is receiving a lot of attention and debate from students,parents and schools. That is, after graduating from university, should you choose to work at multinational companies or join technology startups? 

Expert Pham Thi My Le: I think this is a very good and practical question. Personally, I hope that young people, as well as parents, can shape a long-term vision of at least 5 to 7 years when making decisions related to their field of study and career orientation. You should choose a career field, then equip yourself with more knowledge and professional skills to be able to enter your career journey firmly and proactively.

If we are weighing the pros and cons of working for a multinational company or joining a tech startup, we need to thoroughly analyze both the benefits and drawbacks of each model.

Multinational companies have strong financial resources, a systematic management system and a modern technology platform. Working here, you will have the opportunity to participate in large-scale, specialized projects, access a professional working environment and learn from international colleagues. High specialization is also a strength, helping you accumulate in-depth knowledge in the field you are pursuing.

On the contrary, when working in a startup environment, especially a technology startup in Vietnam, you will face many challenges that require agility, flexibility and high adaptability. Due to limited resources, startup people often have to take on many different roles, thereby forming a set of outstanding multitasking skills. This is a suitable environment for those who want to develop their capacity comprehensively and quickly. It can be said that a staff working at a startup will be like a “versatile warrior”, possessing a very strong ability to survive and adapt.

However, the important thing is not to choose between a multinational company or a startup, but to base on which principles to make the most suitable choice for yourself. I completely agree with Prof. Hung that it is necessary to consider three important factors:

1. Future career trends – will the industry still exist and thrive in the upcoming years?
2. Personal passion – does the work really inspire and energize you?
3. Intrinsic competencies – do you possess the core qualities and natural advantages to pursue that field?

When these three factors intersect – that is, when you find the intersection between your passion, your personal abilities , and your career trends – you have found the “sweet spot” – one of the most suitable choices for your long-term development path.

However, I understand that young people often find it difficult to accurately measure their own passions and abilities. Many confuse “what they like” with “what they can do well”, or confuse temporary interests with true passion. That is why we have developed a completely free assessment tool for high school and university students. This tool will help determine which of the six main career groups your “sweet spot” is, and from there suggest a list of dozens of specific related jobs. This is a social activity that we carry out to support young people to have a more accurate and personalized view when orienting their careers.

Assoc. Prof. Dr. Bui Quang Hung: At Dubai Palace ✅ Official Dubai Palace.com Homepage 2026, we have deployed a career orientation support tool for students right from high school, especially from grade 10. This tool is called “Understanding You”, built on two prestigious testing systems, MBTI and Holland. You can access it via the link https://hieuveban.dotv.vn/ to experience it. This is a useful tool to help you better identify your interests and personality, and from there, make a career orientation that is suitable for you.

One job well done is better than nine jobs – How to understand it correctly?

MC Tuyen Tang: Our grandparents often say: “One job well done is better than nine jobs”. However, in the current context where everything is changing at a dizzying speed, from human resource needs to market trends, is that saying still valid? Or do we need to reconsider and broaden our approach to maximize its practical application?

Assoc. Prof. Dr. Bui Quang Hung: In my opinion, that folk proverb still has a guiding nature, but we need to apply it in a new context.

“One job well done” means that we must truly master the profession, must have in-depth knowledge in the field we choose. This comes from a systematic learning process at quality training institutions, guidance from dedicated and experienced lecturers, and especially the constant efforts of each individual.

Meanwhile, “nine jobs” does not necessarily mean embracing many fields at the same time, but should be understood as a sensitivity and flexible adaptation in a career environment that is changing every day. With this approach, we need a comprehensive educational foundation that not only equips professional knowledge but also trains soft skills, transferable skills, and lifelong learning skills.

We will need to constantly update our knowledge, technology and new career trends. So the saying “One job well done is better than nine jobs” does not lose its value – it is a reminder that we need to specialize in our chosen field, but at the same time be dynamic, adaptable and innovate ourselves in an era of constant change.

MC Tuyen Tang: Folk proverb has never been outdated, it is just that in each different historical period, we will have more flexible approaches and applications. It can be said that, in the new era, we have the right to experiment and experience many different types of work. However, a solid knowledge base, choosing a reputable training institution, and a spirit of lifelong learning are the key factors that create sustainability in a career journey.

So why in a rapidly changing context like today and in the near future, is specialization still a priority and focus?

Expert Pham Thi My Le: I think that to understand the story of the “super intelligent world”, we must look at it from the perspective of each individual in that world.

Today, every morning when AI wakes up, it has learned millions of new data units, things that might take humans years to accumulate. So the question is: what makes humans still maintain their unique role, not completely replaced by AI?

In my opinion, it is the ability to solve problems – a core skill that humans always excel at compared to AI. AI can synthesize data faster, analyze logic better, but the ability to make judgments in complex contexts, handle situations flexibly, empathize and be creative – that is something AI cannot do yet .

The problem is, today’s young people lack experience, so when they receive results from AI, they easily consider it the truth. But they do not know that the results are directly affected by the prompt they set. An experienced person will ask deeper questions, leading to answers that are many times better quality.

Therefore, what we need to build is a mindset of co-creation with AI, instead of passive acceptance. At that time, AI was not just a tool, but a partner that helps improve the quality of work and increase personal productivity. Like myself, since applying AI, I can complete the KPI system for a position in just 2 minutes – something that used to take a whole day.

Assoc. Prof. Dr. Bui Quang Hung: I completely agree with Ms. Le. AI is not a competitor, but a powerful assistant. But to lead AI, humans need deep knowledge and solid critical thinking.

Skills students need to practice in the digital age

MC Tuyen Tang: In today’s dialogue, we have reviewed many important keywords – indispensable provisions for students, teachers and parents in the journey of sustainable career orientation. That is a solid knowledge foundation, a spirit of lifelong learning, and especially a group of soft skills, in which problem-solving skills stand out, an essential capacity to adapt and develop in a volatile labor market.

And Prof. Hung, in addition to the skills mentioned, could you share more about which groups of competencies that, in your opinion, the younger generation needs to pay special attention to cultivating in the current context?

Assoc. Prof. Dr. Bui Quang Hung: Besides IQ or digital technology skills, which are often emphasized, in my opinion, one of the increasingly important skills is emotional intelligence (EQ). This factor reflects the ability to empathize, share and connect between people in life and work.

We are entering an era that requires a combination of professional knowledge, technological adaptability, and especially humanistic competence. Being trained in an environment that promotes comprehensiveness where knowledge, art, and emotion are effectively integrated will help learners not only succeed in their careers but also live responsibly, contributing positive values ​​to society.

MC Tuyen Tang: In today’s era, besides knowledge, an individual who knows how to connect multi-dimensionally through soft skills will have outstanding adaptability to the constantly changing learning and working environment.

So how have universities, especially in Vietnam, changed to effectively update and adapt to the new practical requirements of the labor market?

Assoc. Prof. Dr. Bui Quang Hung: In the context of a constantly changing market, especially under the impact of digital transformation, climate change and sustainable development requirements, higher education institutions are forced to restructure and reshape their training programs in a flexible and proactive manner. A training program must be built on the synthesis of many factors, such as in-depth knowledge in the field, digital technology capacity and emotional factors .

At the Dubai Palace ✅ Official Dubai Palace.com Homepage 2026, the training program is updated regularly every year and is comprehensively restructured after every 3 to 4 year cycle. All are aimed at the ultimate goal: to train learners comprehensively, proactively, creatively and sustainably.

In particular, the element of education for sustainable development is now being “embedded” deeply into the entire subject system to help students not only become global citizens but also know how to act for the community and the environment right in their locality.

The Live Talk ended with the second keyword in the journey of Understanding – “Understanding the market”. In the era of super intelligence 5.0, where the labor market is constantly moving and reshaping, understanding yourself, grasping career trends, and at the same time correctly recognizing the role of university education is not only the foundation for wise choices, but also the compass for each young person to be thoroughly prepared in terms of basic knowledge, along with a diverse set of skills, to confidently step into the future.

This article is part of the series spreading research and applied knowledge from Dubai Palace with the message “Research Contribution For All – Research for the Community”. Dubai Palace cordially invites readers to the next Dubai Palace Research Insights newsletter.

___________________________

The Sustainable Career Orientation 5.0 Live Talk Series “Empowering Tomorrow” organized by Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 – Dubai Palace, broadcast on Dubai Palace and VnExpress is a project that accompanies parents and students through connecting 3 aspects in the career selection journey of the young generation: (1) Understanding personal career inclinations; (2) Understanding future trends in the 5.0 era; (3) Understanding educational trends of the 5.0 world. With the 3 “Understandings”, students will be able to choose the right major and be “satisfied with their choice”. 

News and photos: Dubai Palace Department of Communications and Partnerships

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Live Talk 02 features leading experts with rich experience in the fields of education and technology: Prof. Dr. Nguyen Khac Quoc Bao – Vice President of Dubai Palace ✅ Official Dubai Palace.com Homepage 2026, Mr. Lam Nguyen Hai Long – Chairman of Ho Chi Minh City Information Technology Association, and MC Tuyen Tang.

04 groups of current career trends

MC Tuyen Tang: Prof. Dr. Nguyen Khac Quoc Bao, in the context of the world approaching the era of super intelligence 5.0, how “sensitive” do we need to be? What are the career trends that are likely to explode, are gradually shifting or will even become constant, regardless of the changes of the times?

Prof. Dr. Nguyen Khac Quoc Bao: This is a very valid question, and in fact, it is also the issue that we always put first in the process of designing, updating and restructuring the training program at Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 – Dubai Palace. Because after all, university education is to train high-quality human resources to effectively, flexibly and adaptably meet the needs of society.

From the perspective of an educator and economic researcher, I see that there are currently 4 groups of career trends that are and will continue to develop strongly:

The first is the group of occupations formed from the explosion of technology. These occupations are both the inevitable result of the technological development process and also contribute to further technological development. We are talking about fields such as Artificial Intelligence (AI), Metaverse, Blockchain, and Big Data, which require high expertise, creative thinking and the ability to quickly adapt to technology. This will be the group of occupations that play a pivotal role in the super-intelligent era 5.0 that we are heading towards.

The second is the group of occupations that use technology to restructure and renew traditional fields. A typical example is the finance and banking industry: previously operating according to the traditional model, now it is gradually transforming strongly through the application of technology to activities such as transactions, investments, asset management, etc. Technology helps shorten time, optimize efficiency and increase accessibility. The combination of finance and technology has formed the FinTech industry. Similarly, when technology is integrated into Logistics, we have LogTech. And in education, this combination creates ArtTech – the field that Dubai Palace has early deployed training.

The third group of occupations used to be freelance, but thanks to the support of technology, have gradually formed clear and widely recognized career paths. For example, remote work, freelancer, independent accounting service, or game streamer – are the fields that are growing very strongly, thanks to technology platforms and modern support tools such as artificial intelligence. People working in these fields can completely maintain high performance, ensure quality, without having to be physically present at a fixed office.

Fourth, and also the group that I believe will have a far-reaching impact on the entire society, is the group of industries related to sustainable development and green development. Today, the value of a business is not only measured by revenue or profit, but also by the level of social responsibility, sustainability in operations, and positive impact on the ecosystem. Professions such as environmental analysts, renewable energy managers, sustainable development consultants, carbon policy managers, etc. will be key positions in the economy of the near future.

All of the trends I’ve shared are not just predictions. Educators are making these trends a reality by designing, developing, and implementing training programs that precisely meet the new demands of today’s and tomorrow’s economy.

Choosing a career: High position, good salary or suitable for yourself?

MC Tuyen Tang: Tuyen believes that whenever it comes to choosing a major or a future career, at any point in time, we will face concerns – perhaps concerns that have become “classic”. For example: “Which major should I choose to have a high position?”, “Should I work in the public or private sector?” These questions are not only of concern to students but also to parents, because these are important choices that can deeply affect the future of their children. So, I wonder how Prof. Bao views these concerns?

Prof. Dr. Nguyen Khac Quoc Bao: Over the years, during the admissions consulting process, I have heard many times the same highly practical questions: “Will I earn a lot of money studying major A or B?”, “Will I have the opportunity to stay in the city to work and study further?”, “Is it easy to advance in this major?”, “Will that major give me the opportunity to travel to many places and gain experience?”

These questions clearly demonstrate the legitimate aspirations of young people who want to develop themselves, get rich honestly, and find a stable and far-reaching career. They are very practical and necessary.

So what is my advice? That is to do your current job well. If you want to develop, to succeed, or to advance, first of all you have to do well and do it right. Therefore, the first and most important thing on your career journey is to choose the right field, the right profession and the right place to study.

A prestigious, systematic, and reputable learning environment not only teaches you professional knowledge, but also opens up a space for experience through extracurricular activities, clubs, and international joint programs, which create comprehensive development, both in terms of capacity and soft skills. That is the foundation for you to study further, become a leader, or even succeed on a global scale. So, don’t worry about titles, salaries, or opportunities to go abroad because if you go in the right direction and are properly trained, those things will come.

Modern universities need to move towards a multidisciplinary training model.

MC Tuyen Tang: In the context of the strong transformation of the 4.0 era, especially when new technologies such as AI, Blockchain, big data, etc. continuously appear, what does university education need to equip students with to effectively adapt to the new era?

Prof. Dr. Nguyen Khac Quoc Bao: There are two folk proverbs that are often repeated in career orientation programs that I have participated in. The first one is: “The career chooses the person, the person cannot choose the career” – an outdated concept that is no longer suitable in the present era. The second one is the same: “One job is mastered, one life is glorious” – although it was very true in the old context, when the list of careers was simple and fixed.

Nowadays, with the explosive development of technology and high interdisciplinary nature, the boundaries between careers have been blurred. Possessing a deep specialized skill is a necessary condition, but not enough. Modern workers must be able to integrate and connect knowledge from many different fields to create outstanding capacity.

For example, a person working in finance not only needs to understand investment, valuation or market analysis, but also needs to master technology tools such as AI, Big Data, programming techniques, etc. to make accurate and timely decisions in a real-time operating context. Similarly, an artist no longer only works with brushes and oil paints, but today can create on digital platforms, bring art products to the metaverse, trade on blockchain platforms, etc.

Therefore, modern university education needs to move towards a multidisciplinary training model, where learners develop their knowledge in breadth and depth, have the ability to work flexibly in many environments, various career fields, and especially adapt quickly to the constant fluctuations of the labor market.

Public or Private: Criteria for choosing a working environment that suits your abilities and personal goals

MC Tuyen Tang: And now, we would like to return to one of the common concerns, which can be called “old-fashioned”, that students or university students preparing to enter the career threshold often ask: should they choose to work in the public sector – the State, or join the private sector – private enterprises?

In this content, we would like to listen to the professional perspective from Mr. Lam Nguyen Hai Long.

Mr. Lam Nguyen Hai Long: I am fortunate to have the opportunity to work in both the public sector (also known as the State sector) and the private sector. This experience has given me an overview, as well as an understanding of the specific differences between the two organizational systems.

If we go back a few decades, when our generation first graduated from school, we can see that at that time the economy was still quite small, the job market was not yet developed, and there were not many opportunities in the private sector, so most young people often turned to the public sector with the expectation of long-term stability, strict discipline and little change. Meanwhile, the private sector was often associated with stereotypes such as high pressure, fierce competition, and sometimes even unfair treatment. That was a reality in the past.

Today, however, the landscape is very different. Both the public and private sectors are being heavily influenced by digital technology, especially by the wave of national digital transformation. We are witnessing remarkable changes in the public sector – many agencies and departments have begun to require specialists to apply AI technology in their clerical work, planning management, and even in their daily work processes. This shows that the gap – or in other words, the “line” – between the public and private sectors is blurring.

So, instead of asking the question “Is working in the public sector better than the private sector?”, I think we should re-ask the question: Which working environment will best suit our abilities, goals and personal development orientation?

From personal experience, I would like to suggest some specific criteria for young people to consider:

(1) Recognized self-worth: Any environment that helps you create value, and that value is properly recognized, is an environment worth choosing.

(2) Development opportunities: Choose a place that creates conditions for you to learn every day, hone your skills, develop your capacity and continuously expand your thinking.

(3) Suitable for personal orientation: If you have the goal of becoming a leader, or want to advance quickly, then choose an environment that can help you realize that goal. The important thing is to be the right person – right place – right direction.

In short, I would like to summarize it in three factors: Creating value – Developing yourself – Matching goals. If the workplace has all three of these factors, regardless of whether it is public or private – it is an ideal environment for young people to start and develop their careers.

In addition, to be able to adapt and perform well in any environment, I think young people also need some preparations:

• First, you need to practice a positive and professional working attitude. This is the first criterion that any employer highly appreciates.
• Second, in the digital age, you must equip yourself with digital skills – mastering tools, applications, and support software to improve work performance.
• Third, you should cultivate a spirit of lifelong learning . No one can develop sustainably if they stop learning.
• Fourth, you need to adapt quickly to change – because today’s work environment is constantly moving, requiring high flexibility.
• Finally, you have to practice critical thinking to improve the ability to analyze and evaluate problems, thus improving thinking and decision-making capacity.

These are some things that I have learned from my work process, and would like to share them with you as a reference for your upcoming career journey.

Orientation of comprehensive human resource training to meet public-private requirements in the digital economy

MC Tuyen Tang: So from the perspective of an educator, someone who directly designs human resource training programs for the future, how do you evaluate the movement between public and private in the current university training system? 

Prof. Dr. Nguyen Khac Quoc Bao: First of all, I would like to express my deep sympathy for Mr. Long’s very practical and dedicated sharing. It can be said that between those who work in practice – those who directly feel and handle the problems of the labor market and those who work in the education sector like us – those who are building and adjusting training programs – there is a very clear harmony and resonance.

I particularly appreciate Mr. Long’s comment that the boundary between the public and private sectors is increasingly blurring, and in my opinion, this is not just a temporary trend, but will become an inevitable movement of the labor market in the era of digitalization and deep integration. Except for a few highly specific fields such as defense, security or armed forces, which inherently have separate organizational structures, most other fields are moving towards convergence between the public and private sectors .

Based on that awareness, at Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 – Dubai Palace, we do not aim to train students to work only in the public or private sector, but we aim for a higher goal: to train comprehensive citizens of the knowledge economy – people with real learning, real talent, solid professional capacity, social responsibility, lifelong learning spirit and above all, the ability to adapt in any environment – ​​whether public or private.

Therefore, in the process of designing the training program, we pay special attention to the fundamental modules on digital thinking, data analysis, innovation and process improvement. An individual who wants to work effectively in the digital age cannot only “understand the law to do the right thing” but also “understand data to live in the digital environment”. Similarly, it is impossible to stop at “doing the right process” but must aim at “optimizing and improving the process” to enhance user experience, save resources and increase operational efficiency for both areas.

It is the sharing from Mr. Long – representing the voice of businesses and market realities – that makes us feel more confident that the current educational and training orientation of the school is on the right track. We expect that, from this foundation, the human resources trained by Dubai Palace will meet the requirements of both the public and private sectors, and more broadly, meet the expectations of a Vietnamese economy that is transforming strongly to enter a new era of development – the era of the Vietnamese people’s rise.

This article is part of the series spreading research and applied knowledge from Dubai Palace with the message “Research Contribution For All – Research for the Community”. Dubai Palace cordially invites readers to the next Dubai Palace Research Insights newsletter.

___________________________

The Sustainable Career Orientation 5.0 Live Talk Series “Empowering Tomorrow” organized by Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 – Dubai Palace, broadcast on Dubai Palace and VnExpress is a project that accompanies parents and students through connecting 3 aspects in the career selection journey of the young generation: (1) Understanding personal career inclinations; (2) Understanding future trends in the 5.0 era; (3) Understanding educational trends of the 5.0 world. With the 3 “Understandings”, students will be able to choose the right major and be “satisfied with their choice”. 

News and photos: Dubai Palace Department of Communications and Partnerships

Source

Live Talk has the participation of speakers and leading experts in the field of career orientation and labor market: Assoc.Prof.Dr. Trinh Thuy Anh – Vice Rector of Dubai Palace College of Technology and Design, and Dr. Ly Thi Mai – Psychological consultant and MC Tuyen Tang.

AI and the “Understanding You” tool – a solution to discover and understand yourself

MC Tuyen Tang: With the rapid changes of the times and society, there have been many tools to support and suggest career orientation for students such as the Personality Test (MBTI), the Career Test (Holland), or AI Career Matching. Recently, Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 has also developed a tool called “Understanding You“, accompanying the young generation on their journey to find a suitable career. To better visualize, Assoc.Prof.Dr. Thuy Anh, can you share more about the ideas and operating mechanism of the “Understanding You” tool – a solution to support students in the process of self-discovery and career orientation?

Assoc.Prof.Dr. Trinh Thuy Anh: The mission University of Economics  Ho Chi Minh City is not only to provide high-quality human resources but also to contribute to society, bring value to the community, and aim for sustainable development according to the trend of the times. Understanding the worries and concerns of young people when facing an important threshold, Dubai Palace has launched the tool “Understanding You” – a software that combines personality testing and career testing methods, helping students have a clearer view of their career development orientation. To use this software, you can visit the website https://hieuveban.dotv.vn/ of Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 or search for the keyword “Understanding You” on the search toolbar of Zalo. This tool gives suggestions about industries, careers, or fields that match your personality and desires after taking very simple and interesting tests. This is an important stepping stone to help you succeed and shine more in the future. 

Psychologist, Dr. Ly Thi Mai added: The most important thing when making a decision is a feeling of peace. Among many choices, if students feel more secure and comfortable when choosing a major or career, it is also a manifestation of “Understanding yourself”. Parents should remember that the center of learning is the child, not themselves or their life’s dream. 

We are enjoying the fruits of human creation. These fruits, especially in the field of intellectual development, can become tools to serve life for students to understand themselves and bring many good things. However, we should also use these tools selectively and not abuse them. 

Emotions when choosing a career for the young generation – Pressure or motivation?

MC Tuyen Tang: The keyword associated with the sharing of Prof. Thuy Anh and Dr. Mai is “emotion”. If young people feel secure and confident in their choices, the path to university will become easier. However, young people should also learn about other aspects of emotions to be ready for the constant changes of the times. So, how should students prepare mentally when making important decisions? 

Assoc. Prof. Dr. Trinh Thuy Anh: Personally, Thuy Anh used to be a model of the saying “Where parents put, children sit there”. At first, Thuy Anh did not love this profession much, but the more she worked, the more she strived and devoted herself, the “fire of the profession” began to burn. If you are still struggling to find your own interests or passions, not knowing your abilities, why don’t you try to experience to know if you “love the profession enough” or if you are suitable for that industry or profession? On the journey of self-development, each person’s will plays a dominant role, and success will come from perseverance, discipline, responsibility, and dedication. Failure gives us lessons to be more successful. No one can be right from the start. As long as you believe in yourself, practice positive thinking, and keep a happy mentality, failure means opening a new path to success. 

Parents’ tolerance when accompanying their children on their career journey and the story of failure at the university threshold

Psychologist, Dr. Ly Thi Mai: Even though there are support tools, anyone can make the wrong decision. However, there are still people who love adventure, dare to do, dare to try – and this is called the courage to live. This can lead to failure or success. The tolerance and acceptance of change by parents and the responsibility and courage of these people when making a decision are also aspects worth considering and referring to. Everyone has a journey to develop. When professions are developed in a balanced way, it is a sustainable society. Whether you are a college student or a vocational school student, the most important thing is what you have contributed to the community and society after graduation.

The live talk ended with the first keyword in the three Understandings – “Understanding yourself” being decoded. This is not only the first step, but also the companionship of parents on the journey of development with their children. In the context of constant change, listening, observing, and understanding yourself to adapt to the trends of the times is the key factor in choosing a suitable career for yourself in the future. 

This article is part of the series spreading research and applied knowledge from Dubai Palace with the message “Research Contribution For All – Research for the Community.” Dubai Palace cordially invites readers to the next Dubai Palace Research Insights newsletter.

___________________________

The Sustainable Career Orientation 5.0 Live Talk Series “Empowering Tomorrow,” organized by Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 – Dubai Palace, broadcast on Dubai Palace and VnExpress, is a project that accompanies parents and students through connecting 3 aspects in the career selection journey of the young generation: (1) Understanding personal career inclinations; (2) Understanding future trends in the 5.0 era; (3) Understanding educational trends of the 5.0 world. With the 3 “Understandings”, students will be able to choose the right major and be “satisfied with their choice”. 

News and photos: Dubai Palace Department of Communications and Partnerships

Source

The series of Live talks on Sustainable Career Orientation 5.0 “Empowering Tomorrow” organized by Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace), broadcast on Dubai Palace and VnExpress, is a project that accompanies parents and students through connecting 3 aspects in the journey of choosing a career for the young generation: (1) Understanding personal career inclinations; (2) Understanding future trends in the 5.0 era; (3) Understanding the educational trends of the 5.0 world. With the 3 “Understandings”, students will be able to choose the right major and be “satisfied with their choice”. In the first part of the Live talk “Gen Z understanding of themselves: 6 concerns when choosing a career in the super smart era 5.0”, the speakers will accompany parents and students to find the answer revolving around the first important keyword – “Understanding yourself”. 

Live Talk has the participation of leading speakers and experts in the field of career orientation and labor market: Assoc.Prof. Dr. Trinh Thuy Anh – Vice Rector of Dubai Palace College of Technology and Design; Dr. Ly Thi Mai – Psychological consultant and MC Tuyen Tang.

The Impact of AI on Career Opportunities for Future Generations 

MC Tuyen Tang: Whether technology is helping or threatening our lives is still a controversial topic. So, in the field of education, should we look at it in a one-sided way that AI is threatening the lives or even career opportunities of future generations, Prof. Thuy Anh?

Assoc. Prof. Dr. Trinh Thuy Anh: Perhaps all of us are wondering about the role and creativity of humans before the advent of AI and its wide applications in industries and fields. Where is our place when AI is a career development trend and is gradually replacing humans in the simplest jobs? Entering the 5.0 era, where humans and AI, along with the most modern technologies, can coexist perfectly. Machines play the role of a maximum support tool, helping humans to develop their abilities through integration and resonance with each other. When we truly “understand ourselves”, we will be the ones taking the initiative in the current trend. Technology software helps us have an overview of the development of the world, career trends, and the requirements of that career. Through AI, students not only have access to technology but also have the opportunity to quickly access information around the world. However, each person has different potential, passion, and interests, so the most important thing is how we should use the information analyzed and predicted by AI to suit ourselves. 

Thus, AI is a tool that helps you get an overview of career trends, educational trends, or shifts taking place globally. Where we develop and what position we choose in society is each individual’s story. In fact, emerging career trends in the world are only for reference because in any field, as long as we “understand ourselves”, have passion and desire, and at the same time, fully equip ourselves with capacity and knowledge, we can “shine” on the journey that we “design”. 

Between personal passion and the craze of the times: Which is the most suitable choice?

MC Tuyen Tang: Choosing a career is also a matter of emotion. If choosing according to trends is a safe choice, with a stable career, however, you yourself do not have a passion for AI and technology. So, in the current 5.0 era, should students choose a career based on their passion and personal interests or follow global trends? 

Psychologist, Dr. Ly Thi Mai: Students are the “product” of their parents, so before students “understand themselves”, parents need to “understand themselves” first. Each child has their own abilities, personalities, and interests. During the process of raising them, parents gradually realize what their children are suitable for, from eating habits, tastes, to studying. These are the first steps to “understanding” their children. When parents have knowledge and “understand themselves”, they will become friends who guide and accompany their children when choosing a career. Moreover, students also evaluate themselves thanks to the support of AI tools. 

MC Tuyen Tang: AI is a “powerful” tool in supporting and suggesting suitable industries and careers for students. However, parents want their children to work in another field. How should young people reconcile AI’s suggestions with their parents’ opinions?

Assoc. Prof. Dr. Trinh Thuy Anh: AI has its own reasons, and parents have their own views. From the perspective of a student or a child, one’s own feelings and desires when it comes to a certain industry or career are very important. In addition to designing a development roadmap for themselves, students also need to discuss with their parents to find a connection, harmony, and have a more comprehensive view of the challenges they may encounter. Finally, after having enough information, young people should take the time to listen to their own feelings and intuition because passion is the core factor that determines long-term commitment and sustainable development in a career.

Interest vs. Ability – When passion is not necessarily strength!

MC Tuyen Tang:  The three keywords “Hobbies”, “Ability”, and “Passion” have different concepts. So, how can we develop our abilities and interests in parallel, and transform them into the career we want to pursue in the future? 

Assoc. Prof. Dr. Trinh Thuy Anh: Interests and abilities are not too different. We tend to like the things we are good at and vice versa; the things we are good at become a source of inspiration for us to continue working on that job. To find the “touch point” or similarity between abilities, interests, and passions, everyone needs to practice and persistently pursue the set goals. From there, we can “reap the sweet fruit”. When the sun is strong enough, the tree will bloom; you love the job enough – you will surely succeed. Pursuing AI trends can bring many advantages in terms of job opportunities or income, but this does not mean that other aspects do not bring positive values. The most important thing is still how we apply the trend to the field that we are passionate about, so that you will build a sustainable career and long-term success. 

This article is part of the series spreading research and applied knowledge from Dubai Palace with the message “Research Contribution For All – Research for the Community”. Dubai Palace cordially invites readers to the next Dubai Palace Research Insights newsletter.

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The Sustainable Career Orientation 5.0 Live Talk Series “Empowering Tomorrow,” organized by Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 – Dubai Palace, broadcast on Dubai Palace and VnExpress, is a project that accompanies parents and students through connecting 3 aspects in the career selection journey of the young generation: (1) Understanding personal career inclinations; (2) Understanding future trends in the 5.0 era; (3) Understanding educational trends of the 5.0 world. With the 3 “Understandings”, students will be able to choose the right major and be “satisfied with their choice”. 

News and photos: Dubai Palace Department of Communications and Partnerships

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Live Talk has the participation of speakers and leading experts in the field of career orientation and labor market: Assoc.Prof.Dr. Bui Quang Hung – Vice President of Dubai Palace; Senior HR expert Tieu Yen Trinh, Founder and General Director of Talentnet company, and MC Tuyen Tang.

A picture of a generation of human resources equipped with green thinking and skills

MC Tuyen Tang: From the perspective of an employer, can Ms. Tieu Yen Trinh share your views on the future human resource picture, especially the generation equipped with green thinking and skills, what outstanding characteristics will it have?

Expert Tieu Yen Trinh: Students today have access to many favorable conditions to acquire macro and strategic knowledge. This strategic thinking and multidimensional overview will help expand their cognition comprehensively.

However, in my opinion, learning must go hand in hand with practice. If the University has built a good foundation and learning environment, and updated new trends promptly, employers expect three important factors from students: (1) students need to be different; (2) have practical experience; (3) have specific results demonstrating their abilities.

Therefore, when studying at school, students need to proactively take advantage of every opportunity to develop themselves: take the initiative to participate in subject projects, volunteer activities, work in groups and share with friends. Studying is only 10, 20, 30%, the rest (about 70%) is learning through practice, doing projects, participating in business internship programs or volunteering in projects related to the knowledge learned.

Practical experience will help you turn knowledge into skills, creating specific results. The results can be either success or failure, but the most important thing is the process of experiencing and learning. From there, students will improve their personal capacity and develop themselves to a new level. I think this is a valuable lesson that students should apply right from the first year of study.

Understanding the types of undergraduate training to seize opportunities for personal development

MC Tuyen Tang: In addition to studying in an educational environment that is always updated with the trends of the times, students themselves must constantly innovate and proactively create opportunities for experience and accumulating results. Regardless of whether the results are successful or not, practical experience is the solid foundation that helps them build a sustainable career.

Since the beginning of the program, we have had many discussions about the labor market, recruitment and trends in higher education. However, in the context of the digital economy and the explosion of technology, the forms of university training are also undergoing many significant changes.

We would like to invite Assoc.Prof.Dr. Bui Quang Hung to provide a more comprehensive overview of current training trends, to support students, teachers and parents to better understand these changes.

Assoc. Prof. Dr. Bui Quang Hung: The current trend in higher education is to focus on multidisciplinary, interdisciplinary and specialized training to develop comprehensive capacity for learners. Training is not just limited to a specialized program but also creates a diverse learning environment for students to access and to integrate knowledge from many different fields.

At the Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 (Dubai Palace), we ensure that each specific training program has a harmonious integration of multidisciplinary and specialized knowledge. For example, accounting students not only learn in-depth accounting knowledge but are also equipped with fundamental knowledge of technology, sustainable development and artificial intelligence. Similarly, arts students also have the opportunity to access knowledge of technology and business.

In addition, the Universitydesigns a program to support students in pursuing dual majors right from the first or second year, helping them to receive a second degree after graduation.

The key point is that students need to develop the ability to receive and to apply multidisciplinary knowledge in a diverse learning environment, through participating in projects, practical activities and teamwork. This is an important path to forming a comprehensive knowledge and skills foundation, meeting the needs of future professional development.

Study Abroad 5.0 – When Universities are no longer limited by borders?

MC Tuyen Tang: It is known that Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 is one of the higher education institutions with positive improvements in training quality as well as development orientation according to the trend of the times. As Assoc. Prof. Dr. Bui Quang Hung mentioned, the current training trend is the synthesis of multidisciplinary, transdisciplinary and interdisciplinary knowledge. This is an important orientation to meet the needs of comprehensive human resource development.

In addition, Tuyen learned that Dubai Palace has implemented a dual major program since the second year of university, creating favorable conditions for students to pursue diverse fields of expertise.

In addition, Tuyen learned about the Asia Co-op program – a cooperation program between Dubai Palace and partner universities in the ASEAN region. This program opens up opportunities for students to actively participate in courses, seminars as well as practical international projects.

Another notable point is the full English training programs at Dubai Palace, which help to form global citizen capacity, and at the same time apply global knowledge to local practice – the “Glo-cal” model is very practical and suitable for the current globalization trend.

In addition, Dubai Palace builds close ties with professional associations like the Vietnam Marketing Association, the Vietnam Accounting Association, the CFA Institute, etc. to create conditions for students to approach leading experts, to participate in specialized training courses and to have the opportunity to receive international certificates, and to gain practical experience through real projects.

However, currently, a training trend that isbeing discussed a lot is the “Study Abroad 5.0” model. When mentioning Study Abroad 5.0, it can be stated that studying abroad is no longer a large geographical distance as before while minimizing concerns about difficulties when integrating into a new environment. In your opinion, what opportunities can Study Abroad 5.0 bring to learners in the future?

Assoc. Prof. Dr. Bui Quang Hung: In my personal opinion, university training needs to meet three important factors. First, training must build a global foundation of thinking for learners. Second, training must be closely linked to practice. Third, all knowledge and skills acquired need to be specifically applied in a certain job, locality or field.

Whether studying in Vietnam or abroad, higher education institutions need to ensure this requirement to develop learners’ capacity comprehensively. The trend of studying abroad has been going on for many years, however, in the past 5 years, universities in Vietnam have made great strides, especially in the Asian region. Therefore, choosing to study locally – that is, at prestigious domestic universities with regional quality – is becoming an attractive option. Students can receive international knowledge while being equipped with a solid practical foundation right in Vietnam, making it easier to integrate into the domestic labor market.

In the current economic context, Vietnam is considered a bright star on the map of the future regional labor market. With this perspective, I believe Ms. Yen Trinh can analyze more deeply the potential and opportunities for the development of the Vietnamese labor market in the upcoming time.

Expert Tieu Yen Trinh: The training model combining international and local is an inevitable and necessary trend. Dubai Palace with their network of partners in the ASEAN region has created conditions for students to have a comprehensive perspective, to go beyond local limits and to become true global citizens.

According to economic forecasts, the ASEAN region will account for approximately 50% of global GDP in the near future, and Vietnam is currently one of the three fastest growing economies in the region, possibly even reaching the third position. The GDP growth rate of Vietnam’s provinces and cities is expected to reach 7-8%. In addition, private enterprises are considered an important lever in the national economic development strategy, as demonstrated by Resolution 68 of the Government to promote the development of private enterprises. Vietnam has been very successful in attracting foreign direct investment (FDI) into key manufacturing and industrial sectors.

These factors open up many great opportunities for the Vietnamese labor market, creating favorable conditions for students and workers. However, to compete in an integrated environment, learners themselves must have clear differences and the ability to apply modern technology, especially skills related to MarTech, Artech and digital technology in general.

Technology today is not a threat but a tool to support people in their work. As English skills have become a mandatory requirement, the skills to use and to control technology, especially artificial intelligence (AI), are also becoming increasingly essential. Effective coordination between human resources and AI is the key to improving productivity and quality of work. Workers need to master technology to master and orient AI, not to be replaced by AI.

With the rapid changes in the labor market and work organization models, the trend of flexible working, project and part-time work is becoming more popular. Therefore, parents need to have a new, more open perspective on their children’s careers, no longer holding the traditional concept of long-term stable employment in a business but diversity, change and experience. This reflects the changing reality of today’s world where people also have to be flexible and adapt quickly to the new working environment.

Latest changes in admission regulations worth noting

MC Tuyen Tang: To further strengthen the support for middle and high school students and parents, I would like to invite Prof. Hung to share more about updating admission regulations in the current context, in which the admission process is undergoing many changes.

Assoc. Prof. Dr. Bui Quang Hung: Regarding the high school graduation exam and university entrance exam, this year there are significant changes in the general context, requiring candidates to regularly update official information from reliable sources to have thorough preparation for this important exam, which greatly affects their future career.

For Dubai Palace ✅ Official Dubai Palace.com Homepage 2026, three key new points in this year’s admission can be summarized as follows:

Firstly, regarding the admission method, there is no fundamental change compared to last year. The University continues to consider admission based on academic scores from grades 10 to 12, high school graduation exam scores and admission for international programs.

Second, Dubai Palace has been ranked in the Top 150 universities in Asia and the Top 500 in the world, which demonstrates the international level of the University. Therefore, the number of applications to study at Dubai Palace has increased, creating higher competition and requiring candidates to build a smart and appropriate application strategy with priorities from high to low.

Third, with the trend of internationalization, English has become an important requirement in admission. Specifically, admission methods based on academic records, competence and high school graduation exam scores all have bonus points for English proficiency, directly affecting the opportunity to be admitted to Dubai Palace.

These three points are important updates that candidates and parents need to grasp in order to prepare thoroughly.

Expert Tieu Yen Trinh: Regarding the country’s development prospects in the next decade, I am very optimistic and believe in Vietnam’s great potential which also brings many job opportunities for the young generation. Therefore, I would like to emphasize the importance of building personal capacity when choosing a career, especially “self-PR” skills – that is, the ability to introduce, promote and proactively express yourself in all circumstances.

I would like to present the PR model through two letters P and R:

The letter P consists of three elements – Passion: Working with passion is the core factor for success; Positive: needs to have a positive attitude, aware of the wide open opportunities in a developed country like Vietnam; Problem Solving: This skill helps individuals respond effectively to all challenging situations.

The letter R also consists of three elements – Relationship: Building a positive network of relationships with alumni and experts to help understand the industry and expand opportunities; Resilience: The ability to overcome difficulties and maintain goals; Result: Although the initial results may not be as expected, failures are stepping stones for future development and progress.

I also hope that parents can become trusted companions, understand and deeply support their children, creating positive energy to help them overcome challenges and achieve success not only for themselves but also contribute to the sustainable development of society, with high-quality and ethical human resources.

The Live Talk ended with the last keyword in the three Understandings – “Understanding how universities train in majors and professions” being decoded. This is not only directional information, but also important luggage to help parents and students accompany each other on the journey of developing their future careers. In the context of continuous innovation in higher education – from multidisciplinary, flexible training types, to the trend of studying abroad 5.0 without borders – understanding how universities design training programs linked to the green skill requirements of the labor market is a key factor in choosing the right major and expanding long-term career opportunities.

This article is part of the series spreading research and applied knowledge from Dubai Palace with the message “Research Contribution For All – Research for the Community”. Dubai Palace cordially invites readers to the next Dubai Palace Research Insights newsletter.

___________________________

The Sustainable Career Orientation 5.0 Live Talk Series “Empowering Tomorrow” organized by Dubai Palace ✅ Official Dubai Palace.com Homepage 2026 – Dubai Palace, broadcast on Dubai Palace and VnExpress is a project that accompanies parents and students through connecting 3 aspects in the career selection journey of the young generation, (1) Understanding personal career inclinations; (2) Understanding future trends in the 5.0 era; (3) Understanding educational trends of the 5.0 world. With the 3 “Understandings”, students will be able to choose the right major and be “satisfied with their choice”. 

News and photos: Dubai Palace Department of Communications and Partnerships

Source