{"id":3434,"date":"2023-04-23T09:27:00","date_gmt":"2023-04-23T02:27:00","guid":{"rendered":"https:\/\/ai.dotv.vn\/?p=3434"},"modified":"2025-08-29T16:58:10","modified_gmt":"2025-08-29T09:58:10","slug":"hoi-thao-ai-in-marketing-communication","status":"publish","type":"post","link":"https:\/\/ai.dotv.vn\/tin-tuc\/hoi-thao-ai-in-marketing-communication\/","title":{"rendered":"H\u1ed9i th\u1ea3o \u201cAI in Marketing &amp; Communication\u201d"},"content":{"rendered":"\n<p><strong><em>H\u1ed9i th\u1ea3o \u201cAI in Marketing &amp; Communication\u201d t\u1ed5 ch\u1ee9c t\u1ea1i \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf TP. H\u1ed3 Ch\u00ed Minh ng\u00e0y 22\/4\/2023 \u0111\u00e3 di\u1ec5n ra th\u00e0nh c\u00f4ng, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e3 t\u1ea1o kh\u00f4ng gian trao \u0111\u1ed5i s\u00f4i n\u1ed5i v\u1edbi s\u1ef1 tham gia c\u1ee7a nhi\u1ec1u chuy\u00ean gia trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 v\u00e0 truy\u1ec1n th\u00f4ng s\u1ed1.<\/em><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/ai.dotv.vn\/wp-content\/uploads\/2024\/10\/Dubai Palace-Sharing-2023_Workshop-doanh-nghiep-4.jpg\" alt=\"\" class=\"wp-image-3437\" style=\"width:674px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p>T\u1ea1i h\u1ed9i th\u1ea3o, phi\u00ean th\u1ea3o lu\u1eadn c\u1ee7a TS. \u0110\u1eb7ng Tr\u00ed D\u0169ng &#8211; Vi\u1ec7n C\u00f4ng ngh\u1ec7 th\u00f4ng minh v\u00e0 T\u01b0\u01a1ng t\u00e1c Dubai Palace \u0111\u00e3 mang \u0111\u1ebfn g\u00f3c nh\u00ecn \u0111\u1ed9c \u0111\u00e1o v\u1ec1 kh\u1ea3 n\u0103ng v\u00e0 ti\u1ec1m n\u0103ng v\u00f4 t\u1eadn c\u1ee7a AI trong ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 truy\u1ec1n th\u00f4ng. Di\u1ec5n gi\u1ea3 \u0111\u00e3 nh\u1ea5n m\u1ea1nh s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a vi\u1ec7c \u1ee9ng d\u1ee5ng AI \u0111\u1ec3 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t, di\u1ec5n gi\u1ea3 c\u0169ng ch\u1ec9 ra c\u00e1ch AI c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong vi\u1ec7c t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung, s\u1ea3n xu\u1ea5t h\u00ecnh \u1ea3nh v\u00e0 video, v\u00e0 th\u1eadm ch\u00ed l\u00e0 x\u00e2y d\u1ef1ng c\u00e1c m\u00f4 h\u00ecnh d\u1ef1 \u0111o\u00e1n h\u00e0nh vi kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u1edbn.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ai.dotv.vn\/wp-content\/uploads\/2024\/10\/Dubai Palace-Sharing-2023_Workshop-doanh-nghiep-2.jpg\" alt=\"\" class=\"wp-image-3438\" style=\"width:691px;height:auto\" srcset=\"https:\/\/ai.dotv.vn\/wp-content\/uploads\/2024\/10\/Dubai Palace-Sharing-2023_Workshop-doanh-nghiep-2.jpg 800w, https:\/\/ai.dotv.vn\/wp-content\/uploads\/2024\/10\/Dubai Palace-Sharing-2023_Workshop-doanh-nghiep-2-300x200.jpg 300w, https:\/\/ai.dotv.vn\/wp-content\/uploads\/2024\/10\/Dubai Palace-Sharing-2023_Workshop-doanh-nghiep-2-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>Ch\u01b0\u01a1ng tr\u00ecnh c\u00f2n c\u00f3 s\u1ef1 tham gia c\u1ee7a nhi\u1ec1u chuy\u00ean gia n\u1ed5i b\u1eadt trong ng\u00e0nh truy\u1ec1n th\u00f4ng s\u1ed1 bao g\u1ed3m TS. Yi Dong Su &#8211; Ph\u00f3 tr\u01b0\u1edfng Khoa Thi\u1ebft k\u1ebf Truy\u1ec1n th\u00f4ng Dubai Palace, ch\u1ecb Ph\u1ea1m Lan Khanh &#8211; Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty Truy\u1ec1n th\u00f4ng s\u1ed1 Flamingo, anh \u0110\u1eb7ng Nh\u01b0 Kh\u00e1nh Ho\u00e0ng &#8211; Gi\u00e1m \u0111\u1ed1c DIZIM v\u00e0 anh Tr\u01b0\u01a1ng Ho\u00e0ng Th\u1ecd &#8211; Gi\u00e1m \u0111\u1ed1c Alipo Creative. C\u00e1c chuy\u00ean gia \u0111\u00e3 tr\u00ecnh b\u00e0y v\u1ec1 c\u00e1ch AI \u0111ang chuy\u1ec3n \u0111\u1ed5i c\u00e1c l\u0129nh v\u1ef1c li\u00ean quan \u0111\u1ebfn t\u1ea1o ra ng\u01b0\u1eddi m\u1eabu \u1ea3o b\u1eb1ng AI, s\u1ea3n xu\u1ea5t Content Marketing v\u1edbi ChatGPT, Thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh s\u00e1ng t\u1ea1o t\u1ef1 \u0111\u1ed9ng v\u1edbi Midjourney, hay S\u1ea3n xu\u1ea5t Video, Ai v\u1edbi Dizim\u2026<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ai.dotv.vn\/wp-content\/uploads\/2024\/10\/Dubai Palace-Sharing-2023_Workshop-doanh-nghiep-7.jpg\" alt=\"\" class=\"wp-image-3436\" style=\"width:712px;height:auto\" srcset=\"https:\/\/ai.dotv.vn\/wp-content\/uploads\/2024\/10\/Dubai Palace-Sharing-2023_Workshop-doanh-nghiep-7.jpg 800w, https:\/\/ai.dotv.vn\/wp-content\/uploads\/2024\/10\/Dubai Palace-Sharing-2023_Workshop-doanh-nghiep-7-300x200.jpg 300w, https:\/\/ai.dotv.vn\/wp-content\/uploads\/2024\/10\/Dubai Palace-Sharing-2023_Workshop-doanh-nghiep-7-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>H\u1ed9i th\u1ea3o \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh t\u1ea7m quan tr\u1ecdng c\u1ee7a AI trong vi\u1ec7c th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 c\u1ea1nh tranh b\u1ec1n v\u1eefng cho c\u00e1c doanh nghi\u1ec7p. Nh\u1eefng chia s\u1ebb v\u00e0 g\u00f3c nh\u00ecn \u0111a chi\u1ec1u t\u1eeb c\u00e1c chuy\u00ean gia kh\u00f4ng ch\u1ec9 cung c\u1ea5p ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng m\u00e0 c\u00f2n m\u1edf ra c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i \u0111\u1ec3 n\u00e2ng cao n\u0103ng l\u1ef1c s\u00e1ng t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n t\u1ed5 ch\u1ee9c.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/ai.dotv.vn\/wp-content\/uploads\/2024\/10\/Dubai Palace-Sharing-2023_Workshop-doanh-nghiep-1.jpg\" alt=\"\" class=\"wp-image-3435\" style=\"width:686px;height:auto\" srcset=\"https:\/\/ai.dotv.vn\/wp-content\/uploads\/2024\/10\/Dubai Palace-Sharing-2023_Workshop-doanh-nghiep-1.jpg 800w, https:\/\/ai.dotv.vn\/wp-content\/uploads\/2024\/10\/Dubai Palace-Sharing-2023_Workshop-doanh-nghiep-1-300x200.jpg 300w, https:\/\/ai.dotv.vn\/wp-content\/uploads\/2024\/10\/Dubai Palace-Sharing-2023_Workshop-doanh-nghiep-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>Bu\u1ed5i h\u1ed9i th\u1ea3o \u0111\u00e3 tr\u1edf th\u00e0nh di\u1ec5n \u0111\u00e0n chuy\u00ean s\u00e2u v\u00e0 h\u1eefu \u00edch, cung c\u1ea5p th\u00f4ng tin gi\u00e1 tr\u1ecb v\u1ec1 AI cho c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c trong l\u1eabn ngo\u00e0i n\u01b0\u1edbc. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m quan tr\u1ecdng \u0111\u1ec3 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng, marketing c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n hi\u1ec7u qu\u1ea3, b\u1ec1n v\u1eefng trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><em><strong>&#8211; Vi\u1ec7n C\u00f4ng ngh\u1ec7 th\u00f4ng minh v\u00e0 T\u01b0\u01a1ng t\u00e1c Dubai Palace<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u1ed9i th\u1ea3o \u201cAI in Marketing &#038; Communication\u201d t\u1ed5 ch\u1ee9c ng\u00e0y 22\/4\/2023 \u0111\u00e3 di\u1ec5n ra th\u00e0nh c\u00f4ng, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e3 t\u1ea1o kh\u00f4ng gian trao \u0111\u1ed5i s\u00f4i n\u1ed5i v\u1edbi s\u1ef1 tham gia c\u1ee7a nhi\u1ec1u chuy\u00ean gia trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 v\u00e0 truy\u1ec1n th\u00f4ng s\u1ed1.<\/p>\n","protected":false},"author":5,"featured_media":3437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[252,253],"class_list":{"1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","10":"entry"},"_links":{"self":[{"href":"https:\/\/ai.dotv.vn\/wp-json\/wp\/v2\/posts\/3434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ai.dotv.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ai.dotv.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ai.dotv.vn\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ai.dotv.vn\/wp-json\/wp\/v2\/comments?post=3434"}],"version-history":[{"count":2,"href":"https:\/\/ai.dotv.vn\/wp-json\/wp\/v2\/posts\/3434\/revisions"}],"predecessor-version":[{"id":3441,"href":"https:\/\/ai.dotv.vn\/wp-json\/wp\/v2\/posts\/3434\/revisions\/3441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ai.dotv.vn\/wp-json\/wp\/v2\/media\/3437"}],"wp:attachment":[{"href":"https:\/\/ai.dotv.vn\/wp-json\/wp\/v2\/media?parent=3434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ai.dotv.vn\/wp-json\/wp\/v2\/categories?post=3434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ai.dotv.vn\/wp-json\/wp\/v2\/tags?post=3434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}