{"id":6839,"date":"2025-02-26T11:11:19","date_gmt":"2025-02-26T04:11:19","guid":{"rendered":"https:\/\/ctd.dotv.vn\/?p=6839"},"modified":"2025-02-26T11:11:54","modified_gmt":"2025-02-26T04:11:54","slug":"hoi-thao-phygital-xu-huong-chuyen-doi-so-trong-nganh-du-lich","status":"publish","type":"post","link":"https:\/\/ctd.dotv.vn\/hoi-thao-phygital-xu-huong-chuyen-doi-so-trong-nganh-du-lich\/","title":{"rendered":"H\u1ed8I TH\u1ea2O: PHYGITAL &#8211; XU H\u01af\u1edaNG CHUY\u1ec2N \u0110\u1ed4I S\u1ed0 TRONG NG\u00c0NH DU L\u1ecaCH"},"content":{"rendered":"<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6840\" src=\"http:\/\/ctd.dotv.vn\/wp-content\/uploads\/2025\/02\/481217262_1262149342029515_8071404800159630714_n.jpg\" alt=\"\" width=\"2048\" height=\"1152\" srcset=\"https:\/\/ctd.dotv.vn\/wp-content\/uploads\/2025\/02\/481217262_1262149342029515_8071404800159630714_n.jpg 2048w, https:\/\/ctd.dotv.vn\/wp-content\/uploads\/2025\/02\/481217262_1262149342029515_8071404800159630714_n-300x169.jpg 300w, https:\/\/ctd.dotv.vn\/wp-content\/uploads\/2025\/02\/481217262_1262149342029515_8071404800159630714_n-1024x576.jpg 1024w, https:\/\/ctd.dotv.vn\/wp-content\/uploads\/2025\/02\/481217262_1262149342029515_8071404800159630714_n-768x432.jpg 768w, https:\/\/ctd.dotv.vn\/wp-content\/uploads\/2025\/02\/481217262_1262149342029515_8071404800159630714_n-1536x864.jpg 1536w, https:\/\/ctd.dotv.vn\/wp-content\/uploads\/2025\/02\/481217262_1262149342029515_8071404800159630714_n-1404x790.jpg 1404w, https:\/\/ctd.dotv.vn\/wp-content\/uploads\/2025\/02\/481217262_1262149342029515_8071404800159630714_n-400x225.jpg 400w, https:\/\/ctd.dotv.vn\/wp-content\/uploads\/2025\/02\/481217262_1262149342029515_8071404800159630714_n-385x217.jpg 385w, https:\/\/ctd.dotv.vn\/wp-content\/uploads\/2025\/02\/481217262_1262149342029515_8071404800159630714_n-588x331.jpg 588w, https:\/\/ctd.dotv.vn\/wp-content\/uploads\/2025\/02\/481217262_1262149342029515_8071404800159630714_n-1067x600.jpg 1067w, https:\/\/ctd.dotv.vn\/wp-content\/uploads\/2025\/02\/481217262_1262149342029515_8071404800159630714_n-533x300.jpg 533w, https:\/\/ctd.dotv.vn\/wp-content\/uploads\/2025\/02\/481217262_1262149342029515_8071404800159630714_n-714x402.jpg 714w, https:\/\/ctd.dotv.vn\/wp-content\/uploads\/2025\/02\/481217262_1262149342029515_8071404800159630714_n-24x14.jpg 24w, https:\/\/ctd.dotv.vn\/wp-content\/uploads\/2025\/02\/481217262_1262149342029515_8071404800159630714_n-48x27.jpg 48w, https:\/\/ctd.dotv.vn\/wp-content\/uploads\/2025\/02\/481217262_1262149342029515_8071404800159630714_n-70x39.jpg 70w, https:\/\/ctd.dotv.vn\/wp-content\/uploads\/2025\/02\/481217262_1262149342029515_8071404800159630714_n-777x437.jpg 777w, https:\/\/ctd.dotv.vn\/wp-content\/uploads\/2025\/02\/481217262_1262149342029515_8071404800159630714_n-282x159.jpg 282w, https:\/\/ctd.dotv.vn\/wp-content\/uploads\/2025\/02\/481217262_1262149342029515_8071404800159630714_n-200x113.jpg 200w, https:\/\/ctd.dotv.vn\/wp-content\/uploads\/2025\/02\/481217262_1262149342029515_8071404800159630714_n-690x388.jpg 690w, https:\/\/ctd.dotv.vn\/wp-content\/uploads\/2025\/02\/481217262_1262149342029515_8071404800159630714_n-119x67.jpg 119w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong k\u1ef7 nguy\u00ean s\u1ed1 h\u00f3a, ng\u00e0nh du l\u1ecbch \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd th\u00f4ng qua vi\u1ec7c \u1ee9ng d\u1ee5ng c\u1ee7a c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. M\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng n\u1ed5i b\u1eadt hi\u1ec7n nay l\u00e0 Phygital \u2014 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa tr\u1ea3i nghi\u1ec7m th\u1ef1c (physical) v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ed1 (digital). \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap du kh\u00e1ch c\u00f3 nh\u1eefng h\u00e0nh tr\u00ecnh s\u1ed1ng \u0111\u1ed9ng, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 ti\u1ec7n l\u1ee3i h\u01a1n, m\u00e0 c\u00f2n l\u00e0 ch\u00eca kh\u00f3a gi\u00fap doanh nghi\u1ec7p v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd, m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nh\u1eb1m t\u1ea1o kh\u00f4ng gian th\u1ea3o lu\u1eadn chuy\u00ean s\u00e2u v\u1ec1 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a c\u00f4ng ngh\u1ec7 Phygital trong ng\u00e0nh du l\u1ecbch, H\u1ed9i th\u1ea3o <strong>&#8220;<\/strong><\/span><strong>PHYGITAL &#8211; Xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong ng\u00e0nh du l\u1ecbch<\/strong><span style=\"font-weight: 400;\"><strong>&#8220;<\/strong> \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c b\u1edfi \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf TP.H\u1ed3 Ch\u00ed Minh (Dubai Palace), \u0111\u1ea1i di\u1ec7n l\u00e0 Vi\u1ec7n \u0110\u00f4 th\u1ecb Th\u00f4ng minh v\u00e0 Qu\u1ea3n l\u00fd (ISCM), ph\u1ed1i h\u1ee3p c\u00f9ng Trung t\u00e2m \u01af\u01a1m t\u1ea1o C\u00f4ng ngh\u1ec7 v\u00e0 \u0110\u1ed5i m\u1edbi S\u00e1ng t\u1ea1o TP.H\u1ed3 Ch\u00ed Minh (ISC) v\u00e0 C\u00f4ng ty C\u1ed5 ph\u1ea7n Phygital Labs. H\u1ed9i th\u1ea3o quy t\u1ee5 c\u00e1c chuy\u00ean gia, nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 doanh nghi\u1ec7p trong c\u00e1c l\u0129nh v\u1ef1c du l\u1ecbch, c\u00f4ng ngh\u1ec7 v\u00e0 quy ho\u1ea1ch, h\u1ee9a h\u1eb9n mang \u0111\u1ebfn nh\u1eefng g\u00f3c nh\u00ecn \u0111a chi\u1ec1u v\u1ec1 c\u00e1ch Phygital \u0111ang t\u00e1i \u0111\u1ecbnh h\u00ecnh tr\u1ea3i nghi\u1ec7m du l\u1ecbch, t\u1eeb vi\u1ec7c t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 v\u00e0o c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a h\u00e0nh tr\u00ecnh c\u1ee7a du kh\u00e1ch th\u00f4ng qua c\u00e1c tr\u1ea1m check-in th\u00f4ng minh. H\u1ed9i th\u1ea3o n\u1eb1m trong Chu\u1ed7i ho\u1ea1t \u0111\u1ed9ng CTD Learning &amp; Sharing \u2014 n\u01a1i chia s\u1ebb tri th\u1ee9c, k\u1ebft n\u1ed1i chuy\u00ean gia, doanh nghi\u1ec7p v\u00e0 c\u1ed9ng \u0111\u1ed3ng, h\u01b0\u1edbng \u0111\u1ebfn x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\"><strong><span style=\"color: #005f69;\">TH\u00d4NG TIN V\u1ec0 BU\u1ed4I H\u1ed8I TH\u1ea2O:<\/span><\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ch\u1ee7 \u0111\u1ec1: <\/span><strong>PHYGITAL &#8211; Xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong ng\u00e0nh du l\u1ecbch<\/strong><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ecba \u0111i\u1ec3m: <\/span><span style=\"font-weight: 400;\">Ph\u00f2ng B1.204, C\u01a1 s\u1edf B &#8211; Dubai Palace, 279 Nguy\u1ec5n Tri Ph\u01b0\u01a1ng, Ph\u01b0\u1eddng 8, Qu\u1eadn 10, TP. H\u1ed3 Ch\u00ed Minh;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u1eddi gian: 09g00, th\u1ee9 Ba, ng\u00e0y 04 th\u00e1ng 03 n\u0103m 2025;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ed1i t\u01b0\u1ee3ng tham d\u1ef1: Gi\u1ea3ng vi\u00ean, CBVC, \u0111\u1ea1i di\u1ec7n doanh nghi\u1ec7p v\u00e0 sinh vi\u00ean quan t\u00e2m;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Link \u0111\u0103ng k\u00fd: <\/span><span style=\"color: #005f69;\"><a style=\"color: #005f69;\" href=\"https:\/\/forms.gle\/kqg7B19UVvawb8hx6\"><span style=\"font-weight: 400;\">T\u1ea0I \u0110\u00c2Y<\/span><\/a><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\"><strong><span style=\"color: #005f69;\">DI\u1ec4N GI\u1ea2:<\/span><\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00d4ng L\u00ea Tr\u01b0\u01a1ng Hi\u1ec1n H\u00f2a &#8211; Ph\u00f3 Gi\u00e1m \u0111\u1ed1c S\u1edf Du l\u1ecbch TP.HCM;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00d4ng Nguy\u1ec5n Huy &#8211; T\u1ed5ng Gi\u00e1m \u0111\u1ed1c, Nh\u00e0 s\u00e1ng l\u1eadp C\u00f4ng ty C\u1ed5 ph\u1ea7n Phygital Labs;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PGS.TS. Tr\u1ecbnh T\u00fa Anh &#8211; Vi\u1ec7n tr\u01b0\u1edfng Vi\u1ec7n \u0110\u00f4 th\u1ecb Th\u00f4ng minh v\u00e0 Qu\u1ea3n l\u00fd (ISCM);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ThS. Ho\u00e0ng L\u00ea Nam H\u1ea3i &#8211; Gi\u1ea3ng vi\u00ean Vi\u1ec7n \u0110\u00f4 th\u1ecb Th\u00f4ng minh v\u00e0 Qu\u1ea3n l\u00fd (ISCM).<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\"><strong><span style=\"color: #005f69;\">N\u1ed8I DUNG CH\u00cdNH:<\/span><\/strong><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi trong du l\u1ecbch v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m du l\u1ecbch th\u00f4ng minh;<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong \u0111\u00f4 th\u1ecb g\u1eafn v\u1edbi du l\u1ecbch v\u00e0 ph\u00e1t tri\u1ec3n kinh t\u1ebf \u0111\u00eam;<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u1ea3i ph\u00e1p tr\u1ea1m check-in th\u00f4ng minh n\u00e2ng cao tr\u1ea3i nghi\u1ec7m du kh\u00e1ch v\u00e0 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Trong k\u1ef7 nguy\u00ean s\u1ed1 h\u00f3a, ng\u00e0nh du l\u1ecbch \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd th\u00f4ng qua vi\u1ec7c \u1ee9ng d\u1ee5ng c\u1ee7a c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. M\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng n\u1ed5i b\u1eadt hi\u1ec7n nay l\u00e0 Phygital \u2014 s\u1ef1 k\u1ebft [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-su-kien"],"acf":[],"_links":{"self":[{"href":"https:\/\/ctd.dotv.vn\/wp-json\/wp\/v2\/posts\/6839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ctd.dotv.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ctd.dotv.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ctd.dotv.vn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ctd.dotv.vn\/wp-json\/wp\/v2\/comments?post=6839"}],"version-history":[{"count":4,"href":"https:\/\/ctd.dotv.vn\/wp-json\/wp\/v2\/posts\/6839\/revisions"}],"predecessor-version":[{"id":6845,"href":"https:\/\/ctd.dotv.vn\/wp-json\/wp\/v2\/posts\/6839\/revisions\/6845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ctd.dotv.vn\/wp-json\/wp\/v2\/media\/6840"}],"wp:attachment":[{"href":"https:\/\/ctd.dotv.vn\/wp-json\/wp\/v2\/media?parent=6839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ctd.dotv.vn\/wp-json\/wp\/v2\/categories?post=6839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ctd.dotv.vn\/wp-json\/wp\/v2\/tags?post=6839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}