{"id":1349,"date":"2020-09-16T21:20:58","date_gmt":"2020-09-16T14:20:58","guid":{"rendered":"http:\/\/ctd.dotv.vn\/?p=1349"},"modified":"2023-01-07T23:30:43","modified_gmt":"2023-01-07T16:30:43","slug":"hoi-thao-in4biz-innovation-in-retail-industry-goc-nhin-moi-ve-vai-tro-quan-tri-doi-moi-sang-tao-trong-nganh-ban-le","status":"publish","type":"post","link":"https:\/\/ctd.dotv.vn\/hoi-thao-in4biz-innovation-in-retail-industry-goc-nhin-moi-ve-vai-tro-quan-tri-doi-moi-sang-tao-trong-nganh-ban-le\/","title":{"rendered":"H\u1ed9i th\u1ea3o in4Biz – \u201cInnovation in Retail Industry\u201d, g\u00f3c nh\u00ecn m\u1edbi v\u1ec1 vai tr\u00f2 qu\u1ea3n tr\u1ecb \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o trong ng\u00e0nh b\u00e1n l\u1ebb"},"content":{"rendered":"

V\u1edbi m\u1ee5c ti\u00eau truy\u1ec1n c\u1ea3m h\u1ee9ng v\u1ec1 vai tr\u00f2 c\u1ee7a qu\u1ea3n tr\u1ecb \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u00e0 v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o trong doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi gi\u00fap c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o kh\u00e1m ph\u00e1 nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 h\u01b0\u1edbng ph\u00e1t tri\u1ec3n m\u1edbi c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb trong th\u1eddi k\u1ef3 c\u00f4ng ngh\u1ec7 s\u1ed1 c\u1ea1nh tranh, Vi\u1ec7n \u0110\u1ed5i m\u1edbi S\u00e1ng t\u1ea1o t\u1ed5 ch\u1ee9c H\u1ed9i th\u1ea3o \u201c\u0110\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o trong ng\u00e0nh b\u00e1n l\u1ebb\u201d – in4Biz* Seminar \u201cInnovation in Retail Industry\u201d v\u00e0o ng\u00e0y 12\/9\/2020 v\u1eeba qua, t\u1ea1i c\u01a1 s\u1edf 232\/6 V\u00f5 Th\u1ecb S\u00e1u, Ph\u01b0\u1eddng 7, Qu\u1eadn 3, TP. H\u1ed3 Ch\u00ed Minh.<\/p>\n

H\u1ed9i th\u1ea3o in4Biz Series – \u00a0innovation for Business growth Series<\/em><\/strong>\u00a0l\u00e0 di\u1ec5n \u0111\u00e0n h\u1ed9i t\u1ee5 c\u00e1c chuy\u00ean gia, doanh nh\u00e2n, nh\u00e0 nghi\u00ean c\u1ee9u trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc c\u00f9ng nhau b\u00e0n th\u1ea3o v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p theo h\u01b0\u1edbng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o. Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c Vi\u1ec7n \u0110\u1ed5i m\u1edbi S\u00e1ng t\u1ea1o Dubai Palace t\u1ed5 ch\u1ee9c \u0111\u1ecbnh k\u1ef3 v\u1edbi nh\u1eefng ch\u1ee7 \u0111\u1ec1 kh\u00e1c nhau v\u1ec1 xu th\u1ebf v\u1eadn \u0111\u1ed9ng c\u1ee7a n\u1ec1n kinh t\u1ebf th\u1ebf gi\u1edbi, qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p, qu\u1ea3n tr\u1ecb \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, c\u00e1c xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n m\u1edbi c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng trong doanh nghi\u1ec7p, trong \u0111\u1eddi s\u1ed1ng v\u00e0 trong ph\u00e1t tri\u1ec3n kinh t\u1ebf \u0111\u1ecba ph\u01b0\u01a1ng.<\/em><\/p>\n

Bu\u1ed5i H\u1ed9i th\u1ea3o c\u00f3 s\u1ef1 tham gia c\u1ee7a c\u00e1c di\u1ec5n gi\u1ea3 c\u00f3 nhi\u1ec1u n\u0103m kinh nghi\u1ec7m l\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia, c\u00f4ng ty kh\u1edfi nghi\u1ec7p n\u1ed5i b\u1eadt t\u1ea1i Vi\u1ec7t Nam, c\u00e1c Anh\/Ch\u1ecb l\u00e0 nh\u00e2n vi\u00ean, chuy\u00ean vi\u00ean, l\u00e3nh \u0111\u1ea1o c\u00e1c c\u1ea5p t\u1ea1i Li\u00ean hi\u1ec7p H\u1ee3p t\u00e1c x\u00e3 Th\u01b0\u01a1ng m\u1ea1i TP. H\u1ed3 Ch\u00ed Minh – Saigon Co.op v\u00e0 \u0111\u1ea1i di\u1ec7n c\u00e1c d\u1ef1 \u00e1n \u0111ang \u01b0\u01a1m t\u1ea1o t\u1ea1i V\u01b0\u1eddn \u01b0\u01a1m Kh\u1edfi nghi\u1ec7p \u0110\u1ed5i m\u1edbi S\u00e1ng t\u1ea1o t\u1ea1i Vi\u1ec7n.<\/p>\n\"\"\n

Ph\u00e1t bi\u1ec3u khai m\u1ea1c t\u1ea1i H\u1ed9i th\u1ea3o,\u00a0th\u1ea7y<\/strong>\u00a0Hu\u1ef3nh Ph\u01b0\u1edbc Ngh\u0129a – Ph\u00f3 Vi\u1ec7n tr\u01b0\u1edfng Vi\u1ec7n \u0110\u1ed5i m\u1edbi S\u00e1ng t\u1ea1o<\/strong>\u00a0chia s\u1ebb:\u00a0\u201cC\u00f3 m\u1ed9t ch\u00e2n l\u00fd r\u1ea5t r\u00f5 r\u00e0ng r\u1eb1ng, quy lu\u1eadt \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o s\u1ebd chi ph\u1ed1i chu\u1ed7i gi\u00e1 tr\u1ecb c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 thay \u0111\u1ed5i m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a c\u00e1c doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai. V\u00ec v\u1eady, ch\u00fang ta c\u0169ng c\u1ea7n hi\u1ec3u v\u1ec1 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o b\u1eb1ng m\u1ed9t t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n. V\u1edbi s\u1ee9 m\u1ec7nh k\u1ebft n\u1ed1i c\u00e1c th\u00e0nh ph\u1ea7n li\u00ean quan t\u1ea1o n\u00ean h\u1ec7 sinh th\u00e1i kh\u1edfi nghi\u1ec7p \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, Vi\u1ec7n \u0110\u1ed5i m\u1edbi S\u00e1ng t\u1ea1o x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng, c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn kh\u1edfi nghi\u1ec7p, \u0111\u00e0o t\u1ea1o v\u1ec1 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o. H\u1ed9i th\u1ea3o \u201c\u0110\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o trong ng\u00e0nh b\u00e1n l\u1ebb\u201d s\u1ebd mang \u0111\u1ebfn nh\u1eefng g\u00f3c nh\u00ecn c\u1edfi m\u1edf h\u01a1n, \u0111a chi\u1ec1u h\u01a1n v\u1ec1 vi\u1ec7c th\u1ef1c hi\u1ec7n \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o trong m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3 – l\u0129nh v\u1ef1c b\u00e1n l\u1ebb. \u0110\u1ea1i di\u1ec7n Vi\u1ec7n \u0110\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, t\u00f4i xin c\u1ea3m \u01a1n s\u1ef1 tham gia v\u00e0 chia s\u1ebb \u0111\u1ebfn t\u1eeb qu\u00fd di\u1ec5n gi\u1ea3, v\u00e0 hi v\u1ecdng r\u1eb1ng, v\u1edbi h\u1ed9i th\u1ea3o l\u1ea7n n\u00e0y, ch\u00fang ta s\u1ebd h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c nhi\u1ec1u ki\u1ebfn th\u1ee9c h\u1eefu \u00edch c\u0169ng nh\u01b0 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c g\u00f3c nh\u00ecn m\u1edbi v\u1ec1 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o.\u201d<\/em><\/p>\n\"\"\n

M\u1edf \u0111\u1ea7u phi\u00ean th\u1ee9 nh\u1ea5t c\u1ee7a H\u1ed9i th\u1ea3o,\u00a0anh<\/strong>\u00a0L\u00ea Ho\u00e0ng Long – Qu\u1ea3n l\u00fd c\u1ea5p cao, Nielsen Vietnam<\/strong>\u00a0\u0111\u00e3 mang \u0111\u1ebfn h\u1ed9i tr\u01b0\u1eddng b\u00e0i chia s\u1ebb v\u1edbi ch\u1ee7 \u0111\u1ec1\u00a0\u201cInnovation Management for Store Concept\u201d.<\/strong><\/p>\n

\u201cTh\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay ho\u1ea1t \u0111\u1ed9ng r\u1ea5t s\u00f4i n\u1ed5i, c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 thay \u0111\u1ed5i nhanh v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi th\u1ebf gi\u1edbi. C\u00f3 h\u01a1n 1,6 tri\u1ec7u c\u1eeda h\u00e0ng \u0111ang \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh tr\u00ean kh\u1eafp c\u1ea3 n\u01b0\u1edbc, tr\u1edf th\u00e0nh m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t.\u201d<\/em>\u00a0– Anh Long nh\u1eadn \u0111\u1ecbnh. Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, lo\u1ea1i h\u00ecnh K\u00eanh b\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i (Modern Trade) \u0111\u00e3 xu\u1ea5t hi\u1ec7n r\u1ea5t nhi\u1ec1u c\u1eeda h\u00e0ng chuy\u00ean doanh , c\u00e1c mini-mart nh\u01b0 Vinmart, B\u00e1ch H\u00f3a Xanh, Co.op Food,.. h\u00ecnh th\u00e0nh v\u00e0 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 nh\u1eefng \u201cl\u00f2 \u1ea5p\u201d cho c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o trong ng\u00e0nh b\u00e1n l\u1ebb. Anh Long c\u0169ng ch\u1ec9 ra nh\u1eefng ch\u1ec9 s\u1ed1 c\u0169ng nh\u01b0 nh\u1eefng s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u v\u1ec1 c\u00e1c thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng; \u0111\u1ec3 t\u1eeb \u0111\u00f3, ng\u01b0\u1eddi tham d\u1ef1 c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c vai tr\u00f2 c\u1ee7a \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1c m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng gia t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. T\u1ea1i H\u1ed9i th\u1ea3o, anh Long \u0111\u01b0a ra b\u1ed1n nguy\u00ean t\u1eafc d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh b\u00e1n l\u1ebb khi th\u1ef1c hi\u1ec7n \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o t\u1ea1i c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh g\u1ed3m:\u00a0T\u1ed1c \u0111\u1ed9\u00a0<\/strong>(Fast)<\/em>\u00a0– Th\u1eed nghi\u1ec7m v\u1edbi quy m\u00f4 nh\u1ecf\u00a0<\/strong>(Start it small)<\/em>\u00a0– Tri\u1ec3n khai d\u1ef1a tr\u00ean th\u1ef1c ti\u1ec5n\u00a0<\/strong>(Evidence based)<\/em>\u00a0– Th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t\u00a0<\/strong>(Execution excellent)<\/em>.<\/p>\n\"\"\n\"\"\n

N\u1ed1i ti\u1ebfp ph\u1ea7n chia s\u1ebb c\u1ee7a anh Long,\u00a0\u00f4ng Ho\u00e0n N\u00d9NG – Tr\u01b0\u1edfng ph\u00f2ng thu mua khu v\u1ef1c Ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, Trouw Nutrition<\/strong>, v\u1edbi b\u00e0i chia s\u1ebb\u00a0\u201cThe New-Inno-Reno Way in Manufacturing Food Asia\u201d<\/strong>\u00a0\u0111\u00e3 mang l\u1ea1i cho ng\u01b0\u1eddi tham d\u1ef1 c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi v\u1ec1 qu\u1ea3n tr\u1ecb \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong ng\u00e0nh s\u1ea3n xu\u1ea5t th\u1ef1c ph\u1ea9m.<\/p>\n

M\u1edf \u0111\u1ea7u b\u00e0i chia s\u1ebb c\u1ee7a m\u00ecnh, \u00f4ng Ho\u00e0n N\u00d9NG nh\u1ea5n m\u1ea1nh vai tr\u00f2 c\u1ee7a \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o qua c\u00e2u ch\u00e2m ng\u00f4n c\u1ee7a nh\u00e0 v\u1eadt l\u00fd ng\u01b0\u1eddi \u0110\u1ee9c n\u1ed5i ti\u1ebfng – Albert Einstein –\u00a0\u201cInsanity: doing the same thing over and over again and expecting the different results\u201d<\/em>. Ch\u00fang ta kh\u00f4ng th\u1ec3 mong \u0111\u1ee3i nh\u1eefng k\u1ebft qu\u1ea3 kh\u00e1c bi\u1ec7t, n\u1ebfu ch\u00fang ta li\u00ean t\u1ee5c tri\u1ec3n khai ph\u01b0\u01a1ng th\u1ee9c c\u0169 m\u1ed9t c\u00e1ch l\u1eb7p \u0111i l\u1eb7p l\u1ea1i m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 \u0111\u1ed5i m\u1edbi. \u00d4ng cho r\u1eb1ng:\u00a0\u201c\u0110\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o l\u00e0 \u0111i\u1ec1u \u0111\u00e3 t\u1ed3n t\u1ea1i \u1edf xung quanh ch\u00fang ta nh\u01b0ng c\u00e1ch \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 th\u1ef1c hi\u1ec7n th\u00ec l\u1ea1i b\u1eb1ng nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o ph\u1ea3i xu\u1ea5t ph\u00e1t \u1edf quy m\u00f4 c\u00f4ng ty, sau \u0111\u00f3 \u0111\u1ebfn c\u00e1c ph\u00f2ng\/ban r\u1ed3i m\u1edbi \u0111\u1ebfn c\u00e1c nh\u00f3m\/c\u00e1 nh\u00e2n trong t\u1ed5 ch\u1ee9c\u201d<\/em>. \u0110\u1ec3 c\u00f3 tri\u1ec3n khai th\u00e0nh c\u00f4ng nh\u1eefng d\u1ef1 \u00e1n li\u00ean quan \u0111\u1ebfn s\u1ea3n xu\u1ea5t thu mua, doanh nghi\u1ec7p n\u00ean \u00e1p d\u1ee5ng quy tr\u00ecnh t\u1eeb\u00a0\u0110\u1ecbnh h\u01b0\u1edbng\u00a0<\/strong>(Orientation) –\u00a0S\u00e1ng t\u1ea1o\u00a0<\/strong>(Creation) –\u00a0Chu\u1ea9n b\u1ecb\u00a0<\/strong>(Preparation) –\u00a0Tri\u1ec3n khai\u00a0<\/strong>(Implement) v\u1edbi kho\u1ea3ng th\u1eddi gian nhanh nh\u1ea5t c\u00f3 th\u1ec3. B\u00ean c\u1ea1nh \u0111\u00f3, \u00f4ng Ho\u00e0n N\u00d9NG c\u0169ng chia s\u1ebb v\u1ec1 nh\u1eefng ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng c\u1ee7a \u00f4ng v\u00e0 c\u00f4ng ty khi th\u1ef1c hi\u1ec7n \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o trong quy tr\u00ecnh s\u1ea3n xu\u1ea5t thu mua \u0111\u00f3 l\u00e0:\u00a0kh\u00e1c bi\u1ec7t trong t\u01b0 duy, th\u00edch \u1ee9ng v\u1edbi nh\u1eefng \u0111i\u1ec1u m\u1edbi; \u1ee9ng x\u1eed, giao ti\u1ebfp linh ho\u1ea1t v\u1edbi \u0111\u1ed9i ng\u0169 l\u00e0m vi\u1ec7c \u0111a qu\u1ed1c gia; ch\u1ea5p nh\u1eadn th\u1ea5t b\u1ea1i, lu\u00f4n trong t\u00e2m th\u1ebf m\u00ecnh l\u00e0 ng\u01b0\u1eddi b\u00e1n \u00fd t\u01b0\u1edfng\u00a0<\/strong>v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0,\u00a0m\u1edf r\u1ed9ng t\u1ea7m nh\u00ecn v\u00e0 ki\u1ebfn th\u1ee9c c\u1ee7a b\u1ea3n th\u00e2n \u1edf nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau\u00a0<\/strong>nh\u01b0 T\u00e0i Ch\u00ednh, Marketing,..<\/p>\n\"\"\n\"\"\n

Kh\u00e9p l\u1ea1i phi\u00ean th\u1ee9 nh\u1ea5t c\u1ee7a H\u1ed9i th\u1ea3o l\u00e0 b\u00e0i chia s\u1ebb \u0111\u1ebfn t\u1eeb\u00a0anh Xu\u00e2n Tr\u01b0\u1eddng – Gi\u00e1m \u0111\u1ed1c v\u1eadn h\u00e0nh GEEKUp, Nguy\u00ean \u0110\u1ed3ng s\u00e1ng l\u1eadp v\u00e0 CEO AhaMove, Nguy\u00ean Gi\u00e1m \u0111\u1ed1c d\u1ecbch v\u1ee5 chuy\u1ec3n ti\u1ec1n V\u00ed \u0111i\u1ec7n t\u1eed Momo,<\/strong>\u00a0v\u1edbi ch\u1ee7 \u0111\u1ec1\u00a0\u201cL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i ng\u00e0nh b\u00e1n l\u1ebb trong th\u1eddi k\u1ef3 h\u1eadu Covid-19\u201d<\/em><\/strong>.<\/p>\n

\u201cTrong khi nhi\u1ec1u nh\u00e0 l\u00e3nh \u0111\u1ea1o cho r\u1eb1ng, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n r\u1ea5t xa, c\u00e2u chuy\u1ec7n c\u1ee7a nhi\u1ec1u n\u0103m n\u1eefa, th\u00ec Covid-19 \u0111\u00e3 \u1edf b\u00ean ngo\u00e0i c\u1eeda s\u1ed5 r\u1ed3i. V\u00e0 Covid-19 c\u0169ng ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng d\u1eabn d\u1eaft s\u1ef1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 di\u1ec5n ra m\u1ea1nh m\u1ebd h\u01a1n t\u1ea1i Vi\u1ec7t Nam.\u201d\u00a0<\/em>Anh Tr\u01b0\u1eddng \u0111\u1eb7t v\u1ea5n \u0111\u1ec1. M\u1eb7c d\u00f9 Covid-19 g\u00e2y \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng \u0111\u1ebfn c\u00e1c ng\u00e0nh kinh t\u1ebf kh\u00e1c nh\u01b0ng l\u1ea1i m\u1edf ra c\u01a1 h\u1ed9i r\u1ea5t l\u1edbn cho ng\u00e0nh b\u00e1n l\u1ebb, \u0111\u1eb7c bi\u1ec7t l\u00e0 m\u1eb7t h\u00e0ng v\u1ec1 nhu y\u1ebfu ph\u1ea9m ti\u00eau d\u00f9ng nhanh (FMCG), ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe,… B\u1eb1ng vi\u1ec7c chia s\u1ebb nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng c\u1ee7a Zara, Alibaba Hema, anh Tr\u01b0\u1eddng cho r\u1eb1ng\u00a0\u201cChi\u1ebfn l\u01b0\u1ee3c Online-To-Offline l\u00e0 chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p b\u00e1n l\u1ebb b\u1eaft bu\u1ed9c ph\u1ea3i th\u1ef1c hi\u1ec7n trong giai \u0111o\u1ea1n m\u1edbi – giai \u0111o\u1ea1n h\u1eadu Covid-19, \u0111\u1ec3 doanh nghi\u1ec7p gi\u1eef \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a m\u00ecnh.\u201d<\/em><\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111\u1ea7u t\u01b0, x\u00e2y d\u1ef1ng b\u1ed9 n\u0103ng l\u1ef1c v\u1ec1 th\u1ecb tr\u01b0\u1eddng online, \u0111\u1ed3ng th\u1eddi th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u, t\u00e2m l\u00fd ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a h\u1ecd, d\u1ef1a tr\u00ean nh\u1eefng d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c\u00a0(data driven organization)<\/strong>.\u00a0\u201cVi\u1ec7c chuy\u1ec3n \u0111\u1ed5i sang chi\u1ebfn l\u01b0\u1ee3c Online-To-Offline kh\u00f4ng ph\u1ea3i \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 m\u1edf m\u1ed9t website e-commerce (trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed) m\u00e0 c\u00f2n l\u00e0 s\u1ef1 thay \u0111\u1ed5i c\u1ee7a c\u1ea3 h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh trong doanh nghi\u1ec7p, t\u1eeb quy tr\u00ecnh nh\u1eadn \u0111\u01a1n h\u00e0ng cho \u0111\u1ebfn quy tr\u00ecnh v\u1eadn chuy\u1ec3n h\u00e0ng \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ed1t h\u01a1n cho h\u1ecd. Ch\u00fang ta kh\u00f4ng th\u1ec3 \u0111o\u00e1n tr\u01b0\u1edbc \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec s\u1ebd x\u1ea3y ra \u1edf giai \u0111o\u1ea1n sau n\u00e0y, n\u00ean c\u1ea7n ph\u1ea3i chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng, b\u1ec1n b\u1ec9 th\u1eed nghi\u1ec7m v\u00e0 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i cho m\u00ecnh.\u201d<\/em><\/p>\n\"\"\n\"\"\n

H\u1ed9i th\u1ea3o ti\u1ebfp t\u1ee5c \u0111\u1ebfn\u00a0Phi\u00ean th\u1ee9 hai Panel Discussion<\/strong>\u00a0v\u1edbi s\u1ef1 tham gia th\u1ea3o lu\u1eadn c\u1ee7a ba di\u1ec5n gi\u1ea3 v\u00e0 \u0111i\u1ec1u ph\u1ed1i vi\u00ean –\u00a0ch\u1ecb Ph\u01b0\u01a1ng Th\u1ea3o, Gi\u00e1m \u0111\u1ed1c V\u01b0\u1eddn \u01b0\u01a1m Vi\u1ec7n \u0110\u1ed5i m\u1edbi S\u00e1ng t\u1ea1o.<\/strong><\/p>\n\"\"\n

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Phi\u00ean th\u1ee9 hai c\u1ee7a H\u1ed9i th\u1ea3o m\u1edf ra nh\u1eefng chia s\u1ebb, th\u1ea3o lu\u1eadn v\u1ec1 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a c\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 doanh nghi\u1ec7p c\u00f3 ho\u1ea1t \u0111\u1ed9ng Dubai Palace casino thể thao, casino, slot game, bắn cá, xổ số truy\u1ec1n th\u1ed1ng l\u00e2u \u0111\u1eddi \u0111ang t\u1eebng b\u01b0\u1edbc d\u1ecbch chuy\u1ec3n sang m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c ho\u1ea1t \u0111\u1ed9ng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o nh\u01b0 Saigon Co.op. C\u00e1c di\u1ec5n gi\u1ea3 \u0111\u00e3 c\u00f9ng trao \u0111\u1ed5i v\u00e0 chia s\u1ebb nh\u1eefng kinh nghi\u1ec7m, b\u00e0i h\u1ecdc c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng v\u1edbi c\u00e1c kh\u00e1ch m\u1eddi tham d\u1ef1.<\/p>\n

\u201cNh\u1eefng doanh nghi\u1ec7p c\u00f3 chu\u1ed7i b\u00e1n l\u1ebb v\u1edbi r\u1ea5t nhi\u1ec1u c\u1eeda h\u00e0ng, si\u00eau th\u1ecb nh\u01b0 Saigon Co.op mang l\u1ee3i th\u1ebf r\u1ea5t l\u1edbn trong vi\u1ec7c ti\u1ebfp c\u1eadn c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau nh\u01b0ng \u0111\u1ed3ng th\u1eddi \u0111\u00f3 c\u0169ng l\u00e0 m\u1ed9t th\u1eed th\u00e1ch l\u1edbn khi c\u00e0ng nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, ch\u00fang ta c\u00e0ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ef1 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 trong qu\u1ea3n l\u00fd doanh thu, qu\u1ea3n l\u00fd quy tr\u00ecnh, gia t\u0103ng tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng t\u1ea1i Saigon Co.op l\u00e0 ch\u01b0a nhi\u1ec1u. M\u1eb7c d\u00f9 c\u00e1c th\u00e0nh vi\u00ean nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c r\u1eb1ng s\u1ebd ph\u1ea3i th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i s\u1ed1, chuy\u1ec3n \u0111\u1ed5i sang chi\u1ebfn l\u01b0\u1ee3c Online-To-Offline, nh\u01b0ng \u0111\u00f3 v\u1eabn l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f4ng d\u1ec5 d\u00e0ng nhanh ch\u00f3ng th\u1ef1c hi\u1ec7n.\u201d<\/em>\u00a0Anh Xu\u00e2n Tr\u01b0\u1eddng<\/strong>\u00a0\u0111\u01b0a ra nh\u1eefng chia s\u1ebb v\u1ec1 th\u00e1ch th\u1ee9c c\u1ee7a Saigon Co.op khi th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/p>\n

C\u0169ng b\u00e0n v\u1ec1 nh\u1eefng th\u00e1ch th\u1ee9c khi chuy\u1ec3n \u0111\u1ed5i s\u1ed1,\u00a0anh Ho\u00e0ng Long<\/strong>\u00a0cho r\u1eb1ng\u00a0\u201c\u0110i\u1ec1u kh\u00f3 th\u1ef1c hi\u1ec7n nh\u1ea5t \u0111\u00f3 ch\u00ednh l\u00e0 thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi. \u00c1p d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00ec c\u00f3 th\u1ec3 nhanh ch\u00f3ng, nh\u01b0ng vi\u1ec7c \u0111\u1ec3 kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u1ecd s\u1eed d\u1ee5ng nh\u1eefng c\u00f4ng ngh\u1ec7 \u0111\u00f3 l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n c\u1ef1c k\u1ef3 kh\u00f3 kh\u0103n. Ch\u00ednh v\u00ec v\u1eady, \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong doanh nghi\u1ec7p, th\u00ec \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean c\u1ea7n l\u00e0 s\u1ef1 quy\u1ebft t\u00e2m c\u1ee7a Ban L\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p \u0111\u00f3. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 trao quy\u1ec1n cho \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 b\u00ean d\u01b0\u1edbi chuy\u1ec3n h\u00f3a quy\u1ebft t\u00e2m th\u00e0nh h\u00e0nh \u0111\u1ed9ng, t\u1ea1o \u0111\u1ed9ng l\u1ef1c g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y c\u00e1c c\u00e1 nh\u00e2n trong t\u1ed5 ch\u1ee9c c\u00f9ng h\u00e0nh \u0111\u1ed9ng. T\u00f3m l\u1ea1i, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 m\u1ed9t \u0111i\u1ec1u b\u1eaft bu\u1ed9c ph\u1ea3i th\u1ef1c hi\u1ec7n, kh\u00f4ng th\u1ef1c hi\u1ec7n l\u00e0 ch\u1ebft.\u201d<\/em><\/p>\n

\u201cVi\u1ec7c th\u1ef1c hi\u1ec7n \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a ri\u00eang t\u1ed5 ch\u1ee9c, m\u00e0 \u0111\u00f3 l\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a m\u1ed7i c\u00e1 nh\u00e2n ch\u00fang ta, r\u1eb1ng ch\u00fang ta c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i suy ngh\u0129, c\u1ea7n ph\u1ea3i coi vi\u1ec7c \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u00e0 s\u00e1ng t\u1ea1o l\u00e0 m\u1ed9t DNA trong c\u01a1 th\u1ec3. B\u00ean c\u1ea1nh \u0111\u00f3, ch\u00fang ta c\u0169ng c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 nh\u00ecn nh\u1eadn, h\u1ecdc h\u1ecfi t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh, \u0111\u1ec3 t\u00ecm ki\u1ebfm nh\u1eefng c\u01a1 h\u1ed9i trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1. Kh\u00f4ng nh\u1eefng v\u1eady, c\u00e1c doanh nghi\u1ec7p c\u0169ng ph\u1ea3i b\u01b0\u1edbc ra kh\u1ecfi v\u00f9ng an to\u00e0n c\u1ee7a m\u00ecnh, ch\u1ea5p nh\u1eadn nh\u1eefng th\u00e1ch th\u1ee9c, suy ngh\u0129 kh\u00e1c bi\u1ec7t, thay \u0111\u1ed5i t\u1eeb nh\u1eefng \u0111i\u1ec1u nh\u1ecf nh\u1eb7t ngay t\u1eeb trong m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c c\u1ee7a m\u00ecnh.\u201d\u00a0<\/em>\u00d4ng Ho\u00e0n N\u00d9NG\u00a0<\/strong>chia s\u1ebb.<\/p>\n\"\"\n\"\"\u01b0\"\"\n\"\"\n\"\"\n\"\"\n\"\"\n

H\u1ed9i th\u1ea3o k\u1ebft th\u00fac mang \u0111\u1ebfn nh\u1eefng g\u00f3c nh\u00ecn m\u1edbi, nh\u1eefng ki\u1ebfn th\u1ee9c h\u1eefu \u00edch v\u00e0 kh\u01a1i g\u1ee3i ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u1ec1 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u00e0 qu\u1ea3n tr\u1ecb \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o cho c\u00e1c th\u00e0nh vi\u00ean c\u1ee7a doanh nghi\u1ec7p b\u00e1n l\u1ebb trong th\u1eddi k\u1ef3 c\u00f4ng ngh\u1ec7 s\u1ed1 h\u00f3a c\u1ea1nh tranh, \u0111\u1eb7c bi\u1ec7t l\u00e0 giai \u0111o\u1ea1n \u201cb\u00ecnh th\u01b0\u1eddng m\u1edbi\u201d sau \u0111\u1ea1i d\u1ecbch Covid-19.<\/p>\n\"\"\n

UII – Where every idea has a story!<\/p>\n

Tin v\u00e0 \u1ea3nh: Ph\u00f2ng Marketing – Truy\u1ec1n th\u00f4ng<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

V\u1edbi m\u1ee5c ti\u00eau truy\u1ec1n c\u1ea3m h\u1ee9ng v\u1ec1 vai tr\u00f2 c\u1ee7a qu\u1ea3n tr\u1ecb \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u00e0 v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o trong doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi gi\u00fap c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o kh\u00e1m ph\u00e1 nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 h\u01b0\u1edbng ph\u00e1t tri\u1ec3n m\u1edbi c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb trong th\u1eddi k\u1ef3 c\u00f4ng ngh\u1ec7 s\u1ed1 c\u1ea1nh tranh, […]<\/p>\n","protected":false},"author":2,"featured_media":1350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7,42],"tags":[],"class_list":["post-1349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","category-innovation"],"acf":[],"_links":{"self":[{"href":"https:\/\/ctd.dotv.vn\/wp-json\/wp\/v2\/posts\/1349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ctd.dotv.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ctd.dotv.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ctd.dotv.vn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ctd.dotv.vn\/wp-json\/wp\/v2\/comments?post=1349"}],"version-history":[{"count":4,"href":"https:\/\/ctd.dotv.vn\/wp-json\/wp\/v2\/posts\/1349\/revisions"}],"predecessor-version":[{"id":2529,"href":"https:\/\/ctd.dotv.vn\/wp-json\/wp\/v2\/posts\/1349\/revisions\/2529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ctd.dotv.vn\/wp-json\/wp\/v2\/media\/1350"}],"wp:attachment":[{"href":"https:\/\/ctd.dotv.vn\/wp-json\/wp\/v2\/media?parent=1349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ctd.dotv.vn\/wp-json\/wp\/v2\/categories?post=1349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ctd.dotv.vn\/wp-json\/wp\/v2\/tags?post=1349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}